Chapter 184: The reform of "Komsomol Pravda".
In the early morning, the morning sun rises from the east. The city of Moscow has another day of hustle and bustle. In the new city of workers, many ordinary citizens living here are waiting for buses or commuter buses to take them to their places of work, and many people gather around the newsstand with their lunch bags in one hand, and then buy a newspaper at the newsstand to pass the time.
"Comrade salesman, please bring me a copy of Komsomolskaya Pravda" A young engineer who worked at the Moscow Institute of Electronics took out fifty kopecks from his pocket and put it on the counter of the newsstand, he lived nearby, he was a regular customer here, and it was his habit to get a newspaper to pass the time at the unit every morning. Although the unit also subscribed to the Komsomolskaya Pravda, the current Komsomolskaya Pravda is simply too useful, it has a coupon for the only McDonald's restaurant in Moscow, in addition to the fact that the Komsomolskaya Pravda often publishes some sports information, which is a valuable first-hand information for many sports fans who have the habit of collecting newspaper clippings to understand the outside world.
"Hey! Aren't you going to look at these new newspapers and magazines, young man? You see "Sports Today", "Football Today", "Seven Days Movie Weekly", ...... These are all newly created by the Komsomolskaya Pravda newspaper to introduce things that interest you young people! The salesperson at the newsstand enthusiastically introduced.
"Ah......" The engineer didn't even think that there would be so many choices today, what the hell is going on? Recently, Komsomolskaya Pravda has published more sports and entertainment news about foreign countries, which is the first time in the Soviet Union, and many Soviets have heard about foreign bands such as the Beatles and AC/DC for the first time from Komsomolskaya Pravda, and know about the colorful life on the other side of the Iron Curtain. However, "Komsomolskaya Pravda" is limited by the layout, and every time it reports on these contents, it always stops, which makes many readers feel a little unpleasant. But everyone never expected that "Komsomol Pravda" would publish a series of such publications to make everyone enjoy.
Almost overnight, newsstands in all cities of the Soviet Union began to publish these new newspapers and magazines under the Komsomolskaya Pravda, and almost at the same time every newsstand was crowded with customers. Thanks to the rampant smuggling in recent years, many foreign cultural products have also flowed into the Soviet Union. This has invisibly cultivated a certain user base for these newspapers and periodicals. So Gusinsky's newspapers and magazines were not short of sales and were quickly sold out.
After the victory in the first battle, a big stone in Gusinsky's heart fell to the ground, and although Komsomolskaya Pravda abandoned the content that young people liked, it also made some changes, and it began to learn from the young people of the Soviet Union, learn their way of expression, learn their habits of thinking, and create news in a way that is easily acceptable to young people. This change was not very obvious, but it essentially distanced Komsomolskaya Pravda from the other three newspapers.
Yeltsin's column in Komsomolskaya Pravda has also been redesigned, and the contributors are no longer Yeltsin and his team of secretaries, but a creative team of Komsomolskaya Pravda editors, and every week Yeltsin lists the outlines he wants to publish in the paper, and then the creative team of Komsomolskaya Pravda fills in the content, which is closer to the current media run by Gusinsky. Seryosha hopes that this will bring Yeltsin closer to young readers and make Yeltsin's political views more accessible to young people.
The revision of the Komsomolskaya Pravda has finally come to an end, but there is one more important thing for Seryosha to take care of personally. That was the transformation of Komsomolskaya Pravda into a media company. Seryosha has not yet found a good reason to convince Yakovlev, although Yakovlev supports the restructuring of Komsomolskaya Pravda, but he feels that Seryosha has bought a bit too big in this step, and now that the domestic enterprises in the Soviet Union are generally in recession, Yakovlev feels that this is not a good time for the transformation of Komsomolskaya Pravda.
Seryosha, however, put forward the opposite point of view, arguing that if Komsomolskaya Pravda could not support itself like a business, it would be subject to many restrictions, and Seryosha deliberately pointed out that the Secretariat of the Central Committee of the CPSU directly called the editor-in-chief of Komsomolskaya Pravda and asked for the retraction of a certain report. This kind of thing happened not just once or twice, especially since some time ago Komsomolskaya Pravda published something about the brutal interference of Ligachev's investigative team in the work of local government. As a result, Ligachev's secretary personally called Komsomolskaya Pravda, accusing Komsomolskaya Pravda of distorting the facts and slandering the Central Committee. This made the comrades of Komsomolskaya Pravda very angry.
"Secretary Gorbachev and you have repeatedly stressed the need to respect the freedom of journalists and not to use political force to suppress journalists' reporting! However, some of our leading cadres have taken the lead in violating the major policies of the central authorities, and this has made our comrades below us still work. Which secretary in the Politburo are we going to listen to? Seryosha complained to Yakovlev.
"Seryosha, I agree with your proposal, but now that so many enterprises in the production industry are still losing money, how can your newspaper survive without the financial support of the central government, and if it can't survive, how can it talk about freedom of the press?" Yakovlev said earnestly.
"Secretary Yakovlev, you have lived in the West for a long time, how did the New York Times survive. We can also survive, and besides, we still have a bit of a family background in the entire Communist Youth League system, and we are willing to take it out to support the development of our newspaper in a better direction. If we don't take money from the central government, then we can say no to the unreasonable demands of certain leaders. We, Komsomolskaya Pravda, are at the service of the Soviet people, especially young people, and are not canaries in captivity by some leadership! Seryosha said unceremoniously.
……
After some talking, Seryosha finally got what he wanted. Komsomolskaya Pravda will definitely not become a canary for some leaders in the future, because he is Seryosha's canary.