There are many types of cars, luxury cars, family cars, pickup trucks, jeeps, SUVs, etc., etc., and it is really difficult for Junma Group to swallow all the markets in one gulp.

Li Mu is not greedy, since he got the pickup truck out by mistake, he put the pickup truck on the market as a flagship model, and the effect is actually very good, and the sales are much better than BMW and Phantom.

In the original history, Americans have a soft spot for passenger and cargo pickups, and the first car many Americans buy in their lives is a pickup truck.

The United States is too big, and in the 21st century, the Republic often uses land and resources to describe itself, in fact, this word is more appropriate for the United States, you must know that although the territory of the Republic is a little larger than that of the United States, because of the unbalanced development, the west is a large area of no man's land, and most people live in the central and eastern parts of the country with flat terrain, so the central and eastern parts feel crowded.

The United States is different, after the development of the western region, the development of the east and west coasts of the United States is balanced, and the population distribution is basically the same, so the United States is truly vast and sparsely populated.

In this environment, the pickup truck is very practical, the cab of the pickup truck is relatively high, so sitting in the cab of the pickup truck, the field of vision is not generally wide, the figure of the Americans is generally taller, so the spacious cab is very necessary, plus the practical compartment, selling the big guy or something is not asking for people at all, and throwing it into the carriage is done.

However, all this must be built on the premise of bad face, in the eyes of the average Chinese, pickup trucks are trucks, trucks, and families really can't afford to lose that share, so pickup trucks are more popular in the United States.

Since there is a pickup, then Jeep is also on the agenda, Jeep is better, it can use the same chassis as the pickup, only need to design an angular and angular square shape, Jeep came into being.

Li Mu did not live up to the brand "Junma", used "Hummer" as the brand of the jeep, and officially launched the jeep to the market in October.

After the "Hummer" and "Mustang" are all listed, the car rally envisioned by Li Mu is finally about to become a reality.

Li Mu had long planned to hold a large-scale car rally, which would not only test the performance of the horse, but also promote the automobile industry, which can be described as killing two birds with one stone.

In the past, the reason why we didn't hold rallies was because there weren't enough cars at all, and all the cars that couldn't participate were BMWs, so the meaning of the competition was lost.

Now the situation is much better, the products of the Stallion Automobile Factory are basically complete, the cars of the Vanderbilt family have also left the factory, and the cars of the Rose Company and the Horse-Krupp Company will almost be off the assembly line after the year, and a rough calculation will not be a problem to put together seven or eight fleets by then.

In order to attract more people's interest, Li Mu brazenly decided to set the prize money for the first prize at 100,000 US dollars.

100,000, this is really a lot of money, a Phantom is only a cost, 50,000 US dollars, and the prize for winning the championship is 100,000 US dollars, which is enough to buy two Phantoms, so as long as you can win the championship once, even if you deliberately buy a Phantom, it is worth it.

Rally racing is a new thing in this year, and after hearing Li Mu's idea, he immediately won the resonance of Rockefeller: "Ream, do you need sponsorship, if you ask me to advertise in the arena, I can bear part of the prize money." ”

Rockefeller's brain spun so fast that no one else could react, and Rockefeller had already realized that there was a business opportunity here.

"Of course, Mobil Oil will be the designated oil for the National Rally, you can advertise in the competition venue at will, even if people shout in the stadium with a loudspeaker, as for the prize money, you are responsible for the prize money of the champion, and I am responsible for the prize money of other people." Li Mu was generous and instantly identified a sponsor for the rally.

Not only the first place has a prize, in addition to the first place, the second place prize is 30,000 US dollars, the third place is 20,000 yuan, and everyone else has a participation prize of 10,000 US dollars as long as they participate.

"Fifty thousand—" Rockefeller hesitated a little, but immediately made up his mind: "Fifty thousand is fifty thousand—Ream, I remember you said that the performance of the Phantom is unmatched, right?" ”

Rockefeller is so smart, it's not easy to make Rockefeller suffer.

"Yes, there is no doubt that the performance of the Phantom is unmatched, far exceeding that of all other cars of our era." Li Mu confirmed.

The performance of the Phantom car is really good, it is definitely worth the price of 50,000 dollars, and the second-generation engine plus the second-generation gearbox completely blows up all other cars of this era.

