Section 265 Naked price war
Li Yan thought that Ji Qingwen didn't realize the importance of the problem, so he explained angrily: "Brother Ji, you're in big trouble, don't you know yet?" ”
Ji Qingwen smiled and said, "Brother Li, what do you say?" ”
Li Yan glanced at Ji Qingwen, unfolded the folding fan and shook it vigorously, and said, "Are you deliberately pretending to be confused with me?" Brother Ji is an understanding person, the Suzhou Chamber of Commerce is linked with Shen Liangzuo, which has a great impact on Brother Ji's weaving yamen's business, but if they have anything to do with Zheng Zhilong and other maritime merchants, Brother Ji will be completely expelled from Dianshan Wharf. Brother Ji, the wharf and the weaving yamen, that is the relationship between the lips and the teeth, Brother Ji can't wait to ignore it! ”
As an ancient scholar, it is not easy for Li Yan to think of this truth.
This point, Ji Qingwen also figured out the truth at home for a long time.
The reason why Ji Qingwen was able to gain a foothold in the Jiangnan anointment at the end of the Ming Dynasty was not the so-called emperor's favor, but the two trump cards he held in his hands.
The first trump card is the Suzhou Weaving Yamen. The colorful brocade produced in Yamen is a unique existence in the international and domestic markets, both in terms of quality and grade. No product can compete head-to-head with it. As long as the Suzhou weaving yamen is in his own hands for a day, the workshop to which the yamen belongs can continue to produce colored brocade for a day, and the colored brocade can be sold for a day, and Ji Qingwen will be able to make a high profit for one day. This is the basic plate of his life.
The second trump card is the "Mingwu Army" that he operates with his heart. With the existence of the powerful army of the "Ming Wu Army", Ji Qingwen could have the confidence to confront any other force head-on, without worrying that the opponent would use any unconventional means against him. This is a guarantee that Ji Qingwen can move freely.
These two trump cards, played separately, are the big killers on the game, and together they are a pair of "king bombs", which can be described as invincible.
Therefore, Ji Qingwen carefully recalled and analyzed several cases of mergers and acquisitions of newly started technology companies that he had come into contact with in his later life in the past two days, and he had some confidence in dealing with the challenges of Shen Shenbi and Shen Liangzuo.
So Ji Qingwen got up slowly, patted Li Yan on the shoulder, and said, "Brother Li, don't worry, I already have a plan in my heart." It's just that the current thoughts may not be a little detailed and cohesive, and I still need Brother Li to help me think about it. ”
Ji Qingwen and Li Yan discussed for a whole day, and only then did a prototype that was originally in Ji Qingwen's mind gradually have a complete framework, measures and details.
After discussing a rough idea, Ji Qingwen gathered all the relevant people and others, just to do one thing - a meeting!
However, this meeting is different, what should come and what should not come were all convened by Ji Qingwen, which can be called a gathering of heroes.
These people include: the backbone of all people, the commander of Suzhou weaving, the deputy promoter of Songjiang City, and Ji Qingwen, the traverser; Ji Qingwen's courage and wisdom, Li Yan, a strategist who is also a teacher and friend; Jin Yiwei commanded Li Yuanyin; Yang Zhan, the steward of the "Ming Wu Army" who was temporarily dismissed due to the White Lotus Rebellion; Ji Qingwen's sworn friend, "Ming Wu Army" Qian Zong Huang Degong; sharpshooter, "Ming Wu Army" 100 households Meng Hong; filial piety, inventor Song Yingxing; Ge Sheng, the leader of weavers under the Suzhou Weaving Yamen; missionary and Western scholar John Tong and others; Even Ji Qingwen's wife, Oiran Liu, who is both beautiful and artistic, also participated in the meeting.
The group discussed for a whole day, and then everyone was clear about their responsibilities and began to act towards the same goal.
The first to take action was Ji Qingwen's wife Liu Rusi.
