"No! No matter how difficult it is, we must not reduce the price! Long Fei said resolutely.

The cost price of Lin's cosmetics is not too high, and a set of products is also very simple, only four large pieces: beauty cream, shower gel, hand cream, and lipstick, and the total cost is about 150 yuan.

However, Longfei's positioning of the product is a high-end route. The products are divided into three grades: high, medium and low, and even the price of low grades is 600 yuan per set! The high-end ones have reached 9,999 yuan per set! The profits are quite lucrative, and there is absolutely room for price reduction.

Since the sales channel could not be opened, Lin Susu once proposed to use price reduction to promote and tide over the difficulties, whether it is the senior management of the Lin Group, or Wang Xiaonan and Long Duoduo all agree with Lin Susu's proposal, after all, after the price reduction, the Lin Group still has a lot of profit margins.

But Long Fei resolutely disagreed with the price reduction! Long Fei's reason is also very simple, Lin's cosmetics is to take the high-end route, if the price is reduced, it will become a luxury to climb up again! If you go to the low-end market, it is difficult to compete with the world's cosmetics giants.

Another reason why Long Fei disagrees with the price reduction is that in the past month, they have done a lot of work, recruiting volunteers and doing questionnaires, hoping to restore consumers' trust in Lin's cosmetics.

If the price is reduced at this time, consumers may think that Lin's cosmetics really have a problem! If consumers really have this kind of psychology, the price reduction will not only not solve the sales problem, but will make Lin's products more unsalable! At that time, even the current situation will not be saved!

In addition, if there is a significant price reduction in the product, consumers will deduce that the product has too much profit margin, and they will think that the Lin Group is too dark!

Although Longfei's pricing is really dark, this point must not be made public! Otherwise, the image of Lin's Group in the hearts of consumers will be greatly reduced!

Long Fei had wanted Lin Susu to explain these truths, and Lin Susu had already accepted Long Fei's theories, but now she really had no choice. After all, price reduction is a way to boost sales. If you don't reduce the price, it's a dead end!

Lin Susu heard Long Fei's negative voice again, frowned and said: "Brother Long, I don't want to reduce the price either, I know the risk of price reduction, but if we don't reduce the price again, we really can't stand it!" Last month, the wages of workers were finally lowered, and this month I am afraid that wages will also become a problem! ”

"Why don't I call on my followers to buy another batch of products?" Long Duoduo said hesitantly.

In fact, the profits of the Lin Group last month were not enough for wages, and at a critical juncture, Long Duoduo shouted in his fan base, and the fans came to the rescue, and those who were able to buy a set of Lin's cosmetics helped the Lin Group to make up enough wages.

"No! This kind of thing asking fans for help is enough once. If there are too many times, the image of your fairy sister will be ruined! Long Fei said.

"Why don't you ......, I'll go out and shoot an ad to make some money first, right? Last time, a more famous director said that he could give me a salary of 5 million. Long Duoduo said.

"No! Our fundamental problem now is to open up sales for our products! In this way, the Lin Group can be completely saved. Otherwise, even if we can earn 10 million from other channels, we won't be able to save the Lin Group! Long Fei said decisively.

"This doesn't work, that doesn't work, so what do you say?" Long Duoduo said with a small mouth.

Long Fei kept tapping his temples with his hand and said: "If we want to open up sales, we must first solve the crisis of consumer trust in our products." ”

"But in the past month, we have been working in this direction, but the effect does not seem to be obvious." Wang Xiaonan said. Wang Xiaonan is now also the image ambassador of the Lin Group, and because of Long Fei's relationship, she has never regarded herself as an outsider.

"I've been thinking about this for the past few days. I think there's something wrong with our thinking during this time. Long Fei said.

"What's the problem?" The three beauties asked in unison, their eyes fixed on Long Fei's body.

"Our product positioning is the high-end market, so our eyes should be on those high-end consumers, and this month, although we have done a lot of things, such as social questionnaires or something, but in the face of ordinary consumers! I think we're a little bit at odds. ”

"It seems to make sense, but according to you, what should we do next to win the trust of high-end consumers?" Lin Susu asked in surprise.

"We want to find a group of high-end customers who are influential, and first convince them to use our products, and as long as they feel that it is effective after using it, they will naturally advertise to me. In order to maximize the advertising effect, the more famous the person we are looking for, the better! It's like Duoduo calling on her fans to buy products in the crowd. Last month, Duoduo just issued an initiative among her fan base to solve the problem of our workers' wages. Do you think, if there are a thousand people who are as influential as Duoduo, or even more influential than Duoduo, shouting for our products, do we still have to worry about the sales of our products? Long Fei knocked on his temples and talked.

