Chapter 76: Newspapers

In fact, when he first met Xiao Rang, the words "jade arm craftsman" flashed in Wu Zhi's mind.

Because in the Water Margin, Xiao Rang appeared with Jin Dajian, a jade arm craftsman, that is, Song Jiang wrote an anti-poem in Xunyang Building, Jiangzhou, and was about to be executed, Wu Yong not only invited Xiao Rang to forge the letter, but also invited Jin Dajian to forge Cai Jing's official seal!

This Jin Dajian is also a professional and technical person, after he went to Liangshan, although the seat of the platoon is not high, but his position is in charge of and manufacturing the soldiers and seals of the whole Liangshan soldiers and horses, which is equivalent to the confidential secretary of the three armed services, and the position is not unimportant.

However, as Xiao Rang said, this person's technology of carving stone tablets and seals does not seem to have any effect on Wu Zhi at present, Wu Zhi is engaged in the business of eating and drinking, and it has nothing to do with engraving and lettering.

But the moment Wu Zhi remembered Kim Dajian, a creative idea suddenly sprung up in his mind!

This idea is of course full of creativity for this era, but for Takeshik, he just thinks of something very ordinary in the future.

Newspaper.

All that came to mind in Wu Zhi's mind was the newspaper, nothing that was a big deal.

In this era, there were also "newspapers", called Di Bao, although it is said that there was a prototype of a newspaper, but this kind of Di Bao was more like an internal official document of the imperial court, which was only distributed and disseminated among scholars, and its content was also some important political events, and it was not very readable.

Of course, it is difficult for the common people to come into contact with this kind of newspaper on weekdays, and the main way for them to get news comes from the gossip of the tea shop, the discussion on the street, or the review of the stage of the library......

In general, if ordinary people want to gossip and entertain, the only way is hearsay.

What if there were newspapers for ordinary people?

Thinking of this, Wu Zhi, who was still holding the attitude of playing tickets, couldn't help but gasp!

Newspapers are only one of the many ways to disseminate information in the media, and even with the increasing popularity of the Internet, paper newspapers have begun to decline seriously.

But no one dares to deny how profound the appearance of newspapers has been on the course of human history and on society!

Especially when newspapers are the only way to disseminate information, the power of newspapers is terrifying and enormous, and if left unchecked, it can be enough to disrupt a society or even subvert a regime!

Therefore, at the end of the later feudal dynasties, the first step of the revolutionary martyrs was to start a newspaper or periodical!

Therefore, in the 21st century, almost all newspaper industries are firmly controlled by the state!

Even if some civil society organizations and private individuals want to run some academic and entertainment newspapers and periodicals, the issue numbers are not readily available if they have money.

And now, in the Great Song Dynasty, where Wu Zhi lived, there were no newspapers and periodicals with universal circulation, no awareness of the power of newspapers and periodicals, and no restrictions and controls on the circulation of newspapers and periodicals!

What is even more rare is that most of the people in this era live a prosperous life, telling stories, singing, and performing...... The entertainment and literary industries are extremely developed!

People are eager to learn about all kinds of new and new things, and people are eager to get all kinds of tons of information!

These conditions are doomed, and the newspaper will quickly spread as soon as it rises!

And what makes Wu Zhi's heart secretly happy is that this is the last year of the Northern Song Dynasty, movable type printing has been invented for a long time, the printing efficiency has been greatly improved, and large-scale printing in batches has also become possible, both social and technical conditions have been met!

And now Wu Zhi has got a small expert in the engraving industry - Jin Dajian!

Wu Zhi felt that all this seemed to have been arranged by God a long time ago, and he Wu Zhi was destined to start a newspaper.

In this era, carved stone engraving is actually only a line away from professional printing technical workers, and as far as Wu Zhi knows, there are still many imperfections in movable type printing, if you can get Jin Dajian, a sculptor, to study printing equipment, plus Wu Zhi on the side to give a little "postmodern" advice, then it won't be long before they can drum up professional newspaper printing equipment!

The more Wu Zhi thought about it, the more excited he became, and gradually his face was already full of excitement.

"Brother Xiao, I thought about it carefully, how could a professional talent like Jin Dajian make him deign to be the shopkeeper of a small oil mill?"

