What Zhao Xin picked up was an iron bar, which was a very common piece of iron, a part of the door lock, and one of the new products added to the blacksmith's workshop recently, and it was also a product produced under the promotion of Zhao Xin, which was one of the hottest at present.

The door lock of the Northern Song Dynasty has changed, the old-style iron chain, to a certain extent, has been replaced by a strip, that is, several iron tools fixed on the door, with a strip and together, and then the other end is locked, and there is a small hole in the locking place, which can be inserted into the lock.

Compared with the traditional door lock, this is more compact, when the door is locked, the lock arrangement is reasonable, the door can be completely closed, as long as the reasonable arrangement of this, the door will be tightly sealed.

For example, some children and small animals can't get through the cracks in the door.

It can be regarded as a kind of promotion, once it was launched, it caused a lot of enthusiasm in the market, at least on the blacksmith workshop, many families have installed it.

The blacksmith workshop has a very high salary here, and some masters have also received rewards, such as Niu Dali, and all kinds of rewards, more than 6,000 yuan, most of which are deposited into the money of the blacksmith workshop under the coordination of the blacksmith workshop, but there are a lot of the rest.

It looks like a very good product, but when it comes to selling out, the sales volume is not large, for the simple reason that this thing is more expensive than the previous one.

Iron chains and door locks are not very tight, but less iron is used, almost half of this kind of iron bar, and some extreme ones are even about one-fifth.

This is in the same level of situation, the size of the lock is different, the thickness of the strip and the chain is different, and the weight is not the same.

Iron is a high price, a set of similar locks, may use three or four catties of iron, a simple iron bar that is not too thick, may also weigh two or three catties, all the safety is on the iron bar, the iron bar is thick enough, it is safe enough.

The specific gravity of iron is too great, and the iron chain is nothing, it is hollow forging. Iron bars are not, they must be solid, although it is not difficult to build, but the iron itself is expensive.

A complete pair of locks, generally speaking, with 5 catties of iron, the price of pure iron itself, is more than 400 Wen, plus wages and others, a set of locks will almost exceed 550 Wen.

In the era of the Northern Song Dynasty, 550 wen was a very terrible number, and the average family, a month's life, was on this.

It seems that 550 wen can only buy less than one stone of rice, but how many families eat rice to live, noodles, 1.5 stone, and miscellaneous grains are two or three stones.

According to the calculation that a person consumes 70 catties a month, a family of three or four people can live by eating food, even if it is a family of seven or eight people, mixed with some wild vegetables and other food, they can survive.

Although locks are important, they are not needed by everyone, that is, some of the more affluent families.

The hot sales of the blacksmith workshop are because the salary level of the blacksmith workshop is very high, and some core blacksmiths, their salaries, have basically exceeded 50 yuan a month, which is definitely a high income in the Northern Song Dynasty.

6 blacksmiths can be equivalent to the income of a governor in political affairs, which seems unlikely, but it existed in the Northern Song Dynasty, Zhao Xin's large-scale promotion of treatment, has shown its power, that is, in the blacksmith workshop, itself has formed a relatively huge market.

Because the iron quality of the blacksmith workshop is good, it is lighter and cheaper than ordinary locks, and the locks are a large part of sales, aside from the sales in the blacksmith workshop, around the Daimyo's Mansion, the monthly sales volume is about 4,000 sets.

Wang Song was a little dazed, he didn't know what to say with this thing, 4,000 sets a month, according to the price of 250 wen per set, 1,000 yuan, this money, maybe a few months ago, in front of Wang Song, was a lot of money.

Because Wang Song took Zhao Xin, when he left from Bianliang, he was loaded with about 1,000 guan, dozens of people, thousands of miles away, and most of the month's expenses were 1,000 guan.

But now, following Zhao Xin, I have seen more of the world, and it can be said unceremoniously that as early as the time of Miaojiazhuang, the daily sales of steamed buns were about 1,500 net profits, plus soap, which had already exceeded 2,000 yuan, and when it came to the blacksmith workshop, the total consumption exceeded 1 million yuan a month, and the sales volume of 1,000 yuan a month was really inconspicuous.

Seeing that Wang Song still didn't quite understand what he meant, Zhao Xin patted his head and continued: "How many families are there in our Northern Song Dynasty!" ”

This is counted by the household department, and Wang Song has also seen it, and he is a little uncertain and said: "20 million? ”

"If every household uses our locks, how much will that be sold?"

