Chapter 57: Counterattack
The next day, Chengdu East Market suddenly boiled, in front of all the Haijia restaurants, they each erected a flagpole, picked a huge flag, the fiery red flag was printed with three eye-catching black characters: "slush products", the flag was placed under the long counter, with a very low price to sell a large number of slush, slush with coarse porcelain small bowls, only eight cents a bowl, this is the Haijia relying on strong financial resources, to use the price below the cost to tear off the slush luxury coat, ruining the fashion of Wangjiang restaurant slush taste.
The Hai family is menacing, and in its teahouses, restaurants, brothels and other places to make a lot of publicity, because the price is unusually cheap, the slush of the Hai family is like a raging fire in the streets and alleys of Chengdu spread rapidly.
The Hai family's counterattack is vicious and accurate, just like the counterfeit famous brands flying all over the streets in later generations, and even evokes a few romantic stories, and said that the eldest brother of the Zhang family drank two more bowls of turtle shell soup at dinner, and met the aunt of the Li family who came out for a walk under the old hibiscus tree, the eldest brother glanced at her, his eyes were ambiguous, and he laughed in a low voice: "Sister, how about coming to my house tonight to taste slush?" ”
The aunt of the Li family blushed on her face, her expression was twisted, and she only hated that there was no light Luo small fan in her hand to cover her face, so she had to cover her mouth with a chicken-like hand and laugh: "You dead ghost, I don't like the gentleness of cold smoke, if you give me a bowl of desert flute, I will come." ”
The three words 'slush' are rapidly dropping in price, as cheap as a handful of chicken feather vegetables for a penny.
Wangjiang Restaurant is also rapidly adjusting its strategy, first changing the name of slush to Wangjianglou slush, canceling the supply of slush on the first and second floors, and at the same time raising the price of slush significantly, from 50 to 150, and limited supply, in addition to the establishment of Wangjiang Poetry Society, and invited some famous poets to the hotel to talk about poetry, and paint Wangjiang Restaurant with another layer of cultural paint.
Haijia's response was also very fast, and immediately changed their slush to Wangjianglou slush, word for word, and at the same time, in order to promote in winter, the price of slush was reduced to five pieces of a bowl again, and the coarse porcelain bowl of **** mud was used as a gift, and it was bought and left at the door of the store, and dozens of small shops were rented in various streets and alleys in Chengdu, and the sales network was quickly spread to the whole city.
The popular route of Haijia slush has been a great success, the slush has been completely torn off the coat of luxury, into the homes of ordinary people, Wangjiang Restaurant has worked hard to build the mysterious aura suddenly disappeared, in November, the turnover began to decline, some of the old customers of the East Market gradually returned.
Since Liu Ye's death, he also expected that the Hai family would fully imitate his model, and in response, he tried to dilute the role of slush in the operation, and to achieve perfection in every service detail, and tried his best to establish the golden signboard of Wangjiang Restaurant.
But the Hai family's actions are too fast, so that the brand he has worked hard to build is crumbling, this is the reason why the time is too short, if he is given another half a year, no matter how the Hai family makes trouble, he will not be affected at all.
And now, he also admits that the Hai family's methods are indeed ruthless, it hits his weakness, and puts him in a dilemma, either give up the slush and find another way, but that is tantamount to giving up the slush that he has painstakingly developed, and he is unwilling; Or put down your body and compete with the Hai family, but you may not be able to compete.
"Want a way to turn things around?"
Li Qing paced back and forth, the cost of a bowl of slush was at least ten wen, and the Hai family only sold five wen, as well as other costs such as publicity fees and rent fees, and the huge losses in it could actually hold up, and people had to sigh that the Hai family had strong financial resources, it seems that the Hai family's wishful thinking was to squeeze themselves down first, and then raise the price to make up for the losses after monopolizing the market.
Li Qing stopped, a smile appeared on the corner of his mouth, and he suddenly thought of a countermeasure.
At this moment, there was a sound of hurried footsteps in the hallway, and soon the footsteps disappeared in front of his door.
"The proprietor, the young master of the Hai family is here again, right at the gate."
"Got it!"
