Chapter 4 Preparing for the opening of the business

Ye Chen glanced at Old Man Ye, his expression was calm, he sorted out his thoughts, and then said.

"First, at this time, we sell antiques, and the price will definitely be very low, which is not cost-effective."

After speaking, Ye Chen looked at Old Man Ye and Manager Wu, both of them knew this very well, and Manager Wu also took this into account when he made this suggestion.

It's just that Manager Wu thinks that it is very cost-effective to lose these antiques to keep the Ye family's business and real estate.

"Second, if we do this, it will give the Chen family a signal, that is, our Ye family is dying, and the name of one of the four major businessmen of our Ye family is here, and the Chen family will take care of it, and there must be a back hand to prevent our Ye family from counterattacking."

Ye Chen stopped again when he said this, Old Man Ye's expression did not change, and he couldn't see anything, but there was a kind of surprise in his heart, and Steward Wu looked thoughtful.

Ye Chen continued: "If the Chen family thinks that our Ye family is already at the end of the coffin and is powerless to fight back, at this time, they will definitely press it together, wanting to knock down my Ye family with a stick, so that our Ye family will never recover."

"Even if my Ye family survives, the fish will die and the net will be broken, and the vitality will be greatly damaged."

Old Man Ye nodded approvingly, he had thought of all this, so he would oppose Manager Wu's proposal.

Manager Wu is also a smart person, even if he is not a smart person, the reason why he has been in the business world for decades with Old Man Ye will soon be understood, just now he was too anxious to think so carefully.

"That morning, do you have any other measures to solve the current crisis of my Ye family." Old man Ye.

Old Man Ye understands that the renovation of the restaurant and the reopening of the restaurant that Ye Chen said can only solve the current crisis of the Ye family, in fact, the crisis of the Ye family has not been solved, it is only temporarily alleviated, not to mention that the restaurant can be as popular as Ye Chen described?

Of course, Ye Chen had other measures to solve the Ye family's current crisis, and even he had begun to prepare to deal with the great changes in a few years, but unfortunately he couldn't say any of these.

"Grandpa, the most important thing at present is to deal with the current crisis, as for the future, don't worry, after all, my Ye family has a deep foundation, this time it just happened suddenly, as long as we get through this crisis, the rest is not to be feared."

Ye Chen was full of confidence in what he said, and he did have enough confidence.

Old Man Ye listened to these words, although what Ye Chen said was correct, but he was still slightly disappointed in his heart, he hoped that Ye Chen had a hill in his chest and could solve all the dangers of the Ye family.

Old Man Ye would have such an idea because he was indeed old, and the Ye family needed someone with great talent to lead the Ye family to continue.

Ye Chen did have a lot of thoughts in his heart, but it was not appropriate to say them now, firstly, he had not sorted them all out, and secondly, he couldn't tell the old man about the history that would happen later.

The three of them continued to analyze the current situation and discuss some specific countermeasures, and in the middle of the night, Old Man Ye and Steward Wu dispersed because they were too old to stay up.

In the next few days, Ye Chen has been busy in Yejia Restaurant, mainly guiding the renovation and personnel training of the restaurant.

The decoration of the restaurant is Ye Chen's transformation through some experience of later generations combined with the characteristics of the times, the first floor is the lobby, half of which has the front desk of reception and account collection, ordering and ordering, and half is the table and chair, which can be used for people to rest and also allow people to eat.

Of course, the dining on the first floor must be of a relatively low grade, it may be some entourage who failed to dine with the host, and there are some who can't afford high consumption and can only be consumed on the first floor.

The second and third floors are high-end private rooms, and there are many styles of decoration in the private rooms.

For the literati, hang some famous calligraphy and paintings on the wall, and then make two screens, and the whole private room is very elegant and ancient. What's more, there are also things such as pen and ink prepared in it, if anyone drinks too much, they can write a poem, and there is a guqin, and you can also have a song.

For the dignitaries and nobles, it is luxurious and atmospheric, inlaid with gold and jade, magnificent, and makes people feel like a successful person when they eat it inside.

Ye Chen's design is to highlight the difference and highlight the identity.

The people who can go to the restaurant to consume are not ordinary people, these people regard face as more important than anything else, give enough face, plus the first-class quality of the restaurant, these people will not feel sorry for money.

Ye Chen wants to make the restaurant a business card, so that people know that spending here is enjoyment and face.

Even to guide them, here to have enough sincerity, is the capital to show off, in the future, whether it is a relationship to invite guests to dinner, or a birthday to do a happy event in the restaurant is the manifestation of identity, the demonstration of strength.

As for the personnel training, it is more complicated, from the chef in the restaurant, the account-telling, and the very important waiter, all of which require Ye Chen to carry out a series of training.

The whole Han doesn't have a second person who understands this, so he can't fake his hands on others, so he can only do it himself.

