What Qian Jin'an saw was the first weapon that Li Xiang had prepared to resist the gentry and open up a new market, the merchant logo, which was used to distinguish the goods of Mingyuezhuang from those of other workshops.

In order to protect himself, Li Xiang had to open many of Mingyuezhuang's achievements to the gentry, big families and wealthy businessmen in disguise, but he didn't expect that the group of people who were "ashamed of their words and profits" were not only greedy, but also obsessed with using means either explicitly or covertly, and did not give Mingyuezhuang a chance to compete fairly at all.

Some people always want to completely suppress people except for the "children of saints", and then divide the territory themselves, they yearn for a stable collection of money like buying land and collecting rent, and they don't like any fluctuations. Li Xiang did not have land, and he did not agree with the practices of some people, so he began to think about a big topic, how to make money in a low-key and sustainable way, and the profit should not be too low.

First of all, it is a prerequisite for continuing to make a lot of money, and there must be hard-traffic goods, that is, things that the people need in large quantities but do not grow in the field. Salt and wine are all monopolies and cannot be touched; Silk and silk can't be touched, and Li Xiang can't afford to mess with those big families; Food, Mingyuezhuang itself is short of food, not to mention that many gentry in Dazhou make money by hoarding grain......

At this time, only the iron produced by the assembly line in Mingyuezhuang met the conditions, scissors, shovels, needles, kettles and iron pots were the five major items, the cost and quality were very advantageous, and the sales of agricultural tools that had been ignored before grew the fastest.

The second is the question of how to open the market. The traffic conditions in Dazhou are very poor, and most of the farmers do not leave the county for the rest of their lives, and going out to a long distance may be life and death. As a result, the old gentry who had read the books ruled the townships, repaired bridges and roads, relieved the victims, established a clan study, mediated disputes, and maintained the Taoist system.

The illiterate little Minsheng baby takes a name, marries and funerals, pays the imperial grain, and asks someone to call the shots...... I can only deal with these knowledgeable villagers, and the first thing that comes to mind when I encounter danger is these knowledgeable masters. Therefore, Huang Liren was able to unite with the gentry and the gentry, colluding with the bureaucrats upwards and controlling the sales channels downward, and together with brokers, bankers and tooth dealers, he used a variety of light and dark means to squeeze out competitors, which is quite a bit of bad money driving out good money.

Finally, there is the question of keeping the market, and the means of the gentry mentioned above are very powerful, and the gentry have no power to compete with them in the Great Zhou, at least at the grassroots level. There is also a hard flaw in hard goods, that is, it is easy to imitate, for example, the grain of Da Zhou can only be eaten whether it is old grain or old grain, as for the taste, not many people are qualified to consider this kind of hypocrisy. For example, the ironmaking that Mingyuezhuang relies on for survival, after the large spread of the improved ironmaking furnace, although the molten iron of Mingyuezhuang is of better quality, it is really, it is useless.

Li Xiang didn't have the ability to deal with thousands of gentry and clans, nor did he have time to open up sales little by little, let alone drink soup or even eat behind vested interests. So Li Xiang decisively gave up the confrontation on the surface, since he didn't let Lao Tzu occupy a good seat to eat, then Lao Tzu moved a new table to eat a big meal by himself, and he had to use a screen to block it, so that you couldn't see it for the time being!

So the anti-counterfeiting logo and brand logo as one of the big killer came into being, Tang Guohao, who was born as a homeless person, and Zhen Laoshi, who was honest and honest, and Wu Xiaoling, the owner of the cutting-edge workshop, cooperated, and it took nearly a year to get the initial results.

Tang Guohao mixed several kinds of ore powder into the molten iron of Mingyuezhuang to create a small iron plate with patterns all over the place, light and dark. Zhen Laoshi experimented step by step every day, and finally made wood and paper chips that are difficult to imitate, with special textures, textures and feels. Wu Xiaoling's work is easier, and the simple winder made by the carpenter helped her quickly create a small piece of silk and linen cloth, which has a certain pattern of uncomfortable feel, intertwined silk and linen and changeable colors, and can hardly be imitated.

The Great Zhou Dynasty was different from the previous dynasties, and did not inhibit industry and commerce, and after the industrial and commercial tax exceeded the government tax by 30%, the rulers of the Great Zhou Dynasty began to provide various convenient conditions for industry and commerce. Therefore, there are many advanced forms of business in Dazhou, such as chain stores such as money shops, Qinglou and silk villages, as well as Pan Lou, which sells vegetables in the morning, antiques in the afternoon, and gambles in the evening......

Brand logos and anti-counterfeiting logos are not a new concept in Da Zhou, Sun Family Pharmacy, Li Family Fragrance Shop and Liang Family Jewelry and other "famous brands" have been adopted, and in some aspects it is much better than Mingyuezhuang, after all, Mingyuezhuang is too shallow. But like Mingyuezhuang, the crazy practice of making brand identity and anti-counterfeiting on each piece of goods is the first time in Dazhou.

