While the Navy was discussing the sale of the ship to buy some new possessions, Jochen's main focus was on the new BMW car.

The combination of the three gods was really extraordinary, and Maybach completed the first four-cylinder in-line petrol engine in early August, with a displacement of 3 liters and an output of 16 hp. The other ideas proposed by Jochen before are less difficult than the engine, and they have all been realized. When these technologies are combined, the driving experience of a new car is absolutely unique in this era. And under Jochen's guiding ideology of not seeking the best but seeking the most expensive, the appearance of the new car Jochen borrows the appearance of the Zeppelin DS8 from the future Maybach's top luxury sedan series, and the well-crafted smooth black body gives people the feeling that this thing is a thing that only the rich and handsome can buy at first glance. Through the wide glass windshield and glass windows, you can see the beautiful interior inside, and you can't help but marvel at "what a beauty". The front engine is obscured by the bonnet, which is a small ringed three-pronged star at the front of the hood, and a long smoke exhaust pipe under the chassis exhausts the exhaust fumes to the rear of the car, so the driver does not have to see the black smoke from the inadequate combustion and smell the unpleasant smell of gasoline. The car, which can be said to have reached the pinnacle of craftsmanship at this time, is, in Jochen's words, "pure driving pleasure".

When he saw the new car, Jochen's heart tickled, and he kept patiently talking about the design and performance of the Daimmel Maybach. In the end, I couldn't help it, and dropped a sentence instead of listening to you, it would be better for me to go out for a lap by myself, understand it faster, jump into the car, turn the handle to start the engine, and then step on the accelerator and run out. Thanks to the use of pneumatic rubber tires and coil spring suspension, the car is extremely smooth to drive, and the 16-horsepower engine seems to be pitiful in later generations, but it can still bring 60KM/H speed to the car, and the well-made interior and excellent handling feel can be said to be "the perfect combination of technology and comfort".

After a few laps, Jochen felt good. Driving back in front of the crowd, opening the door and jumping out of the car, Jochen smiled at Benz, Daimham and Maybach praising the car's performance: "It's fantastic, it's unbeatable." Then he asked Maybach: "What are the conclusions of the comprehensive test?" ”

"Yes, Your Highness, all the tests are done, but the engine power is not strong enough, and the fuel consumption is somewhat high. Everything else is fine. Maybach replied respectfully, after all, all the design ideas on this car come from the young crown prince in front of him, maybe he does not understand design, but it is indeed unparalleled in innovative thinking and forward-looking, Maybach respects people with unlimited imagination from the perspective of a pure designer.

"It's okay, it's okay, these are minor issues." Jochen smiled and patted the shoulder of the Maybach, who was much older than himself, the 16-horsepower engine had been ahead of the world for at least 5 years, and the first engine in history to break the 20-horsepower engine was a product of 1903. Not to mention the suspension system and the circulating cooling system. Jochen was already very satisfied with this. And the driving experience just now has fully indicated that this model can be put on the market.

"Ready, then, gentlemen." Jochen said to the three with a smile.

"Of course, Your Highness, we will shock everyone."

September 12, Munich Fair

At the fair, people were amazed to see a "carriage" that they had never seen before, there was no horse to pull it, only a gentleman sat in the car, but the "carriage" was moving smoothly. The polished black carriage reflects the sunlight, and although it is only a single black, it does not have the same beautiful patterns and dazzling colors as the noble carriages, but it has an indescribable simple beauty, giving people the feeling of "I don't understand, but it seems to be very powerful". In the back, there are gentlemen in dresses handing out leaflets with perfect smiles, and in the center of the beautifully printed colorful leaflets, next to the "carriage" without a horse, stands a beautiful lady, and below it is a "carriage" that has been dismantled into parts, all the parts are neatly placed on the ground, and directly above the leaflet is the title "Evenifyousplithertopieces, shestillisabeauty" written in bold large letters (Even if you tear her apart, she's still a beauty.) This kind of creative advertising that people have never seen before caught everyone's eye. The news that "there was a carriage without horse-drawn horses at the fair" immediately spread, attracting more people to come and watch.

Jochen and the three gods looked at the surging crowd with smiles on their faces.

"You have succeeded, gentlemen, and congratulations." Jochen said.

"It was we who succeeded, Your Highness, and this car is ours." Daim replied with a smile.

