How can we promote things that are basically not used by ordinary people?

There are countless ways to solve this problem, but it is really a big problem for those here, because at this time, the most promotion means is to ask people to stand at the door and shout.

If it's something delicious, standing at the door and shouting can also attract some attention, the problem is that they want to sell medicine, ask someone to stand at the door and shout, it is not clear whether the people will come to buy this medicine when they are sick, but they will definitely think you are sick!

How to promote this pill and medicine powder, everyone looked confused again, and they didn't know what to do.

Zhang Bin glanced at the high-ranking officials of the imperial court, business elites and the leaders of the pharmaceutical industry present, and saw their blank looks, and sighed helplessly again in his heart, and then introduced: "If you want things to sell well, you must first package them well, for example, the packaging of pearl powder and flower dew that I saw last time in Second Brother Cao is good, and those sold to rich and noble families, pills and medicine powder are depicted according to that package, a bottle of about 1,000 taels is depicted with gold powder, and a bottle of about 100 taels is depicted with silver powder." Ordinary ones can be packed in large porcelain bottles, and when they are sold in small paper bags, small paper bags can be used in small paper bags, but it is best to print the marks of Dongshengtang and the use of medicine on them. In this way, those who make porcelain vases, sell paper, and engage in printing can all benefit from it, and the income of ordinary people has increased. ”

Everyone is still puzzled, this has to invest a lot of silver, and the eight characters haven't been skimmed yet, is it okay to invest so hard?

Seeing everyone's expressions, Zhang Bin had to continue to introduce: "Regarding promotion, there are actually many methods, and I will say the simplest method here. This pill has been around since ancient times, although most of the people have never eaten it, but they have basically heard of it, it is not difficult to spread the pills and medicines, and the easiest way is to try them for free! ”

As soon as he said this, everyone was even more dumbfounded, although everyone is not against doing good deeds, but doing good deeds must also ensure that they do not have problems, if they send it like this, it is estimated that Dongshengtang should be closed for a year or two!

These people, what kind of expression, I didn't say that I would send out all the pills and pills I made, Zhang Bin rolled his eyes, and continued to introduce: "This send, of course, can't be sent unlimitedly, we mainly let people try these pills and pills, it's not completely free for people to use, just send a little bit, so that everyone knows that this thing is easy to use." ”

Cao Huachun couldn't help but ask: "Shuangquan, how do we know who is sick, it's not good to send it when we see someone, this is not a good thing after all, and people who are not sick can't use it at all." ”

When Zhang Bin heard this, he nodded and said: "Well, this question is a good question, of course we can't send it when we see people, we can't send it when people come in to buy things, this won't have much effect, if we want to send it, we have to send it to make a sensation." ”

Everyone doesn't understand this, ordinary people send things secretly, and they also send a sensational effect, isn't this a joke!

Zhang Bin thought about it for a while, then pointed to Li Jianfang and Li Jianmu and said: "For example, we can ask the two old Mr. Li to organize their families to organize free clinics in the three capitals and thirteen provinces, and they will have free clinics at the gate of Dongshengtang in each province, each free clinic for ten days, and only see a hundred patients every day. Free clinics, free medicine, it is estimated that there will be a long queue outside the gate of Dongshengtang in various provinces, will this cause a sensation? If you calculate the cost, the medicine used by the common people is generally less than one or two bottles, each bottle is a hundred pills, we actually send out less than one tael of silver every day, less than ten taels of silver in ten days, and the total of the two capitals and thirteen provinces is only more than one hundred taels of silver, so it is necessary to work hard for Mr. Li's family. ”

Everyone couldn't help but light up when they heard this, and Li Jianfang nodded again and again: "This method is good, our Li family still has fifteen people to come out, there is nothing hard or hard, my father spent more than 30 years compiling the "Compendium of Materia Medica" in order to promote medicine, and almost traveled all over the Ming Dynasty, and we have a free clinic for ten days is nothing at all." ”

Zhang Bin approving: "Wen Linlang's contribution to medicine is immeasurable, but now the name of the medicine saint is only spread among the practitioners, only the doctor who has read the "Compendium of Materia Medica" can really understand the greatness of Wen Linlang, we can also take this opportunity to spread the name of Wen Linlang medicine saint all over the country, so that his old man can get the respect that the world deserves!" ”

Li Jianfang hurriedly said gratefully: "Thank you, Lord Governor, thank you, Lord Governor." ”

Zhang Bin waved his hand, and then said: "In this way, when you have a free clinic, the portrait of Wen Linlang will be hung on the back, and the "Compendium of Materia Medica" will also be placed on the table. ”

When Li Jianfang and Li Jianmu heard this, they quickly stood up, shook their hearts deeply, and said gratefully: "Thank you, Lord Governor." ”

Seeing this, Li Shuchu and Li Shuben's brothers hurriedly stood up and couldn't help but thank them.

