When the goats from Jinzhou arrived, more than 30 Fuchunlou chain stores in Shandong posted a big red paper at the door.

Seeing the big words of good news in the red paper pasted on the wooden board at the door, some people passing by suddenly stopped and looked at it.

A few people even couldn't help but read: "In order to thank the majority of new and old customers for their support to the restaurant over the years, from today to the day after tomorrow, the mutton dishes in the restaurant will be discounted, all of which will be folded to ensure freshness and affordability, and everyone is welcome to come and taste!" ”

Before the Ming Dynasty, castration has not been widely used, and stir-fried vegetables have not yet been promoted, pork is only a table meal for the poor people, and the main meat of the Chinese people is mutton, dog meat, chicken and fish. Among them, mutton is the most loved by the people of the Great Song Dynasty, especially the people in the north. However, the price of mutton is not cheap, it costs 170 yuan per catty, and ordinary people usually can't afford to eat it.

I heard that the famous Fuchun Building launched a preferential mutton, and it was only three folds. Except for a few taels of silver required to roast the whole sheep, the others are less than 100 yuan. This is cheaper than dog meat and fish meat, and many people jumped excitedly when they heard it.

Some people who have eaten in Fuchun House think of the braised mutton, roast mutton, mutton radish soup, fried mutton with green onions, mutton dumplings, mutton winter melon soup, chestnut stuffed mutton......

They can't help but drool at the thought of the taste of these dishes.

At that time, the last time the restaurant cost a few dollars, and it was only three or four dishes.

Now with three folds, the money can always be called four or five dishes, but all the people who have a little extra money have gone to the restaurant to pay for a big meal.

As those who knew the news spread the news, many people who knew the news heard that the mutton dishes in Fuchun Building were discounted at three discounts, and they immediately asked friends to call friends, and even many people went out with the whole family to have a good meal in Fuchun Building.

"Did you hear that? Today's Fuchun Lou mutton is on sale, and it is even three discounts. Basically, each course is less than 100 yuan! ”

"Really? Is it really that cheap? ”

"Of course it's true, and now almost the whole city knows about it. Tell me, I ordered three dishes by myself today, and if I hadn't eaten enough, I would still want to continue eating? I'm going to go back in the evening! ”

"You guy knows there is such a good thing, why don't you call me. I'll hurry up, or I'll be gone!" ”

"Don't worry, at least not today. I saw hundreds of goats in the backyard of the restaurant. I heard that the port outside the city is still transporting goats into the city! ”

"How can there be so many goats so suddenly in this Fuchun Building?"

"Hehe, didn't General Po Liao conquer Suzhou Mansion of Liao some time ago, I heard that these goats were robbed by General Shi of those Liao herdsmen. In order to make everyone happy, General Nashi sold these goats at half price, so that everyone could taste the mutton. ”

"That nine-patterned dragon Shi Jin is really a first-class good man, his soldiers and horses are strictly disciplined, and he never disturbs the people. It also punishes corrupt officials and corrupt officials, so that the people can live in peace. You said that if Dengzhou was governed by this historical hero in the future, would the world be a better place! ”

"Ahem...... Be careful! Be careful! ”

"That's right! Right! Right! It's me talking nonsense, I'll go to Fuchun Building first and taste the half-price mutton! ”

"Well, I'll ask you to go with you in the evening!"

……

Zhang Shan, a seller in Yizhou, had just returned from selling goods in the village, and when he heard the great discount of Fuchun Building in the city, he shouted when he got home: "Don't have dinner today, the whole family will go to Fuchun Building to have a good meal!" ”

When Mrs. Zhang heard this, she frowned and said, "That Fuchun Building has always been expensive, why did you go where to eat?" ”

"Today's Fuchun Building is a big discount, and the mutton dishes are only three folds!" Zhang Shanglang said excitedly.

"What, the lamb is only three folds. So cheap! But even if it's three folds, if we eat it as a family, I'm afraid it will cost a lot of money! Zhang Niangzi said hesitantly.

Zhang Shanglang shouted: "Since Dengzhou was under the jurisdiction of General Poliao, those officials no longer dare to collect indiscriminately, and those box soldiers and bullies do not dare to bully men and women, and the lives of our ordinary people are getting better and better." There is no need to honor the cows, ghosts, snakes and gods from all walks of life, the people have more money, my goods have sold a lot, and I have saved ten taels of silver in half a year. The whole family has suffered for so many years, and today we will have a good meal. Others say that the dishes of Fuchun Mansion are not even comparable to the palace. Let's go taste it! ”

Hearing her father-in-law say this, Mrs. Zhang nodded and said, "Then I'll let those two little ones call back!" ”

"Go ahead! Tell the two boys to put on the new clothes they have cut. The provincial one is flattened! ”

……

In Jeju Juye City, Li Rusheng ran to his classmate's house and shouted: "San Lang, let's go to Fuchun Building today to have a good get-together, yes, it is the most famous Fuchun Building." I please! ”

When my classmates heard this, they were startled and shouted, "What are you treating, is the sun coming out in the west today?" You're such a stingy guy to treat yourself? ”

"I'm such a stingy person, how can I have a banquet? What do you think of me, tell you, I'll invite you today. Just order the precious mutton, eat it with an open stomach, and be full! ”

……

By the time the people behind knew the news and hurried there, there was already a queue of people in front of Fuchun Building.