Li Qing pushed open the window and looked downstairs, but saw Hai Zhongtian standing at the door waving to him.
This sea in the sky almost every day to report, he now seems to have regarded Li Qing as a cash cow, nothing to do to ask for money, at first ten or twenty times, but since he became obsessed with the red sage of the Jade Building, the expenses have increased sharply, and the cost has also developed to hundreds of times, Li Qing no longer sent money for free, but asked him to play IOUs, a total of four times, and the amount owed has been nearly 1,000 times.
"What? Running out of money again? ”
Li Qing walked out of the store, and when he saw him smiling, his brows couldn't help frowning slightly: "If you spend money like this, Lao Tzu will be hollowed out by you sooner or later."
"Big brother laughed, how could such a big restaurant be hollowed out by me." Haizhongtian smiled, his nostrils bulging like balls, and his eyes narrowed so much that they almost disappeared.
"Big brother, help the younger brother again, if the younger brother can't come up with the money, Yanru will be ransomed by others, you can't die without saving it!"
"You idiot, the money you spent on her is eight hundred, eight hundred! Brother, you haven't even touched her hair, don't you know that she is fishing for your appetite? ”
"It's not! No! Hai Zhongtian waved his hand desperately and said: "Yan Ru can't help it, she likes my poems the most, and she is sincere to me." ”
"Really, say it! How much are you going to borrow this time? ”
Li Qing snorted coldly, it is really unfortunate for the Hai family to have such a fool.
The sky in the sea was overjoyed, and he stretched out two fingers, "Two hundred!" I was afraid that Li Qing would not give it, so I hurriedly said: "This is the last time, the old bustard has promised that two hundred guan can redeem himself for Yanran, begging the eldest brother!" ”
"I'm afraid that things are not as simple as you say, so how can the old bustard do a loss-making business?"
Li Qing scolded while taking out a 200-guan deposit ticket and half a jade ring from his arms, and handed them to Haizhong Tiandao: "This is the 200-guan deposit ticket from Wang Baoji's cabinet shop, so I will use this half jade ring to withdraw money." ”
Hai Zhongtian wrote an IOU, took the deposit ticket and the jade ring and ran away with a thousand thanks, Li Qing took out a small bag of yellow silk from his arms, and carefully put the IOU in, even this one has a total of five, a full thousand times, with this thousand times, it is enough to force Hai Zhongtian to death.
Li Qing sneered in his heart: "One day, the Hai family will die at the hands of this idiot." ”
As soon as he took two steps, he smiled again: "Why are you so stupid, isn't now the best opportunity?" ”
Li Qing beckoned Zhang Wang, stared at Hai Zhongtian's back and whispered a few words, Zhang Wang listened, his face was so bitter that he wanted to wring out the water.
"Proprietor, you are too lacking in virtue! Tell me to do this kind of thing. ”
Li Qing was angry, raised his foot and kicked him hard, "Hugh wants to fart, go quickly!" ”
Zhang Wang had no choice but to respond, and took a detour to the Jade Building.
Li Qing clapped his hands and was about to enter the door, but a fast horse came running in the distance, rushing straight towards Wangjiang Restaurant, and when he reached the door, he immediately jumped down a heroic and majestic officer, who was Nan Jiyun.
Li Qing was overjoyed, "Which gust of wind blew General Nan here?" Come in and warm up with a glass of wine! ”
With that, he grabbed him and dragged him to the store.
Nan Jiyun broke free lightly and said with a smile: "Thank you, Master Li, it's just that I have official business now, and I'll bother you another day." ”
His face was solemn, he straightened up and said loudly: "Jiedu has made the lord have an order, and he ordered Li Qing of Wangjiang Restaurant to go and see him quickly!" ”
"Now?" Li Qing looked up at the sky, and there were a few dark clouds floating in the western sky, and he saw that the sky was about to get dark.
"Yes! The matter is very urgent, please go immediately. ”
"Good! Wait a moment for me to call a carriage. After only two steps, Li Qing turned around and smiled: "Ji Yun knows what is going on?" ”
Nan Jiyun heard him change his name, and said with a faint smile: "I don't know, but the proprietor Shi is also here, it should be a matter in the business world." ”