Zhang Bin was embarrassed, he was actually thinking about how to start the name of the medicine saint and promote the promotion of pills and pills, but he didn't expect this family to be so excited, he quickly stood up and saluted: "It's nothing, it's nothing, the medicine saint deserves this praise in the first place, I just took advantage of the situation." ”

Zhang Bin was modest, invited the four of them to sit down, and then continued: "In this way, in the future, the packaging of pills and medicine powder will be printed with the head of the medicine saint, the left book is a generation of medicine saints, and the right book is passed down to the world, and this set of promotion will be lived." ”

When everyone heard this, they were all amazed, and they understood what it meant to promote, and after the Governor General's set of promotions, the pills and medicine powder would definitely spread throughout the Ming Dynasty, the two capitals and thirteen provinces, and there would definitely be no problem with sales.

Zhang Bin felt that this should be about the same, but he could not consider all aspects of such a big matter as the promotion of pharmaceutical industrialization, in order to prevent mistakes, he asked: "Do you feel that there are any problems with the promotion of pills and medicine powder?" ”

Unexpectedly, it was Li Jianfang who was the first to ask a question, and he said embarrassedly: "Lord Governor, there is a problem that has to be considered, we are doing this is tantamount to robbing the bell doctor of his job, if they are dissatisfied and say bad things everywhere, it will be troublesome." ”

In fact, the bell doctor is to go to the square Langzhong, when practicing medicine in ancient times, Langzhong carried a medicine box, hand-cranked string bells, and ran back and forth in the streets and alleys of the village for many months as an adult, to remove disasters and cure diseases for the people, because he held a string of bells, so it was called the bell doctor.

Li Shizhen's grandfather is the bell doctor, so the Li family is very familiar with the bell doctor, this kind of pill and medicine powder, so that the common people can spend a little money to cure the disease, is indeed robbing the bell doctor's business, if these bell doctors who wander around the countryside say bad things about pills and medicine powder, it will be half the effort to promote it.

Zhang Bin thought for a while, then nodded and said: "Well, this is indeed a problem, we can sell ordinary pills and medicine powder to them in a wholesale way, for example, a bottle of pills, the profit is two points, we will give one point of profit and sell it to them, so that they can make money, after all, their medicine box is so big, and they usually can't carry much medicine, if you bring our pills and medicine powder, it will be different, ordinary diseases in the countryside don't even need to bring any other medicine, the pills and medicine powder we make can completely cure all ordinary diseases." In this way, they can run more places at a time, they have more income, and the people's diseases can be treated in time, isn't it the best of both worlds. ”

Li Jianfang nodded again and again: "Your Excellency the Governor, in this way, Doctor Ling should not have any opinions." ”

Zhang Bin remembered the medical treatment process in later generations at this time, and he couldn't help but continue to point: "Actually, Lingyi is not our competitor, but our promoter. After this batch of pills and pills are promoted, we should invest more money and develop more pills and pills, and ensure that in addition to incurable diseases, other diseases can be cured with our pills and pills, so that the bell doctors will rely more on the pills and pills we produce, because they can't prepare so many herbs, and they can't afford to buy so many herbs, and our pills and pills are different. If they want to achieve the effect of our pills and pills, it is estimated that it is not enough to prepare a room of medicines, you say, will they eventually choose to use our pills and pills to treat diseases, in this way, will they directly become our promoters, or even shop juniors! ”

When Li Jianfang heard this, he arched his hand again and again: "Your Excellency the Governor, there are more than 10,000 bell doctors in the Ming Dynasty, if no one can buy a box of pills and medicine powder we make, then we don't have to worry about the pills and medicine powder not being able to sell at all, these people alone buy a lot of scary." ”

Zhang Bin nodded and said: "Well, these are all things in the future, in the future, we will pay attention to the research and development of more pills and powders, and strive to complete the categories of pills and powders, once the bell doctors are used to it, we don't have to think about the problem of sales." Do you have any other questions? ”

