Well, using the word "end" seems to be a bit too brutal, Li Mu will make Rockefeller feel regret at most, and Rockefeller still has a chance to make amends, far from the extent of closing the coffin.

For the Vanderbilt shipyard, to be honest, Li Mu did not have much hope, because of the withdrawal of the Vanderbilt family, the United States now has a relatively mature shipbuilding industry, and the division of the existing market has basically been completed, and it is not easy for the Vanderbilt shipyard to get a piece of the pie, even with the support of Li Mu and Rockefeller.

Fortunately, Li Mu still has unique skills, although the existing shipbuilding market has not been poured in, but Li Mu can find another way, Vanderbilt shipyard wants to reshape the glory, there must be a suitable entry point, Li Mu chose this entry point in the direction of yachts, which is also the only advantage of Vanderbilt Shipyard at present.

In the mid-17th century, when King Charles II of England ascended the throne, the royal family built the world's first royal hunting and fishing ship with intricate and luxurious workmanship.

The leading role of the royal family should not be underestimated, and soon, the British princes and ministers followed suit and converted the fishing boats into more luxurious ones, at this time, the fishing boats became yachts, and hunting was no longer the main role.

In the eighteenth century, the conversion of sailing ships has become the trend of all the maritime countries of Europe, the aristocracy and rich have fallen in love with this big toy, and the yachts have become more and more luxurious, bigger and bigger, not to mention hunting, and even the meaning of fun is no longer important, yachts began to become a carrier of wealth.

Perhaps because there were not enough rich people in the United States before the middle of the nineteenth century, or maybe the American rich people had not yet fallen to the point of proving themselves by showing off and pompous, in short, in this trend, the United States was alone and was not affected by Europe, before the Civil War, there were almost no yachts in the United States, and after the Civil War, yachts began to appear in the United States.

Limited to the current level of technology, most of the current mainstream yachts are below 70 feet, about 21 meters, "Liberty" such a physique, in the yachting industry is the undisputed giant, before the "Liberty", there has never been such a huge yacht, but considering the virtue of Europeans, it will not be long before there will be a yacht with a larger tonnage than the "Liberty".

The first business of Vanderbilt Shipyard is to make "Aphrodite" for Rockefeller, but this level of top yacht is certainly not the main business of Vanderbilt Shipyard in the future, in order to develop the market as much as possible to develop business, the main products of Vanderbilt Shipyard in the future will still be concentrated in 70 feet, luxury yachts above 70 feet, will be used as the signature of Vanderbilt Shipyard, only accept customization, and must have a certain status to be eligible for customization.

Well, this "qualification", or the concept proposed by Li Mu, the vast majority of enterprises in these years, in fact, do not have a target customer group, free trade era of business, as long as the customer comes to the door is God, even if the door is the devil or the enemy, the enterprise will not turn it away.

In this time and space, the Junma Automobile Factory for the first time really put forward the concept of "qualification", and a certain car brand in another time and space, if you want to buy the "Phantom" series of cars of the Junma Automobile Factory, you must go through a certain identity review, and when the social status and wealth have reached a certain level, the Junma Automobile Factory will be allowed to sell.

In fact, it is all a gimmick, after the customer comes to the door, the Junma Automobile Factory will indeed conduct an investigation, but the publicity significance of this survey is greater than the actual effect, the audit process is not important, the general manager of the Junma Automobile Factory, Noah Sweet and Li Mu, are absolute pragmatists, as long as there are customers to the door, the Junma Automobile Factory does not care whether the customer's money is picked up, borrowed, or robbed, as long as it is willing to line up and give a full deposit.

Although it is just a gimmick, but the actual effect is amazing, it is so pretended to be a trick, but it satisfies the vast majority of people's fantasies about wealth and identity, and now the "phantom" car has become a symbol of wealth and status all over the world, and this set of marketing methods of the horse automobile factory has contributed a lot.

