Chapter Seventy-Six: The Dinner and the Presentation
When asked by Mary why Joey used such a large blank sheet of paper and wrote phrases or phrases on it, Joey scratched her head, saying that such a hint would make it easier for the audience to understand the theme they were trying to convey. Joey didn't dare to say that his idea was a low-level plagiarism of the PPT economy in his previous life, and those technical and sales skills were necessary.
Although Joey is suspected of plagiarism, there was no big bull in Joey's previous life, so he could let a beautiful princess be his host assistant and help him replace the pages of the display page by hand.
Judging from the results, the whole promotion meeting was a success, and the intentions of Joey in several aspects before the meeting were achieved.
First, based on his monopoly on the exclusive patent of diphtheria antitoxin, Joy bundled the production rights and sales rights of antitoxin, that is, a certain pharmaceutical company has exclusive production, sales and pricing rights in a certain region.
The purpose of this is not only to maximize Joey's own interests through bidding, but also to create the impression that all German companies are treated equally, after all, every company obtains monopoly power in a certain area through fair bidding.
By licensing technology to produce and sell, companies can focus on their own competition, rather than on the "dragon's treasure" they have in their own hands, and avoid unnecessary coveting by others.
Second, based on the results of yesterday's discussions with his teachers, as well as Behring, Kitasato and Olich, Joey listed the estimated time for the next 10-15 years, starting with diphtheria antitoxin, tetanus, sleeping sickness, malaria, syphilis, anemia, scurvy, certain types of heart disease, and unknown blood diseases (broad-spectrum antibiotic sulfonamides).
This timeline is Joey's first-time experience of the first change in his own world, and Joey hopes to lay the foundation for the first step of Germany's change of the world by intervening in the direction and progress of the German industrial technology tree.
Of course, this schedule also surprised everyone present with Joey's grand blueprint. As soon as Joey presented the timetable, there was a mixture of belief and disbelief in the room.
However, Sir Gruson's allies, such as Mr. Merck, firmly believed in Joy's timetable, and under the favorable conditions of equity preference, with the help of the cartel organization centered on Merck Pharmaceuticals, won the exclusive rights of Western Europe (including Britain, France, Belgium, and the Netherlands) and Northern Europe (including Denmark, Norway, Sweden, and North America) in one fell swoop, and even showed a strong bidding tendency for Eastern Europe (Austria-Hungary, Russia, the Balkan countries, and Asia), and southern Europe (Italy, Greece, Spain, Portugal, South America, and Africa).
Mr. Merck's intention immediately caused people who believed and did not believe in Joey's plan to put aside their emotional speculation and began to speculate and think about the practice of the head of Merck & Co., a giant in the German pharmaceutical industry in the nineteenth century.
Could it be that Mr. Merck is trying to show favor to the crown prince, and this is a transfer of benefits..... From the point of view of a conspiracy theorist who doubts everything, this possibility cannot be ruled out.
The problem, however, is that at present all business activities in Germany are governed by a liberalized market economy, and there is no so-called privatization process of state-owned assets, nor does there exist a cultural tradition of government and business. In a society where the law is above the king, where merchants are clearly protected by law, merchants and the people never need to look at the emperor's face.
"The wind can enter, the rain may enter, but the king shall not enter." The idea has long been ingrained in the minds of the Germans, and the businessmen never had to convey any benefits to the officials, but the officials had to go to great lengths to help the businessmen open up the market.
If not conspiracy theories, then there is only one explanation, that Mr. Merck is optimistic about Prince Waldemar's plans, or that Mr. Merck fully accepts this timetable.
"Mr. Merck is optimistic, why don't I follow up?" Under the guidance of this idea, many people have made moves, and Mr. Mestre from Frankfurt Mestre and Lucius Company was the latest, but with his natural business sense, he came from behind and spent a lot of money to monopolize the exclusive rights of southern Europe. As for the vast Eastern European market, it was won by several companies joining forces to bid.
Third, Joy is not ready to rely on the experience of crossing and trying to monopolize all the production and sales in the field of German medicine, but intends to raise the overall level of German enterprises as soon as possible through the diffusion of technology among German enterprises, and make the overall market cake of German high-tech enterprises (medicine has always been high-tech) bigger.
In short, it is not a single German company that monopolizes the market, but a group of German companies that monopolize the world market.
In Joey's view, market competition, and even competition between countries, is like a long and arduous marathon, if there are a large number of teammates in the first group, then even if a talented player challenges his position in the first group, he can completely defeat him with team tactics. So the formation of a German team in the high-tech field, using group tactics, this is Joey's most important intention.