At this time, Cao Huayu reminded again: "Shuangquan, what you just said seems to be ordinary pills and pills used by the common people, how to promote the pills and pills for the rich and noble?" ”

When Zhang Bin heard this, he thought about it, and then nodded: "Well, this question is good, I really ignored it." The profit of pills and pills for the rich and noble depends on the price, not the quantity, so that we can't just send them randomly, but should be placed in a conspicuous position like a baby, someone buys it, we sell it, and if no one buys it, don't worry, wait for the fame of ordinary pills and pills to come out, we will brag a little more, and then find an opportunity to give people a little bit, and this fame will slowly come out. ”

This is a bit vague, and Cao Huayu is still puzzled after hearing it.

Zhang Bin thought about it and directly mentioned: "For example, Dragon and Tiger Dan, we can ask someone to brag in the Qinglou, and when the fame is available, we can send one or two to acquaintances moderately, and let them try the effect. ”

Cao Huayu nodded again and again: "Yes, yes, that's it, we can ask the red card girl in the Qinglou to preach to us, there are many swingers in the capital, if they listen to which red card girl says this, they will definitely buy it without hesitation and try it." ”

When Zhang Bin heard this, he couldn't help but say embarrassedly: "Uh, this, I'm afraid it will cost a lot of money to ask the red card girl to publicize it, right?" ”

Cao Huayu said lightly: "Just ask them to say a few words, it's nothing else, dozens of taels of silver are dead." As soon as the fame of this Dragon and Tiger Pill opened, it was not dozens of dozen or two. ”

Zhang Bin is sweating profusely, ask the red card girl to promote the Dragon and Tiger Dan, this kind of thing always feels a little too weird, but Cao Huayu said that it can work, then it should be able to work, if it can be promoted, dozens of taels are nothing, hundreds of thousands of taels are not a problem.

He nodded and said, "Second Brother Cao said okay, then go and try it." In short, these valuable pills and pills rely on fame to put it bluntly, and you can also think of a way, as long as you can beat this fame, you can do anything. ”

When everyone heard this, they all nodded thoughtfully, maybe they could come up with a better way.

In fact, this is a brand effect, Zhang Bin is not worried about this, as long as ordinary pills and medicines are promoted, the brand of Dongshengtang or the name of medicine will be played sooner or later, this is a matter of course, and there is no need to be too anxious.

He looked around, and saw that there was nothing wrong with everyone, and suddenly joked: "Menghou, Boda, and Fuguang provinces will be handed over to you." ”

When Bi Maokang and Cai Shanji heard this, they were surprised at the same time: "Ah, what? ”

Zhang Bin laughed and said: "Promote pills and pills, such as Dragon Tiger Pill or something, you can brag and brag to your familiar colleagues, and even take a few for them to try!" ”

When Bi Maokang and Cai Shanji heard this, they couldn't help but be embarrassed, didn't this make their subordinates think that they were frequent visitors to the Qinglou!

Seeing their embarrassed appearance, Zhang Bin couldn't help laughing and said, "Okay, since it's no problem, let's arrange a free clinic." Two old gentlemen, please also provide a portrait of Wen Linlang, I will write a letter for Second Brother Cao to take back to the capital to find Xu Guangqi Master Xu, and when he finishes mentioning the words, we will simply carve out a woodblock and print more. ”

Li Jianmu nodded again and again and said, "Okay, let's wait for someone to take a clipper to pick it up, and ask the shopkeeper Cao to wait for two days." ”

Zhang Bin nodded and said: "Well, this is no problem, and then I will invite Mr. Jianmu to go to the capital for ten days, and Mr. Jianfang will also invite you to Jinling for ten days, after all, the two capitals are important, and there are many literati, it is easy to make a name for yourself, and it is easy to smash the brand, this is not sloppy." ”

Li Jianfang and Li Jianmu nodded again and again, and the promotion was almost arranged, and the next thing was to purchase materials and produce pills and pills.

This Zhang Bin can't help much, because he doesn't know anything about medicine, he can only make a request, this first batch of materials can be purchased in Fuguang, so as to seek some benefits for the people of Fuguang.

At the end of the meeting, Zhang Bin personally sent everyone to the dock, they were preparing to produce and promote pills and medicines, but Zhang Bin looked at the boatload of silver thoughtfully, it would be nice if there were silver tickets at this time, it was really troublesome to transport this silver back and forth every time.