Chapter Seventy-Six: Running Qujiang Daily
After waking Li Chengqian up, the Emperor Taishang finally put forward his purpose.
"Running a newspaper? The government already has a newspaper, and running a newspaper is just icing on the cake, costing money out of thin air. Li Chengqian shook his head and refused.
Although he received a lot of congratulatory gifts this time, it was still a bit stupid to rely on his background in the East Palace to do these things that had no future.
"Who said I was going to run a newspaper?" Li Yuan rolled his eyes and began to explain: "The newspaper that your imperial grandfather wants to run is not Di Bao, the audience of Di Bao is those officials, and the audience of the newspaper is the people of the entire Chang'an City, and even the entire Tang Dynasty!" And the printing of newspapers depends on this lead movable type printing press......"
He thought about it, and the current Li Chengqian said that the huge use of newspapers, maybe he still can't figure it out, so it is more intuitive to say it directly, so he asked: "How many people are there in Chang'an?" ”
Li Chengqian frowned, thought for a while, and replied: "Half a year ago, the household department checked the population of Chang'an, and now the total population is about 690,000 people, including monks, Hu people, etc., and the population is gradually increasing......
"A family is about five people, so Chang'an City has a population of about 100,000 households, if each newspaper is priced at one penny, then a family buys one, it is 100,000 yuan a day, that is, 100 yuan, and a month is exactly 3,000 ......yuan," Li Yuan said with a smile.
"It turns out that the gambling agreement between you and your uncle is here, but the official mansion report is ..... It costs about ten cents, and no one will read those boring contents, and there is also the cost of paper in it, which is ...... It's losing money, but it's not making money! Li Chengqian suddenly realized, but he ruthlessly punctured the bubble of 3,000 yuan.
The three thousand yuan is not easy to earn, and the emperor is counting the sales of newspapers under ideal conditions, for example, the sales volume is a stepwise upward increase, and the ceiling at the top is a hundred yuan a day, and the price of a penny is obviously too cheap, I am afraid that the white paper is more than this price.
Another most important point, why do the people of Chang'an have to buy their newspapers?
"That's true, but I didn't say that the place of sales is only limited to Chang'an......" Li Yuan smiled, he clapped his hands, let Mingyan take the map, pointed to Luoyang, which echoed Chang'an, and said: "The place where the newspaper is sold is radiated with Chang'an and Luoyang as the center point, well, it is diffusion, and the corresponding place in Chang'an is the whole territory of Guanzhong, as long as the newspaper is sold well in Chang'an, then I am afraid ...... Aren't other places selling well? ”
If it is divided according to popularity, then Chang'an is undoubtedly the most cutting-edge pop culture on behalf of Datang.
As for...... How to sell newspapers? Isn't this thing simple?
At that time, Jin Yong's Ming Pao almost went bankrupt, but it was Jin Yong's martial arts that survived. If you read it, as long as the content is appropriate, it will gradually become addictive, and in the twenties of the later generations, the Internet is endless, and there are millions of authors who write alone.
It's like what is breaking the sky, it can be copied three or four times, and some people still read it, so with the cool point and rhythm of grasping, the writing is secondary.
"Chengqian, you take the pen, and when the emperor's grandfather reads something, you will write it down." Li Yuan said.
Although Li Chengqian was confused, when he saw the appearance of the Emperor Taishang, he became suspicious in his heart, took the brush handed to him by Mingyan, and made preparations.
"Remember to write smaller, don't write too big." Li Yuan reminded him first, then cleared his throat, opened the "Legend of the Condor Heroes" in his mind, and began to read it word by word:
"The Qiantang River is mighty and the river is endlessly bypassing the edge of Niujia Village in Lin'an day and night, and flows into the sea in the east. There are dozens of black cypress trees in a row on the riverside, and the leaves are as red as fire, and it is the time of August. The weeds in front of the village and behind the village have just begun to turn yellow, and under the reflection of the slanting sun, it has become a little more depressed. Under two large pine trees gathered a group of villagers, men and women and a dozen children, listening intently to a thin old man. The speaker was in his fifties, and a green cloth robe had faded to blue-gray after a long wash. I only heard him touch the two pear blossom planks a few times, and the bamboo stick in his left hand beat on a small drum continuously. Singing:
'The little peach blooms without an owner, and the tobacco is vast with evening crows. Several ruined wells have always been people's homes. ’
The speaker knocked the plank a few times and said, 'This seven-character poem tells the story of how after the war and the war turned every house into a ruined place with broken walls and tiles. The villain just said that the old man Ye has a family of four, joys and sorrows, gathering and dispersing, dispersing and gathering. The four of them dispersed the former Qin soldiers, and it was easy to reunite again, and they returned to their hometown happily, but they saw that the house had been burned clean by the former Qin soldiers, and they had no choice but to go to Jinling to find a livelihood.
Unexpectedly: there are unpredictable circumstances in the sky, and people have good and bad luck. As soon as the four of them entered Jinling City, a group of former Qin soldiers came over. The leader of the soldiers looked over with a pair of triangular eyes, and when he saw that the third sister Ye was beautiful, he jumped off the horse, immediately hugged her, laughed, put her in the saddle, and said, "Little girl, come home with me and serve the master." ’
So how can Third Sister Ye be willing to obey? Struggling for his life. The commander of the golden soldiers shouted, 'If you refuse to obey me, you will kill your father and mother and your brothers!' Lifting the mace, he hit Ye Saburo on the head, and his brain burst out, and he screamed for his life. Exactly: the underworld has newly added dead ghosts, and there are no young people in the yang world!
.......
He said a paragraph and sang a paragraph, only to hear the villagers all gritting their teeth and sighing angrily. The man said: "All the officials, as the saying goes: don't deceive people, there are gods in your head. If you still do evil and have no retribution, the murderers of the world will eat people. ”
But the former Qin soldiers occupied the world of the Great Song Dynasty, killing people and setting fires, raping and plundering, and doing all kinds of evil, but they didn't see any retribution for him. It's just that I am not angry with the officials of the Great Jin Dynasty, I originally had a large number of soldiers in China, but as soon as I saw the arrival of the former Qin soldiers, I fled far away, leaving only the common people to suffer. It's like the tragedy of the third sister Ye's family. The land north of the river is really thousands, and it is like a commonplace. Zhujun lives in the south of the Yangtze River, and he is really in heaven, and he is afraid that he is only afraid that the former Qin soldiers will come one day. Exactly: rather be a peaceful dog, not a troubled world.
The villain Zhang Fifteen, passing by Guidi today, served the officials and said this paragraph is called "The Martyr's Day of the Third Sister Ye". The words are thorough, and the right is over. "Knock the two pear blossom planks together for a while, and hold out a plate. Then some of the villagers took out two or three ...... and put them on a wooden plate.
"What's next? The emperor's grandfather sang this wonderful life, so what happened to Guo Xiaotian and Yang Tiexin? No matter how fierce and invincible the former Qin soldiers were, they were not as good as Xie An, lupine scarves, talking and laughing, and the millions of troops turned to ashes in the water. Li Chengqian said.
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