"Han Shangshu, does a small trademark really have that much value?"

After the businessmen left, Li Hong immediately asked Han Yi for advice.

In fact, Han Yi has been observing him all the time, knowing that he has many questions in his heart, but Fang Cai didn't say much to ask, at a young age, it is not easy to be able to do this, he smiled slightly, and asked instead of answering: "Your Highness, what do you think is the most important thing in this interaction between people?" ”

Li Hong pondered for a moment and said, "What's it?" ”

He has been in the palace for many years, surrounded by eunuchs and maidservants, and he has little contact with people, how can he know.

"It is trust, and between heaven and earth, he who does not believe in his word cannot stand. Does Your Highness think I'm right? ”

"You're right, that's what the book says."

"And this is especially true for businessmen. But building trust between people is a very slow process, and it is impossible to trust each other when they meet. Han Yi said: "And in the buying and selling, it is not only people dealing with people, but also people dealing with goods, I as a businessman can not communicate with each guest, establish trust, and the main purpose of guests to the market is to buy things, not to go to the merchant to establish trust, the guest values the goods, naturally to see the integrity of the businessman with the quality of the goods, for example, I went to buy watermelon, the merchant counted me six pounds, but when I returned home, I found that it was only five pounds, so I will go again next time?" ”

Li Hong shook his little head.

Han Yi said: "Trust in buying and selling, not direct exchanges between people, there is a transaction in the middle, there is a commodity, or hundreds of goods, the meaning of the trademark is to envelop all this, it doesn't matter if the guests believe it or not, I have not met many of our old customers of Fengfeilou, they trust Fengfeilou, whether it is the perfume of Fengfeilou, or the paper of Fengfeilou."

If Fengfeilou launches any new products in the future, then these guests will definitely come to buy it for the first time, not only that, if I Fengfeilou does not have a store in Yangzhou, but the fame has passed over, and then I Fengfeilou will open a store, then there are many people who come here. Do you think this trademark is worth much? Again, the trademark is actually a double-edged sword, to establish a famous trademark, is a very difficult process, but to destroy, it only takes a day, once there is any mistake, the trademark will be spurned, and it is very difficult to turn over, and as the imperial court, it is natural to hope that businessmen can make good products, which is also very beneficial to the imperial court. ”

"As soon as you say that, I understand." Li Hong nodded his little head and asked again, "What about the commercial tax?" Why are those merchants so afraid to pay the business tax, and if you say that the business tax will be levied sooner or later, why not now? ”

Han Yi said with a smile: "Why are businessmen afraid of paying business taxes, first of all, because I didn't have any business taxes in Datang before, and if I hand over some more money in vain, no one will be willing to change it." Secondly, in the past, when the dynasties and dynasties levied commercial taxes, the imperial court said that they would pay as much as they wanted, and they would not say that they would consider whether the merchants could afford it, so the merchants were very afraid when they talked about commercial taxes.

This is also the reason why we don't pay it now, taxation is definitely a matter of offending people, everyone will never be happy when paying taxes, so taxation is a very complicated science. In the book of sages, it is always said that the demise of any dynasty is either the monarch is cruel and unkind, mediocre, or a traitorous minister, but Your Highness, you go and take a look at it specifically, in fact, the key is still in the taxation, too many harsh taxes and miscellaneous taxes, resulting in the people not being able to afford it at all, but the court forced the people to pay taxes, which led to the cruelty and inhumanity behind.

The reason why my Tang Dynasty can rise to peace now is because from Zhenguan to the present, there has never been any change in taxation, therefore, Your Highness must remember that when the monarch lightly talks about taxation, it is a precursor to the demise of a country, and I don't levy commercial taxes now, because I can't come up with a more perfect set of tax laws. ”

Li Hongdao: "Since this is the case, then don't change it, wouldn't it be good?" ”

Han Yi said with a smile: "If you stop because you are afraid, this is not the work of a wise man, now that trade is increasing day by day, and the number of merchants is gradually increasing, taxes will naturally have to be changed." ”

Li Hongdao: "Then how can we come up with a perfect set of tax laws? ”

Han Yi said: "Your Highness asked this question very well, our current rent modulation is based on the uniform land system, and the ministers have calculated how much land to give to the people, so how much tax should be paid, which is not difficult to calculate, but this also reflects a truth, all taxes are based on data, and the rent modulation is also calculated, not imagined out of thin air." And the commercial tax is a little more complicated, because the merchant's money is flowing, so the commercial tax should also float, you earn more you pay, you earn less, you pay less, but it is very difficult to order a set of floating taxes, if you go to check once a year, how much manpower and material resources do you have to consume, Your Highness you should have also been exposed to the equation, the businessman's income is an X, the tax is Y, Y should increase according to the increase of X, decrease and decrease, but the problem is how to customize this formula. ”

Li Hong didn't seem to understand when he heard it, and frowned.

