Chapter 137: Hunger Promotion

With the arrival of a large number of people from Dongzhushan and Fengwu County, the layout of the three floors of shops is also under the command of relevant professionals from Linhuai County Palace, and it is being carried out in an orderly manner.

According to his feedback, before this evening, there will be nearly 60,000 pieces of well-packaged ready-to-wear ready.

Until now, because of the preparation of raw materials for garments, as well as labor and other payments, the paper mill has been in a state of making ends meet, tomorrow is the first day of the return of financial resources, how to make up for the deficit of nearly 20,000 taels of silver, is the biggest concern of Feng Xing and Master Liu.

Seeing that the opening is imminent, only as much as possible under the premise of ensuring quality, prepare more ready-to-wear clothes, is the main reason why the closure nerve has never dared to relax, and now the expenses come more from Qingqi's private small treasury, although the Linhuai County Mansion and the East Zhushan can call funds at any time, but with Li Zhi's personality, he obviously does not want to count too much on others.

After a lot of nervous and busy, it was already the evening of the same day, and things that Li Zhi, Qingqi and others had not expected also happened.

With the delivery of a large number of cashmere ready-to-wear garments and the display of samples one by one, the crowd of onlookers suddenly crowded and stampeded, all because of the previous delivery of hundreds of ready-to-wear garments by Li Zhi, as well as the style of quite chic and novel dressed people walking on the streets of Chang'an City from time to time, etc., so that the locals have long paid attention to the great curiosity of such clothing that has an extremely impact on personal cognition.

As such topics become more and more popular in wealthy circles, they are becoming more and more mysterious and yearning for the product, with the rich and powerful looking forward to catching up with this potential trend, while more ordinary people are eager to get their long-awaited wealth.

It is rumored that the price of a single piece of this kind of cashmere clothing is more than one or two lines of silver, so this complex psychology is placed in the direction of unreasonable crazy expectations.

It is said that in recent days, on the main streets of Chang'an City, there have always been fashion professionals, looking for people wearing such clothes, such people know that the three or four generations of young people from major families in Chang'an City are secretly organizing similar related clothing production trends.

So when the biggest store in the curious East Market was about to open, people gradually gathered to watch and explore the novelty, and when they saw the rumored magical clothes hanging out of the brightly lit store one by one, some people couldn't hold back their excitement and hurriedly called friends, which then led to a violent crowding of onlookers.

Fortunately, there are more than 100 staff members organized by Li Zhi, plus dozens of soldiers specially arranged by Dongshi, who have been maintaining order around them, so that the crowding can be controlled in time.

Of course, these people will not have a coaxing mentality, the simplicity of the people at that time is one reason, and the other is because of the nature of the East Market, there are strict and large patrol soldiers for twelve hours a day.

Moreover, most of the people who can mix in the East Market with peace of mind are the wealthy class with rich and spare money in their hands, and the good qualities they should have are still not lacking.

More people clamored to ask the relevant personnel of the store about the goods, and Li Zhi promptly sent a few maids around him to explain to the crowd of onlookers after the crowd of people who maintained order.

After soliciting Li Zhi's opinion, they took down the hanging things one after another and showed them to the people on the scene one by one, which unexpectedly caused a series of exclamations, which also made the eyes of those maids red with excitement.

Feng Xing, who was in charge of the escort, sighed to Li Zhi: "Although I have long expected this rush to buy, I am still deeply shocked to see the scene of the store being almost squeezed before it opens!" ”

Li Zhi smiled: "Tomorrow's scene will be even more terrifying, fortunately, we have prepared more than 200 varieties of colors this time, but there are only three in size, which is a little unideal!" ”

"How many days has it been? From the development of ready-to-wear garments, to the intensive production of colors, and each batch is hundreds of pieces of the same size off the production line, there is no way to choose between the variety and size of the color! ”

"It's okay, don't put on the new colors after today, focus on the size configuration, adjust the loom is extremely cumbersome, I understand the difficulties, and I don't mean to blame."

Aunt Fang Lin, the leader of the third group of the weaving mill, proposed to buy a few more looms to specialize in the weaving of long clothes, and she was the only one who disagreed with the large number of looms. According to Mr. Will, if you ask for advice in advance, you will find out more calmly and thoughtfully! ”

"I have the impression that Aunt Fang Lin, although she is over forty years old, her design concept is extremely bold, and I have no opinion on her suggestions! Other looms can not be purchased for the time being, after a month, the entire Chang'an City large and small clothing shops will be similar to the velvet clothing spread, and the quality is uneven, the price is chaotic, the current scale can be maintained, I even plan to draw a few looms to participate in the development of other materials of velvet. ”

"I made a note of that. In addition, Uncle Seven has organized a considerable number of bamboo weaving craftsmen, and the old man is busier than the workers in the weaving room during this time, mainly because some of the bamboo weaving craftsmen are deliberately starting a new stove, planning to use the weaving skills developed by Uncle Qi to establish similar weaving workshops in other places. Other local craftsmen are also thinking of taking the opportunity to raise prices, and some have organized their clansmen to occupy certain hills, intending to monopolize the raw materials of bamboo branches and leaves, of course, all this is currently in the embryonic stage, after all, the business is now excellent. ”

Li Zhi shook his head and was happy, "Sure enough, seeing that there are many people who forget their righteousness, aren't they afraid of the prestige of the Linhuai County Palace?" ”