"Uh...... Senior official, what position do you want to arrange for him? We are proud that the building is just a food and drink industry......" Xiao Rang asked Wu Zhi, and he said in his heart that I know Jin Dajian's good handwriting, but this technology can't find a corresponding position in the restaurant oil mill.

He and Brother Jiang Jingyun each have a set of personnel position systems under their hands, but whether Jin Dajian is arranged for the political system or the financial operation system, isn't it almost the same as the oil mill shopkeeper?

As if he saw what Xiao Rang was thinking, Wu Zhi smiled mysteriously: "Is there no corresponding position suitable for him?" ”

“…… Then let's start a new industry that suits him! ”

"What?!"

Xiao Rang was shocked when he heard the second half of Wu Zhi's words, this... The big officials are too much to give him face, in order to give a suitable position to the person he recommended, he actually wants to start a new industry!

"The ...... of the Great Officials"

"Brother Xiao, after you arrive in Qingzhou, you just need to invite someone to me as soon as possible!"

Xiao Rang still wanted to ask carefully, but Wu Zhi seemed to be in a good mood, and he had already galloped away......

Later, a famous foreign statesman once said, "In times of peace, whoever controls the newspaper controls the whole country!" ”

However, after all, Wu Zhi does not have telegraphs, telephones, trains, and automobiles like later generations, and information is transmitted quickly. Now it is impossible to publish a newspaper for the whole country, and it would be nice to cover one state town.

Wu Zhi also had a preliminary plan, and when he arrived in Qingzhou City, he began to prepare for the newspaper, in addition to printing technology and efficiency, as well as recruiting editors-in-chief, reporters, and proofreaders...... Personnel, if you want to do it, do it vigorously!

Anyway, Wu Zhi is not bad for money, and the opening speed of the most restaurant branches is slowing down!

Wu Zhi even thought of the name of the newspaper, and called it "Qingzhou Daily"!

Of course, there will be Dengju Daily, Jeju Daily, Gangju Daily, and Daimyofu Daily in the future......... There is also the core Bianjing Daily!

……

……

Wu Zhi is a businessman, a businessman has financial resources and power, but what businessmen lack most in this era is influence!

Especially the influence on the political situation of the imperial court, almost zero!

But if Wu Zhi establishes his own media empire in the Great Song Dynasty in the future, then Wu Zhi's influence will be terrifying!

Newspapers can influence public opinion, and public opinion can affect the political situation!

Just imagine, if Wu Zhi's Qingzhou Daily is published, if any unsightly official dares to offend Wu Zhi, then Wu Zhi doesn't have to fight back at all, and first sends a few paparazzi to dig up the opponent's privacy and black spots, such as corruption, cheating, illegitimate children, and spitting...... Something like that.

Then just make these black spots public in the newspaper, and then polish and smear them...... The other party doesn't even have a place to explain reasonably!

In the end, he could only be punished under the anger of the people.

Of course, since Wu Zhi wants to run a newspaper, he must first abide by its industry standards, and if it is not a last resort, he will never destroy the truthfulness, fairness and objectivity of the newspaper's information, which is the bottom line of the newspaper industry.

Once the media industry loses credibility, no matter how huge the industry is, it will collapse instantly, and there are too many such examples in later generations.

"10,000 catties per mu" is like this, although Wu Zhi was still strong before the crossing, but no one believed it, and the newspaper lost the basic meaning of its existence.

Don't look at Wu Zhi as a gangster in his previous life, he still has this truth and conscience.

You can't always eat and drink, it's time to engage in some entertainment business, the media industry is not less profitable than the catering industry, the Song Dynasty was commercially developed, and when the time comes, just the advertising fee of the newspaper can make Wu Zhi make a lot of money!

When these businesses of eating, drinking, and having fun are made into a climate by Wu Zhi, he will think about other industries, there are more industries that will be there in the future generations, and there are not many industries now, and Wu Zhi is not in a hurry.

is getting closer and closer to Yanggu County, and the shadows of the three ladies are already swaying in Wu Zhi's mind, and Wu Zhi is thinking that the three ladies must also miss themselves very much!

Hey, what a sin, it's really a sin to let three beautiful women suffer from lovesickness!

Hey!

Seeing that he was about to get home, Wu Zhi actually blamed himself, but although he blamed himself, looking at the obscene smile on his face, no matter how he looked at it, he was proud of eight points.