The second more

A thrilling affair turns into an opportunity, and Garion successfully meets Duke Fred. Rather than being paid for by Viscount Mifa, he was a noble man who inherited his father's trading company and steel mills, and his mother is said to have a close blood relationship with the Fuld family, who controlled the Banque de France.

Fred, a businessman with a keen sense of smell, saw the importance of the brand and even offered to join Garion's business as a shareholder, but Garion politely declined the offer out of prudence, and after the previous uproar and Bonaparte's royal support, he was no longer short of money.

The only thing missing is a sales channel.

As for the British, who have been profiting from export trappings before, they should now want to grab Gallian and scold him. The protection of French trade barriers allowed him to avoid fear that the British would sue the product for infringement. It seems that the SSL Group did not have a chance to register the trademark of this brand in 1929, and perhaps Garion, as the founder of the brand, will be labeled according to his contributions in later generations: a giant of the times as great as Fleming (the inventor of penicillin), the number one killer who stopped the arrival of newborns, and the savior of disharmony in married life.

Mrs. Balanchi had been listening to the conversation between Garion and her husband, but the more she listened, the more surprised she became, because she had thought that he was doing well, but she did not expect that he was on a par with her husband in terms of the mode of business operation.

Garian proposed that the Durex brand would be known to the public by looking at advertisements and that there would be no special sales stores, so that it could be sold as medical supplies or purchased in ordinary daily necessities stores.

Fred said he didn't understand what Garian had proposed.

"But why not set up your own store to sell your products? In this way, the people of Paris will also be able to quickly know about your brand, which will help build your brand. ”

Fred thinks that Garion just wants to keep the investment money, so he kindly advises the other party that it would be safer to use this method.

Garion shook his head and said, "Because I need to implement Durex in a large number of times in a short period of time, and the government has agreed to this approach, the sooner one person knows and uses it, it is possible to save one more potential syphilis patient." ”

Fred realized that he had misunderstood Garion's thoughts, and quickly apologized and said, "I didn't expect Your Excellency to be a businessman with a kind heart. ”

Garion waved his veto and said, "No, you're overrated, I'm just a man of letters." ”

It wasn't until most of the details had been discussed that Garion got up and left Fred's mansion without hesitation.

Duke Fred looked at the back of Garion leaving, and said thoughtfully, "This young man is really not simple. ”

Mrs. Balanchi chuckled in her heart, thinking that her husband had noticed something, and hurriedly asked, "Why is he not simple?" ”

Duke Fred did not answer the question, but said to Balanchi in a serious tone, "In the future, I may often invite him to our house, this young man may become an ally of mine in the future, remember, you must not do me any good things." ”

Mrs. Balanchi pursed her lips in displeasure and muttered in a low voice, "Don't spoil me." ”

In the next four months, in order to make the newly developed products smoothly put on the shelves and gain popularity. Garion began to think of ways to place advertisements in newspapers to attract the attention of the people of Paris.

Although the previous campaign to advocate wearing a condom has attracted enough attention to Galian, it is not enough to launch a brand. And the newspaper advertising section is densely packed with squares, and in order to stand out from these ads, he needs to get people interested in the Durex brand in a special way.

Following the marketing plans of later generations, Garian decided to use the most eye-catching celebrity quotes.

No one reads a serious advertisement, but a humorous joke can be eye-catching.

So readers in Paris saw such a strange advertising slogan.

……

Byron: "If I see you, after so many years, how I greet you, with tears, with silence." ”

Durex: "If I see you, after many years, how do I greet you, to smooth, to particles." ”

Shakespeare: "You are always so cruel to your delicate self." ”

Durex bumped spiral: "I am always so cruel to you who are delicate." ”

……

When the reader reads it, he looks confused, wait, can the advertising words still play like this?

They were instantly hooked, and Durex's textbook advertising words literally opened up a new world of advertising words for them. Reading advertising words that are more interesting than jokes becomes the first thing they do when they pick up the newspaper every day.

If Byron and Shakespeare had known in heaven, they would have given the middle finger to the way Garrian was marketing them after his death.

Not only are they limited to famous quotes, but also a series of darkly humorous advertising slogans such as "Men last and can't be on par with the French Second Republic - Durex", which are used differently every day to increase the appeal to readers, and there are also good people who have excerpted these advertising words and copied them into a small collection.

In addition to reading newspaper news every day, the most anticipated and talked about topic is to see what advertising words Durex has updated today.

So Durex used this gimmick and marketing method to quickly capture a large number of fans before the product was on the shelves, and after three or four months of advertising and word of mouth from the people, everyone was brainwashed by the devil and knew that Durex was a brand that had not yet been put on the shelves. And even have great expectations for it.

At the beginning, some people expressed disdain for Durex's marketing methods, and even felt that this was a marketing method that was becoming morally degraded in the world, and it was impossible to rely on this obscene way to launch the brand of goods.

However, Garion expressed disdain for the verbal criticism of those decent people, and did not expect this group of conservative apologists to suddenly relax their minds, but fortunately, the support of the Bonaparte royal family behind the scenes made Garion much less resistant, at least the news censorship department did not define his ads as vulgar advertising words.

This summer went by quickly, and by the time Durex was officially on the shelves, it was almost October.

Under the care of Duke Freddy, the first batch of Durex products was distributed to the Paris market.

However, it is not, as the vindicators say, that it is a noisy product that is impossible to sell.

The enthusiasm of the citizens of Paris to buy was unimaginable.

One is to claim that it can block the effect of syphilis, and the other is to claim that this thing is used too much, and women can't stand it.

Sales have risen beyond Garion's imagination, and many people don't need to use them, just because they have been bombarded in the advertising areas of major newspapers for four months in a row, capturing a group of loyal buyers.

A week later, the major dealers asked for more orders.

Sir Fred had just had the idea of trying it casually, but when he saw Durex's hot sales, he finally realized that this product had a great significance not only to prevent the spread of infectious diseases, but also to capitalists, profits.

Unbeknownst to the Duke of Fred, however, that he had already experienced it many times with his wife, Madame Balanchi, before this great invention was introduced.

Of the crowd, only Garion was unfazed by the outcome. Even in the direction he expected, it was only when he got the proceeds of the bank's check that he was shocked by the series of seven zeros behind it.

"One, ten, hundred, thousand, thousand, ten thousand, one hundred thousand, wait, I'm not mistaken, right?"

Zola picked up Garion's check, his eyes widened, and he said in a tone of disbelief, "One hundred thousand francs!" ”

"Oh my God!"