After leaving the exhibition, Zhu Jinglun got into the gorgeous carriage prepared by the French and returned directly to the residence arranged for him by the French, the Tuileries Palace in France. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

This specification is high enough, first of all, this royal palace has replaced Versailles as a royal palace since the time of Napoleon, and Napoleon I expanded it with buildings such as the triumphal arch of cavalry.

It was also the royal palace of Napoleon III, and although they did not meet, they both lived in the same palace at this time.

But arranging for Zhu Jinglun to live here is normal, because when Queen Victoria of England visited France ten years ago, she also lived in this palace, of course, there will always be irresponsible comments about this arrangement, some racists think that the indigenous emperors of the East cannot be compared with the monarchs of Europe at all, and think that Napoleon III let the Ming Emperor live in the Tuileries Palace is simply a shame on his ancestors, well, Napoleon has no prominent ancestors.

Some of these harsh comments came from the pen of racists, and some were simply opponents of Napoleon III, who would scold Napoleon no matter what he did, and Zhu Jinglun was angered.

Zhu Jinglun has seen a lot of this kind of scene, and he doesn't feel it at all, what is this, when the Chinese leaders of later generations visited abroad, the convoys hired by some Western organizations followed the convoys of the Chinese leaders, waving the banners of various protests, as long as they did not impact the convoys, who would care about them? This is also the reason why Chinese leaders often go abroad with high standards, firstly, out of currying favor with China, and secondly, because they are worried about security issues.

Outside Zhu Jinglun's room, facing a huge square, he didn't have the heart to enjoy the beautiful scenery at this time, and after being stunned at the window for a moment, a splendid article appeared in his abdomen, and then he took the quill on the table and waved it.

When Chen Qiyuan and the others returned from the World Expo, an article of tens of thousands of words was placed in front of him.

"This is what I wrote, so I will publish it according to what I wrote, although there are more words, but don't say save money, find the biggest and most positive newspaper."

Chen Qiyuan took the article and read it, and found that it was Zhu Jinglun who introduced the situation of the Ming Dynasty to Westerners in detail, telling them that the Ming Kingdom is in the southeast of China, and the land area is divided into three parts, with a total area slightly smaller than that of France, and a population of more than 10 million people more than France.

The territory is bordered by tea-producing Fujian in the north, raw silk in the middle, and sugar-producing Guangxi in the west.

Although these introductions can't be wrong, they always make Chen Qiyuan feel awkward, Fujian is good at producing tea, there are a lot of raw silk in Guangdong, and there are indeed people in Guangxi who grow sugarcane to extract sugar, but he always feels that something is missing.

"Your Majesty, Fujian is not only producing tea, and Guangdong is not only raw silk, isn't it too limited to write like this?"

Chen Qiyuan sighed, there are more specialties of Fujian, and there are also a lot of tea leaves in Guangdong, if he were asked to write, he would depict these places as the land of fish and rice.

Zhu Jinglun sighed: "I also know that the iron pots in Foshan have been sold to Siam, but what do foreigners know, they only know tea, silk and sugar in their eyes." These things are common to them, the price is okay, it is something that only wealthy people can enjoy, and when we hear about these things in our Daming, this can leave a good impression. ”

Speaking of these truths, Zhu Jinglun couldn't help but sigh in his heart, during the Ming Dynasty, Westerners had not yet developed, and at that time, the popular Chinese in the West did not come like this, whether it was a merchant or a missionary, anyone who came to China in that era would bragging to his friends about China's wealth after he returned.

There is a real ingredient in this, Europe at that time was indeed inferior to China, Europe at that time had no sewers, no long-distance water pipes, and no personal hygiene, the British royal family traveled to the hotel everywhere was pulled feces, and the corresponding foreigners could see at that time, whether it was the water town in the south of the Yangtze River or the Pearl River Delta in the east, it was a relatively rich land of fish and rice.

Of course, there is also an element of exaggeration. For example, in a letter to the Holy See, John Tong and other missionaries who were missionaries in Beiqi praised China on the one hand, and said on the other hand that although the Chinese are not believers in God, they cannot be regarded as pagans, and he told the West that the Chinese are unbelievers, but they act strictly in accordance with God's teachings, that is, the Chinese do not know God, but the words and deeds of the Chinese are completely in line with God's teachings. These missionaries, completely deny that the Chinese have faith, introduce Confucianism and say that it is not a religion, and they completely ignore a religion like Buddhism.

Of course, there is a reason why the missionaries say this, if China is not good, if the Chinese have a strong faith, they are afraid that the Holy See will not support their missionary cause.

But the question is, why do ordinary people believe the information sent back by these people, they will think that China is really that good, and ordinary people are just that, and even great philosophers like Voltaire followed suit, which is enough to prove that the Europeans at that time really regarded China as a paradise.

