"Your Majesty, you're trying to rob money!"

Qiao Xinchao was so shocked that his mouth couldn't close together, ten gold and one pot are too exaggerated, what is the concept of ten gold? That's enough for an ordinary family to live without food and clothing for ten years!

No matter how rich you are, you can't afford to be like this! Even with Qiao Xinchao's high price, he can only drink a few pots of this distilled liquor every month, not to mention ordinary people.

"With such a high price, I'm afraid this wine is..."

Qiao Xinchao didn't say the second half of the sentence, but Zhao Fan also knew that what he wanted to say was that this wine might not be sold.

"You don't have to worry about this, the more expensive this wine is, the better it sells."

Zhao Fan glanced at Qiao Xinchao, who was full of worries, and couldn't help but smile and said, he didn't plan to promote this wine on a large scale from the beginning, after all, in this era, food is very precious, and a large amount of wine will cause a shortage of food that is already not enough to eat, and a large number of civilians will starve to death because of this, which is not the result he wants.

If it can't be promoted in large quantities, then it can only take the high-profit route, otherwise for Zhao Fan, if he can't make enough money, there will be little point in making wine.

What is the high profit method? Naturally, the more expensive the price, the better, and the distilled liquor is promoted as a luxury product, except for some of the royal family, as a royal product, other distilled spirits will only circulate in small quantities to the market, and only the top restaurants and forces in the Tang Dynasty can get these liquors.

Zhao Fan, who is accustomed to hunger marketing in the 21st century, naturally knows that the more difficult it is to buy goods, the better they will sell, as for the price of ten gold, it may not be affordable for ordinary people, but for those landlords and warlords of feudal towns, ten gold is just a small number, not worth talking about.

After some explanation, Qiao Xinchao finally understood a rough idea, as for terms such as hunger marketing, he knew a little about it, but it did not affect his admiration for Zhao Fan at all.

"Your Majesty, the minister has a puzzle, why the things sold by Tang Bao Industry recently are settled in gold, not copper coins or silver? Now that gold is not fully circulating as currency, if we want to buy something in the future, won't we be able to come up with the money? ”

Qiao Xinchao thought for a moment, and said the biggest doubt in his heart, since Zhao Fan ascended the throne, he began to demand that all the forces that buy Tang Bao's industrial products can only be settled with gold, for which many feudal towns and caravans are naturally unwanted, gold in this era, is basically used as a reward, or used to make various jewelry, but in terms of purchasing power and convenience, it is not comparable to copper coins and silver.

Many feudal towns even secretly joked, thinking that Zhao Fan was short-sighted, and because his two wives liked gold jewelry, they changed their industries to gold settlement, which was child's play.

"You'll find out later." Zhao Fan smiled and didn't explain why he used gold for settlement, not that he didn't want to explain, but he really didn't know how to explain it.

It is difficult for him to explain to the people of this era what a financial turmoil is. What is called the gold standard, what is called currency war.

……

The reason why Zhao Fan chose gold settlement is to thoroughly implement the gold standard in Datang, when everyone is used to paying gold as currency, the status of gold will become more and more important, and at that time, Zhao Fan's goal will be basically completed.

Once the gold standard was realized, Zhao Fan could issue paper money accordingly, so as to further control the financial power of each feudal town, while the feudal towns with copper coins and silver as the currency in circulation could only watch the continuous loss of wealth, but there was no way to resist.

In order to accomplish this great task, Zhao Fan established a new department, the Datang Central Bank.

With the passage of time, the currency used by the people of Luoyang has gradually changed from copper coins and silver to gold coins issued by the Central Bank of the Tang Dynasty, and all the officials of the Luoyang court and the government have also become gold coins.

In order to make it more convenient, the people exchanged the copper coins and silver in their hands for gold coins within a specified period of time, and the large amount of silver and copper coins accumulated in the hands of the imperial court, Zhao Fan purchased a large number of materials under the rule of other feudal towns through major caravans, and spent them all.

At first, the feudal towns didn't react, and it wasn't until later that they realized that they were taken advantage of by Zhao Fan, and those copper coins and silver bought a lot of goods and materials under their own rule, but when they were ready to take out the money and use it, they suddenly found that the copper coins and the eight-star fa Luoyang were basically out of circulation...

In the end, the feudal towns could only suffer a dumb loss, after all, it was their own carelessness that they were taken advantage of, even if they were a little unhappy in their hearts, but there was no way.

The merchants gathered in Luoyang City naturally discovered the situation in Luoyang, and began to bring gold as the currency for settlement, after all, in the current Luoyang City, gold coins can have enough purchasing power, and copper coins and silver cannot even buy the most basic living materials.

Because the merchants in Luoyang, led by Tang Bao Industry, now only accept gold as the settlement currency, and the others are not recognized.

In this way, subtly, gold became the most stable hard currency in Datang, and Zhao Fan became the richest person in the entire Datang, because he had a terrifying amount of gold in his hands......

The reason why the gold standard was so smoothly completed was mainly because the trade deficit between the area under Zhao Fan and other feudal towns was too large, and Zhao Fan did not need to buy anything from other feudal towns, while other feudal towns needed to buy a steady stream of goods in Zhao Fan's hands.

The reason why such a situation can be formed is mainly because Zhao Fan's Tangbao Industry is too strong, this place that gathers the best talents in the entire Datang, under the guidance of Zhao Fan, has continuously developed a variety of new commodities, and has always been at the forefront of the market.

And Zhao Fan's eclectic concept of talents, and to Tangbao Industry to absorb a variety of outstanding talents, many originally unappreciated, not respected professions, in Tangbao Industry has also found their own position, to achieve their own value.

It is the ordinary people who have gathered from all over the world that have finally formed today's business giant - Tangbao Industry.

Tang Bao Industry has never disappointed his employees, in addition to the high amount of money, he also enjoys various benefits of the imperial court, which can be described as the envy of others.

(End of chapter)