Li Xiang's second big killer in order to further open up the market, obtain wealth, and resist the exclusion and infiltration of the gentry is to go all the way north, which is still the inspiration brought by Ding Shihang's bastard boy. In order to earn more money and food to marry Wang Xiaochen, Ding Shihang gritted his teeth and sent a secret letter to Li Xiang for help.

Ding Shihang received a reply from the owner, and was a little blushing when he saw the content of scolding him, and was laughed at by Liu Decheng and others for a long time, but Li Xiang finally showed him a way.

The Xunyang Mountains connect the eastern part of the Qinling Mountains with the Funiu Mountains, and there are many resources inside, especially medicinal herbs, timber, tung oil and small mineral deposits, and importantly, there are water sources in some places, but they have not been developed before due to transportation and other reasons. Now Mingyuezhuang exchanges materials with the homeless villages in the mountains at affordable prices, and the mountain people who are struggling to survive are busy mining and harvesting medicine and logging.

The excited Ding Shihang didn't eat alone, pulled Liu Decheng, who was not short of money, and called the brothers in the old camp who were still homeless people not long ago to make a few armed caravans, anyway, Mingyuezhuang does not restrict Zhuang people from holding weapons other than crossbows. Mingyuezhuang is no longer the time to start a workshop if you want to, and the people who have just turned to yellow household registration look at the prosperous days of other people's families, and it must be false to say that they are not envious.

At first, Ding Shihang's armed caravan only ran between the surrounding villages, transporting supplies such as bows and arrows, winter clothing, iron tools, farm tools, and rice grains from Mingyuezhuang, and then a group of people brought back ores, medicinal materials, tung oil and other materials, and made a lot of profits. The dissatisfied people in the village were excited, and several armed caravans aspiring to Qinling appeared, and the displaced people gathered near Mingyueji also formed a number of caravans into the mountains. Stimulated by wealth, the "All the Way North" movement that caught Li Xiang off guard began.

Finally one day, Ding Shihang, who took a leave of absence, took his caravan and several other caravans through the dense forest and came to Shangluo, an important town southeast of Xi'an and northwest of Mingyuezhuang. Jing Xinyi, who had just entered Li Xiang's sight, also took the coalition army of the affiliated villages of Mingyuezhuang with Hu Jixiang, bypassing Shangnan County and fighting Song County in the southwest of Luoyang, which was more fierce than Ding Shihang.

After the bloody roads are "ripe", the production of Mingyuezhuang can go northwest through Shangluo to Xi'an City, and then radiate to Shaanxi and Gansu; It can also go to Luoyang through Song County, and then radiate to Hedong and Jingdong. Jingdong Road in Dazhou refers to Hebei and Shandong, and Shandong is also called Jingdong East Road because it is more easterly.

The first of the three workshop booms in the Mingyuezhuang era, which is famous in history for "laying the foundation of a new class", occurred after Ding Shihang and others opened up the dense forest passage, and since then Mingyuezhuang has begun to get rid of the dilemma of being squeezed out by the gentry in the south of the Great Zhou Dynasty, and transported the flowing goods to the north. The development of the armed caravan of Mingyuezhuang in the north will not be smooth sailing, and the details will be discussed later.

Jing Xinyi was a homeless person not long ago, Hu Jixiang was a homeless person a few decades ago, and Mingyuezhuang was almost all a homeless person, and most of them were from the Qinling Mountains-north of the Yellow River. Li Xiang felt that there was a big article to be done here, so he asked the public middle school of Mingyuezhuang to encourage everyone to "return to their hometown", which completely detonated the enthusiasm of the villagers and homeless people to go north to do business and return to their hometowns, and the various tragic encounters on the road could not offset the fire in their hearts.

A few days before the winter solstice, when Li Xiang was preparing for the third big killer, Jing Xinyi arrived at his cousin's house in Taiyuan, and Hu Jixiang also returned to his hometown near Xi'an, which had been absent for decades.

Jing Xinyi's family went south from Liaoguo all the way, and when they passed by their cousin's house in Taiyuan, they saw that their cousin was barely surviving, and the whole family couldn't get together two sets of clothes, so they continued to go south to survive. Jing Xinyi's cousin and sister-in-law cried and knelt at the door all day, there was not enough food to eat, and if Jing Xinyi stayed, he could only starve to death together, and in the end, only one of Jing Xinyi's family survived......

Hu Jixiang returned to his hometown and found that only two of the five brothers who fled due to the rebellion were left, so the youngest Hu Jixiang hugged his two brothers who were nearly 50 years old and said that he would not let go of anything......

