Chapter 235: Tea
Wei Renshi returned to the hall and saw Yin Qingfeng sitting there, and when he saw him coming back, he stood up and said, "Wei Langjun can be regarded as coming back." ”
"There are some things in Zhuangzi, I have been in Weinan for a long time, and when I come back, I enter the palace, and I have a real job during this time, and I am very busy." Wei Renshi smiled: "Brother Yin is here alone? Could it be that Mr. Lu has already left Chang'an? ”
Yin Qingfeng shook his head and said, "Master Lu is preparing a tea tasting party, and I have been helping. One of the things I did to visit Wei Langjun this time was to bring an invitation to Wei Langjun. ”
As he spoke, Yin Qingfeng took out a very exquisite invitation and handed it to Wei Renshi.
"Thank you, Brother Yin!" Wei Renshi took the invitation, put it away, and asked, "Brother Yin said that sending the invitation is one of them, but I don't know what the other thing is?" ”
Yin Qingfeng said: "Wei Langjun also knows that I run a grass shop and sell some tea. However, although the scale of the grass and trees in Chang'an is not small, it is by no means large. In the tea industry of Chang'an City, there are at most four or five places among the plants and trees. ”
"Four or five?" Wei Renshi was a little surprised, he thought that Yin Qingfeng had Lu Yu's background, and the tea business would definitely be the number one in Chang'an City, but he didn't expect to be ranked fourth or fifth.
Yin Qingfeng knew Wei Renshi's surprise, so he shook his head with a wry smile and said, "How dare I fight the banner of Lu Shi? Master Lu doesn't accept disciples, and at most I only dare to let people know that Master Lu has given advice. ”
"Brother Yin wants to sell fried tea leaves in the grass and trees?" Wei Renshi asked.
Yin Qingfeng nodded and said: "The method of stir-frying tea is very novel, and the fried tea retains the original taste of tea, and it is extremely simple to drink, which has the meaning of returning to the basics, no matter the viewing, artistic conception, and taste, it is excellent." I thought to myself, if I could buy this roasted tea skill from Wei Langjun, plus my own channels in the grass and trees, I would definitely be able to sell this roasted tea very well. ”
Wei Renshi nodded, but he was noncommittal, just said, "What Brother Yin said is true." ”
Yin Qingfeng said again: "Naturally, Wei Langjun will not be allowed to show this skill of roasting tea in vain." Every time the fried tea leaves are gained in the future, Wei Langjun accounts for 30%, and I account for 70%, which is good. ”
Wei Renshi smiled and said, "Brother Yin, there is a saying that there is nothing difficult in the world, as long as you are willing to use your brain." The younger brother's family was poor, and there was no labor, let alone cattle and donkeys to rely on, so he wanted to get something that could save more trouble, so that the women and children of the family could also use it and cultivate the land. So I changed to a plow. ”
Then he thought that water could flow from high to low, and if water were placed on the high part of the field, wouldn't the water flow to the lower fields on its own? So there was a watering mechanism again. ”
Later, I heard that drinking wine was bland and tasteless, so I thought about making it more fragrant and strong. The liquor was made. ”
"When we dig mud and play with water, we see that the water is deposited in the trench with sediment, and after the water is gone, it will leave sediment, so there is a dam and silt behind it."
Wei Renshi said to Yin Qingfeng: "That's how these things come about, Brother Yin, in fact, there are not many doorways in them, they all come from very simple and common things, but the key is that some people think of it, and some people can't." You see, I don't know how to make a plow, but I have some new ideas, and as soon as I talk to the carpenter, he makes a new plow. But what if I didn't have that idea? I'm afraid that in a few decades, no one will be able to make this thing. The watering mechanism, how simple it is, is the principle of using water to flow to a low place, everyone knows this truth, but everyone thinks of using it like this. As soon as I said the idea, the people in the village made it. ”
"So ideas and ideas are actually very important, Brother Yin, many times, if you don't have ideas, this thing can't be done. Therefore, Brother Yin, the younger brother thinks that the little brother provides the idea of frying tea for this thing, which is a great contribution, not to mention that the little brother also provides the technology of frying, so the little brother feels that he can account for fifty percent. What do you think? ”
Yin Qingfeng was stunned for a moment, then laughed dumbly, and raised his hand to point at Wei Renshi: "What a sharp mouth." ”
"Brother Yin, the younger brother can ensure that this roasted tea technology is only provided to the grass and trees, and the tea is divided into three, five, nine and so on, and the same is true for the fried tea, so the market is very large, from high-ranking officials to ordinary people, it can be sold open, that is, fragments of tea foam, which can also be pressed into tea bricks and sold in the army."
"Ordinary tea can be sold piecemeal, and those above the top grade have to take the high-end route and work packaging and style. No matter how good it is, it will not be sold anymore, with a limited time limit, and it will only be sold as much as it says it will sell in a year, and the price will be more expensive, and a pound of tea will open a three-five hundred and one or two thousand, so that drinking tea is not only drinking tea, but also a symbol of status. ”
"The best of the best, let them not be able to buy it even if they have money, and if they can get a handful of five thousand times, it is a chance, and they will definitely have face. This is not counted, there should be a difference in service - the one who buys the best is the bronze buyer, corresponding to a set of service treatment, and the one who buys the best is different, it is considered a gold buyer, and the best of the best is the diamond buyer, so he is waiting, if he wants to, it is not impossible to reach out and open his mouth. ”
"In short, the more money you spend and the better you buy, the more face he has."
"Brother Yin, those ordinary tea and ordinary people can't make money, they don't have and won't spend a lot of money to buy face, ordinary tea and ordinary people are just for volume, in order to occupy this part of the tea market, when people mention tea, they think of it is just fried tea, and there is no side thought. And these high-grade tea, is where the profit lies, don't underestimate those people, they can spend how much money in order to compare and face, only buy expensive and don't buy the right is their attitude, don't look down on them, these are our financial resources! Wei Renshi's tongue is like a lotus, and the route of high-end luxury goods pops out of his mouth.
Yin Qingfeng was just smiling and listening at first, but the more he listened, the more he lost his smile, and in the end, he was only shocked.
Can the business still do this?
He faintly had a hint of enlightenment in his heart, not only for this kind of fried tea, but also for the method of selling tea that Wei Renshi said, and he was suddenly full of confidence, and he couldn't wait to immediately implement this "high-end route".
Wei Renshi took a sip of the tea in front of him, these are commonly used techniques in later generations, and countless merchants have tried and tested, just like moon cakes, a box of four moon cakes, some can be sold for tens of thousands, how many dollars can the cost of moon cakes? It's all expensive in packaging and forced grid. People's psychology is the same, and this kind of method will only be better if it is put in the Tang Dynasty.
Seeing that Yin Qingfeng was dumbfounded, Wei Renshi smiled again: "Brother Yin, my idea is very valuable, and this is another one for you." Fifty percent can be done? ”
"Done!" Yin Qingfeng laughed.