Seeing that Li Zhi did not show any signs of anger, he knew that this person had a countermeasure, and Feng Xing secretly breathed a sigh of relief, "They are all deep mountain hunter families who are far away from the emperor in the sky, and they are the bamboo weaving industry that is so cheap that almost no one cares about it on weekdays, and there are also mysteries for its existence, and there are people who intend to monopolize it either openly or secretly!" At present, our bamboo weaving demand, are in the form of stocking, due to the door-to-door cash purchase, a change, these people will soon disappear in the reckless mountains, for the benefit of what they dare not! ”

"Let them be, remember to tell Uncle Seven, don't give these people a good face, once someone violates the agreement and raises the price without authorization, they will decisively cancel the relevant acquisition plan! I have arranged for Chang Yubo to develop paper packaging, or the finished product will appear in a few days, but you have to remember not to leak it to Uncle Seven in advance, I have a way to deal with those bamboo craftsmen! ”

At this time, Qingqi came over, "Ping'er and Cui'er are a little difficult to deal with, and the desire of those who ask to buy in advance is getting stronger and stronger, and some people have even raised the price to two taels of silver!" Some people are so eager to buy, the girls initially thought that we had specially arranged it in advance, but this kind of situation because of a few rich people to join the bidding, it actually caused a general state of scramble, you see if you take some measures, otherwise it is easy to cause riots! ”

"Let's go, take me to the scene!" Li Zhi is obviously also a little excited, after all, the prediction of the popularity is only speculation, and when it really comes, it will undoubtedly be a powerful stimulus for him who has not yet had actual benefits.

Coming to the courtyard in front of the shop, I saw that there were dense crowds of people gathered around, and the noise was endless.

"Good guy, we left the tea time for a short time, and there are so many people gathered here, I'm afraid there are thousands of people!" Feng Xing muttered in a low voice.

Li Zhi turned to a soldier in the East City, "Dare to ask this little brother, when will we close the market here?" ”

"Back to the adult's words, the east and west cities are fixed, the time will ring the closing bell the moment before the pass, and the time will come when the gates everywhere will be closed! There is another small door for each business to leave! The soldier bowed and replied, but there was a big man in front of him, and he didn't see that the leaders of the east and west cities had all arrived in the morning.

Li Zhi smiled with satisfaction: "Give you a message to the leader on duty tonight, and ask him to find a Master Liu after the market closes, at this time, dozens of soldiers present will have Baiwen rewards, but I may need to do some transactions temporarily, you have also seen, these customers are too willing to demand, I don't want to cause trouble to the brothers because of this!" ”

The man excitedly took the order and left, Li Zhi turned to look at Qingqi, "It seems that there must be some relaxation, but the original price must be guaranteed to remain unchanged, we can't ignore the reputation of Zhengqing Wenqitang because of a little profit!" Moreover, tonight's temporary sale will be limited in supply, tentatively set at about 2,000 pieces, and only one piece per person! If there are people who continue to come, for others who can't buy it, they can get a numbered ticket, and wait for the market to open tomorrow and give priority to supply! ”

"Why not open up the supply?" Feng Xing couldn't help but interject, in his opinion, it is rare to be so enthusiastic about the purchase situation, since he decided not to increase the price, don't take the opportunity to ship in large quantities?

"I call it the hunger promotion method, before the use of the gift part has achieved part of the effect, the total customer demand is certain, but after suppression, it will be extremely inflated, directly and indirectly causing excessive imbalance in the purchase psychology, in the face of this kind of suspected shortage of goods, many persistent buyers will lose their minds more and more! It is precisely by manufacturing the pre-order speed and the limited quantity sales atmosphere that successfully arouses their appetite, and then achieves the effect of promoting product sales. ”

Feng Xing's expression was a little skeptical, but it attracted Qingqi to applaud in a low voice: "Text, this method is excellent, just today's first-hand people will spread it by word of mouth tomorrow, it will form a larger-scale rush to buy, I think it is feasible!" It's now halfway through the unitary hour, and the market is still a little over two hours away, so even if we plan to sell more, we don't have time! It's better to release the news of the 2,000-piece purchase limit as soon as possible, and expand the momentum as soon as possible! ”

"Then it's up to you to arrange these, I'll find someone to write down a few urgent notices and post them, but it's urgent, and I can't waste a few pieces of rice paper, which makes me feel extremely uncomfortable!" Li Zhi's half-joking words immediately relaxed the abnormal tension of the people around him.

Qingqi hurriedly went in to gather the female salespeople and organize them to elaborate on the temporary sales strategy, while Li Zhi arranged for the closure of the bank to find someone to write an emergency notice.

Turning around and walking to the side of a few maids, he whispered a few words, and Li Zhi came to Master Liu's side: "It seems that tonight's meal will be delayed for a while, and only when the on-site sales enter an orderly manner can you buy it to eat alternately." Old man, you need to send someone to find fast food such as a steamed bun shop in advance, and order a sufficient supply in advance, how can you say that there are more than a hundred people here, counting the dozens of market soldiers. ”

"Little Hou Ye, this is the decision to open early tonight? I can't help but say that this is the first time my old man has seen this kind of crazy buying happen, which was unimaginable before! ”

"The time from the market is limited, and it is estimated that it will not sell much, mainly to create an atmosphere of competition for purchases, how the bureau has been sold, and the real chapter will be visible tomorrow!"

"The market is too hot to run, I suggest that you pull up the queue rope in front of the door tomorrow, otherwise it is very easy to cause riots!"

"These closures have been prepared, they will be unfolded tonight, you can go to the second floor to drink tea and watch, there are many people here, don't be squeezed into you by the crowd rushing in!"