Chapter 29: The Problem of Selling Alcohol

"The old man doesn't have any painstaking work, but he just doesn't change after many lessons!" Mr. Zhang snorted and said, "Don't leave quickly!" ”

"Yes, yes." Wei Renshi nodded again and again, and said with a smile: "Mr. Zhang, Mr. Liu, the student is retiring!" ”

With that, he turned around and wanted to go outside.

"Wait!" A voice came from behind him and asked, "Do you recognize a certain family?" ”

Wei Renshi was stunned for a moment, and secretly said in his heart that it was not good, saying that he had leaked his mouth. But he only pretended not to hear, his steps were faster, and he ran out of Jixian Courtyard with a little smoke.

When I ran outside, I went to look for Xi'er, and found that Xi'er and Li He were talking, so I walked over immediately.

"I saw Li Langjun running out, and I didn't go with Langjun, so I called them." Xi'er saw Wei Renshi passing over, and stepped forward and said.

Wei Renshi nodded and asked Li He, "Usually here is like today?" ”

Li He replied: "As long as there are no big people coming, it will be the same. When the door is opened early in the morning, no one cares, and it is not until evening that people come to catch up. ”

"Jixian Hall Academy is a place where the imperial court collects books, so if you let students come in to read books, you are not afraid of damaging the books?" Wei Renshi asked.

Without waiting for Li He to answer, a voice suddenly came from behind: "There are two classics in Jixian Academy, one is in Jixian Courtyard in the Eastern Capital, and one is in Jixian Courtyard in Chang'an. And there are special people in Jixian Academy to repair books, and the students are careful, it will not be bad. ”

Several people were talking, and they didn't pay attention to when someone came behind them, and they were startled when they heard this, and quickly turned their heads to look over.

"How does this little Langjun know a certain family?" The man behind him stared at Wei Renshi and asked.

Wei Renshi was stunned, why did he chase it out!

However, Wei Renshi did not panic, and replied casually: "How can the students recognize it, it's just that the two of you passed by the door in the afternoon, and occasionally heard your surname Liu from the mouth of Master Zhang." ”

After that, he said, "The student quits." He took a few people and left the Jixian Hall Academy.

It was evening when he returned to the inn, Wei Renshi went to look for Li He, and found that Li He was writing hard in the room.

"Jixian Hall Academy can't come often, while there is still an impression now, I wrote it down and I can go back and think about it carefully." Li He finished writing a few sheets before he said to Wei Renshi.

"Nagayoshi's memory is really good." Wei Renshi saw that Li He had carried so much in one day, so he said, paused, and asked again: "Changji, have you ever thought about moving to Luoyang?" ”

Li He laughed: "The house in Luoyang City is precious. The houses in Fuchang City can't afford to buy, let alone Luoyang? ”

Wei Renshi didn't speak again, but he pondered in his heart.

Fuchang City is too small, and if you want to do business, you still have to be in a place like Luoyang. The sum of several miles in Luoyang City can be equivalent to the market of the entire Fuchang City.

I'm coming to Luoyang to do business! Wei Renshi set a short-term goal for himself in his heart.

What to sell?

Liquor!

This is the conclusion that Wei Renshi came to after two days of going around the south and north cities.

The Tang people really like to drink, whether it is inns, restaurants, hotels...... Goolan tile shop is everywhere.

However, the wine was really cloudy, not only green, but also thick, and seemed to have a slight acidity and strange sweetness after grain fermentation, and the taste was not very good.

There should also be good quality wine, but Wei Renshi didn't see it, and he couldn't afford to drink it for the time being.

As for distilled spirits, if nothing else, the fact that they are as clear as water is a big selling point. As for the taste, if you are afraid that the Tang people will not be able to accept it at first, you can also control the content of the water to reduce the alcohol content and reduce the pungent taste.

There are also a lot of other businesses, but there is too much investment in the early stage, and Wei Renshi does not have this capital in his hands at the moment. Some of them needed him to build workshops for experiments, and now he doesn't have the financial resources to support them.

Only winemaking, under the premise that the cost is not too high and the process is not too difficult, can produce better wine than the market today, which can be said to be the most cost-effective industry for Wei Renshi at present.

However, there is a precondition to overcome. If this premise cannot be overcome, then everything that follows is delusional.

That's the current liquor system.

Wei Renshi remembered that during the reign of Tang Gaozu Wude, due to the failure of the grain harvest, Li Yuan issued an edict prohibiting wine-making, and the wording was quite drastic...... The military revolution is not peaceful, the number of years is not on the board, the market is full of nobles, there are many people who tend to the end, there are still many redundant dishes, the dishes are shy and tillers, the cost is increased, and the art of remedy, it is necessary to close the officials and people of the states in expediency, and they will be slaughtered".

Then the Tang Dynasty flourished, from the rule of Zhenguan to the prosperity of the Kaiyuan Dynasty, although the liquor system has always existed, but it is not too strict.

However, after the Anshi Rebellion, in order to ensure the financial revenue of the imperial court, meet military expenditures and support the royal family and bureaucrats, the Tang Dynasty set up a clever name, imposed exorbitant taxes and miscellaneous taxes, and reinstated the policy of tax liquor.

"All the prefectures in the world are designated as alcoholic households, and they pay taxes on a monthly basis, and in addition, regardless of official or private affairs, everything is forbidden." The imperial court registered the winemakers and sellers, and divided the scale of their production and operation into ranks, and granted these people the privilege of engaging in the liquor business, and those who were not licensed were not qualified to engage in the liquor business. At the same time, in addition to the government setting up liquor to sell liquor, there are also official liquor sales koji, or the liquor money that accounts for half of the price of liquor is lost by licensed liquor households, or the liquor money is distributed to the seedling money, so as to maintain the monopoly of the imperial court on liquor brewing and selling.

In addition, the seller of liquor must pay "150 yuan" for each bucket sold, which is a very high tax rate.

Regardless of the tax rate, this identity alone determines that Wei Renshi cannot make wine or sell wine - he is not a wine business, if he sells wine and wine without permission, then he will be arrested by the government and sent to prison for questioning.

Therefore, if Wei Renshi wants to do this business of making wine and selling wine, there are only two ways, one is to turn his family into a wine business, which is simply impossible. Second, it can only be to find a wine merchant to cooperate.

This is looking for winemakers to cooperate, and there are also problems.

If it is an ordinary small wine shop, the foundation is small, and it needs to be marketed to open up the market, and because the foundation is too small, if it is coveted, it is easy to be defeated in all kinds of competition. The advantage is that if you cooperate with this kind of small liquor store, you can account for a considerable part of the dividend, and if the liquor store relies on distilled spirits to rise smoothly, the income it brings to yourself will be very considerable.

Or go to those liquor stores that have become bigger, such large liquor stores have a large market volume, a backstage, strong impact resistance, and already have their own market and sales channels, which can save a lot of trouble and energy. But this kind of big wine shop has such a scale and stable profits, and it is probably not easy for a small scholar to come to the door to cooperate and share dividends. Moreover, it is estimated that the share will be much less.