Chapter 101: Starting a business is difficult

In the last days of January 1982, Yota, a humble communications start-up, was founded in Cambridge, Massachusetts. www.biquge.info Although from the perspective of business scope, the field in which this company is located is the emerging field of mobile communications, but from the perspective of the company's employee composition, this company is more like a law firm. Nearly all of the new hires recruited are law graduates from Harvard University, and their interview supervisor is an authority on patent and intellectual property law within Harvard.

The reason why Eva was able to hire such a powerful professor was because of her partners Bill and Paul. These two seniors who dropped out of school early have gradually made a name for themselves in society in recent years, and Bill's mother is an IBM executive, this little thing is nothing to Bill.

Inspired by Eva's high salary, many alumni who have just graduated or have graduated have joined this small company, although they have no work experience yet, but Harvard's own educational philosophy is inclined to apply what they have learned, so after only a few weeks, the work here is gradually on track.

For some time, Yota Newsletter has been busy filing patent applications, and Seryosha will send a bunch of technical information to Eva almost every week through the connections between Gergina and Tonya of the Soviet Airlines, and Eva will immediately convert the play into a standard technology patent application and submit it to the staff of the US Patent Office. Sometimes it's three patents a day, sometimes it's a dozen patents a day.

Fortunately, the efficiency of the U.S. Patent Office is good, and the patent review basically only takes about a week, and due to the size and economic status of the U.S. market, Tonya's company basically wins the exclusivity of this technology in the U.S. market as long as it gets the patent here, and the next patents in Europe and other countries are not so urgent, just hand it over to other patent agencies.

Judging from the current progress, the research progress of the Voronezh Research Institute of Communications Science can almost keep pace with the speed of Eva's patent application, which means that as long as the Voronezh Research Institute of Communication Sciences completes all the work on the Altai system, Eva can basically complete the patent application. While the work on this can be left to the employees, another thing has to be put on the agenda: how to produce these products and bring them to market.

Although Altai already had a full-fledged product in the Soviet Union, Yota Communications' products were only on paper. How to produce a user-oriented product has become a problem, which requires a lot of preliminary work in the plant, equipment, employees, all of which will take at least a year, which is completely unacceptable for Seryosha to occupy the market.

In terms of production, Seryosha has two options, the first is to acquire a ready-made communication equipment manufacturing company, and the second is to find a reliable OEM company. Seryosha thought about it again and again and decided to find a reliable OEM company to complete this matter, in terms of cost, it is a good choice to choose a Japanese or Korean company as a manufacturer, but Seryosha set his sights on Taiwan, because he knew that there was an OEM giant that was about to grow. So Seryosha told Eva about her idea and asked Eva to find a consulting and intermediary company to handle the matter.

And things like sales, Seryosha didn't have a good way. After all, the Soviet Union is now a seller's market, and Seryosha has nothing that he can't sell as long as he brings in the goods. Seryosha thought of advertising, but everything had to wait until the product was produced. Since Seryosha's Yota communication company provides a full set of solutions, including the operator's equipment and terminal equipment, in addition to the production, Seryosha also has to find interested operators to do this.

The next thing is still too far away, everything must wait until the first batch of products off the assembly line to be able to continue, so Eva, the big housekeeper, suddenly has more things, which makes her complain on the phone, and Seryosha in addition to comforting Eva a few words, also suggested that she go to find some suitable professional managers to share her work, but Seryosha also knows that good managers are not easy to find.

In addition to keeping an eye on the progress of the Voronezh Research Institute of Communications for some time, Seryosha recently took the time to meet Grigory and gave him an IBMPC with MS-DOS as a New Year's gift. Since returning to China, Seryosha has often been entangled in official business, and there are not many opportunities for the two to meet. And the money that was invested in Microsoft was earned by Grigory from the casino, and Seryosha invested it on his own initiative, and he felt obliged to tell Grigory, even though Grigory didn't care at all!

"You think this thing can help me with my math research?" Grigory looked at the instructions and posed, while Seryosha sat quietly on the sidelines! Drinking beer by himself, MS-DOS is not the kind of graphics operating system that Seryosha is familiar with, but an operating system that relies purely on keyboard input, and Seryosha can't play this thing at all. So let Grigori tinker with it, this kid is so talented that he might be able to make something good!

"Strictly speaking, this thing has been used to help people calculate since it was invented, but someone has designed some software that can make it do more things, in fact, we also have computers in China, but they are all placed in research institutes and universities, and the volume is relatively large, this thing is called a PC because it is suitable for use at home." Seryosha explained as much as he could, with his own understanding.

"Well, I see, so what it can be used for is up to our imagination, right?" Grigory nodded.

Seryosha raised his head, drank the beer in his glass, and then said to Grigory: "Actually, I think it's more suitable to play games, for example, there is a jigsaw puzzle, which is to randomly drop several shapes from the top of the screen, and then put them together, and you can eliminate it by filling a row, but I didn't find this game, otherwise you can install it for you to play!" ”

The first thing Seryosha did when he got the computer was to find a familiar game and install it, and the first thing he thought of was Tetris, but unfortunately he didn't find it.