"Toms, guess who's going to win this time?"

"Jelf, you idiot, how do I know, whoever wins the award won't be you or me anyway!

This is the first film festival and who knows what the criteria will be? Thomas said angrily

As newcomers to the film industry, Toms and Jelf are curious about it all, and the two of them have made movies, but like most films, it's a three-day trip to the theater.

Since the establishment of the Film Academy, the Bulgarian film industry has been on a fast track, tripling in size in just a few years.

With hundreds of thousands of employees, more than 300 films are born from here every year, creating billions of leva at the box office.

Well, this is the boast of the film industry, in 1926 the total national film box office in Bulgaria was only 760 million leva, and this billion-leva box office should be the sum of the world film box office.

The domestic box office data can also be checked, and the foreign box office data, developed countries such as Britain and France can also get an approximate figure, and the releases in other regions are pirated, who knows what this box office is?

Anyway, now Bulgaria is the world's largest film producer, and the market share does not exist, and there is no such thing in this era!

Except for Europe and the United States, filmmakers in other regions are struggling to survive, and most regional movie theaters are supported by playing pirated movies.

In order to sell the film as much as possible, the licensing fee of Bulgarian film companies in many regions is only a symbolic leva, and people don't even bother to pay this leva!

The only statistic that can be counted is the number of films, and now 60 or 70 percent of the films shown in cinemas around the world are shot in Bulgaria.

In Europe and the United States, where the economic development of various countries is good, film companies can also cooperate with locals to sell some copyright fees, and there is no need to think about layering, which is impossible.

In this era, the votes are counted manually, and every cinema distribution company has to send people to squat, otherwise the cinema is full, and it is not surprising that the box office will be zero in the end, and the capitalists' discipline is only so high.

If it weren't for Ferdinand's support for the film industry, the cinema chain under the royal consortium would not steal the box office, and the number of film companies in Bulgaria would have been reduced by nine floors

After many attempts, film companies have learned smartly, and the domestic box office is layered, and foreign films directly sell movies to theaters.

Bulgaria naturally became the world's largest box office producer, and Britain and France, which also had this potential, destroyed it because of the greed of the capitalists.

This is also a limitation of the times, the profit of movies in this period is only the box office, and the movie periphery has not been developed at all, and there is no need to launder money through movies.

During this period, the most popular ones are big studios, and the audience is not picky anyway, as long as they don't play too high movies, they can make money.

Independent filmmakers, small film companies, they have a hard time surviving. Before the introduction of the Anti-Monopoly Law, cinemas were basically self-produced and self-sold, and there was no place for these independent films to be filmed.

Ferdinand's cinema chain can be said to be the first in the world to implement the separation of production and broadcasting, and it is now the largest cinema chain in the world.

With the exception of Bulgaria, countries in Europe and the United States are still accustomed to the big studio model, and these theaters usually only show their own films, and buy them only when there are not enough films.

And to buy films, everyone is still used to buying some movies with achievements, so that you can make a steady profit without losing money, basically the movies that sell well in Bulgaria will not hit the streets in Europe!

It has a bit of the flavor of Hollywood in later generations, and has become the vane of world movies!

In this context, independent filmmakers couldn't get along in China, and they didn't want to get that share of the dead salary, so they transferred to Bulgaria one after another.

This is the driving force behind the rapid development of the Bulgarian film industry, and with filmmakers from all over the world joining, there are many film companies in Rose City.

The Rose City is the base of the rose industry in Bulgaria, with a large number of rose gardens, and the scenery here has always been a favorite of Bulgarians!

Perhaps it is this kind of love that makes them can't help but join the sea of roses when they shoot movies.

Well, it's all fake, the real reason is to advertise the rose industry in Bulgaria, as the boss behind the scenes, Ferdinand personally greeted him.

How can the people below not be satisfied? Anyway, as long as the rose garden appears in the movie, you can get certain preferential treatment when the film is scheduled in the theater.

Although this preferential treatment is very limited, it is also attracted to filmmakers, and appears in almost all films.

The Rose City Film and Television Base has naturally become the largest film and television base in the world, where Ferdinand has invested hundreds of millions of leva and has the most complete infrastructure in this era.

And the facilities are still open to the public free of charge, and the film and television base makes profits through hotels, shopping malls and rental equipment and props.

These are all statements on the surface, the real profit point is not on the surface, all the movie props are Bulgarian brands.

