Chapter 15: The Nature of a Businessman (3)

Speaking of the nature of businessmen, ordinary businessmen use the circulation of products to obtain profits, but Liu Hong uses the power in his hands,

The official position of the empire is regarded as a product of buying and selling. So the sale of officials needs an agency to manage, so Liu Hong set up a company called "Xiyuan Mansion", which has clearly marked the prices of various official positions across the country, formulated various rules and regulations, publicized and advertised the company's products, and so on, anyway, the company has all the business means that all other companies have, in addition, he also has a unique operating condition that other companies do not have: regardless of whether the business activities are legal. Of course, the chairman of the company is Liu Hong, who has the greatest benefits, followed by the company's gun eunuchs, errands and benefit fees, and finally the big flicker who entered the company's Hongdu Gate in the later stage, and the author collectively refers to these forces as pen sticks.

Over the years, under the superb, wise and wise leadership of Chairman Liu Hong, the company has formed the country's largest listed company with "trading officials" as the main product, and the company's propaganda department is also very well in place, resulting in the people of the country know the company's product brand, and know the price of each different product, for example: 20 million yuan for 2,000 stone officials, 4 million yuan for 400 stone officials, 5 million yuan for Qing and 10 million yuan for the public. 3-1/2 price selling; At the same time, the people of the whole country also know the way of trading: one-to-one on the spot! What is on-site one-to-one, that is, if you want to be an official, you come to the company's registration site, pay the money with one hand and hand over the official seal with the other, this so-called on-site one-to-one; Although the company has the superior authority to experience activities without legal restrictions, it has always operated in good faith, the price of products is fair, and there has been no foolish practice for many years, for example, if you pay the money and the other party does not admit it, this kind of thing has never happened.

In addition, in order to make the company get more profits, Chairman Liu Hong after many days of meditation and hard thinking, read the marketing plans of major companies, and finally realized that there is only a modern real estate business model: if the customer does not have enough money, then you will pay a down payment first, and when you have a salary after taking office, and get money in the official position, you will pay it back with interest.

Liu Hong is very satisfied with the company's business conditions over the years, he believes that the company's achievements have already surpassed the achievements of his ancestor Liu Che, said here, to mention, Liu Hong is not the only emperor of the Han Dynasty who bought and sold officials, the more famous Han Wu Emperor Liu Che also once opened such a company, but Liu Che's company is far inferior to Liu Hong's company, and in the quality and specifications of the product, there is also a very big gap, Liu Che's company's products are specially vacated out of the unimportant official title, and Liu Hong's company's products are two-thirds of the official positions in the system across the country, regardless of the size of the official position, all enter the market; All the profits obtained by Liu Che's company were used for military quarters, expanding military supplies to fight the Huns, and all the profits obtained by Liu Hong's company went to Liu Hong's private accounts and the private accounts of the eunuchs; Therefore, of course, Liu Hong also has proud capital, because at least in the cause of starting a company, he is better than Emperor Wu of the Han Dynasty.

At that time, the "Xiyuan Mansion" company was the unit that every job seeker in the Han Dynasty longed for, and it was light and well paid; Company culture: flicker culture. About the company's unique culture, I want to explain in detail, why to explain the company's culture, because in my opinion, any company or business entity, to achieve the best state in the end, will form a culture, the unique culture of the enterprise, and this culture will affect all consumers, through the culture to promote the company's popularity than any advertising means and marketing means are more convenient, therefore, corporate culture is the core part of all companies, corporate culture includes management culture, product culture, business culture, and so on.

So, why is the culture of the "West Park Residence" company called the flickering culture? First of all, the internal management of the enterprise, from Liu Hong, down to the section chief of the company's various functional departments, in addition to performing their own duties, there is also a job, that is, to get benefits, benefits include money and promotion, and the benefits have to rely on flickering, flickering objects include bosses and subordinates, flickering bosses' work methods mainly include asking the leader to appreciate the face of eating, secretly stuffing money to the leader, helping the leader solve family difficulties, acting as a shield for the leader, etc., with these means, plus the wine table, Usually in the work of the leader and other language flickering methods, so that the leader is satisfied and happy, maybe one day a position is vacant, the leader will remember himself; The working methods of fooling subordinates mainly include the method of suggestion, direct request, transmission of the concept of gratitude, etc., the method of suggestion is to imply subordinates in some way, such as the leader calls you to the office privately, closes the door, and then quietly tells you that a leader in our company is going to be promoted, and the company has decided to promote you, and now I privately ask for your opinion...... This is the so-called hint, so you must be ecstatic when you get the hint, so many years of trembling and diligent, isn't it just for this official position? When you calm down, you will definitely think about how to give gifts to the leader to keep this hard-won opportunity. In this way, the company's years of flickering have formed a flickering culture within the company. Secondly, outside the company, the company's publicity department is of course all kinds of fools, and has won the trust of consumers. From the perspective of business management, I think it is understandable that Liu Hong's "Xiyuan Residence" company has a unique culture, because the people around Liu Hong are big fools, which is also the real reason why Zhuge Liang later warned Liu Chan that he was "pro-virtuous ministers and far villains".

Liu Hong likes to fool culture, and he is very useful to be fooled by people all day long, and he also turns a blind eye to the corruption and bribery of eunuchs and ministers within the company; However, when Liu Hong treats another type of person, his eyes are absolutely open, and his face is full of murderous anger, this kind of person is the so-called scholar and party friend.

In fact, this is also not to blame Liu Hong, this is also related to his growth environment, when he is growing up, he is brainwashed by the eunuchs every day, and this deep prevention of scholars and party friends is also influenced by the eunuchs, so all the blame and scolding cannot be attributed to Liu Hong alone. Of course, as the Son of Heaven of the Han Dynasty, the king of a country, far away from the literati and doctor group, there is no think tank team to govern the world, and there is a lack of theoretical basis for doing anything, and there is also a lack of principles and guidelines for doing things.