Obviously, China is neither as bad as they later said, nor as good as they said during the China Fever Period, China is China, not heaven, it is real, there are poor and rich, there are good people and bad people, it is neither heaven nor hell.

But in the Ming Dynasty, the Chinese were paradise in the hearts of Europeans, not because they heard the preaching of missionaries and merchants, not because they saw Marco Polo's travels, Europeans are not fools, things are not so simple, the real reason is that at that time, the objects that Europe could see, brought from China to Europe, were basically these three things, one was silk, one was porcelain, and finally tea.

These three things were all the best-selling luxury goods in the world at that time, and the Eastern Roman Empire also broke out a war with the Persian Empire for the Silk Road.

Then when Europeans see this beautiful thing every day, they will naturally believe what the missionaries say, that the Chinese eat the whitest grain (rice) in the world, wear the most beautiful clothes (silk), and eat and drink with fine porcelain.

When they think that the Chinese are living such a life, Europeans naturally feel that China is heaven, and even feel that the Chinese are superior.

That's why Zhu Jinglun wanted to introduce Daming to Europeans as a producer of tea, raw silk and sugar, or use these beautiful things to build the Daming brand. Once Daming is hooked with these high-value products, Daming itself has become a brand, and all Daming goods will often be able to enjoy a premium in the future.

It's like when you hear about Made in Germany, you will naturally think of excellent quality, and when it comes to Made in China, the pessimistic reaction is inferior products, knock-offs, and those who are optimistic will only think of the word cheap.

In fact, German products are not necessarily excellent, and Chinese products are not all copycats, but this is the brand, which makes people immediately associate the impression when they see it.

Zhu Jinglun is inspired to mark Daming products with a high-price and high-quality symbol in this era when Chinese products have not yet had a bad impression, so that they can earn profits at a higher premium.

Of course, it is actually easy to build a brand, but it is not easy to protect this brand, how good the reputation of ancient China was, but it was not a stinky street in the late Qing Dynasty.

Zhu Jinglun's suggestion is to carry out strict inspections of export products, and resolutely not allow inferior products to flow out, no matter how low the price of these inferior products is, they are not allowed to appear, and the customs can directly destroy them. Even if a first-class product is given a bad reputation to foreigners, it is necessary to maintain the image of the Ming Dynasty in the world.

This is a digression, what Zhu Jinglun wrote, not only to introduce the situation of the Ming Dynasty, but also to focus on the content of investment promotion.

These contents made Chen Qiyuan very worried.

He saw Zhu Jinglun tell Westerners that Daming had abundant raw materials, but did not have the technology to produce industrial products, and welcomed Western industrialists to Daming to develop production, and Daming not only did not prohibit it, but was willing to give preferential loans and tax exemption policies to enterprises in special industries.

These enterprises that enjoy preferential loans include military industrial manufacturing, machine tool manufacturing, steam engine and railway locomotive construction, which are basically industries in the field of heavy industry. However, there is only one enterprise that can enjoy loans and tax exemptions.

This is Zhu Jinglun's way of attracting investment, only introducing seed enterprises. Because he knew very well that he was going to introduce technology, not capital, which was completely different from China's reform and opening up in later generations.

In this era, China did not lack silver, but what was lacking was technology and the mechanism for converting silver into capital and commercial capital into industrial capital.

Moreover, Zhu Jinglun has always maintained a conservative mentality about attracting investment, which is not that he is unfounded, but evidenced by the current situation. Large-scale investment promotion, indeed in a short period of time to attract a large amount of capital, technology and management, but without restrictions, as long as foreign capital to give preferential practices, but let foreign capital in China stand at the top of all industries, they enjoy the highest proportion of profits, in the short term did drive China's development, and even led to the progress of the entire technological level, but the problem is that the profits have been transferred away, resulting in 30 years of rapid development, the people are still very poor, and the same after 30 years of rapid development of Japan, South Korea, Singapore, People in Taiwan and other places have become rich, but only China remains poor.

The most fundamental reason is that these foreign capitals who enjoy preferential treatment, they do not turn a large amount of profits into Chinese income, but remit back to their country, into dividends for their shareholders, in the end the harder the Chinese work, the richer the profits of the investing country, and the Chinese only earn a hard-earned money.

Therefore, although Zhu Jinglun saw that the Japanese felt a sense of urgency and decided to attract investment, he only planned to introduce a number of seed enterprises, a group of Ming Dynasty could not be born on its own, and the technical barriers were relatively high, even if the government promoted it was not easy to promote heavy industry technology enterprises.

When these enterprises arrive in Daming, they will naturally recruit workers from Daming, and the technology will slowly spread, eventually forming an industry and driving a series of industries.

As for whether these seed companies will transfer too much profit, first, this is the price that must be paid, which is considered to be paying tuition, and second, Zhu Jinglun also plans to invest in these enterprises, cooperate with them, and be their partner. (To be continued.) )