Ps. Thank you luyp book friends for your tip, thank you for your support.

When Joey said that the brown drink the size of a champagne bottle, that is, Coca-Cola costs 25 pfennigs, and that there will be a small bottle of 5 pfennigs, Mr. Stockch feels that his brain is not enough.

"The sweet Sprite (elf) is far more than the price of 25 pfennig, not to mention the Coca-Cola containing coca leaves, which is used to refresh the mind, this Coca-Cola is too cheap, no, not too cheap, it is simply a precious coca leaf drink for free!" Mr. Stockch couldn't contain the anger in his heart and blurted out, "Jojo, you are simply contemptuous of money!" ”

For the first time in his life, Mr. Storsch complained that the price of goods sold to him was too low.

Joey's confidence in this pricing first comes from the historical price of 220ml Coca-Cola at 5 cents, so Joey is also capricious and sets the price of his future 220ml small bottle drink at 5 pfennig. Of course, according to the nineteenth-century gold standard currency gold content conversion method, 5 cents should actually be equivalent to 20 pfennigs.

However, Germany and the United States have different incomes and living conditions, and it is not possible to determine how much an item is by a simple currency exchange rate, and the price of the item should be determined by both its own cost and the demand of the market.

Secondly, the reason why Joy set the price of the small glass bottle of 220ml at 5 pfennig is the cost.

In Joey's previous life, a bottle of 500ml Coke for 3 yuan in a certain country in East Asia cost only 3 cents, and a plastic bottle cost 4.5 cents.

In fact, the raw pulp, plastic bottles, from production to logistics to sales, also need to be taxed, after deducting all taxes, the actual cost of the original pulp is less than 1 cent.

The cost of the 220ml drink prepared by Joey in the future is mainly the cost of puree and glass bottles, the main raw materials of puree are water, sugar and cocaine, Germany itself is a big sugar producer, and the price of sugar fluctuates less, only coca leaves need to be imported, but in South America, coca bush is a large number of people, and it only needs to vigorously promote production in Chile.

In case of some force majeure factors, Joey still has the chemical synthesis method of caffeine in his hand as an alternative, and if the caffeine-type Coca-Cola produced by pure chemical synthesis is used, Joey expects that the cost will be lower. As for glass bottles, although the initial investment cost is large, it also has the advantage of being recyclable and reused, and the overall cost is not high.

Eventually, following an analytical model developed by mathematics students at the University of Berlin, it was concluded that the cost curve of the drink was plummeting as sales of Coca-Cola at OXO climbed.

The final cost of the puree and bottle is less than 1 pfennig, and Joey himself expects to keep the gross profit at 2 pfennig, leaving another 2 pfennig for advertising, logistics, retailer profits, and taxes.

From Joey's point of view, whether it is a gold standard monetary system or a credit monetary system, when the profit margin of his Coca-Cola exceeds 100%, it is a drink with huge profits.

In the end, what gives Joey confidence is the sales volume, this is an era when everyone loves cocaine drinks, such a cheap price, Joey believes that the consumption of two bottles per person per day is completely achievable, plus non-alcoholic and has become a salty drink for all ages, it is impossible not to sell big.

Cocaine is indeed the main ingredient of a certain drug, but aside from the dosage and toxicity, in Joey's eyes it is a hooligan, as long as the dosage is controlled, Joey believes that his Coca-Cola is a good drink to refresh the mind. After all, the Incas have eaten coca leaves for thousands of years, and they have not died in its hands, and as for psychological addiction, in fact, smoking, drinking, and masturbation can all be psychologically addictive.

If you must find out the difference between the two drinks in Joey's hand and the historical Coca-Cola and Sprite, in fact, the difference is still easy to find.

First of all, Joey's bottle is different from history, Joey uses a 1.25L champagne bottle that can withstand 3 times the atmosphere, which is neither a cylindrical bottle nor a beautiful curved bottle. Of course, the 220ml small bottle, Joey has already ordered the curved bottle, including the classic white flower font.

The second difference is that Joey filled the drink with carbon dioxide gas early, and the Sprite that appeared in advance does not contain lemon flavor that can emit lemon flavor, and the chemically synthesized food additives on the technology tree still need several front-end studies to light up, so if you want to get the lemon flavor right away, you need to manually add real lemon slices.

The final difference is the caps, which are now cork instead of metal. Of course, there is no technical difficulty in the metal bottle cap itself, and the more troublesome thing is the selection of the cap material and the rubber pad in it. Before making a profit, Joey, like Coca-Cola in history, still chose the cork safely.

In Joey's eyes, there was no problem with the appearance of his own products, and finally achieving the design of Coca-Cola's classic 1915 metal cap curved bottle body. You know where the product is headed, and all that remains is the accumulation of technology, time, and money. You only need to push a small stone on the top of the mountain, and naturally other stones will join in, which may eventually cause an avalanche of production technology.

All in all, Joey was happy with both drinks.