In the process of filming many movies, these brands have entered the movie, and then appeared on the big screen, promoting these brands for free.

Due to the limitations of the times, everyone has not yet discovered the potential advertising value of this movie, or some smart people have discovered this problem, but they don't know how high the advertising value of the movie is, so they choose to be silent.

The value of these advertisements is what motivated Ferdinand to promote Bulgarian films abroad without making money.

After all, the advertising value of pirated movies and genuine movies exists, and under the influence of movies, when buying these industrial products, everyone will naturally gravitate towards familiar brands.

Especially in economically backward areas, people will subconsciously think that these products that appear in the movie are the best products in the world.

After a long period of advertising bombardment, the whole world now knows that the Balkans are God's backyard and that the roses here are the best in the world.

Naturally, the rose essential oil, rose perfume, rose wine, and rose drink produced here are the best rose derivatives in the world, and there is no one!

With the promotion of Bulgarian films around the world, Ferdinand also became the world's biggest brand king, and many of its industrial products have established brand value.

Perhaps in a short period of time, the benefits brought by these brand values are still very limited, but in the future, with the increase of social wealth and the improvement of people's lives, the value brought by these brands will be immeasurable!

In Europe, at least, Ferdinand has reaped the benefits of a wave of brand bonuses, and when the price performance is equal, the name brand is always more popular.

What makes Ferdinand laugh is that some data show that for every point of economic growth in Britain and France, the sales of these household appliances will increase by two or three points.

If for the sake of personal interests, Ferdinand still wanted to keep the economies of European countries moving forward, he finally understood why some people in later generations would say that the European and American economies were tied together after World War I.

It is uncertain how tightly the world economy is tied now, but Ferdinand's industry is already tied to the economies of European countries, and once the economic crisis breaks out, he will lose a lot!

It is no wonder that the big capitalists have finally gone to play finance, in terms of anti-risk ability, as long as they do not die, they are almost sure to make a profit and not lose money.

The real economy is different, once the economic crisis breaks out, no one can be left alone, and the response measures will also suffer heavy losses, and if the response is not timely, it will go bankrupt directly.

If Ferdinand was just a simple capitalist, it is estimated that he would also engage in finance, control several banks, establish several securities companies, and directly shear sheep in the stock market, which is safe and profitable!

……

With the rapid development of the Bulgarian film industry, in September 1926 the Bulgarian Film Association applied to the Ministry of Culture for the establishment of the Bulgarian Film Festival - the Rose Film Festival!

After the approval, the Film Association began to prepare, and in 1927 it was the first film festival in Bulgaria and the first in the world.

Four years ahead of the Venice Film Festival, the earliest in history!

In order to ensure the authority of the film festival, the Bulgarian official decisively chose to avoid it and handed over the right to report the film festival to the Bulgarian Film Association.

The film festival, which is a new product, has almost no reaction from the outside world except within the industry, and the first appearance of the Rose Film Festival can be said to be very shabby!

There was no red carpet, no luxurious stage, no publicity, and it started quietly in a large auditorium in the Rose Film and Television Base.

The president of the Film Association, Victor Billy, personally served as the host, and the opening of the film festival first reviewed the development of world cinema, and then turned to the history of Bulgarian cinema, which lasted more than an hour before entering the core link.

"At the first Rose Film Festival, the best film award was won by the series "The Road to the Rise of Bulgaria", and now the producers are invited to come to the stage to accept the award." The host's voice rang out

I saw that the producer sent a representative, walked up to the front desk and took a certificate from the host's hand, and then walked down neatly, and then the host continued to award the second award, until the end of the award, it didn't take ten minutes.

There are no trophies, no award presenters, no acceptance speeches, not even a shortlist of films, this is the first film festival in Bulgaria!

There are not as many awards as in later generations, there are only five awards: Best Director, Best Actor, Best Screenplay, Best Cinematographer, and Best Film.

Considering the independent personality of literary and artistic young people in this era, Ferdinand did not intervene, let alone directly take out the film festival model of later generations, and completely handed it over to the people in the film industry to toss themselves.

Shabby is shabby, simple is simple! Anyway, this is the first film festival in the world, everything is moving forward in exploration, and the film festival model of the previous life may not be suitable for the current Bulgaria!

Looking at this awkward film festival, Ferdinand wondered if his butterfly effect was too strong, and even the film festival was held so cleanly.

