After the Chinese Valentine's Day, the lively atmosphere in Chang'an has decreased a lot, but it is still very prosperous, Li Yaowei came to the Huayue Newspaper Office, and he didn't go for several days.

"Childe." When the busy people in the newspaper saw Li Yaoji, they greeted him one after another, and Li Yaojian responded one by one. When Xiao Qin and Su Yue saw him, their expressions were a little happy, but they were also lonely. After Li Yaoyu placed them here, there was no other action, and Xiao Qin and Su Yue didn't know what Li Yaoyu thought of them.

It is the most difficult to accept the grace of beauty. Li Yaoyu is also helpless now, after the fifth Yao was angry yesterday, he has now gradually thrown away the idea of three thousand beauties in the harem, so Li Yaoyu knows Xiao Qin and Su Yue's thoughts, but he can only pretend not to know.

"Is the lexicon all printed?" Li Yaojian entered the working state.

"Several copies have been printed and are being proofread." Du Manwan handed him a copy.

Li Yaojian flipped through it and confirmed that there was nothing wrong. "These are all things I recall, if there are literati who can make their own word cards, and those who have good music and rhythm, they can also be entered."

"Childe, at present, we have collected too many poems, and there are many excellent ones, according to the three-day issue, these poems will pile up." Du Manwan pointed to the stacks of manuscript paper on the case.

"It's okay, we're just going to pick the best. To ensure quality, only by encouraging good works can we promote the development of poetry and songs, and writing poems for the sake of writing poems is absolutely not encouraged. ”

Li Yaojie cut the railway. "In this way, every month, we select the five best articles, and then publish them again and award them."

Du Manwan nodded, "That's a good idea." ”

"Not only that, but it is selected once a month, and it is called 'Monthly Beauty', no, 'Monthly Beauty'." Li Yaojian found the word Yuejia strange, "I also choose it once a year." It is called the Best of the Year Award, and a bonus or prize is set up for commendation. ”

Incentives are always the best way to stimulate production and control quality. As a modern person, I don't know much about these business methods.

"Childe, you are not only outstanding in literature, but also in business." Du Manwan sighed, she was really curious about what Li Yaoyu did before.

"Also, the net profit of each issue of our newspaper is deducted from the cost budget of the next issue, and the rest is divided into 127%, I take 20%, you take 10%, and the rest is distributed to everyone, and the original salary is still paid."

Profit sharing, which ties employees' income to the company's performance, is a good way to stimulate employee motivation.

"Childe......" Du Man said quietly, "we have been losing money......"

"......" The corners of Li Yaoji's mouth twitched, he forgot that every newspaper, paper and ink alone is more than a penny. It's okay, the price of the newspaper will slowly increase. And I didn't expect to make money buying newspapers at all. ”

When newspapers are expensive, fewer people will buy them, and Li Yaowei is still clear about this. Modern media, whether it is newspapers, TV stations, or Internet media companies, their source of income is not these news media service products, but advertising!

Advertising is also a way for Li Yaowei to think of making money.

Ancient merchants also had to advertise their shops, and today they use the method of shouting or relying on word of mouth. But none of these methods have made their products impressive.

The first purpose of modern advertising is to make people know their things and increase their popularity, and the second is to promote their characteristics and strive to attract consumers.

Therefore, newspaper advertisements can make their products known to everyone.

To give a simple example, a gold shop has a batch of expensive jewelry, and there is no advertisement, so they can only let the men shout at the door or along the street, and then wait for someone to come to buy it.

Newspaper advertisements can reach the eyes of everyone who reads the newspaper, and they can also write beautiful jewelry and make people want to buy.

After listening to Li Yaoji's words, Du Manwan was dumbfounded, "Childe, how did you know these ideas?" ”

"Secret."

"But in the newspaper of poetry, will it be indecent to have such an advertisement printed?"

Li Yaojian knew what she was thinking, "Don't worry, the poetry newspaper will only publish poetry articles." He also didn't want to ruin the purity of Huayue Poetry Newspaper, "We can make another type of newspaper and hand it over to the fifth family to do, and we can just take the money." But you need to think of a type that can attract people to buy. ”

He did think about doing some small news before, but this kind of thing is very difficult to do, because there are few news events and it is troublesome to collect; Second, Li Yaowei was also afraid that if something could not be reported, then he would die! In ancient times, the restrictions on words and deeds were still relatively large.

Think about modern pop, jokes? No, who knows if he will be executed for the crime of degrading the public with gossip or corrupting the social atmosphere.

Novel? No one writes, and few people read; Gossip? Not even more. Caricature? No, no one writes scripts, and no one can draw comics......

Forget it, don't think about it yet. Li Yaowei couldn't think of anything suitable for the Tang Dynasty.

In the newspaper office, after accompanying Du Manwan to do the work of selecting works for half a day, Li Yaowei slipped away under the pretext.

When I returned home, I found several maids waiting anxiously at the door, "What's going on?" ”

"Young master, just now there was a messenger who sent an edict." The maid replied.

"Edict?" Li Yaoyu was stunned, Li Yuan gave him an edict? What's the situation?

Fifth Yao and Xiao Xuan were in the room, looking at this edict, their eyebrows furrowed, and their faces worried.

"Xianggong, are you back? Take a look at this. ”

"Under the door?" Because modern film and television dramas use "Fengtian carries the emperor, the edict is said", no matter which dynasty, for the emperor's edict, Li Yaojian was stunned when he saw the word "under the door".

In fact, "Fengtian Carrier" was only used by Taizu in the Ming Dynasty. The edicts of the Tang Dynasty were generally drafted by Zhongshu Province and sent to Menxia Province for review, so the beginning of the edict was basically the word "Menxia", which means that it was sent to Menxia Province and let the people of Menxia Province review it.

"Qingqing Zijin, you are in my heart, Zhou Gong loves Xian, and the world is in the heart. Endangering the society and harming the people, disrupting the country and the people, heaven will not tolerate it. He uses his wisdom to cut off the source of evil, and the good people ......"

After reading it, Li Yaoyu saw that the two girls were worried, and smiled: "Your Majesty just summoned me." ”

"Could there be any problems?"

"Fool, if there is a problem, he will send someone to arrest me." Li Yaoyu touched Fifth Yao's face.

"Be careful, there are a lot of taboos in the palace."

"Okay." Li Yaowei kissed the fifth Yao, turned around and went out, "By the way, how to get to the palace?" ”

“…… Just take a carriage to go, and the family is familiar with the road. ”

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