Fourth, Joy has a strict contract with all enterprises that have obtained the exclusive right of regional monopoly, and the production and research and development of all enterprises are only allowed to be carried out in Germany, and the outer packaging of each finished drug must be greatly marked as made in Germany. For regional sales, Joy strongly recommends a combination of channel sales and direct sales in the general distribution model.
The only allowed exception is that the choice of API production site by each enterprise is not included in this agreement. Even Joy encouraged pharmaceutical companies to put the production and procurement of APIs abroad.
Almost everyone understands Joey's request on this point as Joey's unremitting efforts to secure domestic employment and improve the reputation of German manufacturing, after all, every finished drug factory needs to employ a large number of workers, and a successful drug can establish the credibility of German quality while treating patients.
Fifth, Joy completely liberalizes the German market, and all enterprises that have obtained the exclusive right of regional monopoly can fully compete freely in the German domestic market, and Joy wants to let all people in Germany enjoy the low prices and benefits brought by free competition.
The huge profits of the monopoly are aimed at foreigners, and the domestic people enjoy the dividends of free competition, which is Joy's last wish in the field of medicine.
In the eyes of others, from yesterday's at the Tai Gong Salon to today's promotion meeting after dinner at the Tai Gong Prom, Joey's two performances are extremely amazing.
For example, in the eyes of Mr. Furtenberg of Freudenberg, Prince Waldemar moves like the wind.
A week earlier, Mr. Furtenberg had been among the first to learn that Professor Koch and Dr. Behring had successfully treated the prince with diphtheria antitoxin. But out of natural caution, or rather suspicion, for Mr. Furtenberg knew that Dr. Behring's previous experiments with diphtheria antitoxin in rats had not been successful, and even if it had suddenly succeeded in Prince Waldemar, Mr. Furtenberg was still not convinced that it was Dr. Behring's diphtheria antitoxin.
Just as Mr. Furtenberg hesitated, ready to look at the data of Dr. Behring's further experiments, he did not want Prince Waldmar to be well, and rushed into the Koch Institute like a wind, and like a violent wind, signed an exclusive patent with all the researchers at the Koch Institute.
While Mr. Furtenberg was stunned, several friends in the field of chemistry who had been friends with him burst into his house last night and told Mr. Furtenberg what they had seen and heard at the salon of the Imperial Palace, and what Joey had inspired them to do in the future.
These chemistry friends did not forget to pour salt on Mr. Furtenberg's heart, which had been destroyed by Joy by Typhoon, and they proudly told Mr. Furtenberg that they had signed an agreement with Joy and that they had received special funding from the Crown Princess Victoria's Fund.
Originally, Mr. Furtenberg was still thinking last night that Prince Waldmar definitely didn't have so much money to fund so many scientists to conduct research, but judging from the speed of money sucking at Joey's promotion just now, Joey's performance was a tornado that sucked money.
And Mr. Merck, in his opinion, Joey's mind is like fire.
As soon as the presentation was over, Joey was pulled into a small room by Sir Gruson, which was full of core supporters of the Crown Prince's New Economic Policy. Here, Joy honestly answered a few questions from Mr. Merck about the promotion meeting.
Mr. Merck asked first, why do you want to divide different regions into different companies?
Joey's answer is that the world is big, the market is big, and now Germany needs to expand quickly. If only one company is allowed to occupy the world market, time and capital are a huge number, but dividing the market into several blocks and quickly occupying it by several syndicates of the German pharmaceutical industry will definitely save a lot of time and make full use of the large amount of idle capital in the German market.
Mr. Merck's second question is how to ensure regional exclusivity, such as how to avoid cross-selling behavior at the bottom.
Joy's answer is that first of all, in order to screen cross-selling, each company should have its own product name and trademark, and each company should have a specific code and region-specific mark for the products it produces.
Secondly, there is the channel distribution and purchase restriction model, in the case of direct sales, each patient can only rely on medical records and according to the doctor's prescription to buy drugs. Even if it can't eliminate the rat moving string of goods, it can be controlled at a large level.
As for the channel distribution model, it is only necessary to seize the main dealer for management and require all levels of dealers to pay a deposit. If there is a cross-selling behavior in a certain region, Joy will punish the German company that enjoys regional exclusivity, and the German company will punish the dealer, such as deducting the deposit, deducting the bonus, etc.
But after a little thought, Joy made a new proposal to Mr. Merck, suggesting that all companies that have obtained exclusive rights abroad should form a community of interests in the pharmaceutical industry (Interessen-Gemeinschaft Midizin Industrie AG), or I.G Medizhen for short. The syndicate of I.G. Medigen, who assumed the power of punishment as Joey mentioned, made all the rules and regulations within the community of interest on its own.