"5 million" Wang Song replied subconsciously, and then said loudly: "This is impossible!" ”

How many households are there in the Daimyo's Mansion, 200,000 households, but the monthly sales, only 4,000 sets, more than half of the sales, are not generated in the Daimyo's Mansion, but radiate out, sell out, and some are simply merchants to get the goods.

Although there are 20 million households in the Northern Song Dynasty, most of them are poor, and the families are surrounded by walls, just like Miaojiazhuang, they don't lock the door at all, and if they lock the door, they are two of his iron rings and a lock, just like that, they are all good.

With such a full set of locks, isn't it a joke, ordinary people don't have the strength to buy, and those who can really buy it are a minority.

Seeing Wang Song's answer, Zhao Xin sighed, he couldn't help but think of a joke in later generations, two salesmen, both ordered, sell a monk comb, one person thinks that the monk has no hair, what do you want to comb for, and the other person thinks that the monk has no comb, what a huge market this is.

That's right, the blank market means that there is no competition, no resistance, and the biggest resistance is that the market itself accepts the product, and once it succeeds, the results are huge.

The current ironware is like this, although the blacksmith workshop has reduced the price of ironware, the original average price of 100 wen per catty, reduced to about 50-60 wen, such a price is already very competitive, this is also the result of selling in the daimyofu without much publicity.

But in Zhao Xin's view, this is not enough, it is not enough at all.

Although, in the Northern Song Dynasty, it was not possible to form a direct selling and pyramid scheme like in later generations, but simple sales should be no problem, based on many problems such as road introduction, Zhao Xin could not organize a capable marketing team, but based on the whole, or even the overall supply and marketing meeting, it can still be held.

How to attract each other, this is what they must do, what is a businessman, it exists to chase interests, as long as the businessman sees the benefits, you can attract the businessman.

Zhao Xin briefly described the theory of sales, and Wang Song was stunned when he listened, but it is undeniable that after listening to it, he felt very reasonable.

In the previous sales, the price was very low, but it was mainly for the terminal, and the terminal customers, they were not particularly sensitive, and they didn't know how much benefit was contained in this price.

Only by presenting a system, showing a ladder, can these merchants buy.

And locks are only one of the many uses of ironware, a very insignificant aspect.

Kitchen supplies, daily tools, farm tools and ordinary tools, these are all over every corner of the entire production and life, these are potential markets, some, here in the Northern Song Dynasty, there are already similar tools, but not iron, some, in this world, has not yet appeared, must be guided and displayed, and finally be able to produce sales.

It is conservatively estimated that on average, each person can use about 1,000 catties of steel, which can be regarded as a modern society.

But in this era, I'm afraid there is not even 1 kilogram, this is not a fantasy, it is a real existence, this is the final result of the use of large construction, weapons, military, and some iron.

In the Northern Song Dynasty, before the emergence of the Daimyo Blacksmith Workshop, steel could be 150,000 tons, converted into catties, about 300 million catties, and the average consumption per person was about 2 catties, that is, one kilogram, if it could be increased by 5 times, it means that the total consumption of iron in the entire Northern Song Dynasty would reach 750,000 tons, which can barely be digested, and the current output of the blacksmith workshop.

After listening to Zhao Xin's story, Wang Song was a little dumbfounded, he didn't expect that a simple sales problem could make Zhao Xin talk about the overall situation.

1.5 billion catties of iron, if decomposed to everyone, it is nothing, maybe a person, not even 10 catties, what does this mean, a set of locks, a set of tableware, a family or two iron pots, a kettle, these have, or do not have necessities, if every family will use, what kind of concept will it be.

Zhao Xin listed, everyone's necessities, almost dozens of pieces, if you have all of them, the average amount of iron used by each person may reach 5 0 catties.

What kind of concept is this, to the blacksmith workshop, to triple or even quadruple the output, to 5 billion catties, or even 7 billion catties, can also bear, but the creation of value because of this is absolutely unimaginable, it is a terrible fortune.

Faintly, Wang Song seems to be able to grasp Zhao Xin's intentions, these things may not be bought by everyone, but as long as the sales go up, the problem can be solved, one person buys these, some people buy others, and the average steel use of each person has risen.

Smelting is very profitable, this, Zhao Xin has never doubted, this is not the era of overcapacity, the production of things, far more than the demand, this is the days when machines and industry are just emerging, when the industry started, there was no such problem, the selection of steel, is because this industry is very profitable.