"Yes, we succeeded." Jochen smiled even more happily, and then asked: "The new car is very well unveiled, the next step is to put it on the market, how soon can we achieve mass production, and what is the output of the factory?" ”

"Benz and my factory have been merged, so mass production can start soon, but the technical standards for the new car are very high, and the factory needs to be expanded to have a certain scale of production." Daim replied.

"Then let's expand, without scale, the price of new cars can't come down, and if the price is too high, it's difficult to sell. A few high-end cars can make a name for themselves, but low-end cars can occupy the market. We have to grasp it with both hands, and we must be hard with both hands. ”

"Yes, Your Highness, and we are now starting to adopt the assembly line production method you proposed, which should further reduce costs."

"No, it's not enough, the new car we have in front of us will not cost less than 5,000 marks if it is to be sold, so not many people can afford it. We need cheaper products. For example, the interior can be lowered to the standard, the suspension system can be simplified, the engine can be reduced to two cylinders, and so on, and the price must be reduced to about 2000 marks. In this way, a family with an average income can buy such a car in about 5 years. This is important. In addition, we need to have higher-end models. For example, the use of a more powerful 6-cylinder engine, a longer body, so that there is a dedicated driver in the front, like a coachman who drives a carriage for the aristocracy, and there are seats in the back that can seat 4 people facing each other. A truly luxurious car that is more upscale, more luxurious, and more able to reflect the status of the occupants, a car that can distinguish it from other ordinary cars, and a car that makes all rich people crazy. Jochen said with a smile

"These cars are very popular, even though they are sold very little. It's really good for us. Dareham nodded.

"High-end products are aimed at people with rich and status, we have to study the psychology of these people, they are not afraid of spending money, they are afraid of buying the same things as ordinary people, and they can't show their own specialness. Let's just talk about this car, we must use the best materials to make the most beautiful appearance and create the highest grade car. The 6-cylinder engine, the minimum horsepower is 20 horsepower, what new technology is there, everything that can be installed is installed on it. And then this interior, ask the most famous decoration designer to do it, no matter how much it costs, let people know that there is a big man sitting in it as soon as they open the door, and they have face. Then it claims that the whole car is hand-made, and that every part is the most perfect from a pile of the best parts selected by the best craftsmen. Then he emphasized what the car used and various new technologies that people didn't understand but thought were very powerful. It was then announced that only 12 cars would be produced each year, and that each car would be issued with a unique numbered certificate, and then a number would be printed on the body, and the family badge and family name could be printed on the customer. How much do you think this car should sell for? Jochen said with a deliberately exaggerated expression.

"Uh...... 10,000 marks? Benz asked cautiously. In an era when the annual income of ordinary workers' families is only about 500 marks, 10,000 marks can already be called sky-high.

"10,000 marks?" Jochen pretended to be dismissive and said, "That's the cost!" At least 100,000 marks, don't be too expensive, we don't discount it. ”

"100,000? It's definitely not going to sell, is it? Even Daim, which is in a better financial position, was shocked.

"We have to study the psychology of buyers, people who are willing to pay 10,000 marks for a car don't care about paying 90,000 more, what is an aristocracy? What is a successful person? Aristocrats and successful people buy whatever they buy, they buy the most expensive and don't buy the best! Therefore, our slogan is, not the best, but the most expensive. ”

Looking at everyone's disbelieving expressions, Jochen sighed, thinking to himself why these guys don't understand humor so much? So he cleaned up his expression, and finally said very strictly: "Don't worry, it will be sold." The new car came out, the 1st to the 6th were booked first, the 1st was given to the Emperor's Majesty, the 2nd was given to my maternal grandmother, the 3rd was given to the Imperial Diet for the Prime Minister, and the remaining 3 were given to the heads of state of other countries depending on the situation, and regardless of whether they were given out or not, the private purchases, no matter how high the price, would not be sold, and could only start from the 7th, let him wait slowly. In this way, when both the German and British royal families were using this car, the reputation of the car would spread. And no matter how much money others give, we only produce 12 cars a year, on a first-come, first-served basis, which creates the assumption that supply exceeds demand, and the higher the number, the more honorable it is, which is called hunger marketing. There will always be some rich people who love to buy it, so we don't have to worry. ”

PS: There are a lot of BMW slogans in this chapter, hoping that they will not be accused of infringement (laughs), and the original title wanted to use "Luxury, just standard equipment; Innovation is the real charm of BMW", but the number of words exceeded the standard, so it had to be changed to the shortest "dynamic, exciting"

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