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"Characteristic bread?" The old man looked at Li Qi with a puzzled face.

"Not bad!"

Li Qi nodded and said, "That is, you have to make a kind of cake that no one else can make." ”

Speaking of this cake, when Li Qi was 12 years old, he already knew how to make more than 50 kinds of pastries, he wanted to teach this old man some more complicated and very distinctive pastries, but he was afraid that this old man would not remember.

What kind of bread is delicious, easy to make, and relatively cheap?

Li Qi frowned and thought about it, and suddenly his eyes lit up, and he said, "There is, green onion egg cake." ”

"Green onion omelet?" The old man was surprised.

Li Qi said "um", this green onion egg cake is his favorite breakfast when he was a child, suitable for all ages, and the method is quite simple, the most important thing is that there is no green onion egg cake in the Northern Song Dynasty.

Then Li Qi explained in detail the method of the green onion egg cake and some key tricks to the old man.

When the old man heard this, his face was happy at first, and then suddenly became a little depressed, and said: "Little brother, you don't know, I can't make any money from this baked cake, if I add eggs here again, I'm afraid---! ”

This old man really can't be flexible. Li Qi smiled bitterly: "This can't be simpler, you just raise the price, anyway, there is no price bureau here, what price is not up to you, as long as your cake is delicious, are you afraid that no one will buy it." By the way, I have to remind you that your cake is too thick, even if it is delicious, others will be full when they eat one, and even if they still want to eat it, they can't eat it, so you have to make this cake thinner and bigger, so that people can look comfortable, so that it is not only easy to eat, but also at least several times as much as it is now. ”

Li Qi's little click, the old man immediately understood a lot of things, nodded and smiled: "Little brother, I know what to do, thank you so much." ”

Li Qi sighed: "In fact, in the end, you have to rely on yourself to practice and comprehend the business matter, just like this shouting, in fact, there are many skills in it." ”

Old Weng Qi said: "There are also skills in shouting? ”

"Of course, do you know what brand effect is?" Richie asked.

The old man shook his head. He didn't come through time, how could he know about this brand effect.

Sweat! How did I get to this again, ouch, it's really hard to explain.

Li Qi complained bitterly in his heart, he was just quick to talk for a while, and he said a few more words, which was definitely not intentional. With an old man who doesn't even know a few big words, talking about brand effect, this is really self-inflicted!

But when I say it, I can't take it back. Li Qi had no choice but to bite the bullet and ask: "Uncle, when you usually shout, do you just shout 'baked cakes'?" ”

The old man nodded and said, "Isn't everyone shouting like this?" ”

Li Qi rolled his eyes and said: "It's because everyone shouts like this, so you can't shout like this, brand effect, one of which is a very key word, that is, unique, to put it in layman's terms, that is, you have to give your cake a unique name, understand?" ”

The old man shook his head very honestly and named the cake, which is really unheard of!

Depend on! I don't understand this, it seems that this old man is really not a business material.

Li Qi felt very helpless in his heart, and he didn't bother to explain too much, so he said directly: "If you sell the green onion egg cake I taught you to make in the future, then you must not just shout 'egg cake', 'egg cake', you have to add some elements of your own to it, such as --- right, uncle, what is your name?" ”

After talking about it for a long time, Li Qi suddenly found that he didn't even know the other party's name, and he was embarrassed.

The old man was listening attentively, and when he heard Li Qi ask, he was slightly stunned, and hurriedly said: "The little old man's surname is Zhang, Zhang Ergen." ”

The name is really earthy, but it fits the image of the baked cake. Li Qi pursed his lips, hugged his fists and said, "Uncle Zhang, my name is Li Qi." ”

Zhang Ergen hurriedly said: "It turned out to be Li Gongzi, the little old man really has eyes and doesn't know Mount Tai." ”

What kind of son am I? Li Qi hurriedly stretched out his hand to stop him: "Don't, I'm not a son, Uncle Zhang, you can call me Little Brother Li." ”

Zhang Ergen smiled honestly and nodded, "Hey, Little Brother Li." ”

Li Qi glanced at Zhang Ergen, and a term suddenly popped up in his mind, and said happily: "'Old Root Egg Cake', yes, it's called 'Old Root Egg Cake', this name is easy to remember, and it is more in line with your image." ”

"Old root quiche?" Zhang Ergen read it again, revealing an expression that seemed to understand but did not understand.

