Thanks: "The snow has withered on a winter night" is rewarded again!

――――

Today is the time for Li Xiuwen's restaurant to open. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

The name of the restaurant is also very compelling-Sihailou.

The implication is that with me, you can eat delicious food from all over the country.

Early in the morning, an overwhelming advertising campaign began.

On the streets of the capital, countless horse-drawn carts, donkey carts and ox carts are hung with huge advertising slogans, with nine big characters on them - the world's delicious food, all in the four sea buildings!

Below is a line of small print, which reads the detailed address and opening time of Sihai Building.

In the past few days, the Fengyue places and fireworks and willow lanes in the capital are all singing the advertising songs of Sihailou. Many romantic gentlemen in the capital have long heard of this restaurant.

Originally, Li Xiuwen planned to imitate a pop song and let people sing it.

Unexpectedly, after he sang this so-called "country song" in front of Yang Yuxuan and others, he was immediately rejected. There's only one reason for that - it's scary.

People in this period always felt a little strange when they listened to the popular songs of later generations.

In desperation, Li Xiuwen went to the Hanlin Academy and found a "great Confucian" to write lyrics for the restaurant.

If you want to talk about the officials of the Hanlin Academy, they are very noble. In the future, if there is an emperor, they will be the ministers of Tuogu, and they will naturally be a little high-minded.

However, Zhu Youzhen is young now, and they don't know how many years they have to endure before they can wait for the crown prince to ascend the throne. Only Li Xiuwen knew that they were thinking too much.

However, people always have enlightenment, and after staying in the officialdom for a few years, they can always learn some "ways of being officials".

Li Xiuwen doesn't take the right path of the imperial examination?

So what, people are now powerful, why don't you wait for this time?

When Li Xiuwen came out of the Hanlin Academy, he was holding several poems in his hand. Anyway, it's just a gimmick, so let's take it and let people sing it.

In this Ming Dynasty, there is only one branch that can come up with this kind of advertising method.

Under the mighty promotion, the opening day of Sihailou was very lively. Li Xiuwen also specially invited a lion dancer to perform at the door.

At this moment, the door of Sihailou was full of many people, and there were many dignitaries and nobles in the crowd. Li Xiuwen's consumer group positioning is very clear, targeting middle and high-level consumers.

Driven by curiosity, there were so many people gathered to watch the excitement that the government sent people to maintain order. Li Xiuwen also transferred many brocade guards from Nanzhen, wearing civilian clothes to mix in the crowd to prevent any emergencies. Dong Xiaowan and others also changed into men's clothes and came over to attend the opening ceremony.

After Li Xiuwen understood, he found that the officials in this era were all doing business, but they didn't come forward in person. Who's business is known in everyone's mind, and there is no need to hide it.

The five-storey building is very elegant after being decorated. Li Xiuwen looked like a five-star hotel from the outside. There are two more buildings on the side, which are not yet finished at this time.

This is deliberately done by Li Xiuwen. One is to open separately, which can be publicized several times, and each time it is promoted, it can drive the previous industry. Again, the gambling industry is really not suitable for hype. Although the imperial court is not strict in controlling this area now, it is not wrong to keep a low profile.

Dong Xiaowan is the big shopkeeper, and the opening ceremony is naturally more suitable for her to come forward.

"Crackle-"

In the midst of the noisy sound of firecrackers, Dong Xiaowan pulled down the red silk cloth, revealing a plaque engraved with the words "Sihailou". These words are naturally from Li Xiuwen's handwriting.

"Bang Bang Bang-"

In the crowd, there was thunderous applause. Watching the excitement is the instinct of the people of my big country.

People will always like to make a fresh picture, and on the first day of opening, four floors of seats are clearly not enough. On the fifth floor, the reception is the top VIPs, so it is not open to the public.

This is a good phenomenon, the more sought-after things are, the more precious they become.

It's called hunger marketing.

In these days, people with money and status like to show off. For them, what they eat is no longer so important, what matters is the difference in identity. Only by treating them differently can they feel superior.

Sihailou currently operates eight major cuisines: Sichuan, Shandong, Cantonese, Suzhou, Zhejiang, Fujian, Hunan and Hui.

The real development of these eight cuisines should be in the Qing Dynasty. Li Xiuwen didn't care so much, and got these dishes out in advance.

Especially Sichuan cuisine, which is famous for its spicy taste. At this time, the chili pepper had just come in, and many people still didn't understand it. Li Xiuwen asked people to buy some in advance and taught the chef of Sichuan cuisine how to use this seasoning.

At first, the guests may be a little unaccustomed to the spicy taste, but it will gradually get better. Time will tell, and you can use the method of educating consumers to guide them to eat chili peppers.

When these words popped out of Li Xiuwen's mouth, Dong Xiaowan and the others were stunned. They all thought: "No wonder the Li family can make such a big business in Kaifeng, this Li family's father and son and his sister, the three of them have some business skills!" ”

There is only a hall on the first and second floors, which is oriented to the general public, and if you have money, you can do it. In the middle of the hall on the first floor, there is a large stage for the troupe to perform.

Because of the household registration of the Ming Dynasty, all the operas performed in public during this period were men. The place where the women perform is the place of the fence, and they must be enrolled in the music of the Ministry of Rites.

If a woman is used to act in a restaurant, it will become a private brothel with a "half-closed door". This is a violation of the Ming Law, not only the operator, but also the consumer to consume is considered a crime.

It's also a crime to eat, who would dare to come?

On the third and fourth floors, there are many private rooms, which are specially provided for dignitaries. The middle of the hall is empty, but if you look down from the window of the private room above, you can see the performances downstairs.

Of course, the cost of a private room will definitely not be less.

The private room on the fifth floor is really for the elite. The emperor's relatives, the founding ministers, and the court members, these people are the real big families.

Despite the size of the building, the fifth floor is full today. Officials below the fourth grade could not be booked at all the day before.

Li Xiuwen, dressed in civilian clothes, led everyone to sit down in the private room on the fourth floor. If you open your own restaurant, you still have to come and try it yourself. Open the window and look down, the scene is so lively. He turned around and smiled: "It's more prosperous than I expected, this time it's bigger!" ”

This was similar to the words of the rich man, so that everyone present couldn't help but cover their mouths and laugh in a low voice.

Different from the lively atmosphere here, it is very quiet in Wen Tiren's study at the moment.

Wen Tiren sat behind the bookcase, frowning and thinking about something.

After a while, he raised his head and instructed the steward in front of him: "You go and spread a word and ask Feng Yushi of Jiangxi Province to stop those ten truckloads of goods." I'd like to see ......."

When Wen Tiren said this, he heard a slight sound of footsteps outside, raised his head and shouted, "Who is it?!! ”

"Tuk Tuk—"

There was a knock at the door, and then someone reported: "Master, the little one has brought you tea." ”

"Come in." Wen Tiren said in a deep voice.

A servant pushed open the door and served tea.

Wen Tiren frowned and said, "Why did you bring tea?" ”

The little girl replied with a huff: "Back to the master, Xiu'er suddenly had a stomachache, and the little one happened to pass by, so she brought the tea for her." ”

The maid Xiu'er often has stomach aches during menstruation, and Wen Tiren also knows it. He nodded, "You go down." (To be continued.) )