Jing Xinyi and Hu Jixiang left all their Jiaozi, copper coins and goods, and then talked to their families about Mingyuezhuang at the southeast foot of the Qinling Mountains. Some family members directly followed the two to the south, and some family members still wanted to continue to wait and see, and the family members who stayed behind began to sell the goods of Mingyuezhuang. Soon, as the caravan continued to move north, the variety of goods in Mingyuezhuang greatly increased.

There are more and more situations like Jing Xinyi and Hu Jixiang, most of them do not have the status of Jing and Hu, at most they support their relatives and friends with some copper coins and friends, and then take part of their families to the south. On the road, there were officials who made things difficult, bandits who made things difficult, and gentry who stood in the way. Some of them could talk, some of them couldn't, so the Mingyuezhuang armed caravan, which had just put on a legal cloak in Xunyang Mansion, set off again. At that time, the armed caravans were larger, more hidden, more powerful, and more terrifying...... Of course, that's a story for later.

Of course, Li Xiang was not so arrogant that he marked all the goods with the words "Mingyuezhuang", and he would not do the act of inserting the label and selling the head. In principle, each workshop makes its own business logo, and the special fabrics, wood chips and iron pieces used for anti-counterfeiting can be purchased from special laboratories, and this seemingly high-end thing is very cheap to produce in large quantities.

In order to further keep a low profile, Li Xiang also strictly ordered the workshop owner and the caravan not to mention Mingyuezhuang when they went out, and it was best to refer to the location of his hometown. The workshop owner from Hebei should say that his things are made in Hebei, and the same is true for the workshop owner from Xi'an, so as to further confuse the public, distract the attention of people with intentions, and delay time as much as possible.

Wu Xiaoling didn't think for long, so she designed the logo of her workshop, which is the word Liu Wu, and there is a pattern in the middle. Aunt Xiong was lazy and embroidered a bear directly. Aunt Lei was even more arrogant, and directly embroidered the zigzag lightning bolt, and Li Xiang admired Aunt Lei's minimalist thinking after seeing it.

The brand anti-counterfeiting logo is sewn on the home-produced things, and forcibly taking it off will only damage the clothes, hats, shoes, socks and ironware. Wu Xiaoling and others soon had a stronger sense of responsibility, and since then they have paid more attention to the quality of their own goods. They are very aware of the power of this kind of sign, the common people are accurate, and of course things are highly sought after if they are used well, and the workshop with poor quality will not be done.

The goods equipped with the brand anti-counterfeiting mark have been sent out in several batches, and they are still in the fermentation stage, and the effect is not very obvious. After Li Xiang completely leveraged the market and opened up channels in Gyeonggi Province, it was time for the Hanjiang River Workshop to go all out. At that time, the standardized anti-counterfeiting commercial goods carefully produced by Mingyuezhuang will be fully rolled out, and Huang Liren and others will not be able to implement the set of muddying the water, fishing in troubled waters, and finally occupying the magpie's nest.

Li Xiang took various measures to temporarily reduce profit margins, and risked being targeted early to strengthen brand awareness and improve differentiation, which was also a helpless move. Who made the gentry and villagers have such a strong control over the grassroots, and their thinking is so rigid and stubborn.

For example, Huang Liren obtained the iron-making furnace technology of Mingyuezhuang, and he will not improve the technology, increase productivity, and expand production. The whole world is the gentry, the gentry have their own rules for doing things, they are ranked according to fame, prestige and connections, etc., and then divide the "land" that belongs to them, and the "land" of other people's houses cannot be touched.

Of course, there were annexations among the gentry, but generally after the owner of the "land" was weakened, the surrounding gentry would rush up and add more "land" to their homes. In the Great Zhou Dynasty, there was always "land" before there was a market, and the truth was that only the "shi" class had "land", and it was the instinct of the gentry and villagers to run a business and run a workshop to collect money like farming. When encountering unruly or trying harder, accusations such as competing with the people, disrespecting Taoism, tricks, putting the cart before the horse, and ignorance are enough to drown the catfish that mixes in.

Therefore, as soon as the gentry saw that there was a way to make a fortune, they would do whatever it took to get it, and then muddy the market so that everyone could get rich together, which can also be said to be "modest". The mean is that you can't be too outstanding, what if you make something better, don't you still make a fortune together? If you don't know it, you will be targeted and lose your "land", or offend too many people and die, why bother......

If Li Xiang wants to really accumulate resources and do more, he must jump out of the origin of the gentry's rules, otherwise he will make wedding dresses for the gentry as much as he does, and the three big killing weapons he prepared have indeed found the key points of the gentry. He did hide it well, but he didn't think about how powerful the explosion of Confucianism would be once it was alarmed...... Spooky, well, weird.

It was a flickering, pervasive, hard, and impermeable force, and Li Xiang was doomed to failure, if the enemy of the Great Zhou was a little weaker......