Chapter 39 Wine Bottle Packaging

When the Qin family's affairs were almost settled, Zhen Qian returned to Zhending with a few carts of fried nuts, leaving the Qin family full of expectations and leaving.

Zhen Qian disappeared for six or seven days, and nothing major happened to the Zhen family, for Zhen Qian, who suddenly disappeared, the criminal family and the criminal housekeeper sent someone to ask a few words, but they were all prevaricated back with the reasons prepared in advance.

As soon as he returned home, Zhen Qian pretended to say goodbye to Xing's family, and Xing's also reprimanded him with the majesty of his mother, which was nothing more than that he shouldn't leave without telling him, so that the family was worried, anyway, everyone knew these scenes, and no one took them seriously.

"How has the Song family learned their craft these days?"

Zhen Qian is most concerned about the cooking skills of Song Yi's family, which is related to the first step of whether his fortune plan can start smoothly, Wang Sheng immediately said: "I have mastered the production method of more than a dozen dishes, and it should not be a problem to open for business in more than ten days!" ”

He couldn't eat hot tofu in a hurry, Zhen Qian could only bear the eagerness in his heart, and asked Wang You about the criminal housekeeper again, "This criminal housekeeper is a thief, and it is easy for him to find out if he follows it tightly, and the criminal family can't see any signs on his side, unless we arrest the criminal housekeeper ......."

Zhen Qian hurriedly dispelled Wang You's ridiculous idea, he couldn't do anything to startle the snake, and once the criminal housekeeper disappeared, the first object of suspicion was himself, and the criminal family was now eager to make his own stupid moves, and there was no good way to think about it, many tricks didn't work for the criminal housekeeper at all, so he could only wait for the opportunity.

Time passed day by day, and on this day, Zhen Qian heard that the Zuixian Building had been renovated, and he couldn't wait to take a look, his heart was like marrying a daughter-in-law who had never passed the door--- full of anticipation and a little nervous.

Zuixian Building is rebuilt on the basis of the Song family's small restaurant, the first floor has become the second floor, and the area has also doubled.

"Da Lang, are you still satisfied with the new restaurant?"

Looking at Song Yi's expression, he knew that he was content with the current small restaurant, but in Zhen Qian's eyes, this was not as good as the small roadside hotel in the future, and he didn't know what to be happy about.

Zhen Qian laughed and said: "Looking at Uncle Song's appearance, it seems that he is satisfied, I wonder if Uncle Song will be happier than he is now when Drunken Immortal Building ranks among the top ten restaurants in Zhending?" ”

"Xiao Lao'er doesn't have such big ambitions, and he is satisfied if he can earn a hundred yuan a year!"

Zhen Qian didn't know how to evaluate Song Yi's honest mentality, so he wandered around the restaurant for a while, the current restaurant is indeed much stronger than the original small restaurant, there are more than a dozen tables and chairs on the first floor, and the second floor is divided into six or seven small private rooms, the key is that there is a counter at the door of the first floor, which is dedicated to selling soju to the outside world.

The drunken fairy building has not yet opened for business, so there are some good people who come to inquire about the news, although they don't know the identity of the other party, but they can also guess that it is the spies of other restaurants, but unfortunately after seeing the scale of the drunken fairy building, there are fewer people to inquire.

If Song Yi was a greedy businessman, Zhen Qian would be a hundred times more careful about him, "Uncle Song, how is the soju selling these days?" ”

"Da Lang's buy one get one free sales method has attracted a lot of alcoholics, but unfortunately Da Lang's wine is too strong, and people who drink it for the first time feel a little uncomfortable, I'm afraid it will take a while to make people accept!" Song Yiwan said.

Although he knew that this would be the case, hearing Song Yi's words still made Zhen Qian's heart pause, he didn't expect that the recognition of soju in the Tang Dynasty was so low, I am afraid that he would have to think of other ways.

"What good way does Song Boke have?"

Launching the soju in advance, I wanted to attract more popularity and create an atmosphere for the soon-to-be-opened Zuixian Building, but I didn't expect the market reaction to be very flat, and I still underestimated the Tang people's acceptance of soju.

"This ......", Song Yi hesitated: "Actually, Dalang's soju is good, and the taste is pure, but the degree is a little higher, if you can lower the degree a little more, I'm afraid more people will like it!" ”

"I know that, but this low-alcohol sake is not something I can make now, and once the alcohol is lowered, the taste changes, and it is not competitive with other wines!"

Now Zhen Qian can almost brew more than 30 degrees of low-alcohol liquor, but the number is not much, most of the liquor brewed by the distillation process is about 40 degrees, which is also the biggest gap between the Tang people and the more than 10 degrees of liquor often drunk. What's more, the brewing technology of low-alcohol liquor in the Tang Dynasty has been very perfect, and all kinds of flavors of liquor are emerging in endlessly.

Doing business is similar to being a man, first of all, we must know our own positioning, and what kind of situation we will face, our advantage lies in the grasp of thousands of years of experience and historical context, if it is in the details of the roots, to fight with people, in the end can only return home.

