Famous Book Building

The next day, the last batch of 1 million kan also arrived as promised. In order to highlight the shocking effect that can be achieved by so many silver coins piled together, Liu Yiyi deliberately exchanged all the silk silk into strings of the most commonly used copper coins, and the money storage utensils were also converted from the previous wooden boxes into bamboo baskets that could be seen at a glance.

On the last day, one million yuan, fully equipped with more than 30 donkey carts and carriages, and the bamboo baskets containing money also exceeded 100 digits, and all the silver money was concentrated in front of the household department, not only for the crowd of onlookers and the household soldiers who were responsible for moving and unloading, but also Di Zhixun and several other household officials who heard the news, even though they had already prepared in their hearts, they were still greatly shocked by the 'money mountain' in front of them.

Whether it is a million kan written literally, or a million kan narrated verbally, it is far less impactful than the baskets and piles of physical objects in front of us.

If one million guan is still so, isn't it ...... two million guan?

That Liu Yiyi was really willing to give up, and the civilians who came here to watch, as well as some other officials and wealthy families, were all stunned by the scene in front of them. While lamenting that someone can be so rich, I can't help but admire that Liu Yiyi can have such courage, no matter what, this is a righteous act for the country and the people, even if some people are unconvinced, feel that Liu's is stupid, but at least on the bright side, everyone's attitude towards Liu's Business Association is almost rave reviews.

Affected by the donation turmoil, the business of Liu's Business Association is also rising, and then catching up with Liu's price reduction measures to raise funds, in just three days, Liu's various shops in Chang'an, the performance has increased by 300%, which can be regarded as a fruitful harvest.

"Lord Wang," a pair of young master and servants who were quietly watching the money delivery convoy on a high-rise building not far from the household department, watched the carriage and horses turn around the household little by little, and officially began to move and unload to the treasury, looking at the crowd below who had been watching and exclaiming from time to time, the little guy standing behind couldn't help but ask: "If it's just to win some fame and that holy decree that is not very useful, Mr. Liu donated two million yuan at once, this is inevitably too much, right?" ”

"What do you mean by too much?" Glancing back at Li Jie dissatisfied, Li Ke said calmly: "Two million guan, for a person, is indeed an amazing amount of financial resources, even if we Wu Wangfu, we will never be able to take out a small half of it." But for the entire imperial court, this money is only a temporary relief. ”

"Why does my father and his old man have to spread a holy decree? Why did the first two times it was a boxed silver coin, but this time it was replaced with an open bamboo basket? Turning around and looking at the crowd of convoys below, Li Wu said in a voice: "Isn't it just to attract more wealthy businessmen to donate?" ”

"It seems to be true, the prince is really wise," Li Jie suddenly, slapped their prince on the back, and continued: "I sighed for Mr. Liu's generosity before, but I really didn't expect that there would be such a mystery in this?" ”

"I didn't expect Mr. Liu to be very old, but he has already saved millions of yuan," After saying these words, looking at the pieces of golden light dangling from the copper coins in the car downstairs, Li Jie's eyes were a little confused: "Two million yuan, it only took less than three years, Mr. Liu is really a god."

Compared with his speed of making money, this king admires his arrogance in throwing money like dirt. ~" Li Ke nodded lightly and said: "If you have money, you are not greedy for money, and you can also disperse wealth and eliminate disasters at the right time, and avoid disasters. ”

The reason why Liu Yiyi donated money and grain lavishly, Li Ke can naturally guess a few points, and the wealth is taboo, especially when the treasury is empty and the war is about to break out, it is the most dangerous time for a rich businessman like him.

As a prince, Li Ke can see the danger better than others, and when necessary, the imperial court will also use some hidden means. After all, compared with a country, these rich businessmen are just another money bag for the imperial court to spare when the mountains and rivers are exhausted.

Therefore, for Liu Yiyi, he was able to recognize the situation in advance and give away part of his money first, which not only won the favor of the courtiers, but also opened up a way for his Liu family to survive, which is what Li Ke admires Liu Yiyi the most.

The hard-earned family wealth, but to make a wedding dress for the imperial court, even Li Ke himself admits that this is not reasonable, and many people can't figure it out, let alone scatter most of the family wealth like Liu Yiyi. However, many times, a big fist is the truth, and I can't figure out how? What if you don't feel reasonable? No matter how eloquent you are and how powerful you are, can you still argue that the court is bigger than the army?

Money can be earned at any time, and the Liu family has never lacked ways to make money. But there is only one life, if it is gone, it is gone, and no amount of money is useless.

Therefore, although two million guan is a lot, if it can be exchanged for the peace of the Liu family, Liu Yiyi doesn't care.

In fact, this is not the first time that Liu Yiyi has done this kind of thing, the Quyuan plough in front, Liu's waterwheel, Liu's fertilizer mill, and the high taxes of Sanyuan tea later, aren't they all huge benefits he sacrificed for the safety of his family?

