In the winter of the second year of Guanghe, Zhou Yi came to this era and was rescued by Zhou Lin.

In the summer of the third year of Guanghe, Zhou Yi joined the army for his uncle, and the Xiongnu in Beiping.

In the summer of the fifth year of Guanghe, the Southern Xiongnu surrendered.

Zhou Yi has been recuperating for another half a year, and now it is the early winter of the fifth year of Guanghe.

This year's winter came exceptionally early and was exceptionally cold. With the experience of later generations, Zhou Yi knew that this was the coming of the Xiaoice River period. The climate of this Xiaoice River is far away from later generations, and it is not as well known to everyone as the Xiaoice River in the late Ming and early Qing Dynasties, but it is this unique climatic conditions that opened the magnificent Three Kingdoms era.

Zhou Yi must return to his hometown in Shanyang before the heavy snow arrives this winter. Otherwise, it will be delayed for another year. After being away from home for two years, Zhou Yi still misses the backer, and Xiao Wu also wants to go home and propose to the girl he likes. In this era, rushing through the snow is a test of survival. At the time of parting, he left a manuscript of Sun Tzu's Art of War to Lu Bu, Gao Shun, and Zhang Liao, which Zhou Yi spent several nights writing down. After all, it is also an investment, it is normal to put some effort into it, and it is worth it no matter how tired you are.

Seeing the three of them, one holding a copy of Sun Tzu's Art of War and about to cry in the cold wind, Zhou Yi was still a little proud in his heart. Investment is risky, and you need to be cautious when entering the market. Thinking about it, investing in Lu Bu is also quite risky, but it doesn't have any loss to Zhou Yi, just a little strength.

When Zhou Yi and Xiao Wu returned to Shanyang to support the mountain military camp the day after that, heavy snow arrived as scheduled. This winter is about to live in isolation. When Zhou Yi returned to the military tun, everyone held a grand welcome ceremony for Zhou Yi, and at the same time held a crown ceremony for Zhou Yi and Xiao Wu. The young marquis, or the marquis of military merits, what a great honor it is, to be able to witness the crowning ceremony of the marquis of Guannei, and to brag about it for a lifetime. Zhou Lin listened to Zhou Yi's suggestion and gave Zhou Yi the word Deren.

Zhou Yi Zhou Deren, from now on Zhou Yi is also a person with a word.

If it weren't for the snow, it was estimated that Tunzi would be lively for many days. I can't say that the Shanyang County Shoudu has to come over to visit Zhou Yi.

Zhou Yi joined the army for Zhou Lin because Zhou Lin's wife was pregnant, Zhou Yi went out for more than two years, and when he came back, his little cousin had run all over the place, and his name was Xiaoman. The little guy didn't recognize Zhou Yi when he saw him, he stuck to Zhou Yi all day long, and the family was happy. Zhou Lin also asked Kaichun to find a daughter-in-law for Zhou Yi. The military family in Tunzi wants to marry his daughter to Zhou Yi, but Zhou Lin still can't look down on it, no matter how he says it, he is also a Hou Ye, and he has to find a daughter from a big family. If it weren't for the heavy snow closing the mountain, the proposers would have already lined up.

Zhou Yi doesn't have a very good way to do this, in this era, marriage is generally early, to Zhou Yi's age, if he didn't join the army, he would have already started a family, and he didn't see Xiao Wu come back and went to his childhood sweetheart's red sister's house to propose, and it is estimated that he will have a happy event in a few days.

Xiao Wu's wedding came as scheduled, without too many surprises and not too many twists and turns. The two families are familiar with each other, and they invite the whole village to have a meal and finish the work lively. However, Zhou Yi drank a lot of wine, all of them were elders, many of them were still half of Zhou Yi's masters, Zhou Yi and the whole village had consulted martial arts, and everyone had to drink. Fortunately, the degree of wine in this era is not high, and Zhou Yi can also be regarded as a battlefield of wine, and one person insists on drinking a village.

After this incident, Zhou Yi wanted to increase the degree of wine, firstly, high alcohol can kill viruses and disinfect the best thing on the battlefield, and secondly, he can use wine to accumulate original capital, and he can also leave a business for the backers. Don't you see that the national liquor Moutai is also produced in a small town. The most important thing is that Zhou Yi knows how to make wine, and in later generations, Zhou Yi followed his grandparents to make wine and sell it privately when he was in the countryside.

After half a month of experiments, he and Xiao Wu finally got the wine to the point where Zhou Yi was satisfied. So there was Zhou Yi's first entrepreneurial project.

Liquor

Liquor

Liquor

Say the important thing three times.

In fact, in this era, it is not easy to sell alcohol. All families, restaurants, inns, and ordinary people basically make their own wine, but the degree is not high. The basic need to drink alcohol is satisfied, but the need to drink is not better met.

In order to open up the market, Zhou Yi had to use the 4P framework of modern marketing to analyze: product, price, channel, and marketing.

The product, the high liquor is definitely an innovative product in this era, and this is the only one. The people in the tunzi, after tasting Zhou Yi's wine, no longer drink home-brewed wine. Of course, the whole village is also learning Zhouyi's method of brewing.

The price, how much to order, it depends on who you want to sell the wine to. The family family, the literati clan is the absolute main force, the local heroes, the ranger warriors are also the main force, this group of people is rich, some like to compare, the price can be a little higher. How much is specific, and then I will explore the market in the spring. It's a big deal to have a few more price tiers for different customer groups. You don't see, mobile phones have youth versions, and Moutai has many series.

channel, this can only be managed and developed by Xiao Wu and the people in Tunzi. Guanzhong, Kanto, and the Yellow River are the first to shop, who makes the richest here, and when necessary, they can cooperate with the merchant family, such as the Zhen family and the Mi family.

Marketing, the most disseminated in this era is poetry. Cao Cong's sentence "How to solve worries, only Du Kang" made Du Kang's wine famous for thousands of years. In order to cater to the temperament of the literati of this era, Zhou Yi shamelessly stole Li Bai's "Will Enter the Wine". In order to save some money, let's fight too, and we don't want a face. The name of the liquor is "Taibaijiu". In the future, you can produce "Taibai General Wine", "Taibai Scribe Wine", "Taibai Sword Immortal Wine" and "Taibai Haoxia Wine".

These all need to be operated by Xiao Wu, and Zhou Yi has more important things. Since he went to the battlefield, Zhou Yi has a clear understanding of his martial arts, at most he is a third-rate general, and he can lose himself in seconds in the Three Kingdoms. The most important thing is to practice martial arts well, so that we can have the power to protect ourselves in this era.

Zhou Yi had to insist on practicing martial arts every day, and occasionally went hunting with Xiao Wu to improve his life. If you have a beautiful woman as your company, your life will be perfect.

There was wine, there was meat, there were brothers, there were women. The four best things in life.

Wine, meat, brothers, yes, there are beauties, there are really no beauties, and there is one bad old man.

It is said that on a deep winter morning, the cold wind was cold, Zhou Yi got up early, warmed a pot of General Taibai wine, and prepared to practice martial arts. In order not to affect Zhou Lin's family, Zhou Yi went to the martial arts training ground at the edge of the village to practice, basically everyone in the village practiced there, everyone knew who was there, and there was no stealing from the teacher. When I opened the door, there was an old man with gray hair, wrapped in a torn leather jacket, sleeping soundly.