From the gate to the gate, it was lined up and then turned back again. From afar, it was a long coiling dragon.

Looking at the team of at least 100 people in front of them, many people sighed: "What can I do about this, I would have known earlier and come earlier." ”

There are a lot of people queuing at the door, and there are even more people in the Fuchun Building.

Covering an area of more than one acre and two floors high, the Fuchun Building is full of friends, and the voices of people are boiling.

"Little Er, another plate of fried lamb with green onions!"

"Little Er, don't serve rice. Another plate of braised mutton, today I want to eat all-you-can-eat meat! ”

"What I ordered, come on. These dishes are all eaten! ”

……

There are too many guests, and the guy is busy today. Running fast and walking like flying.

It turned out that the two butchers invited by the restaurant had no time to slaughter the sheep, and the shopkeeper saw that he quickly invited three more butchers to barely meet the speed of the guests' orders.

As soon as he had dealt with the affairs of the back kitchen, a guy ran to the shopkeeper sweating profusely and shouted, "Shopkeeper, it's not good!" Now some guests outside are very dissatisfied with waiting in line and arriving at the scene, and they are about to make a fuss! ”

I'm afraid that after today, there will be no such cheap mutton. As long as the people who come can eat, as long as they have enough money in their pockets, they are desperately ordering. I even thought about waiting for my family to bring pots and bowls so that I could take the leftovers home.

Order more, eat naturally slower than usual. And there are many people who come to eat, and some of the people queuing up outside have waited for more than an hour and have not yet entered the restaurant.

These people are afraid that they will have worked hard in line, and when it is their turn, they will not be there.

Many people are complaining and want to come into the store and order food quickly.

When the shopkeeper heard this, he thought about it for a while, and quickly thought of a way to say: "Quick, ask someone to borrow a bench, bring out all the mutton buns, and let the people in line have a little bit of stomach!" ”

When the guy heard this, he hurriedly ran to inform the back kitchen.

There were a lot of mutton buns prepared, and the guy walked out of the door with a few baskets of steamed buns, and the shopkeeper of Fuchun Lou shouted to the people in line: "Fathers and elders, in order to let everyone better taste the delicious mutton, all the mutton dishes in Fuchun Lou today are all folded in triplets." But we didn't expect our fathers to be so enthusiastic beforehand. But the store is small, I can't sit down so many people, I have wronged you, but it is not mine, I apologize to everyone here! Please rest assured, the headquarters of the restaurant has purchased tens of thousands of goats, and we have allocated 500 goats, which can definitely satisfy the people of the city. Even if it is not enough, we will immediately go to the agricultural and livestock exchange in Dengzhou to buy it to ensure that everyone's needs are met. So please wait with peace of mind. If you are hungry, you can buy a few buns to cushion your stomach, which is three percent off the original price! ”

Hearing that their restaurant had purchased tens of thousands of goats, the people who were clapping the team were very surprised.

Hearing that there were so many sheep, the people who had been anxious before were relieved. With so many sheep, how can it be your turn to eat a good meal!

And you can also taste the cheap mutton buns first, many people bought a few mutton buns for dozens of dollars, and talked with people they didn't know while eating.

A middle-aged man in his fifties with a narrow face and slender eyes said loudly: "What a big deal! I didn't expect this restaurant to be so powerful, and I actually bought tens of thousands of goats in one go! Terrible! ”

Behind the middle-aged man, a man with a clear complexion, a thirty-two-thirteen-year-old man with a green gauze scarf on his head, shook his head and said, "Yes! But if they buy so much and sell it at a three-fold discount for three days in a row, won't they lose money? ”

When a strong man heard this, he pretended to whisper, but said unusually loudly: "How can you lose money, you don't know!" Not only will this restaurant not lose money, but also make money? ”

The middle-aged man shouted in surprise: "What, there is earning? How to earn? Could it be that this is not mutton, but pork? ”

The big man shouted, "How is it possible? I've already eaten it in the morning and it's definitely authentic fat lamb! But it will be so cheap, and it is not because General Poliao conquered Jinzhou. I tell you that the goats of Liao are so cheap that they are dead cheap. It's only thirty or forty dollars per catty. The mutton in this restaurant is purchased from Jinzhou, so I dare to put such a low price! ”

The middle-aged man said in surprise: "Only thirty or forty yuan per catty? So cheap! If I go to Jinzhou to buy and sell it here in Shandong, how much money can I make? ”

Dahan looked like you were too innocent and said, "What do you think! Let me tell you, many people are now trying to run to the Golden State and prepare to make a lot of money. If you're late, I'm afraid the goats will be bought by someone else! ”

Hearing that the goats in Golden State are very cheap, many people are moved, and they are calculating how much silver they should bring to Golden State to make a big profit.

