562 Crisis PR

The French government's issuance of $100 million in treasury bonds this time will cost about 10 percent, or about $10 million.

The $10 million will not be paid upfront, but will be deducted from the settlement later, which means that after the sale of the treasury bonds, the Morgan family only needs to pay the French government $90 million.

Considering that the interest on this Treasury bond is about 8%, this is indeed a good deal for the Morgan family, who eat the buyer and eat the seller.

Li Mu didn't let JĀ· P. Morgan was disappointed, although he knew that there was such and such a trick in it, but Li Mu did not care, as long as the Morgan family could persuade the French government to allow the products of the Junma Group to enter France and the colonies controlled by France, Li Mu was willing to buy the remaining $50 million in treasury bonds.

JĀ· P. Morgan expressed his appreciation for Li Mu's decision, and promised to communicate with the French government as soon as possible, and would give Li Mu an answer before July.

Considering the traffic situation at this time, as well as the efficiency of the French government, a month is fast enough, and Li Mu is also satisfied with this.

Compared with the United States, although the population of France is a little smaller, but the market is not small, after all, the French have a hundred years of industrial revolution, rich people abound, they may not be able to fight the Germans in war, but when it comes to the amount of wealth, the French are definitely richer than the Germans.

The main products promoted by ZAMA Group in Europe are automobiles and household power supply systems, which are not actually produced for civilians, and if you want to afford them, you must have a certain amount of wealth.

Of course, the products of the ZAMA Group are not all luxury goods, and daily necessities are also a major project of the ZAMA Group.

Europeans did not use chopsticks, they used knives and forks to eat, and before the invention of stainless steel, gold and silver were the main materials used to make tableware and other kitchen utensils.

However, not all families can afford to use gold and silverware, so the stainless steel tableware launched by the Junma Group is very popular in Europe and is generally welcomed.

In terms of value alone, everyday items are certainly not as valuable as cars and household power systems, but in reality the profits are not low, and only Carnegie-Reem Steel in the world can produce stainless steel, so for every dollar of cutlery sold, the Kufmuster Group earns 50 cents of it.

On June 1, the Democratic-leaning newspaper Echo reported on a traffic accident caused by a horse.

The accident was caused by a loss of brake control, when the out-of-control car knocked down two pedestrians, then knocked over a horse-drawn carriage and then rushed all the way to the living room of a family.

The accident left two pedestrians, one dead and one injured, and a $400 wagon completely destroyed. It was a group of four-year-old stallions named Tennessee whose hind legs were broken in an accident.

Since the birth of the car, there have been hundreds of accidents caused by defects in the product itself and improper operation by users, but under the public relations of the Junma Group, almost no accidents have caused any turmoil in the past.

The first time it was obviously different, Junma Motor Company did not know the news of the car accident, and the "Echo" newspaper reported it first, and it was obvious that someone was leading the rhythm.

Li Mu's reaction was still very fast, and he immediately summoned the person in charge of Junma Automobile Company and the person in charge of the public relations department to discuss how to deal with this matter.

"Our car now uses the second generation engine, compared with the previous generation of engines, the frequency of accidents has been greatly reduced, at least it will not break down on the road for no reason, and the training for drivers has also been strengthened, there are some small problems, and the driver can deal with them on the spot, so in recent times, the frequency of accidents has been much less than before, this time someone must be deliberately hype, otherwise we will not receive the telegram." Leander Clark, managing director of Stallion Motors, is aware of the seriousness of the problem.

A graduate of Harvard University's Department of Mechanical Engineering, Leander Clark was a native of New York, where he worked at the Stallion Institute before coming to Stallion Motors.

In the two years he came to Junma Automobile Company, Leander Clark performed excellently, successively served as deputy chief engineer, sales manager, assistant general manager, and in February this year, Li Mu appointed Leander Clark as the general manager of Junma Automobile Company.

"We have been in contact with Kenneth Cummins, the editor-in-chief of the Echo, and Kenneth has taken a tough attitude, saying that there will be follow-up reports that will continue to be released, so there must be someone behind it, otherwise the Echo would not dare to be so arrogant." Apollo Steinbeck, the manager of the public relations department, had a solemn expression, since this matter was reported by people, this was also a dereliction of duty on the part of the public relations department to a certain extent.

Apollo Steinbeck, who was also a former media personality, ran a fairly influential newspaper in Boston, which was later acquired by Time Magazine, and Apollo Steinbeck moved to the public relations department of the Kufner Group, where he has been the public relations manager since last year.

Among the more than 300 newspapers in the United States, only Time Magazine has a huge influence in the United States, and the National Journalists Association was also founded by Sammy Larkin, editor-in-chief of Time Magazine, which further consolidated the position of Time Magazine as the industry leader.

Of course, the industry boss will not cover the sky with one hand, otherwise there will be no "Echo" file, and in the face of the general election to be held at the end of the year, no matter what the boss is, he will have to give way.

"Don't care about the rhythm of the "Echo", now I ask you to find out one thing, whether this accident was caused by the defect of the car itself, although the "Echo" said that the brakes failed, but it may also be sabotage, and I will call the police station later, and the factory will organize a technical team to go to the scene with the police." Now is not the time to pursue responsibility, and it is not too late to hold accountable after the accident has been dealt with: "The public relations department organizes a press conference, and we must immediately raise our voice, respond openly to this matter, and dispel public doubts. ā€

"Kenneth, Kenneth Cummins...", Apollo Steinbeck was impressed by the name.

"Go ahead and prepare, and deal with this as soon as possible." Li Mu felt a little tired, not physically tired, but mentally tired.

