Chapter 69, Ferdinand of the Pit Son

It is also very troublesome to set up a radio station, and it is not so easy to find professionals related to light.

Regional radio stations have existed in Bulgaria for a long time, but the audience they cover is too small to form an industrialized one, and the number of employees is very small.

Due to technology, Bulgaria's largest radio station is now unable to provide full coverage even to the city of Sofia.

The earliest radio programs were current political news, or reading newspapers, or telling stories.

Because the market is too small, the advertising cost is very limited, and these small radio stations have not improved after seven or eight years of development, and there is not enough profit, so the funds for producing programs are naturally very limited.

Otherwise, you can undertake the government's law popularization column, which does not need to spend a penny, but can get government subsidies.

Otherwise, they will make fun of what is happening in the world, or play music and advertisements, and there will be no competitors anyway, and the public's requirements for the program are not high.

Profit? As a pioneer in the industry, how can we talk about profits? Isn't entrepreneurship all about feelings?

Then batch after batch of small radio stations became pioneers, and then became heroes.

This is the inevitable trend of the development of the capitalist world, and at the beginning of the 20th century, when capital was at its bloodiest, it was almost impossible for new industries to develop if they could not make quick profits and the entrepreneurs were not extremely rich.

was targeted by the consortium, accepted their conditions, changed from an entrepreneur to a part-time worker, and at least could get a sum of money.

If you dare to refuse, it will be miserable! It's good to meet someone who understands the rules, it's a big deal to compete in business, if you meet a ruthless person, it's peanuts to get it!

In short, this era is not suitable for entrepreneurship, and Ferdinand has never encouraged anyone to start a business, even in Bulgaria, where the power of capital is declining, it is okay to start a small business and gradually grow bigger.

If you really want to invest in emerging industries and want to rise quickly, please take a look at your wallet first, how much money you can burn!

Behind the glamorous and successful entrepreneurs, there are all consortia, and without their financial support, technological innovation will not pass.

Just like the famous Henry Ford, known as the representative of the contemporary American dream, he founded the Ford Group from scratch.

Well, Ferdinand can say for sure that this is all foolishness, if you were an ordinary person, you would be able to have your own mechanical workshop at the age of 12? If an ordinary person is 15 years old, you can make an internal combustion engine?

You must know that in that era, there was no Baidu and no Sogou, and it was not easy to check the information, or there were not enough social relations, so it was impossible to find it at all.

The manufacture of the internal combustion engine in 1878 is not a simple matter, you don't have enough social status, you can't even find the relevant information, you don't have enough wealth, you can't even get together the raw materials.

These activities are destined to belong to the rich.

For example, little Caesar wanted to build his own car because of curiosity, so he secretly dismantled Ferdinand's car for research, and then never returned the original.

He had to buy this luxury car, for which the little one, who was not yet an adult, was saddled with a huge debt of 1.5 million leva for his temporary hobbies.

Do ordinary people dare? How many possessions do they have to splurge?

He was not the only one, under the influence of the Kohali family's education, Ferdinand found that his sons did not have fuel-efficient lamps, at least they had a great ability to spend money.

The eldest son, Ferdinand Jr., began to invest in the military manufacturing industry before the world war, hoarding a batch of arms, but as soon as the war broke out, the factory was directly requisitioned by the government, and the arms were also purchased at cost price, and he lost all his money.

If it weren't for the outbreak of the Russian Civil War, which turned him over, it is estimated that his crown prince's annuity would not be enough to pay the interest of the creditor.

Peter Jr. is a martyr who invested in new industries, after the end of the World War, he established his own airline, but unfortunately his development ideas were too radical, and soon became the largest airline in Bulgaria, with more than 300 aircraft at its peak, and also became the most serious airline in Bulgaria.

After struggling for a few years, he found out that it was a giant pit, and it was still a huge pit with no prospects, and finally sold it to Ferdinand at a discount.

Among his six sons, the first to become a billionaire is the earliest, because Ferdinand thinks that the others are also very likely to follow in his footsteps.

He is very encouraging for his sons to start a business and make investment, but he will not provide them with much help, even if he knows that it is a pit, he has to watch them jump down, so that they can learn a lesson.

If you don't have any money, you can invest in them, and the creditors are usually Ferdinand and Queen Xenia, as long as you can convince either of them, the money will be available.

If this debt cannot be paid off, it is deducted from the inheritance they can inherit in the future.

Anyway, the family has a big business, even if it is not the eldest son, the small part of the property is enough for them to spend money to buy lessons.

If you fail, you should first sum up your experience and figure out the reasons; Continue to jump into the pit, and then continue to learn the lessons of failure until you finally succeed.

If you keep failing, then it proves that you don't have the talent to invest, so let's be an honest rice borer, anyway, there is no pressure on my son.

Born in the royal family, political acumen is a must, business acumen is gone, and there is nothing wrong with guarding the industry.

Of course, this is also what Ferdinand asked them to hide their identities, otherwise it would be difficult for them to go out to do business under the banner of the royal family.

There were even some pits that Ferdinand had dug up himself. The purpose is very simple, it is better to be cheated now than to be cheated later.