Shi entered the Yuling Pavilion on the second floor of the mansion, Zhu Gui stood by the door and window and looked at the long queue at the door of Fuchun Building, his smiling face was like a flower.

The marshal has already transferred all the chain stores of Fuchunlou to his dark department, and these revenues are planned into the funds of the dark department.

Thinking of the endless supply of cheap goats from Golden State, they can be sold here for two or three times the price. Zhu Gui is mentally happy, and he no longer has to worry about running out of funds next year.

Shi Jin looked at Zhu Gui's smiling face like a tiger, and felt a chill.

You Zhu Gui is not your younger brother Zhu Fu, the smiling tiger, you are scared to death when you laugh.

Shi Jin said angrily: "Remember that the sheep money will be settled in time, and the landlord's family has no surplus grain!" ”

Although the ownership of Fuchun Building still belongs to him Shi Jin, the management rights of Fuchun Building have been transferred to Zhu Gui, so it is naturally impossible to supply goats to Zhu Gui for free.

My brother still has to settle accounts!

Shi Jin's agricultural and livestock exchange purchased herdsmen's goats from Jinzhou for 62 wen a catty, and sold them to Fuchun Lou for 99 wen per catty, with a gross profit of 37 wen!

Hearing Shi Jin's reminder, Zhu Gui's originally smiling face suddenly collapsed.

He shook his head and said, "Marshal, my subordinates don't understand. We can make more money, so why sell it so cheaply! ”

Shi Jin looked at the long queue of people at the door of the restaurant and said, "If you don't sell it so cheaply, it will cause a sensation." And how to attract people to go to Golden State to buy goats! Where are we going to recruit people to build the Golden State! ”

I remember that there is a sentence in economics that I studied in college, which was said by Marx.

"As soon as there is a proper profit, the capitalists will be bold. With a 50 percent profit, it takes a risk; For the sake of 100 percent profit, it dares to trample on all human laws; With a profit of 300 percent, it dares to commit any crime, even to the risk of being hanged. ”

Now the profit of the goat is about three times, such a huge profit, Shi Jin does not believe that ordinary people will not be moved.

Zhu Gui said suspiciously: "But Marshal, now that the profits of this goat are so high, isn't it good for us to do business on our own?" Why bother to cheapen others! ”

Shi Jin shook his head and said, "It's okay to look at it now, but it's impossible for Ben Shuai to look at this small agricultural and livestock exchange." Once the commander doesn't pay attention in the future, his subordinates will buy and sell for the sake of political performance, or for the sake of collecting money. It harmed the interests of those herdsmen and ruined the reputation of Ben Shuai, but it cheapened those corrupt officials and corrupt officials! Therefore, it is better to leave the business of this market to those merchants. We usually only need to do a good job of supervision, and collect taxes. When there is a disaster or when the price of goats is low and the herders cannot survive. The imperial court will come forward to raise the price and stabilize the price, which is the best policy! ”

The imperial court cannot be completely laissez-faire, but it cannot replace the market economy with similar administrative means, otherwise it will only cause waste and affect the development of the market economy.

When Zhu Gui heard it, he shouted as if he understood: "Oh, my subordinates understand." is what those clichés say, officials do not compete for profit from the people! ”

Hearing Zhu Gui's explanation, Shi Jin was speechless for a while.

The market economy is too profound, and I don't know much about it, but I'm afraid that Zhu Gui won't understand it even more.

Shi Jin didn't bother to explain, and said: "Forget it, don't think about this question anymore, you won't understand it if you talk too much." I am free to advocate this, you just need to do your part. Did the news I let you spread out? ”

Zhu Gui heard that he hurriedly said: "Don't worry, marshal, I have already asked my subordinates to let them out!" ”

"That's good, just wait and see if anyone takes the bait!"

Just as Shi Jin and Zhu Gui were discussing the use of huge profits to attract the people to Jinzhou, Guo Sheng, who was guarding the door, knocked on the door and shouted: "Marshal, there is a Jurchen man named Yan Sakai at the door, he said that he is your friend, and he came to visit today. Does the marshal want to receive it? ”

Finish the face? Jurchens? My friend?

When did I have a Jurchen friend? How did I not know?