Han Yi smiled: "Your Highness doesn't understand very well?" ”

Li Hong was stunned and nodded awkwardly.

"That's right!" Han Yi said: "Your Highness, in fact, these things should not be what you are learning now, the reason why I am telling you is just to let you have an impression, maybe one day in the future, when you encounter something, you will suddenly understand." Your Highness, you are still young now, don't think about being proficient in all eighteen martial arts at once, there is a saying that says, live to be old, learn to be old, you will never be able to learn, so you don't need to put any pressure on yourself, just listen and think more, you don't have to think about it, don't think about it if you don't understand, you will naturally understand it in the future. ”

Li Hong nodded happily and said, "I understand this." ”

Han Yi said with a smile: "Your Highness, it's rare for you to come to the West Market, otherwise, I'll take you out for a walk." ”

"Okay!"

Li Hong was immediately overjoyed.

That's what a child should look like. Han Yi said secretly, and then took Li Hong out.

When he came outside, Li Hong regained the innocence of the child, pestering Han Yi to ask questions, as if he was very curious about everything.

"Huh? Why are there so many people there, let's go and see it. Li Hong suddenly pointed to a small corner in the southeast corner.

Han Yiding looked at it, only to see a large group of people gathered there, and said in his heart, isn't that Qian Dafang? What are they standing there for? So he said, "Let's go, let's go and have a look." ”

"Old money."

Han Yi came directly behind Qian Dafang.

"Hey, the grass people have seen His Highness, Han Shangshu."

Qian Dafang looked back and saw that it was Han Yi and Li Hong, so he hurriedly bowed.

Han Yi said: "What are you standing here for?" ”

Qian Dafang said: "Isn't it Han Shangshu your shop?" ”

Han Yi was stunned and said, "What do you mean?" ”

Qian Dafang looked confused and muttered, "It's not yours, that's really strange." ”

The more Han Yi listened, the more confused he became, "What the hell are you talking about?" ”

Qian Dafang sighed and said, "There is a new small shop here, and it is said that it is dedicated to helping design trademarks." ”

Li Hong was curious: "This trademark still needs to be designed?" ”

Qian Dafang shook his head and said, "I don't know. As he spoke, he looked at Han Yi.

Han Yi smiled dumbly and said, "Let's go over and take a look." ”

Standing here are some wealthy businessmen who have just come out of the city office, but they are more onlookers, or ask, but that's all, because they have just come out of the city office, so this trademark is a must, just saw that there is a design trademark here, so they came to see, they thought this was Han Yi's shop.

When these wealthy businessmen saw Han Yi and Li Hong coming, they all gave way.

I saw that it was a very small storefront, with a window open, and through the window, I found a man and a woman sitting inside, the man was about thirty years old, and the woman was estimated to be only twenty-five or sixteen, and it seemed that it should be a couple.

"Han Shangshu, see Han Shangshu for grass people."

The man seemed to know Han Yi, and when he saw Han Yi coming to the window, he hurriedly saluted, but he found it a little strange to stand in the house and salute, and was ready to go out again.

"Don't bother!" Han Yi raised his hand to stop him and said, "I'm here to ask you to help me design a logo for Feng Feilou." ”

"Huh?"

The couple all looked at Han Yi with stunned expressions.

Han Yi looked at the trick, "That's right!" You have a clear word written on it, and you help people design a logo. ”

The man sneered, "How dare the grass people get an axe in front of Han Shangshu." ”

Han Yi said: "What do you say? ”

The man said: "Actually, the grass people were also inspired by the Tongxiong shop, so they opened this small shop, where does Han Shangshu need a villain to help you design." ”

Han Yi smiled and said: "You are really interesting, you open the door to do business, I will buy things, you don't care who I am, I just give money." By the way, what price do you have here? ”

The man's forehead was covered with sweat grains, and he swallowed and said: "If you go back to Han Shangshu ---, my trademark is divided into three kinds, the ordinary ones only cost one hundred wen, the high-grade ones need consistent money, and if you want special requirements, you need three times the money." Generally, you need to pay a deposit of 10%, and you will come to collect it after three days. ”

The businessman on the side muttered, probably one meaning, so expensive, why don't you couple rob it.

