Chapter 324: How Big Can A Tabloid Be Done? (1st Update)

Chapter 324

The contents of the newspaper are mainly the edicts of His Majesty the Emperor, the words and deeds of daily life, the decrees and bulletins of the government, the chapters and tables of officials at all levels, the work reports of the provincial temple supervision department and other institutions, and the war reports of the border garrison.

In the second year of the reign of Emperor Zhenzong of the Song Dynasty, it was stipulated that the Privy Council should review the sample report in advance to prevent the military secrets of the Great Song Dynasty from being leaked.

In addition, the newspapers of the Great Song Dynasty were generally only sent to the governors of government departments at all levels, and the bureaucrats and gentry other than the chiefs saw only copies of it.

In addition to the official newspapers, there was also a similar circulation called tabloids, which were mainly distributed in the Bianliang area, with indefinite periods, and tabloids were also the few names for this kind of newspapers at that time. Sometimes referred to as "news", it associates news with newspapers.

The publishers of tabloids are generally officials and envoys, middle- and lower-level officials of government agencies, or owners of certain bookstores.

And the source of their materials lies in the "internal detectives", "provincial detectives", and "government detectives" who report news from the palace and government agencies such as provinces, temples, prisons, and departments. Its content is mainly "court affairs" that have not been made public, or the emperor's edicts, ministers' omissions, and official appointments and dismissals that are not ready to be published or have not yet been published in official newspapers.

The publication of tabloids often violated the ban on news leakage, so the court was severely banned for "fabricating rumors" and "spreading them indiscriminately".

But the problem is that the Great Song Dynasty is the most tolerant era for readers, and those newspapers are banned at most, so they will change their vests and start over.

"Therefore, the tabloids are endless, and generally speaking, the court mostly turns a blind eye, as long as it does not involve confidential matters, it is generally ignored, after all, such tabloids, in Bianliang, Tokyo, there are ......not twenty or so copies, but also more than a dozen" Speaking of this, Li Gefei is not only proud, but also a little headache.

"After all, there are too many readers in Bianliang, Tokyo in the Great Song Dynasty, and many readers can take this opportunity to make a fortune......

"Thank you Xuezheng for solving your doubts, Xuezheng has a lot of understanding...... "This is simply a copy of various current political news and gossip in later generations."

The scholars of the Great Song Dynasty were the most honored, and the important thing is that the knowledge rate of the prosperous Great Song Dynasty was due to the imperial examination, so the literacy rate of the Great Song Dynasty reached almost 30% of its population.

Although not everyone can export the written language, they can recognize the signs in those cities and recognize the words in the books. In particular, Bianliang, Tokyo, is a base camp for scholars.

And even this kind of tabloid seems to have a circulation of between three and five thousand copies each, and some tabloids even sell seven or eight thousand copies.

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"Master, what's wrong with you, sitting in the carriage in a daze with such a pile of torn paper......," Master Li yawned coquettishly, and couldn't help muttering quietly.

"It's because I thought of a brilliant way to get rich, oh no...... It is a propaganda tool to open up the wisdom of the people of the Song Dynasty and guide public opinion. Wang Yang turned his head and raised his eyebrows at Master Li and Liu Yiyi, and said with a smile.

"Looks like your master is going to get rich again, huh? Why did the slave family say it? After Liu Yiyi glanced at Wang Yang lazily, she didn't forget to sarcastically say to Wang Yang.

"Do you know what these are?" Wang Yang shook the thin paper in his hand that was different from the rice paper, and the ones he held in his hand were not the newspapers of the court, but those.

"Isn't it just some tabloids that are not true and only know grandstanding? Could it be anything else? Liu Yiyi pursed her rosy and sexy lips.

"You know it's a tabloid?" Wang Yang couldn't help but be stunned.

"Of course I know, such a tabloid, the former teacher of the slave family used to copy the tabloid for a bookshop for a period of time, and most of them were old stories, but they were printed by those bad people with a different title to make a splash......

Wang Yang couldn't help but be stunned, ouch, there is a title party in this era? It seems that the bad habits of news and entertainment personnel have been popular since ancient times.

"Master, do you want to start a tabloid like that?" Master Li also understood what Wang Yang meant.

"I want to run a newspaper, but not this kind of low-grade and non-standard thing......," Wang Yang said, shaking the tabloids in his hand.

"So what news are you going to do? Are you looking for some royal intimacy? Liu Yiyi's eyes couldn't help but light up, and she also thought that Wang Yang not only knew His Royal Highness Duan Wang, but now he also seemed to have a good relationship with the young emperor.

"No, what I'm going to do is a Bianliang Weekly, which will be divided into several sections, including political news about the Great Dynasty, and of course all kinds of life information that our people are most concerned about.

For example, this spring, when there was plenty of rain, the price of vegetables in Bianliang, Tokyo may rise and fall compared to last year, or if you come to Bianliang from other places, you may know through this newspaper what the housing prices are in which area of Bianliang, Tokyo, and where there are Yoshiya to rent or sell......"

With Wang Yang's words, the two women were directly stunned, and they never thought that the newspaper that Wang Yang wanted to run was not the kind of high-level national government affairs and other major events, but these market affairs.

"W-can you see this?" Master Li and Liu Yiyi looked at each other.

Wang Yang looked at these two beautiful girls with puzzled expressions, and the corners of his mouth raised a smug arc. "In addition to the previous ones, there will also be a special section for women, for example, how to wear makeup to look thin for women with round faces, and how to look round for women with long faces, or what kind of color, and what kind of women are suitable for wear......"

At this moment, the two women, Master Li and Liu Yiyi, couldn't help but light up. "Can you still teach this?"

"Of course you can, think about it, aren't there a few old women who are good at makeup in our building? They are certainly the most experienced and the most vocal......"

"But, but those are their ability to eat, they have taught other people, what will they do in the future?" Master Li couldn't help but hesitate.

Wang Yang laughed and rubbed Master Li's head. "So many people can read and write, but how many people can write well? Besides, Wang still has to give them manuscript fees......"

"In addition to these, you can also write some small stories and put them on it for serialization to attract long-term customers, and over time, you will have a solid readership."

"I heard you say so much, but all of them are advantages, isn't there any disadvantage in this newspaper?"

"Of course there is, and this disadvantage is not small, that is, once this newspaper gets bigger and bigger, it is easy to be jealous...... Wang Yang sighed helplessly.

"How big can a tabloid be?" Master Li couldn't help but say curiously.

"If a newspaper is bought by thousands or even tens of thousands of people every day, how much influence do you think it will have?" Wang Yang couldn't help but think of some later generations, before the rise of the new electronic media, the circulation of newspapers and magazines at that time was absolutely outrageous, it can be said that as long as you are willing to print, then there is money to be made.