For example, scientists at the Royal Academy of Sciences have proposed a spacecraft program, a lunar landing program, and a plan to modify Mars.

Ferdinand laughed it off, in case these little guys stupidly ran to invest in these bottomless pits, it is estimated that no matter how big his family business is, it will be lost.

Now let them understand what it means to be half a step ahead of a hero, and one step ahead is a hero, which is very necessary.

It will be very helpful for their future life, and what Bulgaria needs now is a conservative monarch, and the days of adventure and struggle have passed.

In order to educate the little Ferdinand, the crown prince, Ferdinand is also well-intentioned, these little guys are naturally incidental, and the education of children must be treated equally, which is the lesson that Ferdinand summed up in his two lives.

……

"Father, I want to apply for an investment in radio and television stations!" Prince William came to him with an investment plan

"Reason? What do you plan to make a profit on? Ferdinand asked

Another warrior who wanted to be a martyr appeared, and according to the custom, if he could not be convinced, he could only go to their mother's help, but it seemed that Xenia invested in their project, and did not see a single profit!

Ferdinand secretly despised it.

All projects must have the potential to make a profit before he will invest, these are up to them to analyze, Ferdinand will never tell them where the profit is!

"First of all, TV is a high-end commodity, and the people who can afford to buy them are rich people, and I can broadcast luxury advertisements on TV stations, and I can also charge a viewing fee, and it is not a problem to make a profit.

Secondly, TV stations belong to the tools of entertainment in the new era, and controlling other radio stations controls public opinion, which is very suitable for investment in the long run! William said with a serious analysis

"Very good, there is progress! It's a pity that you failed again, I'm not optimistic about your project, know why? Ferdinand said with a smile

"The problem of signal propagation has not been solved, with the current technology, the effective distance of video signal propagation is not more than five kilometers, and there are too few potential users!" William thought for a moment and said

"No, the technology of signal propagation is not insurmountable, as long as you are willing to spend money, it can always be done in three or five years, ten or eight years in the longest!

The reason, you better think about it yourself, if you figure it out, you can also fool your mother, anyway, she is easier to deceive, and she is so rich! Ferdinand said calmly

"Oops, it's really bad news, but it seems that the project invested by my mother has never made a profit, is this a curse!" William muttered

"You can say this to her, and she will definitely tell you that it is because she loves you so much that she approved your plan without thinking about it!" Ferdinand said helplessly

"I'm going to give you a message for free, I'm going to set up a national radio station, William, why did you just think of setting up a television station instead of building a radio station first?" Ferdinand added

"Because of the radio station, you can't make a profit! Their audience is limited and mostly ordinary people, while the TV audience is the wealthy, who have much more purchasing power.

I can charge them for their ratings, but the radio listeners are not very financially well-off, and they can't afford to pay a few hundred leva a year for the production of the program!

But dear father, I'm curious, how did you manage to make a profit? You must know that radio stations covering the whole country can be very troublesome to manage! William said seriously

"It's very simple, I just need to set up a radio station in Sofia so that the whole country can receive it, no!" Ferdinand said calmly

"You've solved the problem of signal propagation? So isn't the signal propagation problem of my TV station also solved? William asked with concern

"Of course, I've always been technology-first, and as for your TV signal problem, it's a pity that you can't do it now, or even if you can do it, you can't afford it!

The radio station I set up will require an investment of more than 1 billion yuan just to cover the Balkan Peninsula, and if it covers the whole country, I don't know how much it will cost.

Your TV station, the cost will only be higher! I can build a cell tower on the boundary line, so my audience potential reach is 60 million, what about your audience?

Is it 100,000 or 200,000? Do you want them to pay tens of thousands of leva in annual fees? Even if they do pay you this money, it won't be enough for you to complete your homework!

In another decade or twenty, your idea would have been a very good investment, but now it's a complete junk project! Ferdinand explained

"Hell, my father, I found out that you have a serious problem with our education, haven't you noticed that our brothers are looking too far ahead?

It's obviously a high-quality project, but now it's all garbage, and you should be responsible for it! William said angrily

"Oh, is it? I think this is a good thing, as long as you learn to look at your feet again, then the future world is yours!

Investment is just an ordinary homework job, and my request to you is only to increase your capital tenfold in ten years, this is not difficult, you have to believe in your own ability!

You can learn from your father and me in this regard, since I inherited the family business, my assets have probably increased thousands of times, or more, don't you think it's very simple?

You have inherited my excellent talent, you can't even be stumped by this little problem, you have to believe in yourself!

As for the problems of the project, if your sword qi was thick enough, it would have been completed long ago, and it was you who were arrogant and gave up the easiest choice.

For example, if you take a leva to buy a pair of gloves and go to the construction site to move bricks, how can your monthly salary be a hundred leva, which has increased dozens of times!

Do you still think I'm responsible?

No, I'm not responsible, and what you lose is all mine and your mother's, although it will be deducted from your future inheritance, isn't it also for fairness? Ferdinand said calmly

"Really? It's all about training us? William asked incredulously

"Of course!" Ferdinand replied in the affirmative

……

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