Han Yi said: "Then I'll have a first-class one, but I want it now, can you help me draw it immediately." ”

The man nodded and said, "Yes, yes." ”

Saying that, his wife immediately came over to help him sharpen the ink, he took the brush and drew a few strokes on a blank piece of paper, but after each stroke, he would change a pen, and then handed it to you Han Yi, and said, "Han Shangshu, the drawing is done." ”

"So fast?"

Everyone came around to see, and at a glance, there was indeed a bird, five colors, and a total of five strokes.

Qian Dafang said: "You are really bold, Han Shangshu, you dare to fool you." ”

The man wiped his sweat and said, "I --- I didn't fool Han Shangshu. ”

"You have to say something, a child can draw it." Qian Dafang is very excited to hold the uneven money!

Han Yi said: "Old Qian, you draw it and show it to me." ”

Qian Dafang was stunned and looked at Han Yi puzzled.

Han Yi ignored him and said to the window, "You thought about it before?" ”

The man immediately said: "It's not a secret, Caomin's father is a painter, Caomin has followed his father to learn art since he was a child, and then Caomin saw the tricks of Tongxiong Shop, and felt that the painting was very interesting, and it was also very suitable for Zhaozi, so Caomin studied at home, and a few days ago I heard that the imperial court wanted businessmen to register trademarks, so Caomin and Neiko thought about opening a shop in the market, specifically designing this trademark, and Caomin usually used Fengfeilou as a material when practicing. ”

"I see!" Han Yi nodded with a smile and said, "Okay, I'll have someone send you money later." ”

"Thank you Han Shangshu, thank you Han Shangshu." The man was overjoyed.

They are dumbfounded when the money is generous, this is worth the money, and this money is inevitably too easy to earn.

"Han Shangshu, I don't know what the mystery is here?"

"Yes, Han Shangshu, I really can't understand this."

A handful of wealthy merchants gathered around.

Li Hong also looked at the paper with his little head up for a long time, and wondered: "This painting is quite simple, there is nothing unique!" ”

Han Yi smiled: "Your Highness, this is not simple, you use a hundred strokes to draw a landscape painting or five strokes to paint a landscape painting, who is more difficult?" In fact, the simplest painting is the most difficult to draw. Although this painting is simple, but at a glance it can be seen that it is a bird that has been spreading its wings and flying high, which also has an auspicious meaning for trading, and it is simple and clear to remember, and our Fengfeilou culture is diverse, not limited to one pattern, and it looks like it should be colorful. In addition, the most famous business of our Fengfei Lou is also exactly five, drama, gold shop, wine, perfume, and paper and ink printing. With that, he bent down and asked the man, "Big brother, I'm not wrong. ”

The man hurriedly said: "That's right, that's right, Han Shangshu is really powerful, you can see it at a glance." ”

Li Hongdao: "I didn't expect that there were so many meanings hidden in such a few simple strokes. ”

Han Yi said with a smile: "This is the trademark, the trademark must be simple and clear, and not lose the sense of beauty, so that the guests can remember at a glance, if it is too complicated, who can remember, even the guests have a headache when they see it, and it is also necessary for people to see the culture and spirit of the store, so these consistent money is actually less." ”

Tao Tu said: "It turns out that there is so much knowledge here, I thought it would be enough to write a name." ”

Qian Dafang asked, "Brother Han, do you really plan to use this as a trademark." ”

Han Yi nodded and said, "If it's okay, I'll go first." With that, he beckoned to the man again, "Thank you." ”

"Han Shangshu walks slowly, Han Shangshu walks slowly."

The man bent over vigorously, tears of excitement flashed in his eyes, it is conceivable that once Feng Feilou adopted his trademark, then he was still worried about not doing business.

After leaving the crowd, Li Hong asked, "Han Shangshu, is that person really as powerful as you say?" ”

Han Yi said with a smile: "Your Highness, it's much more powerful than I said, that person is a genius, if he works hard, in a few years, he will become the leading wealthy businessman in Chang'an." ”

Li Hong pouted, and said, "Just these few strokes?" ”

Han Yi nodded and said: "With these few strokes, in terms of design, it depends on the brain, not the much." This is also respected by the sage six schools, the sage resides, how old you are, whether you are a man or a woman, whether you are expensive or cheap, it doesn't matter, the important thing is that you have talent. And Your Royal Highness, this also reflects how great my Datang is, a truly powerful country is able to meet the needs of the country and the people in the shortest possible days, you see that the news of this trademark has only been out for a few days, and someone has designed a trademark. ”

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