"Well, I'll also organize a team to compete, just use my Phantom car, and if I win the championship, then I'll give myself a prize." Rockefeller's abacus played well, Li Mu couldn't imagine that this guy would actually play such an idea.

"That's a good idea, Ream, I'm going to race too, and I'm going to be able to insure all the cars in the race, and of course, I know your rules—" J. P. Morgan also came to join in, this is a good opportunity to promote the company, and if you miss it, you will have to wait another year.

In these years, people's entertainment projects are pitiful, no movies, no TV, and can't buy tickets for an opera, so this New Year's rally prepared by Li Mu will definitely set off a car boom in the United States, and no one wants to miss this event.

Thinking about the last National Shooting Championship, it was enough for Americans to talk about it for half a year, which shows how boring people's lives have been these years.

Li Mu is going to make this New Year's rally a traditional event, which will be held every year in the future, and the venue is not limited to New York, four cities have been identified, namely New York, Boston, Washington, and Oakland on the West Coast, Li Mu is ready to expand this race to all major cities in the United States in the future, so it is certain that there will be more sponsors involved in the future, so if you get on the bus, you should get on the bus as soon as possible, and you can't buy tickets if you are late.

Of course, if there is a benefit, you must first think about your own people in the beach club, Li Mu will look for sponsors as much as possible, gasoline and insurance are only one aspect, the clothing of the participating teams, the tires used by the cars, and even the drinks drunk by the contestants can become the sponsors' sponsors, so don't look at the bonuses that Li Mu gives to the contestants, in fact, in the end, maybe Li Mu still earns.

When it comes to the ability to operate large-scale events, no one in this era can be better at it than Li Mu, and a good world expo can be held without losing their bottoms, I really don't know if those people still have brains.

After Li Mu and Arthur talked about the concept of souvenirs, the Organizing Committee of the Independent Centennial Exhibition finally used its brains to design an official souvenir.

After Li Mu saw the model of the souvenir, he was almost angry.

At the beginning, Li Mu told Arthur that he wanted to make up his mind on the Statue of Liberty, even if the Statue of Liberty had not yet been made, only a part of it could be taken out.

As a result, the Organizing Committee of the Independent Centennial Exhibition really came up with a part, which was exactly the same as what Li Mu said, that is, the hand holding the torch.

Li Mu looked at the bare torch and wanted to cry without tears, and William Evac, chairman of the organizing committee, also said that the current Statue of Liberty was only so completed, and it was determined after sending someone to France to see it.

Li Mu was speechless, since they had already sent people to France, why didn't they get a model back? The French must have made the model first and then started carving, and besides, even if it was only a part, couldn't it be made a little more elaborate? The details on the fingers have not yet been carved, and the thick ones are like a mallet, so could it be that the French will make such a mallet to be exhibited in New York two years later?

Arthur also felt that he couldn't handle it, and finally decided to use the bust of the Statue of Liberty, if nothing else, this would be the only time that the incomplete Statue of Liberty was made on a large scale, and it was quite collectible.

Li Mu also prepared a souvenir for the National Automobile Rally, which is a specially customized car model, in addition to the customized nameplate on the car, which is exactly the same as the souvenir of the Junma Automobile Factory at the Independent Centennial Exhibition, which is a warm-up for the Independent Centennial Exhibition.

The first stop of the National Automobile Rally is New York, which will officially start on the first weekend of January 1895, Friday and Saturday are the Carnival Year, and the weekend is the official race day.

In fact, people in this era are not pedantic at all, they don't make money just because their horizons are not broad enough, as long as they create a platform and give them enough space to do their best, most people can still seize the opportunity.

Almost within a week, all the sponsorship projects prepared by Li Mu were sold out, and the naming rights of the rally finally belonged to the Junma Group, so the full name of the rally is the Junma National Automobile Rally, it is worth mentioning that the wine sponsorship, Li Mu gave up the rum of the San Diego Investment Company and sponsored the wine to Adolphus Bush of St. Louis, Missouri.

Adolfous Bush had just set up a brewery called "Budweiser", which owned 70 percent of the shares of the Horse Group, and the remaining 30 percent belonged to Adolphus Bush and his two partners.

Li Mu actually wants to wait for Cole's secret recipe, Cole is currently in Guangzhou, and is trying to buy people's traditional secret recipes from an herbal tea shop, as long as he buys this secret recipe, Li Mu is ready to produce this drink in the United States.

Li Mu even thought of the name, and called it "Coca-Cola".