583 can't be shaken off
The influence of the Stallion Group is everywhere, and no matter how reluctant Norman Carlisle may be, the Stewart family is at a disadvantage in this dispute.
As the third week of November ticked, Stewart's struggles intensified, with only six of the 21 major suppliers still working with Stewart, three in the UK, one in France, and two in South Carolina and one in Texas.
The fact that both U.S. suppliers are located in the south is a testament to the strength of the Stewart Group, and it can be said that as long as the Stewart Group continues to target Stewart, then Stewart will not be able to move in the north.
At least in the north.
At the same time, the Manhattan supermarket, which Solomon Loeb was in charge of preparing, was in full swing.
"The core competitiveness of our store is quality, so we must make it clear to all suppliers that I don't care about the quality of the goods they provide to other stores, the quality of the goods provided to Manhattan supermarkets must be guaranteed, which must be written in the supply contract, if there is a problem with the quality of the goods, Manhattan supermarkets reserve the right to claim compensation, and it must be three times the retail price of the goods." Li Mu repeatedly stressed to Solomon Lob that there must be no problems in quality control.
Manhattan supermarkets are not ready to take the "small profits but quick turnover" route, since the product quality is the core competitiveness of Manhattan supermarkets, then it is necessary to let this point be deeply rooted in the hearts of the people.
Li Mu's slogan for the Manhattan supermarket is "fake one pays three", as long as the goods sold in the Manhattan supermarket, if there is a problem with the quality of the product, then the consumer can get three times the retail price compensation.
Even in the 21st century, there are many businesses that can't do this, but now in the 19th century, if the Manhattan supermarket can resolutely implement this, then there is no need for too much publicity, and consumers will definitely give priority to the Manhattan supermarket when shopping.
"False one pays three... There has never been such a precedent in the market before, and the suppliers have a great opinion on this point, and the suppliers we are looking for are willing to cooperate with us to sign the quality commitment, but they are not willing to implement the false one pay three. "Solomon Loeb is under a lot of pressure right now, and although the Manhattan supermarket has a promising future, it is not only the suppliers who have put forward such a clear slogan from the beginning, but even Solomon Loeb feels a little too much.
In fact, the problem of product quality has always existed, in the past, when the Stuart department store was the most popular, for the quality of the goods with problems, it was only to do refund processing, and there was never such a thing as "fake one to pay three", and now Li Mu put forward this slogan, although Solomon Loeb did not say it, but in fact, he still has opinions in his heart.
At this time, the American society, although nominally implementing free trade, in fact, the situation of commodity shortages is almost no different from the era of the planned economy of the Republic, and a jaw-dropping phenomenon in the economic crisis is that farmers would rather pour milk into the river than give alms to those who really need it, which is not to say that the market has no demand for milk, but that those who really need it cannot afford it, so in order to ensure the profit of the product, then the farmer can only reduce the market supply, This will cause the price of the commodity to rise further, thus preserving the farm's profits.
From this point, it can be known that the relationship between consumers and business owners is not equal at this time, for enterprises, consumers are not gods, just cash cows of enterprises, and the status of enterprises in the market is the giver, and consumers are neither respected nor valued enough.
In this context, Manhattan supermarkets proposed "fake one pays three", which is the first time that consumers are truly worshiped as gods, and enterprises are in a subordinate position, which is definitely a shock to consumers, and it will take time for business owners to accept all this.
"Solomon, if you want to run a Manhattan supermarket well, then you must first be clear that you have to take care of your customers as if they were your relatives, so that customers will have a sense of belonging to Manhattan supermarkets." Li Mu is quite patient with his partners, but his attitude is also unquestionable, and he must implement it if he understands it, and he must implement it if he does not understand.
Solomon Lobu spread his hands helplessly, speechless at Li Mu's strength.
"Explain to those suppliers that in our Manhattan supermarket, they can put their own trademarks on their product packaging, so that it is also a publicity for their company itself, I believe they are happy to do it, of course, if they don't want to, it doesn't matter, our suppliers are all over the world, if someone doesn't agree with our terms, then we go to find other similar suppliers." Li Mu is not worried that the supplier will not agree to such a "overlord clause", for Li Mu, there are thousands of suitable suppliers, and for the majority of suppliers, there is only one Manhattan supermarket.
Li Mu has always been generous, in New York, Manhattan supermarket has 15 large stores, which has surpassed the scale of Stewart's department store, I believe that suppliers must be able to realize this.
Even if you don't know it, it doesn't matter, in Li Mu's planning, the suppliers of Manhattan supermarkets are not limited to the United States, Li Mu is ready to concentrate the world's best goods in Manhattan supermarkets, so as to establish the leading position of Manhattan supermarkets in the retail industry.
In fact, many of the suppliers of Stewart's department store are from the European continent, but unfortunately, the Stuart department store cooperates with auction houses, second-hand dealers, and leather bag companies, and the real high-quality goods have never entered the Stewart department store.
For example, champagne, the whole world knows that the best champagne comes from France, but in the Stuart department store, although the champagne is marked as the origin of France, it is actually from Belgium, Switzerland and other countries, Alexander Stewart shipped these cheap champagnes to the United States, and then packaged them in the United States, and finally put them on the shelves of the Stewart department store for sale.
The whole process can be described as fraud, but no one supervises and no one investigates, so Alexander Stewart can implement his "small profits but quick turnover" policy.
Li Mu does not plan to fake in this regard, if he wants to create a good reputation, he must come up with genuine goods, Li Mu is ready to invest in two vineyards in the French Reims department, specializing in the production of champagne for supply to Manhattan supermarkets, so that although the price is not much higher than the champagne in the Stewart department store, but in fact the profit is not low.
