Chapter 46, the end of the food safety turmoil
It's not that no one dares to take over, at least Shuanghui Food Group is very interested. Chloe Ivan is very good at things, although the business is not very large, but he has a wide range of contacts.
Through a friend's introduction, he hooked up with an executive of Shuanghui Food Group, and after some bargaining, Chloe Ivan sold the slaughterhouse at an ultra-low price of 10,000 lei.
Of course, the merged enterprises are far more than Chloe Ivan's slaughterhouse, in about the same time, Shuanghui Food Group has merged more than ten large and small factories, and the hardware foundation of the monopoly group has been established.
In Bulgaria, where the food industry is wailing, Shuanghui Food Group has a very prosperous life, and there is still room to expand.
As a result of the preparations made in advance, several inferior products were stopped and destocked. Even if it is in stock, it can be sold overseas through Volvo's channels.
Now the products in hand are qualified, Wei Li'an also openly invites all walks of life to supervise, and welcomes experts and scholars to test. Moreover, after the low-end goods were lowered, the sales of mid-to-high-end food increased rapidly.
Under Ferdinand's instructions, Shuanghui Food Group took "cheap but not good" as the core of its propaganda, and advertised everywhere to instill this concept in the Bulgarian people.
The frightened middle class immediately became loyal fans of Shuanghui Food Group, especially the products "exclusively for the aristocracy", which immediately became sought-after.
After all, the 19th century was still the era of the aristocracy, and no one dared to mess around with the goods that supplied the nobility. The influence of poisoning a thousand commoners is not as good as that of a nobleman.
Shuanghui Food Group has also advocated for the government to introduce a food safety law to standardize the safety and health standards of the food industry.
Food processing companies took the initiative to ask the government to legislate, which instantly detonated public opinion. For a time, Shuanghui Food Group became synonymous with a conscientious enterprise.
Taking advantage of the opportunity, Wei Li'an simply stripped all the inferior products from the group's business and set up several leather bag companies to produce them.
From now on, all the food produced by the factories of Shuanghui Food Group all over the world is qualified products, laying the foundation for the future food empire.
The food safety storm is intensifying, and everyone knows that a storm is coming.
Just after Chloe Ivan sold the factory, in just half a month, the police seized more than 50 food processing enterprises, large and small, and arrested dozens of unscrupulous businessmen.
Since Bulgaria does not have laws on food safety, their handling is problematic.
If it is customary, they only need to pay a little money to settle it, and there is no need to close the factory and arrest people at all. But now, under the pressure of public opinion, no one dares to let go gently!
In anticipation, the government soon issued a draft of the Food Safety Management Law, but the specific implementation standards have been controversial.
The standards are set too high for food processing companies to do, and even if they barely meet the standards, the price is not acceptable to ordinary people. The standard is set low, and I am afraid that the people will not accept it.
The capitalists in the food processing industry are not novices, and now they are naturally "eight immortals crossing the sea, each showing their magical powers", bribing experts, scholars, and newspapers to guide public opinion, and throwing money on government public relations, in a vain attempt to lower standards.
And the capitalists who are deeply involved in it have all means to try to lower the penalty clause in an attempt to escape.
But it was clear that they were wrong this time. Konstantin, who is looking for a breakthrough, how could he let go of this opportunity to be sent to the door.
……
In order to calm public opinion, Ferdinand instructed the government to convene a hearing, inviting relevant experts, scholars and news media to participate, and also selected several representatives from various classes.
At the hearing, Konstantin read out the draft of the newly formulated Food Safety Management Law on behalf of the government.
"Mr. Konstantin, is this bar too high? Can it really be done? What if most companies can't reach it by then? A reporter asked suspiciously
Konstantin said confidently: "Don't worry, these standards are made after we have conducted market research, and there are already some companies on the market that can do it, and it is technically achievable, and the cost will not increase significantly." ”
Kobiv (the capitalist) objected: "But most companies can't do it!" ”
Konstantin replied sonorously: "So what's the matter?" Our purpose is to provide safe and secure food for the public, and if most companies can't do it, they will give the market to powerful enterprises! Survival of the fittest, this is the law of nature! ”
"But what about the production capacity? Our enterprise cannot leap into success, and needs to be improved gradually to meet the market demand! Kobiev said excitedly
Konstantin smiled and said: "There is no need to worry at all, most of the food processing is not technically difficult, and it only takes a few months to expand the production capacity." I believe that for the sake of life safety, the decline in the quality of life in the short term is acceptable to the people. As for gradual improvement? I'm sorry the people can't wait, our government can't continue to let everyone eat chronic poison! ”
As soon as Konstantin's words fell, he was greeted with thunderous applause.
Seeing this, Kobiv continued to quibble weakly: "But this will create a terrible monopoly!" Think about the whole Bulgarian food market, which is monopolized by one or a few companies, and the market is stagnant, what a terrible scene! ”
Before Konstantin could speak, Aleko took the lead and angrily questioned Kobiev: "No matter how terrible the scene is, it will not be worse than now!" You greedy devil! At least the food we eat is safe, our lives are safe, and we don't have to worry about going to God at any time like we do now! ”
Thunderous applause rang out again, and Aleko's words spoke to everyone's heart. I don't know who shouted: "Greedy devil get out!" ”
Immediately received the echo of the crowd, shouting in a mess: "Greedy devil get out!" ”
Seeing that he was furious and frightened, Kobiv fled in a hurry, and he couldn't care about the purpose of today's visit.
The rest of the process went smoothly, and everyone was frightened by the news reports during this time, and they felt that no food other than eggs felt safe.
Rich people are fine, simply go to the countryside to buy raw materials and process them themselves, or go to Volvo to buy food exclusively for the aristocracy. Even worse, they simply switched to egg food, which caused the price of egg food to skyrocket.
But the common people are suffering, they can't afford high-end food, and eating ordinary food is like eating poison, and they lose their appetite for a long time.
After the introduction of the Food Safety Management Law, Bulgaria completely banned substandard food from entering the market. The police got busy, seizing substandard goods and arresting unscrupulous businessmen.
In order to meet the living needs of the people, the government also purchased a large number of raw materials from the countryside and promoted them to the market. For the sake of safety, ordinary people have to process food by themselves.
Fortunately, Shuanghui Food Group was prepared and stockpiled a large number of qualified foods in advance and pushed them to the market, which calmed down the turmoil.
Taking advantage of the reorganization of the food processing industry, Ferdinand had de facto completed his monopoly on the Bulgarian food industry