Leander and Apollo didn't dare to slack off, and after taking their leave, Gloria, who had been avoiding on the balcony, walked in.

Gloria is still very measured, although she has established a relationship with Li Mu, Gloria never disturbs Li Mu when she is handling official business, and she will not express her opinions.

"Didn't go well?" Gloria came behind Li Mu and helped Li Mu gently massage his shoulders to relax.

"It's not going well, it's just normal intrigues, they want to distract me, but unfortunately they won't get their way." Li Mu is full of confidence, where is it now, the battle has just begun, and Li Mu has not yet begun to fight back.

The Democratic Party seems to be aggressive and attacking everywhere, but in fact it is a hammer in the east and a mallet in the west, and it is completely undisciplined and cannot find the focus of the attack, so although there are many off-the-board moves, they are not powerful, and that cannot make the Republican Party hurt its muscles and bones.

Compared with the newcomers in the Democratic Party, Li Mu is much more insidious, and Li Mu is asking people to collect black materials about the Democratic Party, even including Democratic candidate Samuel Tilden.

So far, Li Mu's side has made some gains and got a lot of "fierce information", but now is not an opportunity, Li Mu will wait for a suitable opportunity to release all these black materials in one go, and then the Democratic Party will understand what it means to kill with one blow.

The efficiency of the PR department was still very high, and in the afternoon, the press conference was held on the steps in front of the ZAMA Group's headquarters building in Central Park.

Li Mu and Leander attended the press conference together, but unfortunately, Leander was rightfully ignored by the reporters, and all the questions were focused on Li Mu's side.

"Before answering the question, I would like to express my deep condolences to Laurent, who lost his life in the accident, Laurent, who had four children, who worked hard and took care of his family, and felt that he was tragically killed in this accident that should not have happened at all, although the cause of the accident has not yet been investigated, but we have decided to donate $3,000 to Laurent's widow, and from now on, the Ranny Group will pay $50 per month for the living expenses of Laurent's children until all these children are adults." Li Mu did not mean to shirk responsibility, and first expressed condolences to the victims as soon as he came up, which would win sympathy points to the greatest extent: "... We have organized an investigation team and will be heading to Lexington tonight, and you can rest assured that if the final investigation results prove that the cause of the accident was due to the quality of the Horse Motors, then the Horse Motors Company will certainly not shirk its responsibilities and will be responsible to the end. ā€

"Mr. Ream, it is said that the reason why this matter is so influential is because someone is behind it, what do you think about this?" Again, two of the three questions belong to Time magazine.

The press conference held by the Junma Group will definitely give priority to taking care of its own people, although other reporters are angry, but they have nothing to say, and if they are like this, they may do more excessively, and they will not give a chance.

"Whether anyone is contributing to the trouble, it is not clear now, in any case, this will promote our ZAMA Group to become a more responsible company, and I also call on the Congress to pass the Traffic Act as soon as possible, so that we can avoid the recurrence of such incidents as much as possible, speaking of which, I would like to tell all ZAMA car owners the good news, the Bank of America, a subsidiary of the San Diego Investment Company, has decided to provide insurance for all the cars of the ZAMA Group, if such incidents occur in the future, All costs incurred in the accident will be borne by Bank of America. Li Mu seized the opportunity to advertise for Bank of America.

Speaking of which, the insurance industry also has a long history, at least since the 14th century, insurance has appeared.

The automotive industry is an emerging industry, objectively speaking, the current performance of the car is not perfect, and the proportion of accidents is relatively high, so the insurance companies at this time are still in a wait-and-see state, and no company is willing to underwrite the car.

The insurance industry is undoubtedly a highly profitable industry, and Bank of America has long wanted to get involved in the insurance industry, but has never been able to find an opportunity, and now is a good opportunity to enter the market, and Bank of America can legitimately enter the insurance industry.

This is a windfall.

As for the "Traffic Law", although Li Mu has been calling for a long time, he has not really invested time in lobbying, so the current "Traffic Law" is still in the appeal stage.

If you want to divide the responsibility, you must first have a law to follow, and throwing the pot to Congress is a good choice, anyway, Congress and the president are being scolded every day, and it doesn't matter if you take more.

"One last question, this young lady in the front row." Apollo Steinbeck was in charge of the press conference and gave the last chance to Urban Beauty Magazine.

There was a wail at the scene immediately, and although the reporters did not dare to go too far, disappointment and sighs were inevitable.

At a press conference, there were only three opportunities to ask questions, two to "Time Magazine" and one to "Urban Beauty Magazine".

In fact, it is not easy to be a reporter, even if you don't get the opportunity to ask questions, you still have to come to such a press conference, otherwise you may miss a big news.

As far as the media industry is concerned, "Time Magazine" and "Urban Beauty Magazine", one for social elites and the other for housewives, the coverage is indeed wide enough.

And the most critical problem is that these two newspapers are large enough, and there is really no media that dares to carry it head-on, such as "Echo", it is estimated that Kenneth Cummins drank too much, so he dared to break the news so carelessly.

"Hello Mr. Ream, now that General Will Barron and Miss Claudia are engaged, when will you and Miss Gloria get engaged?" The reporter of "Urban Beauty Magazine" lived up to expectations, and the questions raised were really enough to gossip.

This is also understandable, after all, almost all the audience of "Urban Beauty Magazine" are housewives, and if you let housewives read political commentaries, they will not be interested, gossip or something is true love.

"Soon, it should be within this year, if there are no surprises." Li Mu also did not refuse such a question, anyway, everything that should be said had already been said, and it didn't matter if he gossiped about it.