Chapter 22 Daming Weekly
In the evening, Zhu Youxiao came to Kunning Palace again, Zhang Yan still asked the emperor to go to the other concubines, and finally broke up unhappily, and Zhu Youxiao slept in the study again. The next day, he simply stopped going to Kunning Palace, got on a par with Zhang Yan, and slept in the study every day.
Soon, the newspaper sent the proof, and Zhu Youxiao could only describe the sample in four words. He had no choice but to take matters into his own hands, find Bao Langzhong and several responsible officials of the newspaper office, and explain in detail the newspaper he had seen in his previous life. and found a few cabinet members and Xu Guangqi, and asked Fang Congzhe to write an editor's note according to his own intentions, Liu Yixian, Han Yi, Xu Guangqi and others pretended to be ordinary people to write political articles. And a decree was issued to promote corn and sweet potatoes in the north, which was added directly to the version of the decree.
So the first issue of the Ming Weekly was published ceremoniously, because a version can only be printed more than 1,000 copies at a time, and then it can only be used after a few days of processing, so each edition is engraved with eight pieces, a total of 10,000 copies are printed, to ensure that each one is legible.
The first part of the newspaper is the four words of the Daming Weekly Newspaper written by Fang Congzhe, and the following is the editor's note, which clearly states the purpose of running the newspaper and the method of subscribing. Then there's the Decree section, on which the recent Decrees are located. Shi Zheng talked about the emperor's wedding, the translation of 7,000 books of missionaries, and the military politics talked about the situation of the Liaoshen War, especially the heroic deeds of people like Qin Bangping and Zhou Dunji, and systematically expounded the necessity and importance of the establishment of the Martyrs' Shrine. The discussion of the above aspects has been carried out, of course, the holy decree is nothing more than the Son of Heaven Shengming, the Son of Heaven sees thousands of miles and so on, but like the promotion of new crops, Xu Guangqi wrote a long article to clarify its significance. At the bottom, I also wrote the method of soliciting papers, the method of selling, etc., and the payment was made by the Ministry of Rites Daming Weekly.
The Jingshi is estimated to be 3,000 sheets, Nanzhili is also 3,000 sheets, and the rest is divided into the remaining 4,000 sheets. The local officials, princes and princesses, and the princes and eunuchs must give priority to guarantee, and the following state and county edicts must also be guaranteed, so there is no one to sell, but the first time there is no preparation to sell.
Weekly newspapers from other places are transmitted through post stations, so many places have received weekly reports more than 10 days after they are issued. According to statistics, by the thirtieth day of its publication, the newspaper had received a total of 1,183 letters, of which about 40 percent were articles discussing the government and government, 30 percent were praising heroes who sacrificed their lives for the country, half were slapping the emperor's ass, 10 percent were attacking the court officials for their ineffective work, and half of them were all kinds of achievements, most of which were submitted by themselves. Considering the circulation of ten thousand, this is already a staggering number.
Half a month later, the second issue of the newspaper was released, which added a small column to the discussion of politics for readers' letters, and selected a few letters from Jingshi to be published on it, or 10,000 copies, all of which were distributed free of charge.
A month later, the third issue of the newspaper was released, this time with a circulation of 12,000 copies, because by this time hundreds of copies had already been received, so this time in addition to the free 10,000 copies, there were also hundreds of subscribed copies, and more than 1,000 copies were sold out in the form of sales.
A month and a half later, the order had reached more than 2,000 copies, and most of the increase was from merchants in Nanzhili, so 14,000 copies were issued, and only 6,000 copies were issued free of charge, just as each ministry had 100 copies, but now it has been reduced to only 50 copies, and the number sold has increased to 6,000 copies, and 3,000 copies each in South Beijing. As a result, the subscription became a profitable thing to be the first to see the latest news, and then to sell it for the full amount or even more than the full amount, so the subscription increased rapidly, reaching more than 3,000 copies.
Bao Langzhong entered the palace and reported to the emperor that if the current form of development and the number of newspapers in circulation were increased, the newspaper's income and expenditure would soon be balanced, and of course the salaries and venues of the officials were not calculated, only the labor costs were calculated. Zhu Youxiao instructed that only 15,000 copies should be issued at most, and that there should be no more circulation, but that it should create an impression that scarcity is precious, and that the improvement of movable lead type should be stepped up, and that the concept of newspapers would be deeply rooted in the hearts of the people at that time, and the number of copies would be increased after the cost dropped, and advertisements would also be added to it.
Sure enough, the number of subscriptions increased slowly in the future, until the eighth issue only reached 4,000, and then the number of people in each issue only increased by a dozen, but the newspaper did affect all aspects of the Ming Dynasty, which can be seen from the slow but continuous increase in readers' letters.
Zhu Youxiao ordered that every letter from readers should be read in the newspaper, and that the better ones should be brought into the Ouchi, and that they should be published in the weekly newspaper after he personally selected, and this habit lasted for about a year, until he was sure that Wang Chengen had fully understood how to be a good weekly newspaper inspector before he retired with honor.
With the cooperation of Changzhou masters and craftsmen summoned by the Ministry of Rites, the lead movable type finally made great progress. Lead type is cheaper than copper type, more durable than wooden type, easier to combine with ink than tin type, from the thirteenth issue, try out the lead type printing part of the weekly, the quality has been close to engraving printing, so from the fourteenth time, all use lead type printing.
Starting from the fifteenth issue, the first advertisement of the weekly newspaper was introduced, which was played by the famous purse shop "Liu Linji", Zhu Youxiao asked Bao Yingao to find someone to advertise, Bao Yingao found his fellow villager Liu Lin of She County, Zhu Youxiao found out that it was the purse shop where he and the queen met before, so this issue of the weekly newspaper published a small column called Guang Advertisement, and then there was a small line of words inside: Liu Linji's purse, the emperor said it was good.
Liu Lin originally saw the face of the fellow to endure the pain of twenty-two taels of silver (one word two taels of silver), did not want the advertisement to be published after the effect was wonderful, first the people of the Beijing division poured into this emperor said that the purse shop, and then people from other places also came to see the emperor said that the purse shop, within a month, the boss calculated the account, in addition to the cost of more labor, than last month earned two hundred and thirty-five taels more. After the news spread, people who wanted to advertise flocked to it, and some sellers of supplies also imagined that the purse store used "XX of XX store, and the emperor said it was good." Wang Chengen refused, and he also refused to pay twice the money, and then there was an editor's note in the weekly newspaper: The advertisement of this newspaper must be true, and the emperor can only say that the emperor said it was good. False advertising is strictly prohibited and royal dignity is protected. This made Liu Linji's business go to the next level, and of course Liu Lin paid another seventy taels of advertising fees.
By the twentieth issue, the newspaper had become three newspapers a month, and the newspaper was already self-sufficient in subscriptions and advertising, and then it was time to make money, and it was time to make a lot of money. Because it is a newspaper with the money of the internal money, so the income is also all attributed to the internal money, until the seventh year of the Apocalypse, the household department really can't help it, and the upper performance requires that part of the income of the newspaper be attributed to the household department and the Ministry of Rites, Zhu Youxiao decided to sell the newspaper in the form of a shareholding system to the household department, two percent to the Ministry of Rites, and the inner palace only accounts for half of the shares, so this problem is solved. However, how much money was paid by the Ministry of Household and the Ministry of Rites, according to rumors, should be astronomical.