There is also a side effect of this matter, all those who know the inside story are more and more in awe of Li Mu's means of playing with people's hearts, the gimmick is not worth mentioning, but dare to implement, dare to create this gimmick itself is the ability, but unfortunately, Li Mu's ability is not imitated, in Li Mu's mind, there are countless similar cases, as long as there is a need in the future, similar gimmicks will emerge in endlessly.

In Li Mu's plan for Grace Vanderbilt, yachts below 70 feet do not need identity verification, they are sold when they are paid, and only luxury yachts above 70 feet that need to be customized need identity verification.

At the same time, Vanderbilt Shipyards will promise all customers of yachts under 70 feet that after a period of time after the customer buys the yacht, if they are tired of the yacht, Vanderbilt Shipyard will recycle the yacht, of course, at the same time, appropriate depreciation is also essential, as for the "appropriate" ratio, the right of interpretation belongs to Vanderbilt Shipyards.

Don't underestimate this "recycling", this is a sharp weapon prepared by Li Mu for the Vanderbilt shipyard, you must know that before the advent of private jets, yachts were the most expensive personal toys, and the competition in shopping malls was cruel and abnormal, and the slightest carelessness would fall into the middle of the road, at this time, this "recycling" is very important, which is equivalent to giving customers the opportunity to make a comeback; Again, the rich sometimes buy a car on a whim to play, which is probably similar to the psychology of the poor gritting their teeth and eating dumplings for the New Year, but after the impulse calms down, some people will definitely regret it, at this time, Vanderbilt Shipyard gave customers the right to repent, but this right is not free, as for how expensive, all of them are Vanderbilt Shipyard has the final say.

With this commitment, Li Mu believes that Vanderbilt Shipyard will not only be able to seize the American yacht market in the shortest possible time, but even have the opportunity to enter Europe, compete with those old European yacht manufacturers, and carve up a larger share of the European market.

In other words, the desire of Europeans in luxury consumption in these years far exceeds that of Americans, thanks to Europe's plundering of global wealth for hundreds of years, and now those family heirs in Europe have become accustomed to enjoyment, and then let them show the same fighting spirit as their ancestors, so more and more people of insight are optimistic about the future of the United States, which is why European funds have been repeatedly frustrated in the American market, but they are still flocking to it.

Grace Vanderbilt's execution is very high, just one weekend, Grace Vanderbilt pulled up the Vanderbilt shipyard shelf, the general manager is the old housekeeper next to Grace Vanderbilt, it is said that he used to work in the shipyard in the Vanderbilt family, after the Vanderbilt family shifted its focus to the railway industry, the experience of the old housekeeper was useless, so he stayed in the Vanderbilt family for retirement, this time it was a re-emergence of the mountain; The chief designer was recruited from the Rhode Island shipyard in New York and participated in the design of the current main cruiser of the U.S. Navy.

Grace Vanderbilt also has a sales team composed entirely of blonde beauties, which is absolutely unique in this era, you must know that even Gloria's "Urban Beauty" still has a majority of male employees, after all, this is a patriarchal society.

The sales team composed of all women has many benefits, Li Mu knows the benefits of doing this, but even Li Mu does not have the courage to do so, Grace Vanderbilt has no scruples, after all, as a woman, Grace Vanderbilt has a distinct personal label, which is eye-catching enough in itself, and what Grace Vanderbilt wants to do is to amplify this "eye-catching" advantage to the extent of "dazzling".

There are Li Mu, Rockefeller, J· P. Morgan supported the big guys, Grace Vanderbilt did not have any trouble, and even other shipyards in New York did not object to the establishment of Vanderbilt Shipyard, after all, Vanderbilt Shipyard is not currently in conflict with the business of other shipyards in New York.

Note that this is only "for now", even in the twenty-first century, Grace Vanderbilt is a qualified strong woman, and under Grace Vanderbilt's leadership, sooner or later the Vanderbilt shipyard will develop other businesses, at which point competition will be inevitable.