Is there a film festival in the world that takes only a few minutes to end the awards ceremony?

It is estimated that such a little time is not enough for a star to walk the red carpet!

The Rose Film Festival awards ceremony ended so quickly, and then the cocktail party began.

Ferdinand really doubted that they had ended the ceremony in the shortest possible time in order to start the reception earlier.

His suspicions are not unfounded, how much the Russians are addicted to alcohol, and it is estimated that many people know that the huge group of Russian immigrants in Bulgaria directly brought this characteristic into Bulgaria.

As can be seen from the rapid growth of alcohol consumption in Bulgaria every year, it can be seen that it is the second largest alcohol consumer in the world, surpassing the combined consumption of alcohol in Britain and France!

The festival is simple and fast, anyway, this is the first time, everyone has no experience, and any situation is acceptable.

The most surprising thing for Ferdinand was the winner of the Best Picture award, which was actually the series "The Road to the Rise of Bulgaria", which directly regarded the series as a movie.

Of course, this is nothing, and it is acceptable to treat the series directly as a one-step movie, the problem is that the film is completely commercial film.

At the same time, it is also a commercial film that celebrates Ferdinand's virtues, and it is also the highest-grossing film in the world, and the first five films filmed so far have taken the top five of the box office charts.

Under normal circumstances, it is difficult for such a commercial film with no artistic cells to be recognized by everyone, let alone win awards.

Soon, Ferdinand figured out why "The Road to the Rise of Bulgaria" won the award, and all the judges of the festival were Bulgarian.

A film that can arouse their patriotic feelings, there is only a problem if it does not win awards! Compared with art, patriotism is more important.

Perhaps this is also the key to the success of the film, which is a little exaggerated, but also reflects the social changes in Bulgaria.

From the original War of Independence, the Bulgarian people revolted to expel the Ottomans for the sake of national independence.

This was followed by the War of Self-Defense, in which the Bulgarian military and civilians resisted the Serbian invasion and defended the territorial integrity of the country.

In the third "Self-Defense Counterattack", the Bulgarian War broke out, and the Bulgarian army won a complete victory.

In the fourth "Balkan War", Bulgaria achieved a counterattack for the first time, defeated the Ottoman Empire, and laid the foundation of Bulgaria as a great power!

The fifth "Battle of Constantinople" is a simple war film, reflecting the tenacious fighting of the Bulgarian army, the active participation of the Balkan people, and the final defeat of the Ottoman Empire.

These five films are full of strong political implications, and the Bulgarian Ministry of Propaganda is still one of the investors, otherwise the film would not have been approved at all.

After all, the cost of a single film exceeded 20 million leva, and the highest box office record of Bulgarian films at that time was less than 30 million leva, and they were rushing to lose money from the beginning!

It's just that there was an accident later, and the box office of the movie was somewhat unexpected by everyone, and the first time I came into contact with such a war blockbuster, the audience's love was extraordinary.

The first "War of Independence" achieved a box office of hundreds of millions of leva in China, although it took two years to break 100 million in theaters, which also successfully recovered the cost.

At present, commercial films in Bulgaria are usually divided between the producer and the theater chain, provided that the producer distributes it himself, otherwise the distribution company will take away 20%~25%.

It's not that the distribution company is black, but the distribution cost of movies in this era is really high, whether it is a film copy or a movie promotion, it is the distribution company that bears it.

The most troublesome thing is to supervise the movie theater and prevent them from stealing the box office, and these costs add up to a high cost.

In addition, there is a riskier way, which is to directly contract the cinema and show your movie for a fixed period, all the risks are borne by the producer.

This mode is the favorite mode of the theater, but it is the most hated by the producer, it is only suitable for big directors to play, and ordinary movies will definitely lose their lives if they play like this.

In the end of normal film distribution, less than 30% of the money that can really be obtained from the producer is paid, and taxes are paid, so the box office of more than 100 million is actually just a guarantee of capital and a slight profit.

This kind of political-themed film has always been the most boycotted by filmmakers, and Ferdinand estimates that "The Road to the Rise of Bulgaria" won the Rose Film Festival this time, and it must be scolded by filmmakers internationally.

But this doesn't seem to have any effect, the world's first film festival, it is a good thing that it can cause controversy, and the most feared thing is that there is no attention.

……

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