The three beauties originally thought that Long Fei had some tricks, but after listening to his words, they all wilted, and Wang Xiaonan said unceremoniously: "Brother Long, aren't you talking nonsense?" Don't say you know this truth, we also understand it! But the question is, where do we go to find a thousand influencers like Duoduo? ”

"Let me think about it quietly......" Long Fei said a little speechlessly. He had been thinking about it for a long time, but he had never thought of any suitable person. He also knows a few cattle people, such as Thomson and others in the United States, and oil princes in the Middle East, but these people are some big men who don't like red makeup and love arms, and recommending cosmetics to them is tantamount to playing the piano to cows.

Oh, the oil prince has a few beautiful wives who are like flowers, and he usually loves them like babies, so it would be feasible to give his wife a few sets of cosmetics......

Long Fei was thinking wildly in his mind, when the phone suddenly rang, he took out his mobile phone and saw that it was Dr. Alberta from the Royal Marsden Cancer Research Center in the United Kingdom, so he immediately connected the phone.

As soon as Long Fei answered the phone, Alberta's enthusiastic, optimistic and energetic voice came from the receiver: "Oh! Dear dragon, long time no see, are you okay! I wonder if you thought of me during this time? I'm going to kill you! ”

"Oh, Dr. Alberta, I'm going to kill you too! What, call me at this time, is there something wrong? Long Fei asked with a smile.

"Oh God, I didn't bother you and your beautiful girlfriend doing a nice exercise, did I? Sin, sin! Alberta yelled on the other end of the phone.

Wang Xiaonan, who was sitting next to Long Fei and leaned his ears over, couldn't help but roll his eyes and muttered in a low voice: "What is this dead fat man talking nonsense? ”

At the beginning, Long Fei invited Alberta to come to Longcheng Hospital to perform brain tumor removal surgery for Zhou Xiaoshan, and Wang Xiaonan also participated, so she knew Alberta, and was very impressed by the fat old man who was always smiling, but a scalpel made a brilliant appearance.

"Oh, Alberta, my old friend, since you know what I'm doing, hurry up and talk about you. I know you called me, there must be something. Long Fei said with a smile, causing Wang Xiaonan to roll his eyes again.

"Hahaha, I'm really sorry, Long, I forgot the jet lag, I still have the sun here......" The old man probably didn't talk to Long Fei for a long time, and he really missed Long Fei a little, and Rory ramped a few words before saying: "Long, do you remember our agreement?" You promised me to come to Marsden Cancer Research Center, but you haven't come yet. ”

The last time Alberta came to Dragon City Hospital, she reached a cooperation agreement with Dragon City Hospital on behalf of Marsden Cancer Research Center, and often had doctor exchanges. This incident caused quite a stir at the time, adding a lot to Long Fei and the old dean, after all, Longcheng Hospital is only a tertiary hospital, and how many tertiary hospitals are not qualified to cooperate with Marsden Cancer Research Center!

While reaching a cooperation agreement with Dragon City Hospital, Alberta also strongly invited Long Fei to go to the Marsden Cancer Research Center for exchanges, but Long Fei has been busy and has not made the trip. I didn't expect Alberta to call here today because of this.

Long Fei is now worried about the Lin Group's affairs, how can he still be in the mood to go to the Marsden Cancer Research Center?

Long Fei subconsciously wanted to politely refuse Alberta, but when Long Fei invited Alberta, Alberta came to Dragon City without saying a word, giving Long Fei a big face, if Long Fei rejected Alberta now, it would be too little friend!

Long Fei thought about it, but still felt that it was important to deal with the affairs of the Lin Group first, and as for the trip to London, even if it was a while later, it should be nothing. After all, he and Alberta are also old friends, and Alberta also knows him as a person, and he believes that as long as he explains it clearly to Alberta, Alberta should not blame him.

Thinking of this, Long Fei said sincerely: "Doctor Alberta, I also want to rush to the UK immediately. But now something is going on around me. You know, I opened a company in Huaguo that specializes in cosmetics, but now I can't afford it, and it's going to go out of business. So, I have to find a way to solve the company's affairs first, so, you see, ......"

Alberta immediately understood what Long Fei meant, and said solemnly: "Long, I asked you to come this time because of something important for your help, if you just can't get away from the group matter, I may be able to help you think of a way, I hope you come to the UK as soon as possible." ”

Long Fei listened to what Alberta said solemnly, so he asked strangely, "Doctor Alberta, has something bad happened?" ”