But Mr. Storsch was extremely dissatisfied. With such a delicious coca leaf drink, such a beautiful Coca-Cola and Sprite name, he can only sell it for 5 pfennig in the future, and Mr. Stockch almost shouted, "You're kidding me!" This thing sells for 5 gold marks, and there are people who are willing to pay for it! ”

Faced with Joey's bite to death 5 pfennig, Mr. Stockch decided to negotiate in another way, that is, to ask Joy to give him the reserve price of the drink, and the final selling price was determined by Mr. Stockch himself.

Joey simply disagreed, "Are you kidding, the retail pricing power is not in my hands, and the idea of my beverage empire is not equal to zero?!" ”

After a neat refusal, Joy understood that this was a sign of Mr. Stockch's dissatisfaction with his low expected returns, believing that as an agent, he was only making 0.5 pfennig per bottle, which was too little. It is obviously a drink that can make a lot of money, but it artificially compresses the profit margin, and this kind of profit-making behavior makes Mr. Stockch extremely unhappy.

For Mr. Storsch's dissatisfaction, Joy can only make a big pie for Mr. Stockch first, well, it should be to appease Mr. Stockch with great prospects, because of the lack of money to hurt the heart.

Joy started with the analysis of the daily flow of people in the "Sioux" circus, and from the data provided by Mr. Stockch, on average, the daily flow of Mr. Stockch's circus was nearly 10,000 people in the off-peak season, and the price of 5 pfennig was simply a negligible expenditure for the circus consumption of 15 marks per capita, and based on the European people's love for coca leaf drinks, Joy's most conservative estimate was that the sales volume of 5,000 bottles per day was the base.

Based on this daily sales, Mr. Stockch eventually found that one of his circuses earned an additional 200,000 gold marks a year from the beverage income alone, and that he had five circuses touring around Europe.

Even when he saw that there were 1 million gold marks a year towards him, Mr. Stockch still couldn't help but complain, "Jojo, if you double the selling price, I will earn at least 2 million gold marks a year, if it increases tenfold..."

"Everyone is profit-seeking, and everyone wants to maximize their own interests, but there is a problem of boundary costs." After that, Joy took out another report from the mathematics department of the University of Berlin.

"Uncle Henry, according to the research of this report, in terms of non-necessities, people's purchasing power is inversely proportional to the price of the product, simply put, such a delicious drink is sold so cheaply, from the psychological analysis of the psychology of greed, people who have drunk this drink will never just drink the amount of one bottle, drink 2-3 bottles of 220ml drink, or even more, this will definitely be a normal thing."

"This drink depends on sales and scale to make money, by no means just relying on the unit price of each item to make money, I set the price of 5 pfennig, on the surface, it seems to be for all those who like this drink, in fact, to prepare for large-scale sales."

"This drink is delicious, the price is low, you drink it is to take advantage of it, and the more you drink, the more you take advantage of it." Joey adds with a smile, "That's my advertising strategy to amplify my impact. Drink is earn! ”

Listening to Joey's pie on sales, Mr. Stockch decided to ignore the fact that Joey's drinks were too low for the time being.

In addition to the big picture for Mr. Stockch in terms of sales, Joy also outlined two other proposals, that is, on the basis of the 220ml, there will be a 500ml version, a 1.25L version, and an ultimate version of the 2.5L.

As a monopoly on the European circus entertainment industry, Mr. Stockch immediately understood the way to make money, just like the trick of his circus to launch monthly, seasonal, annual and package tickets, and obtain more profits by selling more drinks without much change in cost. Mr. Stockch nodded yes to Joey's routine.

Another solution is the deposit policy, because Joy launched Coca-Cola in glass bottles, and the glass bottles must be recycled for cost considerations, and Joy decided to share this part of the recycling profits with channel distributors.

To put it simply, in order to ensure the recycling rate of the glass bottles, the channel distributor will charge the retailer a guarantee deposit for the glass bottle, such as 2 fennil per bottle, and this deposit will be refunded to the retailer when the retailer returns the glass bottle to the channel distributor.

"Jojo, how do you make money with this deposit?" Mr. Stockch was still a little ignorant of Joey's policy.

"Uncle Henry, there is a time lag between the collection of the deposit and the return of the deposit, and during this time period, the deposit is actually managed by you, that is to say, ....."

"That is, it is actually the retailer who lends me money to spend?!"

"That's right, Uncle Henry, if you have more retailers and more sales, the more retailer money you can actually take away." Joey reminded with a smile.

"Ah......" Mr. Storsch came to his senses again, "So, Qiaoqiao, the only way to expand sales is to sell at a low price, and the bigger the shop, the better it will be for us!" ”

"That's right, don't underestimate this kind of fast-moving consumer goods profit-making behavior, let the temporary profit is actually to make money for a lifetime."

Let Mr. Storsch's channel dealers make a profit, and it is also for Joey to make money, and the channel dealers with great motivation will inevitably try their best to find retailers, which means that Joey can cut off his company's sales department and save a lot of operating costs.

Secondly, in terms of advertising, as long as Joy establishes a marketing advertising planning department in the company that has been lean, just thinking about advertising creativity, the rest of the advertising costs, must be paid for by each channel dealer, the more advertising the better, which means the more terminal retailers.