In Liu Yiyi's eyes, money is just a tool, a tool that can make their Liu family live well and rich, but it is not the only tool, so when necessary, Liu Yiyi does not mind throwing away some.

attaches great importance to love and righteousness, has responsibility, and regards money as dung, which is also one of the reasons why Li Ke values Liu Yiyi.

"If the prince has a heart, wouldn't it be better to recruit him again," because he was a close confidant, Li Jie spoke very casually, and seeing that the prince of their family still had some thoughts about Liu Yiyi, he couldn't help but encourage him on the side: "I heard that His Royal Highness the Crown Prince has been at odds with Mr. Liu for some reason, and he hasn't been in contact with him for a long time, and even if the injury recurred, he didn't ask Mr. Liu to come over to take a look." ”

"Looking at their situation, it is obvious that His Royal Highness the Crown Prince has forgotten his previous kindness, or he has snubbed Mr. Liu because he is angry at something." Li Jie opened his two big eyes and said excitedly: "So, if the prince passes at this time, he moves with affection and understands reason, maybe he can make Mr. Liu change his mind?" ”

For such a wealthy man who can donate two million pieces of silver at every turn, Li Jie also hopes that their master can receive the mansion, not to mention the ability of the side, at least, the life of their Wu Wangfu will never be as shabby as it is now.

"You don't know him, he's not the kind of person who can easily change his mind." Shaking his head lightly, Li Ke said lightly: "If he wants to join the office, he has already been three years ago, so it will not be the turn of this king to introduce or close." ~”

"He's not the kind of person who gets disheartened when some people are ignored or hated, and he craves the pity of others." Li Ke said: "In the eyes of this king, the reason why the prince broke off his relationship is mostly because he can't persuade and take Mr. Liu to the East Palace and is angry, if this is the case, do you think it is possible for this king to make him change his mind and serve this king?" ”

On the other side of the crowd, in a single room in a restaurant opposite the household, Su Bingren and Su Chenxi's grandson were also drinking tea and commenting.

Seeing the lively scene in front of the household department today, the old man was relieved, and specially called a pot of good wine, the time for warm wine, the old man stroked his beard, looked at the crowded crowd outside through the window, and said with a smile: "Liu boy's trick, although it is a little contrived, but it is undeniable that so much money is placed in front of him, and the effect is indeed extremely sensational. ”

"Mr. Liu is not a layman, it's you, grandfather, it's too rare and weird." Su Chenxi was not polite at all, grimacing, and said to his grandfather with a smile: "If Mr. Liu doesn't have any means, how can he fight for such a deep family fortune in just two years?" When Grandpa was young, he was never so powerful. ”

"That's right." The old man rarely did not refute, motioned to Basho to pour himself a glass of warm wine, took a sip beautifully, and said in a loud voice: "Raising millions of dollars in two years, few people inside and outside Chang'an can do it." Originally, the old man was still worried that this kid would be jealous of his wealth, and he wanted to remind him a little, but he didn't want the old man to have not left yet, and he had already donated two million yuan, which really surprised the old man. ”

originally thought that Liu Yiyi would be able to see his own situation, and it would have to be after the Tang Dynasty sent troops to Gaochang, but now, even if the imperial court orders the transfer, Liu Yiyi will not take out too much. After all, whose money is not obtained out of thin air, and who would be willing to donate their hard-earned wealth to outsiders if they do not have a certain amount?

But who would have thought that it was only two days later, and Liu Yiyi took the lead in slapping a loud slap in Chang'an City, giving Old Man Su a big surprise.

Two million taels of silver and 300,000 quintals of rice and grain, which is twice as much as the existing reserves of the imperial court, is really surprising.

"Rather than being forced to lose money in the future, it is better to take the initiative like Mr. and be the first to stand up and donate food," Su Chenxi continued: "It not only meets the emperor's wishes, has won the emperor's attention, but also earns people's hearts and wins a good reputation by the way." ”

As he spoke, Su Chenxi turned his head to look at Su Bingren, and then said, "Didn't grandpa pay attention, since the news of Mr. Liu's donation of money and food came out, there are a lot more people who come to Liu's shop to comprador things these days than before?" ”

"Why don't you say this kid is shrewd?" The old man drank another glass and said a little dizzy: "Take the opportunity of donation, and don't forget to promote their Liu family." ”

"What do you mean by that kid?" The old man patted his head and thought for a long time before he suddenly said: "The advertisement used two million yuan of silver to launch the Liu's brand, and widely advertised the sales situation of Liu's shops now, and the two million yuan donated will be back in less than two years." ”

"Two years?" Liu's Manor, hearing Liu Cheng's return, Liu Yiyi shook his head and chuckled: "No, no, no, two years is too long, and no one can say what the situation will be after two years, we can't afford to wait." I intend to recoup all my losses within three months, and then return to the level I had five days ago. ”

"This," Liu Cheng was taken aback by their young master's words, how could this be? Earn two million yuan in three months, does the young master want to go crazy with money? Their Liu's profit last year was only one million, that is still taking advantage of the popularity of the new product to get the results, now the freshness of the guests has long passed, even if the two days because of the donation and some return, but, how can it not be possible to earn two million in three months?