According to Ji Qingwen's instructions, she took out the valuable gold and silver treasures under Wei Zhongxian's estate from the treasury, and asked Huang Degong to escort them to the "Qianyun Building", and named the old bustard Ma Xianglan to exchange it for one million taels of silver in the shortest time. The total price of these treasures and jewelry is around 1.2 million taels, and Liu Ru took them, and the source is quite legitimate. Therefore, Ma Xianglan saw that it was profitable, so she immediately contacted the wealthy businessmen she knew, and it took more than ten days to exchange these treasures for one million taels of silver and send them to Ji Qingwen's wealthy businessmen - of course, Ma Xianglan also made a lot of money in the process.
With this silver, Ji Qingwen began his grand business war plan.
First of all, Ji Qingwen continued to strengthen the production of the colored brocade paid tribute by the Suzhou weaving yamen, and asked Song Yingxing to fully guarantee the quality and quantity of production - after all, the high-end product line represented by the tribute silk is Ji Qingwen's most competitive and untouchable field, which can continue to create a lot of profits for him.
While ensuring high-end products, Ji Qingwen began to reduce the prices of other cotton, satin and other textiles in his weaving workshop.
These weaving workshops were established by Ji Qingwen not long ago by way of acquisition or construction. Because the operation time is not long, the scale has not had time to expand, so the market share is not high.
However, the advantage of these weaving workshops is that the looms used were all modified or redesigned by the inventor Song Yingxing, and the weavers were professionally trained by Ge Sheng and others. As a result, the quality of the textiles produced from it is excellent, and although the raw materials and workmanship are far from being comparable to the tribute-paid brocades, they are far superior to those of the usual coarse cloths.
Therefore, Ji Qingwen spared no cost, on the one hand, to increase the output of these cotton cloths and satin as much as possible, and on the other hand, to carry out the activity of giving profits and rewards, and directly cut the price of the product by half.
In this way, the people of Suzhou can buy better quality products at a cheaper price than ordinary fabrics.
No one is a fool, and all of a sudden, the cotton and satin produced in the weaving workshop under Ji Qingwen's name have become a hot commodity, while the high-priced and low-quality products produced in other places cannot be sold.
This is a naked price war.
If the weaving workshop of the Suzhou Chamber of Commerce wants to confront Ji Qingwen, the most common routine is to reduce the price of the product in the same way - if you reduce the price of silk from 20 taels to 10 taels and 11 horses, then I will reduce the price of silk from 15 taels to 8 taels and 1 horses for sale - which can always attract some customers more or less.
However, the Suzhou Chamber of Commerce is just a merchant alliance, and there is no mandatory binding force on the behavior of the members of the Chamber of Commerce, and no one is willing to come out to take the lead in dealing with Ji Qingwen's actions.
However, the Suzhou Chamber of Commerce was not tied down, and several bigwigs in the Chamber of Commerce discussed it and finally made a decision - it would inevitably be a loss to sell the silk in Ji Qingwen's hand at such a low price. And if he maintains the current price, he will sell one horse and lose a fortune, and the greater the sale, the higher the loss.
So the Suzhou Chamber of Commerce used its own advantages to inform businessmen from all over the world of the situation, suggesting that they take advantage of this opportunity to buy a large number of silk in Ji Qingwen's hands at a very low cost, so that they could sell Ji Qingwen short and sell it in the shortest possible time.
Merchants have an instinct for profit, and when they hear that there is a bargain for sale, they rush from all over the country like sharks that smell blood. These businessmen are all engaged in wholesale business, and the purchase volume is larger than that of ordinary people, and I don't know how much, which will also make Ji Qingwen not know how much he will lose.
But Ji Qingwen was desperate to fight a price war, so he gritted his teeth, ignored the massive losses, and opened up the supply of silk - as much as he wanted......
In this way, Ji Qingwen lost four or five hundred thousand taels of silver in just two months, if it weren't for the one million taels of silver he had exchanged for the jewelry left by Wei Zhongxian, and the huge profits he made from selling tribute colored brocades, it would not have been enough to continue this price war.