Ten days later, the decoration of the restaurant was completed, and the personnel also carried out preliminary training, and all the personnel also practiced several times according to Ye Chen's requirements.

Although I am not very satisfied, I can use it.

In Xiangping City, Liaodong, there are two Ye family restaurants, and Ye Chen only plans to open one first, one is the lack of personnel training, and the other is to do a good job of a restaurant first, make a model, and then quickly train a group of personnel according to this model.

There are a lot of things going up and down the restaurant, and Ye Chen is also busy, but fortunately, after more than ten days of rushing work, it is finally completed, and it is scheduled to start business in two days.

There are also many things to do before opening, the most important thing is to advertise, of course, this is not difficult for Ye Chen.

There is no need for all kinds of advertising bombardment on TV networks like later generations. In this era, most of the people were illiterate, and it was useless to even distribute leaflets and advertise.

Of course, the core of advertising is to find the right customers and deliver useful messages to them.

And Ye Chen's method is very simple, that is, to invite all potential customers, that is, those who have the ability to come to the restaurant to have a meal.

The Ye family's influence in Liaodong is incomparable, and as a business family, they naturally have an understanding of all forces.

Treat, who to invite? and the arrangement of the seats at that time, these Ye Chen called Steward Wu to be responsible, as a housekeeper, he is most familiar with ordinary human contacts.

However, it does take a lot of thought to arrange the seats, and how to deal with the situation when the guests do not come, and the average person does not come and does not come, but there are still some people in Liaodong who do not mess with it.

In addition to advertising, it is also very important for the procurement of ingredients, this time in order to make a hit, Ye Chen wasted a lot of effort, many ingredients have not been discovered at this time, for the sake of the richness of the dishes, Ye Chen took advantage of this time to collect a lot of materials.

Everything is ready and just waiting to open.

When Manager Wu asked for instructions on whether to invite the Chen family, Ye Chen was in charge, and the Chen family also invited him.

How to do it is not to show off, but to knock on the mountain and shock the tiger, and tell the Chen family that what they did before was useless, and they will use any tricks.

Ye Chen's biggest purpose in doing this was to show the enemy to be strong, disrupt the deployment of the Chen family, and buy time for the Ye family's counterattack.

When the Ye family sent out the invitation, the entire Liaodong did cause a lot of shock, and someone made trouble in front of the Ye family restaurant before, and the Ye family was closed.

Many people thought that the Ye family was closed to avoid the Chen family's troubles, only people of insight knew that the Ye family would not use this kind of bad trick, and the Ye family must have a reason.

Now, Yejia Restaurant has become popular before it officially opened, and it is full of wind and rain in the city, and rumors are continuous.

There are rumors that are optimistic about the Ye family, there are also those who gloat, and more are watching the excitement.

The Chen family also received an invitation from the Ye family, and the Chen family father and son were worried about this invitation.

"Dad, let's not go, what kind of medicine is sold in this Ye family's gourd." Chen Qi played with the invitation card in his hand and said while reading it.

"Go, of course go, if you don't go, I think our Chen family is afraid of the Ye family." Chen Ming had a sly look in his eyes and said coldly.

"We're definitely going to go, but we've got to be prepared." Chen Ming frowned, he really didn't know what the Ye family was going to do.

"Qi'er, don't go out to fool around in the past two days, send someone to keep an eye on the Ye family's other industries, and if there is any change, report it immediately."

"Yes, Daddy". Chen Qi replied nonchalantly. In Chen Qi's opinion, his family united with several other families, and was well prepared, and suddenly attacked, and the Ye family couldn't last long.

After Chen Qi stepped back, Chen Ming sat on the chair alone, his fingers constantly tapping on the chair, looking a little impatient.

He couldn't think of how the Ye family would turn the tables, and now the Ye family's grain store and cloth store have no business for half a month, and although his family's business is prosperous, it is selling at a loss.

The more you sell, the more you lose, and in just half a month, the Chen family has invested a huge amount of money of 180 million. If it weren't for the support of several other families, the Chen family would have been unable to support it a long time ago.

After the Chen family made trouble, the Ye family set the price of grain and cloth at the cost price, and the Chen family could only set the price below the cost price, and there was also a large margin of concession.

In addition, many places where the Ye family has stores do not have the Chen family's business name, and nearly 100 branches have been reopened, which has drained the Chen family's funds at once.

Originally, it was expected that the Ye family would last for a maximum of twenty days, but now that more than half a month has passed, seeing that the Ye family will not last many days, the Ye family has built a restaurant to reopen, which makes Chen Ming feel uneasy.

If the Ye family is not defeated this time, not only will the Chen family suffer heavy losses, but they will also face a strong counterattack from the Ye family.

Contrary to Chen Ming, Ye Chen is much more leisurely, everything that should be prepared has been prepared, and if things are arranged, there will naturally be people under him to be busy, and he will rarely have a free time.