And in the projects undertaken, in addition to many TV series, there are also some movies, and there are also some movies with relatively large investment.

Such a little-known film and television post-production and special effects production studio can actually receive the favor of so many film and television crews. In addition to the price, it must be good.

Sure enough, the directors and producers of the crew interviewed at the scene also confirmed their speculation, and the special effects and post-production level of this little-known film and television post-production and special effects production studio are already among the best in China. Even in the whole of Asia, it can catch up with the level of Japan and South Korea.

What's more, Han Li is not satisfied now, and they are still continuing to invest. It is said that because of the increasing number of projects, they not only want to expand the technical production team, but also plan to hire some excellent special effects and post-production talents from Hollywood to come and work.

On the one hand, it improves the level of the entire technical production team, and on the other hand, it can be regarded as training technical talents in related aspects for themselves.

At this point, they suddenly thought of the Western kitchen in the restaurant, which was originally prepared for this.

As for the game studio, the same is true, because of the large population in China, China also has the world's largest group of gamers, becoming the world's largest game consumer market.

Therefore, the game industry has been rated by many experts as the most promising sunrise industry in China.

Unlike those large game companies in China that are keen on making money in online games, Han Li's game studio is based on the development model of some mature game companies abroad.

In Han Li's words, these domestic game companies are too complacent, and their eyes are always fixed on some online games, as long as they can make money.

As for the technology or anything, it doesn't matter, the important thing is the head, the endorsement, the hype, and the operation. Some games are even willing to spend 60 or 70 percent of the budget to elaborate a promotional video, and then use 20 or 30 percent of the budget to make a game, and the remaining 10 percent is used to find endorsements for advertising.

In this way, the quality of the game launched can be imagined.

At the beginning of its establishment, Han Li, a game studio, abandoned the somewhat deformed domestic operation model, but started a new stove and absorbed some mature game production and operation models from abroad.

In Han Li's words, for them, the domestic game production team, their happiest and most advantageous than foreign countries is that we have a rich history and a rich cultural accumulation.

As for us, our knowledge of these histories and cultures is definitely far better than that of other game production teams abroad.

What we want to do is to use these advanced technologies and mature operating models to remake games with our traditional cultural characteristics.

And such a game is more easily accepted by players, and it is easier to go out and spread and promote. It also allows players to recognize and learn our traditional cultural knowledge while playing.

Although compared with film and television post-production and special effects studios, the development of game studios is relatively slow, and the results are not as impressive as the former.

But the results are already very good for a game studio that has only been around for a year.

And judging from the current situation, combined with the big IP pan-entertainment strategy mentioned by Han Li, everyone is still very optimistic about the development prospects of game studios.

Finally, there is Han Li's current pillar industry of the company, the animation project department. As a major industry, everyone already knew about it well before they came.

But after actually walking around, everyone's feelings are different.

How to say it, compared with other animation production companies, Han Li's animation project department is more standardized. In Han Li's words, what they are now adhering to is a set of industrial production processes for cartoons that are borrowed from Hollywood's Disney.

When it is said to be industrialization, it is actually standardization. Only by achieving standardization can the quality of the products produced be guaranteed.

Although the domestic film and television industry and the animation industry have proposed industrialization and standardized production processes for a long time, there are only a handful of companies that have truly industrialized and standardized until today.

Some people will say that both the film and television industry and the animation industry belong to the creation of cultural works, and the diversity and richness of cultural works should not be abandoned, so as to pursue monotonous, unified, and uniform standardization.

In fact, this set of theories is a misunderstanding and distortion of industrialization and standardization, which refers to the production process and production technology.

Han Li: What they produce is a commercial cartoon, and they take into account the market audience. It doesn't have a very distinct personality like some personal animation works or experimental works.

Moreover, the standardization and industrialization mentioned here are only the specifications of the production process and production technology, and do not limit the subject matter, nor do they limit the play of the script and the director.

On the contrary, with such a set of industrial production processes, the production team is better able to understand and realize the director's intentions, so as to produce high-quality animated films with the director's distinctive characteristics.

In fact, animation is very similar to the film and television industry, and our domestic film and television industry has always said that learning from the Hollywood film and television industry is actually learning Hollywood's industrial production process.

Although some people now try to ridicule some special effects blockbusters as Hollywood models, they also think that they lack heart. But it is undeniable that these films shot by Hollywood are much ahead of China in terms of subject matter and quality. And it has also been a huge success at the box office, which is the result of the industrialization of the film and television industry.

Everyone never thought that such an animation company in Anxi would be able to learn from those film and television giants first and gradually realize the industrial production process of this advanced film and television industry abroad.

It can be seen that Han Li's ambition. I'm afraid he is no longer satisfied with the domestic market, but looks at the entire international market.

And they also learned that several animation works produced by Han Li before have also achieved good results abroad.

For example, the animated film "War Era" created and adapted by Han Li was finally purchased by YouTb for $3.5 million, and achieved quite good results on the website.

And their other cartoon "Summer Morning Talk" has also achieved very good results in Japan and South Korea.

As for the cartoon "That Rabbit" that everyone is most concerned about, Han Li shook his head. Because this cartoon has too much value orientation and XX purpose, it has poor results abroad, and has even been banned by some websites.

And hearing this news also made the reporters feel a little regretful.