Song Yi also knows the positioning of soju, people have a hundred flavors, and it is not that soju cannot be sold in the past few days, but the sales volume is not as hot as expected, perhaps because of the lack of reputation.

"The aroma of wine is also afraid of deep alleys", Song Yi comforted: "Our restaurant has not yet opened, and there are not many people who know about soju, and once the new dishes are launched, it will inevitably cause a sensation in the entire Zhending City, and the fame of soju will be out!" ”

"Maybe!" Zhen Gan said, standing on the second floor of the restaurant and looking down, he saw a man in a soap coat walking to the wine counter, throwing two leather bags on the counter, and shouting: "Fight the strongest wine!" ”

Song Yi's grandson played the role of the shopkeeper, poured two buckets of liquor into the man with his hands and feet, collected a bucket of wine money, took a sip impatiently, and then prepared to turn around and leave, Zhen Qian hurriedly stood on the second floor and said loudly: "Please stay downstairs, can you go upstairs and talk?" ”

The man downstairs looked up when he heard the voice, and when he saw Zhen Qian, his face changed, and he said to Zhen Qian, who was upstairs: "It turned out to be the eldest man of the Zhen family, I'll come up!" ”

It turned out to be another official he didn't know, Zhen Qian was depressed, he didn't expect that his reputation in Zhending City was not small.

The official walked up to the second floor and said hello to everyone, Zhen Qian politely introduced Song Yi, the shopkeeper, to the officer, and naturally would not say that this restaurant was related to him.

"Liang Er, the villain county is serving Liang, I don't know what Zhen Lang called me?"

"That's the case, Song Yi is a distant relative of my servant's family, and I will ask Liang Bantou to take care of him in the future", while speaking, he stuffed a piece of gold into Liang Er's sleeve unconsciously, Liang Er was flattered and hurriedly thanked him, patted his chest and promised that he would often take people around this area in the future, and those foxes would never come here to harass the Drunken Immortal Building.

"Thank you very much!" The king of Hades is good to see that the little ghost is difficult, although Zhen Qian looks down on these black and white servants, but in line with the principle that one more thing is better than one less, he is still very happy, "Liang Bantou, I still have something unknown, this drunken immortal building's soju is spicy and strong, but I saw it just now, Liang Bantou seems to like this kind of soju very much, I don't know why?" ”

Liang Er grabbed the two skin bags of soju and said: "Zhen Lang doesn't know, we servants often come out to inspect at night, this night is cold and freezing, the body is cold and drink a sip of such soju, I feel warm, it is not one of the few good products to ward off the cold and keep warm!" ”

Zhen Qian nodded slightly, exchanged a few more words with Liang Er, and after sending Liang Er away, he asked Song Yi: "What kind of people often come to buy soju these days, and record the identities of these people. ”

One or two hundred and one bucket of soju is considered a mid-to-high-end wine among many liquors, and the previous positioning was naturally those rich people, but I didn't expect that soju with high expectations was actually welcomed in the middle and lower classes, which surprised Zhen Qian and Song Yi.

"Zhen Lang said this is really true, two days ago, a group of generals came here, and they bought a stone of soju at once, and asked us if there was any stronger soju, I didn't take it to heart at the time, I thought that these generals were just a taste of the mouth, I will pay more attention to this matter!"

Zhen Qian just wanted to leave, but suddenly a flash of inspiration flashed in his mind, and he opened his mouth to ask: "Is the wine sold in this wine shop and restaurant all made of skins and jars?" ”

Song Yi didn't know why Zhen Qian suddenly asked about this matter, and hurriedly replied: "That's right, the wine sold in wine shops and restaurants is stored in various jars, and if it is sold to the outside world, it will be stored in leather bags or smaller jars, which is also a common practice!" ”

Zhen Qian patted his forehead and sweated profusely, he often saw the ancients drinking in the wine jar in film and television dramas, or holding a wine jug to drink slowly, and he subconsciously mistakenly thought that the ancients already had the wine bottle packaging of later generations, but he didn't expect that there was no standard container luxury packaging like wine bottles in this era, and he actually ignored such an important thing in the first place.

"Uncle Song, there is a kiln around this Zhending, if we customize a batch of wine jugs of the same shape and size, fill them with soju and sell them, can you see if such bottled wine can shake the entire Zhending wine industry?"

"Will this ...... increase the cost?" Song Yi didn't dare to be sure.

"The cost will definitely increase, but the wool is out of the sheep", Zhen Qian thought about it and said: "We don't want to make the wine bottle how high-end it is at the beginning, first fire some more clay pots and a small number of porcelain pots, and then I will let people use cork to make some stoppers, which is considered a mid-to-high-end variety of soju, first launch some to see the reaction in the market, and then say, those who use skins and jars to make wine may be concerned about increasing the amount of more than ten yuan, but some guests who forget to bring wine containers do not count more than ten yuan ......", Saying that, Zhen Qian found pen and ink, drew the style of the wine bottle on the paper, and asked Song Yi to go to the kiln to ask if it could be fired.