In the end, Joy only needs to keep the production department, and on the premise of ensuring production and quality, the company's operating costs are reduced to a minimum to ensure their profit margins.

There is a good and low-cost drink that ordinary people feel that they can earn, with the daily strong demand to make retailers profitable, and then rely on huge deposits to make channel dealers smile, and finally reduce the cost to the lowest Joey, and then rely on huge sales and hidden brand value to make money.

This philosophy of making money, which only appeared in the 20th century, and this set of ways to make money that satisfies every participant, is the way of sustainable management recognized by Joy.

Most importantly, Joy also pinned his hopes on Coca-Cola to shape the image of Germany, and also hoped that the price of his Coke would be cheap if the German army spread all over the world, and that he would be able to drink a bottle and get a bottle free.

Fighting with advanced weapons and powerful logistics on the one hand, the image of a German GI with a gun in one hand and a burger and a Coke in the other is what Joey expected.

Mr. Stockch applauded loudly, and then made a new request with great interest, "Jojo, I want to invest in the foundation of the esteemed Princess Victoria, I wonder if I have this honor?" ”

Someone invests, and such a good thing must be encouraged, and the willingness to invest in the mother's foundation at least shows that Mr. Storsch's family is willing to move closer to the palace. Friends over enemies have always been Joey's priority. On the road to one goal, the stronger the community of interests formed by friends with common interests, this is the basis for changing Germany and the world.

So Joey is ready to add more fire and use more interests to let the most famous entertainment family of the nineteenth century in Europe, let the Stockers family move forward with Germany.

"Uncle Henry, when the tourists are in the circus, can we consider serving food in addition to drinks?" Joy made a new suggestion to Mr. Stockch.

"Serving food? No! Mr. Stockch smiled and shook his head, "Jojo, your idea is good, but you can't do it. Looking at Joey with a puzzled face, Mr. Stockch knew that Joey's ambition was not small, so he explained with a smile, "My circus receives at least nearly 20,000 people a day in the high season, more than 5,000 people a day in the low season, and at least 10,000 people a day on average. ”

"With such a large number of tourists every day, first of all, I need to have a stable and fresh source of food, and I have to spend a lot of money to find such a food source; Secondly, I have to prepare a dining room and kitchen, which is also a huge fixed expense. Finally, I had to find people to process the food, and I couldn't always have a lot of cooks in my circus, so I had to hire a lot of cooks in the local area, and these temporary employees were very unstable and could not come at any time. ”

Mr. Storch spread his hands and smiled, "Each of the above is a waste of my money, and I can't make any money in it." So, Jojo, I love your drinks, but the food, I don't recommend doing it. ”

Mr. Stockch was talking about the current state of food preservation and transportation in the 19th century, without the support of refrigeration technology, restaurants in each region had to rely on local food raw materials, and also had to consider the location of food processing and dining, as well as employing a large number of cooks and waiters to serve them. Even if some of the megacities in Europe can provide these resources, the circus needs to be parasized, and the resources that the megacities can provide cannot be accompanied by the circus.

However, Joey now has in his hands the frozen food technology of Professor Liebig and the ammonia refrigeration technology of Professor Clausius, as long as he finds mature food recipes, such as sausages and buns that the Germans love, burgers, beef pies and pies, plus a perfect quality control standard assurance. If there was another car powered by an internal combustion engine, powered by both power and electricity, running on four wheels, Joey's dream of a fast-food empire all over the world would come true.

Although there are no cars, no motorways, and even the roads all over Germany are paved with loess, this does not prevent Joey from fulfilling part of his dream.

There were no cars or roads, but Europe now had trains and a well-developed rail network, and steam locomotives could drive Professor Linde's refrigeration system, at least where the trains could go, such as near the train station, which was the beginning of Joey's dream of a food empire.

Starting with a small goal, with the huge foot traffic of the transportation hub, relying on a restaurant with a unified taste, uniform quality, and good hygiene, Joey really can't think of a reason not to make money.

As for the choice of Mr. Storsch's circus outside the railway station, there are two reasons: first, like the railway station, the circus has a huge daily flow of people; The second is that the train station is different, and the people who come to the circus are all families, and they must be mainly children, and the establishment of children's habits and tastes, or in a pleasant environment, cultivating children's wonderful taste memories is what Joey values the most.

The taste of familiarity, the taste of childhood, the taste of youth....... Cultivating generations of children with these flavors, these potential and stable customer bases, is the guarantee of the longevity of the Joy Food empire.

In the face of Joey's clever tongue, Mr. Stockch finally relented and decided to accept Joey's suggestion, as a franchisee of Joey's food empire, he was willing to open a few more chain fast food restaurants in the circus and try Joey's so-called fast food.

"At least, there are such delicious and cheap Coca-Cola and Sprite, no matter how bad the food provided by Qiaoqiao is, with the drink, I think someone will pay for it." Mr. Stockch happily raised his drink and drank it again.

In the future, Mr. Stockch became Joey's food empire, after the largest franchise in Europe, Mr. Stockch once had a drink with Joey, and said today's thoughts, for Mr. Stockch's short-sightedness, Joey replied with four words, "Too young, too simple Tucson breaks!" ”