"Not bad! You just have to remember that no matter whether you sell baked cakes or egg cakes in the future, when you shout, you have to add the word 'old root' in front of it, this 'old root' is your brand, you don't underestimate it, maybe in the future, it will bring you unexpected surprises, so you have to regard it more important than your own name. Li Qi nodded.

Zhang Ergen nodded hurriedly and said, "Oh, I remember, I'll shout a few words first, you see right." As he spoke, he raised his throat and shouted: "Old root egg cake, old root baked cake." ”

Don't look at this old man's age, he is also full of energy, and his voice is very loud.

Li Qi nodded with a smile and said, "Not bad, not bad." ”

Zhang Ergen opened his mouth and smiled, he was very grateful to Li Qi in his heart, and said: "Little Brother Li, your great kindness, little old man is really beyond repayment---。 As he spoke, he bent down and took out a few baked cakes from the basket, ready to give them to Li Qi, who expected that when he looked up, there was still Li Qi's figure in front of him, looked left and right, and found that Li Qi was already a few feet away, and he was still rushing forward with his head buried in his head, Zhang Ergen hurriedly shouted: "Ah, Brother Li, why are you leaving?" ”

Not leaving? If you don't leave, I'm still waiting for your baked cakes, I won't be fooled again. Li Qi shouted without looking back: "Uncle Zhang, I'm sorry, I suddenly remembered that there is something urgent to do, goodbye!" ”

++++++++++++++++++++++++++++++++++++++++++

After saying goodbye to the old man, Li Qi found a foot shop and sat down, while drinking tea, while thinking about why he had to find something to do, he couldn't be like the old man, make a small stall on the street, sell some snacks or something, it is better to be the boss than to work part-time, anyway, it doesn't cost much, and there is no urban management in these years, so there is no need to carry the burden and run around.

Li Qi thought very well, but he didn't know that the yacha here was even more fierce than the chengguan, and the chengguan fine was at least clearly marked, and the yacha here was as much as there was, and the number of times they "went shopping" was at least twice as much as that of the chengguan.

"Okay, just do it, I don't believe it yet, I'm not even as good as an old man."

The more Li Qi thought about it, the more he felt that the road of setting up a stall was feasible, and after drinking the last sip of tea, he threw down a few copper plates, and got up to leave.

After coming out of the teahouse, Li Qi stretched his waist, and the whole person was more energetic, which can really be said to be in good spirits on happy occasions.

Walking briskly along the river towards the Drunken Immortal Residence, the most important thing now is to find Wu Furong and borrow some capital from him, after all, he doesn't know many people here, and the only one who can borrow his money is Wu Furong.

Halfway through, I suddenly saw a crowd of people in front of me, and I looked from afar, only to see dozens of scholars and scribes, gathered in front of a five-story attic.

What's going on up ahead?

Li Qi was very curious, walked forward quickly, stood behind the crowd, looked up, looked stunned, and saw a huge plaque hanging on the eaves of the second floor, with three big golden characters written on it---Jade Xuan.

Hey? Isn't this the Jade Xuan that made the Drunken Immortal Residence go out of business? Sure enough, it is close enough to the Drunken Immortal Residence, and this Nima is at most two or three miles away.

Li Qi observed it carefully, but saw that the attic cornices painted corners, carved beams and painted buildings, magnificent, on this Bianhe Street, quite a glance at the momentum of the mountains.

Day! Could this be a five-star hotel in the Northern Song Dynasty? No wonder the Drunken Immortal Residence will be defeated in its hands, just looking at this façade, the two are not of the same grade, if I were a guest, I would also come here.

Li Qi sighed in his heart, and followed everyone's gaze again, but saw two red banners falling straight down from the third floor, facing the breeze, shaking gently, and everyone pointed to the two banners and talked about it.

The one on the left reads 'A river of wind and moon to stay drunk'.

The one on the right reads, 'Drink the bamboo leaves and condense the green'.