I.G Medi could impose a fine on any member of the organization for cross-selling by a fine of multiple of the annual sales or kick out of the community as an enemy. And Joey was willing to get involved as an independent director.
Germany has always been a highly organized society, and almost all independently operating companies are willing (or forced) to join one or more social organizations. In addition to being considered a "state-owned army", Germany also has a label called "state-owned associations".
Unlike the Anglo-American capitalist model of competition, the British and American companies believe in full free competition between individuals, believing that this is the cornerstone of capitalism. In Germany, enterprises believe in the spirit of "external competition, internal cooperation", and if you can't beat you individually, we will organize and compete externally, so the team competition that Germans believe in is another kind of capitalist cornerstone.
It was with this cornerstone of team competition that Germany overtook Britain and France in industrialization.
Joy's suggestion was immediately met with a positive response from Mr. Merck, and an organized and cooperative business group is definitely Mr. Merck's belief in heaven.
Mr. Merck asked why it was not allowed to set up manufacturing plants abroad, but only sales companies.
After looking at Mr. Merck for a while, Joey felt that he should tell Mr. Merck in a way, with a story, the future of his great business empire in his previous life.
In the history of Joey's previous life, Mr. Merck's business empire set up a larger R&D center and production base in New York in 1893 than in Germany, and after 15 years of hard work, finally became the undisputed leader of the North American pharmaceutical market before World War I.
After the outbreak of World War I, as soon as the U.S. Congress declared war, it immediately passed a legal provision for the confiscation of German corporate property, and Merck's wealthy American directors in American companies immediately relied on this tailor-made law to quickly eat Merck and turn Merck America into Merck Sharp & Dohme.
Not only that, companies such as Bayer, BASF, and Hirschist have all suffered the dark losses of the US government in the two wars, and it is precisely by virtue of the war that the Americans have robbed a German company beautifully, and they have quickly gained the leading position in the world's chemical and pharmaceutical industries.
Joy could not guarantee whether he could avoid the outbreak of World War I, and in the black fog of history, he did not dare to say that he would definitely win that war, so he took precautions to preserve the roots of Germany's productive forces, which was Joey's first thought.
When Joy used a story about the future of a company similar to Merck's company, Mr. Merck was silent and decided to accept Joy's suggestion.
Joy looked at Mr. Merck, who was a little depressed, and decided to make the topic easier, and talked about the advantages of setting up a sales company to grasp the channel, such as grasping the channel, you can use the least number of people to open up the largest market, and more importantly, you can set the production by sales, and the funds will not be owed if they are recovered in advance. 、
Fortunately, thanks to Joey's efforts, the atmosphere finally relaxed, and in the relaxed atmosphere, Mr. Merck raised the question of why raw material production enterprises are allowed, or even encouraged, to set up abroad.
Joey's answer is both direct and simple, because the pharmaceutical industry has always been full of serious pollution. On the one hand, Joey only wants to leave the green mountains and rivers to the Germans, and on the other hand, it is also a disguised plundering of the other party's resources. The Germans sell products, and the other side sells resources, why not?! Of course, this is Joey's private remark to Mr. Merck.
The principle of Joy's public propaganda is that in order to strengthen the confidence of countries in trade liberalization, in order to avoid international trade barriers, and in order to ensure the balance of international trade between countries, the establishment of API factories in relevant countries is a kind of capital investment, which can also contribute to the increase of employment in other countries.
Germany does not seek a trade deficit by any means, but only hopes to develop its economy together with other countries on the basis of fair trade.
In Mary's eyes, Joey was as mysterious as Professor Dumbledore in his novels.
Originally, in Mary's eyes, Joey was a stupid duck who could dance, albeit quirky but fun to dance, a stupid Joey who could tell beautiful stories, and a foodie Joey who liked food as much as herself. Oh, and to correct it slightly, Mary is an admirer of good food, and Joey is a gluttonous eater.
But tonight's Joey showed himself another side, a Joey who talked eloquently in front of a large group of adults. Although she didn't understand what Joey told everyone about the future of medicine, looking at the fierce bidding scene below, Mary knew that Joey was right.
Until her grandmother repeatedly urged her to say goodbye to the crown prince and his wife, Mary asked Joey to write a letter to herself every day, of course, not to ask Joey to write any love letters, and then asked Joey to write Harry Potter stories to herself through letters every day.
Joey, who promised Mary's agreement, has a simpler idea and wants to write a story, but he also wants to share what he has seen and heard and his emotions with Mary, after all, this is his first friend who came to this world!
It's late at night, and even the best ball has a moment to end, and after watching Mary's carriage go away, Joey, shrouded in the darkness of the night, seems to be missing something.