As for other cheap drinks, they certainly have a chance to get into Manhattan supermarkets, but they have to sign a "pay three for nothing" agreement to get a chance.
"I think the fake one pays three is only applicable to those durable goods, and for fast-moving consumer goods, I don't think the fake one pays three is applicable." Solomon Lob also had his own opinions, and they were clearly well thought out.
Compared with furniture, automobiles, these durable goods, FMCG is those products with a short shelf life, such as fresh milk, jam, summer beer, etc., the shelf life of these things is relatively short, but exceeding the shelf life will also cause quality problems, and the responsibility for this quality problem lies with who is not good to verify, if the Manhattan supermarket blames the supplier for this problem, then the supplier is estimated to lose money.
"I have considered this problem, about FMCG, we must first ensure that the goods are absolutely qualified when they are put into storage, and then regulated by the storage center, for fresh milk, fresh beer these special commodities, we can use promotional means, and strive to sell them all within the product shelf life, if there are still goods beyond the shelf life in the end, then for these expired goods, our principle is to destroy them all, and the loss is responsible for our Manhattan supermarket, and the supplier has nothing to do." The pot on Li Mu's back, Li Mu will never shirk his responsibility.
"Thisβ" Solomon Loeb looked melancholy, as if he had heard something incredible.
It is indeed incredible, Li Mu has accumulated such a huge net worth in just a few years, and it has become a myth in the business field, and now he can hear from Li Mu's mouth that he bears the loss, which is indeed not in line with Li Mu's own style.
"Don't worry, we can afford this loss..."Li Mu didn't think that the loss would be big, at least not as big as Solomon Lob imagined.
Regarding promotion, Solomon Lob probably has never seen that kind of scene, but Li Mu has a deep memory, so Li Mu is not worried about the goods not being sold, and the only reason why the goods cannot be sold is that the price cannot meet the psychological expectations of consumers, as long as the price is low enough, even if the product quality is somewhat flawed, consumers can accept it, which has been verified in the 21st century.
As long as the price of the promoted goods is low enough, Li Mu believes that there will be people in the promotion area every day, waiting for those discounted goods.
This is indeed very likely, in the United States now, most housewives do not work, they have time every day, as long as they can buy discounted goods, what is it to endure it.
"Okay, that's it." Solomon Lobu was powerless to refute Li Mu's decision, so he could only accept it in its entirety.
"Hurry up and do it, I hope our first supermarkets will open before Christmas, and then you will really realize how crazy consumers are." Li Mu has now forgotten that the original intention of opening a supermarket was to take revenge on someone, once he put his heart and soul into doing something, Li Mu always couldn't help but make it the best, as for the Stewart department store, it was destined to become a stepping stone to the success of the Manhattan supermarket.
In fact, the work efficiency of Americans in this period is still relatively high, the so-called low efficiency, especially refers to government and public institutions, ordinary people do not have so many social benefits to enjoy, so the attitude of ordinary people is quite normal.
Li Mu in the 21st century has heard a lot, the so-called Chinese speed, Shenzhen speed, etc., etc., but before that, the world's famous should be the American speed, until the Second World War, the efficiency of the Americans can be said to be the best in the world, they once laid a seven-mile railroad in one day, built a destroyer in two weeks, and built a ten-story building in 30 days, which were all so-called world records.
Of course, in the face of the rising republic, these world records are not enough to see, as of Li Mu crossed, the world's "world records" in architecture have basically belonged to the republic, and the Americans at that time have long been idle, they would rather play with the concept of finance, no longer willing to be down-to-earth...
New York is indeed the financial capital of the United States, 50 years ago, Alexander Stewart only needed $90,000 to buy a piece of land on Broadway, and by this time, the price of land had soared more than ten times, and Li Mu spent more than 15 million on the purchase of land in order to prepare for the Manhattan supermarket.
Of course, not all of this money was paid by Li Mu, it was also a supermarket that belonged to the Manhattan Sales Company, in which the Junma Group held 30% of the shares, Bank of America held 25%, the Barrons held 20%, and the remaining 25% was jointly owned by the Morgan family, the Rockefeller family, and Solomon Lobb.
Just look at this list to see where Alexander Stewart lost, and pulling out any of the sides on this list would be enough for Alexander Stewart to drink a pot, let alone bring them together, which is almost a force that can subvert the United States.
It is precisely because of the participation of so many shareholders that the Manhattan sales company was able to buy the right land in the desired location, and now these 15 locations are in full swing, almost all of them have reached the renovation stage, and from the progress point of view, it is not a problem to open before Christmas.
Considering the future value of the land, when Li Mu bought the land, he required the land area to be large enough as much as possible, not only the store covers a huge area, but also had a huge parking lot, so that the future Manhattan supermarket can get a lot of income only by transferring the land.
Of course, Li Mu also has selfish intentions, in 15 Manhattan supermarkets, have reserved a place for men's clothing and urban beauty in advance, and when the Manhattan supermarket opens, men's clothing stores and urban beauty stores can be successfully stationed, which is a major benefit for men's clothing and urban beauty.
"You can really imagine selling fashion in a supermarket." Gloria's concept of supermarkets is still in the "vegetable market" stage, so she disagrees with Li Mu's decision.
"Okay, then only let the men pretend to be stationed at that time, and the urban beauties can not enter." Li Mu wants to prove his wisdom and martial arts with facts.
Gloria didn't think about it, she rolled her eyes and shook her head without looking back: "You think beautifully!" β
Want to leave me behind and play on my own?
How can it be!