Li Mu just made the decision to invest in Grace Vanderbilt, and then gave all the power to Grace Vanderbilt, which does not show how much Li Mu trusts Grace Vanderbilt. P. Morgan would send someone into the Vanderbilt shipyard to observe, and Li Mucai could not be a villain.

Li Mu has been hiding in the study to draw drawings for the past few days, and since Gloria showed extreme dislike for the "Lady Liberty", Li Mu decided to design a yacht that would satisfy Gloria.

Of course, it's just the appearance, and the more specialized issues are left to the engineers at the Vanderbilt shipyard.

After changing the draft three times, Li Mu finally came up with the final design.

"The biggest feature of the Goddess is that I used the first flying scissor bow, look at this side view, it is like a knife, it can better cut through the waves in the sea, and it also has the effect of preventing the waves from rushing to the deck - and the 'Grace design' Compared to Aphrodite's, the biggest feature of the Goddess is the extensive use of open cabins, the entire third and fourth decks are semi-open, where you can enjoy better sunshine and fresh sea breezes, in addition to basic entertainment facilities, the top deck also has an outdoor swimming pool, I am going to let the laboratory research, invent a one-way transparent glass, so that you can have the whole sea in the pool-" Li Mumei danced, introducing himself to the only few audience members design.

The so-called "first" or something is of course a product of plagiarism from another time and space, but in this time and space, this is Li Mu's first creation, which is indisputable, so Li Mu shamelessly named this ship "Goddess", just listen to the name, this is for the goddesses at home.

The "goddesses" here not only include Gloria and Chu Xue, but also Sandy, as for the little padded jacket, that is Li Mu's princess, maybe in the future, Li Mu will also give the little padded jacket a "princess".

Speaking of the flying scissor bow, I have to complain here, even if a professional like Grace Vanderbilt, when designing the "Aphrodite", he still chose the angle of attack, this kind of bow is mostly used on warships, the bow is basically perpendicular to the waterline, and it sticks out below the waterline to form a sharp angle, which is used to hit the enemy ship below the waterline, this design is of course good, but there are few examples of sinking enemy ships in actual combat, but it mostly causes their own ships to be seriously injured or sunk.

In order to increase the seaworthiness of the "Aphrodite", Grace Vanderbilt chose the angle of attack, but after all, he still did not get rid of the limitations of the times.

Li Mu is different, since the angle of attack bow is useless and ugly, where did not hesitate to abandon it, choose a more fashionable, more visually impactful, but also more practical flying shear bow, from this point of view, as long as the "Goddess" is born, it will cause everyone to marvel, all ships in the world after the "Goddess", will become the "previous generation of products".

It's a pity that Li Mu really chose the wrong object, several goddesses don't care about how significant the flying scissor bow is, and their attention is on the one-way transparent glass that Li Mugang said, when they learned that Li Mu wanted to use this kind of glass on both sides of the swimming pool, both Gloria and Sandy said that they couldn't accept it at all, as for Chu Xue, although she didn't object, but it was just out of her consistent obedience to Li Mu, and it didn't mean that Chu Xue liked this design.

Just kidding, this is the nineteenth century, using glass in swimming pools, and Li Mu has this crazy idea, and this kind of glass is still transparent, if it were a different person, Gloria and Sandy would have to scold "exhibitionism".

After learning about Gloria's concerns, Li Mu had to explain in detail the meaning of "one-way transparency", and repeatedly assured that the Horse Laboratory can definitely guarantee the safety of this kind of glass.

After getting Li Mu's repeated assurances, Gloria reluctantly accepted, and then Gloria turned her attention to other details, and said that let Li Mu quickly call someone to get the "Lady Liberty" away, Gloria really didn't want to see this stupid, thick and black bulky guy docked on Governors Island.

Okay, no problem, don't say take it away, it's no problem to dismantle it, Li Mu hasn't taken this money to heart, after all, money is earned and spent.