Knowing the cause and effect, Ferdinand immediately took action. Although he didn't look down on the flour capitalists, he still released some goodwill, and Volvo added several more brands of flour.

At the same time, it was also decided to teach the department store a lesson and establish its position in the industry by the way.

Ferdinand's in-depth investigation revealed that although Kortefly was a giant in the Austro-Hungarian department store industry, his financial situation was not very good. It still adopts the traditional operation model and family-style management, which is increasingly unable to keep up with the times.

The current head is Robert Herder, an Austrian who is not yet 30 years old. Robert is ambitious, unaccustomed to the traditional operating model of the department store, forge ahead, and has a stiff relationship with the company's management.

However, because it is a family-owned company, most of the top management of the department store are relatives, including his two uncles and a younger brother, who also control a large part of the shares.

This entry into the supermarket field was carried out by Robert in order to get rid of the constraints of the management. Of course, it was not clear what role the flour capitalists played in this.

Figuring out the situation of his opponent, Ferdinand gave the task to Ferranz. To be honest, Ferdinand didn't look down on Robert, although he had good ability, he was obviously very happy.

The current situation of the department store should not blindly open up new projects, distract limited energy, and the most important thing is to reform its own system.

Even if you want to enter, you shouldn't choose this time to enter, and even if you want to enter now, you shouldn't choose Vienna. It's the most competitive time in Vienna's retail industry, which will consume the limited ammunition that Kortefi has now.

Robert not only entered the market now, but also focused on Vienna, and as soon as he made a move, ten supermarkets opened in unison, and the momentum was huge. Two of them were reorganized as department stores, and the size of the department was the largest in Vienna and the decoration was luxurious.

Volvo has come to the present, it is time to harvest, with the support of other regional markets, Ferdinand can consume, and the first to appear will definitely be small capitalists.

With the large-scale entry of the supermarket of Kortefei Department Store, the smell of gunpowder is getting stronger and stronger, and the first to bear it is the large supermarket.

They have high operating costs, high traffic is a good thing, customers mean profits, but now the more they sell, the more they lose. Retail investors with weak economic strength are the first to come out.

On May 18, 1884, the Qatar Department Store supermarket, unable to bear the loss for a long time, declared bankruptcy and blew the horn of death.

The following week, another department store called Philip declared bankruptcy. Then it was out of control, and then the supermarket closed every once in a while.

By this time, there was no one in Vienna who was left alone, and all supermarkets had entered a state of negative profitability, which was nothing more than a question of how much to lose.

Volvo is no exception, and even with its vast network driving down costs, several stores in Vienna are now in the red. The average monthly loss of each of the five stores in Vienna is as high as 300 pounds, which is a small loss compared to its peers.

The supermarket that has just entered the Kortefei Department Store has reached a big mold, and a big amount of money means a big loss. In addition, Cotter Fei has been accustomed to the atmosphere of being a department store, the decoration of the store is luxurious, the layout is unreasonable, a lot of space is wasted, and the operating costs are increased, and now it is miserable.

Ferdinand admits that Robert was indeed talented, and that the lavish decoration attracted a lot of foot traffic, including a large number of middle class people, and that he was a high-quality clientele and a thriving business.

Unfortunately, it's 1884, not the 21st century, and the Viennese middle class is limited enough to support a large department store.

In order to seize the market, Cott Fei also had to follow the price reduction, or he has been discounting since he opened the door, losing more and more day by day, and there is no end in sight.

Ferrantz did not give it in vain, he first mobilized the employees of Shuanghui Food Group to go to the department store supermarket to shop, and thousands of people poured out, which instantly brought super popularity to Kortfei.

Even the purchased products were pre-determined, and then secretly transported to other cities in Vienna, and sold through Volvo stores to earn the difference, and for a time there was a slight profit, making up for the loss of the Vienna store.

Robert is in a bad mood right now, and the vase in his office has been changed three times in a week.

Originally, he saw that the prospects of the department store and supermarket were good, and with the support of the Hungarian flour capitalists, he rushed into the market, and then started the road of loss.

Losses are losses, anyway, Robert was mentally prepared in advance, and it was good to attract popularity in the current period, but he didn't expect the business to be so good, and then the losses were so big.

Of the 10 Vienna stores, the smallest of the 10 stores in Vienna, lost more than £800 last month, and the largest flagship store lost a record £3,000. That is to say, the Kote Fei family has a big business, if ordinary people would have been unable to stand it and withdraw from the price war.

Now the goods in department stores and supermarkets are directly discounted by 95% off the ex-factory price, which is the first to be opened by Volvo, and then the powerful merchants have followed up.

If you add the operating costs, basically the loss amount has reached about 10% of sales, and now the more you sell, the more you lose.

Cotter Friel Department Store is now proud to announce that it is already a giant in Vienna Department Store, with the largest market share, far behind Volvo, which ranks second.

It is precisely because of this that the atmosphere of the Cotter Fly department store is very wrong now. Even with a majority stake, Robert's life has not been easy, with a loss of £15,000 last month and signs of increasing this month.

Even if the department store is still profitable, it can't fill this bottomless pit. At this point, it's no longer possible to quit if you want to, and Coatfly has invested 80,000 pounds in the department store project.

Robert decided to make a showdown with the shareholders, and anyway, he broke the jar. or directly give up the 80,000 pounds invested in the early stage, lose all the money, and the vitality of the Cotter Fei department store will be greatly damaged; Either continue to invest, squeeze a bunch of competitors first, and then the market returns to normal and makes back the lost money.

In the conference room of the Cotter Fei Department Store, the atmosphere was very dull, and more than ten people attending the meeting swallowed the clouds and spewed out fog, and after a while, the smoke was filled.

"Alright, everyone's here, then today's meeting begins." Robert loses his former demeanor