Chapter 24 Advertising lanterns
Li Chengqian smiled and said, "Princess, please drink tea first, listen to me slowly, in fact, these statements of mine are simplified pronouns, or abbreviations. Let's start with journalism, politics, economics, law, and the military.
These items all involve state and court secrets, so keeping secrets is a premise.
Specifically, the so-called news, new is the latest, novel, special. Taken together, it means that something new that you have just heard can also be something special that has just happened recently. For example, yesterday there was a dog bite on the street, although it just happened, but it is not new, and it is not news. If you change the story, let's say: Someone bit a dog on the street yesterday, then it is a new thing, and this is news. And so on, other news is described and edited in the same way.
Politics refers to the affairs of the DPRK's political affairs, that is, national affairs, including the issuance of government decrees, visits by foreign missions, the departure of domestic envoys, as well as major events in the court, sacrifices, festival activities, royal travel, appointments and dismissals, transfers, promotions, etc.
The economy is related to grain planting, animal husbandry, ore mining, road repair, water conservancy facilities, workshop production, goods transportation, commodity trading, and so on.
The law is the decree, the provisions of the code, the trial of criminal cases, and the matter of litigation. Including the issuance of laws and regulations, the interpretation of laws and regulations, major crimes, officials knowing the law and violating the law, civil special lawsuits, contradictory laws and regulations, re-revision of laws and regulations, etc.
Military affairs, of course, are matters related to the army, such as army building, military service, military salaries, national defense, foreign invasion, rebellion, etc., which need to enhance the prestige of our army, strengthen our momentum, and arouse the patriotic enthusiasm of the people. ”
"Oh, so there are so many sayings in this. Since these items are important, the remaining estimates are secondary. The crowd was recording and talking.
Li Chengqian ordered the eunuch to make tea for everyone, and then continued: "The remaining items, although there are not many secrets involved, should not be taken lightly, on the contrary, the most attractive to everyone is probably the following items. ”
Wei Zheng pondered for a moment and asked, "Could it be that the rest is related to the interests of the newspaper?" ”
Li Chengqian said in his heart, they are all smart guys, no wonder they can all be high in the temple. Nodding his head, he said: "Culture, that is, etiquette education, poetry and songs, classic doctrines, exegesis and commentary, cultural relics appreciation and other things or articles.
Technology refers to all kinds of skills, innovation, discovery, creation, etc. For example, the introduction of new ideas and new methods in all aspects of society, such as the renewal of agricultural tools, the innovation of martial arts, and the improvement of weapons, can be skipped when it comes to confidentiality, and can be explained in detail if it can be promoted.
Customs is to introduce the customs of various places, products and minerals, language habits, weddings and funerals and other things, such as how big is the place of Tianzhu? How much gold is there? What language is spoken? What are the countries overseas?
As for advertising, it is to advertise widely, for example, if the industry under my name wants to recruit people, I can write a description and ask the newspaper to write and print, or if I have something to buy or sell, I can also write an explanation and ask the newspaper to print. Even if you lose something, you can search for a missing character. Of course, all of this has to be paid, and the newspaper has a surplus of space to be published.
Of course, in this way, there is a problem, that is, when there are many people, everyone wants to print their own articles and requirements, it is also simple, compete with each other, and the highest price wins. Or increase the number of pages in the newspaper, and the rest can only be processed after the next day, etc. In this way, the cost of running a newspaper can be recovered and even profitable.
In other words, if someone has new technology, new poetry, new articles, new discoveries, and wants to print and publish it for the benefit of the public, then you can compensate these people, which I call the remuneration. Of course, the premise must be that the public can review and pass. Of course, it is also possible to select people who are useful to the state from among them, appoint them as officials, and use them in one fell swoop. ”
"W-how else can this be handled? It's a whimsical idea, the prince is a genius. The crowd was fascinated by the listen, and couldn't stop complimenting and admiring. I didn't expect this newspaper to be so useful.
Next, some of the laws and regulations governing the distribution of newspapers, as well as books and newspapers, and other laws and regulations relating to printing and publishing, were discussed, and the crowd was sent away.
Soon after, the first printing and publishing decree, the "Datang Printing and Publishing Trial Law", was officially born under the review and approval of Li Shimin. The first "Tiantang Daily" inscribed by Li Shimin was officially issued. Immediately afterwards, the "Tiantang Weekly" managed by Li Chengqian also began to be published as a supplement and leisure edition of the "Tiantang Daily".
Each newspaper is five pennies. The whole Chang'an immediately caused a sensation, although those who could afford to buy newspapers were rich people, but soon some people saw business opportunities, and basically every family in the major inns, restaurants, and teahouses would buy them, find literate people to read aloud, and attract customers.
It's another year's Shangyuan Festival, and this time, the Shangyuan Festival in Chang'an City is particularly lively. After all, His Royal Highness the Crown Prince made a large number of lanterns in order to engage in publicity. There are many lanterns hanging on Suzaku Street, with different shapes and colors, and cheers and celebrations can be heard from time to time outside the walls.
As soon as Li Chengqian had dinner, he saw Du He and Changsun Chong, sneaking in, in fact, before eating, these two had already sent someone over to say hello, or where could they enter the prince's mansion.
"Lang Jun, the curfew is open tonight, and the eldest grandson Chong has been ordered to travel with His Royal Highness." The eldest grandson Chong bowed to Li Chengqian. Listening to his funny words, Li Chengqian cleaned up his clothes, rubbed his stomach and said with a smile: "Let's go, I'll take you, it's fun." Du He probe said: "It won't be going to Hualou, right?" "If the hair doesn't grow, you have a thief's heart." The two of them followed Li Chengqian out of the mansion with a smile.
Street lanterns are jointly organized by the government and businesses, and of course Li Chengqian's industry accounts for the lion's share. This year's lanterns are particularly varied, and the gauze covers of the lanterns are also colorful, with some of them being a poem and some of them being a sentence. There is a lantern riddle on each lantern, and if you guess it, you can take the lantern with you.
As night fell, there were more and more people, and the two followed behind Li Chengqian, shouting and screaming from time to time, making Li Chengqian cry and laugh.
"The pointed head and body are as white as silver, and the scales are not half a cent, and the eyes are long to the buttocks, and they recognize only clothes and do not recognize people. Lang Jun, why don't you care about the people below, how can there be such a poem. ”
This is the lantern of Tiantang Department Store, and the poem was made by himself. Of course, I remember the riddle story in my memory. Li Chengqian shook his head, "If you guess it, this lantern will belong to you." ”