"Surprised? Think it's unlikely? Looking up at Liu Cheng, Liu Yiyi shook his head slightly again, and said, "It seems that until now, you haven't really understood the power of a good advertisement, and how big it is." ”

"Cheng is ignorant, please teach the young master" Liu Cheng looked at their owner with blank eyes, and the curiosity in his head was enough to kill nine cats.

"Although we have sent out the first batch of donations as early as three days ago," Liu Yiyi said unhurriedly: "But the advertisement I am talking about has not been officially launched until today, and the prestige of the imperial court, the huge amount of money, and the reputation of integrity accumulated by our Liu clan are enough to push the reputation of our Liu clan business association to the highest." ”

"Do you know what consumption means to save the country? Do you know what a national enterprise is? Do you know what brand effect is? Do you know what the herd effect is? ”

"Huh?" Liu Yiyi asked questions one by one, Liu Cheng's head shook like a rattle, and then looked at their young master's eyes full of admiration. Unexpectedly, after following the young master for three years, until now, he still can't fully understand the meaning of their young master's words, it's too profound, the young master is really knowledgeable, and he knows so many things that others don't understand.

"Huh? Forget it. Realizing that the topic he said was a little ahead of his time, he actually gave birth to a feeling of playing the piano to the cow, and Liu Yiyi shook it lightly, not wanting to continue.

"There are some things, it's useless to talk too much, you just have to wait quietly and watch, and when the time comes, you will naturally understand." Liu Yiyi stretched out three fingers and said lightly: "Today is the first day, ninety days later, when there are two more million pieces of silver in our house, you will know." ”

"Uh-huh, got it, young master." Liu Cheng nodded yes, and his head that had been shaking for a long time finally got a little relief.

"A new wave of sales peak is about to start, you go down and start preparing," after a few clicks, Liu Yiyi opened his voice and ordered: "The supply of goods in each store should be doubled as usual, and at the same time, more store staff should be recruited to ensure that every customer can be well received." ”

"Wine, tea, instant noodles and other goods in boxes and cans are all sold by buy five get one free, and others, such as coal, grain and other bulk daily commodities, are all 20% off." Recalling the usual promotional strategies of some merchants in his previous life, Liu Yiyi continued: "In addition, there will be another lottery drama." ”

"Anyone who spends consistently can participate in the lucky draw." Liu Yiyi said: "There are four awards for each class, and each class can be set up with a few more, but the highest award cannot exceed 100 yuan, subject to the county and county, the county is high and the county is low, anyway, it must arouse the desire of the local people, for example, we can set up a few more awards for cultivating cattle, and cash in at any time." ”

"Mm-hmm, that's a good idea." I didn't understand the first few things, and I kept remembering them all the time, but the few cows that the young master of their family said in the end understood it.

If you buy something for the same amount of money, you may get a ploughing cow that you can't buy for ten or even fifteen times, and most of the people in Sanyuan County will go crazy for it.

"It's just that it costs a lot of money to buy these prizes, so do this," Liu Cheng asked their young master with some worry, "Will this not recover the capital?" ”

There was no price reduction before, and when there was no so-called lottery, the business in their store was also good, and they could also make money, wouldn't it be a little redundant for their young master to do this, and he had to take so much capital first?

Wouldn't it be a lot less money to sell the same thing, to reduce the price, to buy five to get one free, and to invest a lot of extra money in the lottery? Liu Cheng folded his fingers and counted for a long time, how to calculate how to feel a loss, and felt distressed.

"Can't get your money back?" Liu Yiyi chuckled and said, "After doing business for so long, you should always know the meaning of small profits and quick turnover, right?" ”

"Uh-huh" After their young master mentioned this, Liu Cheng's eyes lit up, and then he nodded, obviously having figured out where the joints were.

"500,000? Why is it used? Li Shimin frowned, and couldn't help but bow his head to Li Ji, Di Zhixun finally asked for two million yuan from Liu Yiyi, and before the money was firmly settled, Li Ji took a big bite in front of him.

First, he does not pay salaries, second, he does not raise food, and third, he does not need to buy any utensils, Li Ji is a secretary of the military department, how can he open his mouth to 500,000 yuan? Didn't he know that now the treasury was empty, and the entire court was in a hurry for money and food?

"War Horse" Li Ji replied with an unchanged face: "Sanyuan Yang Mansion handed over the news, saying that there are 30,000 Yili war horses in the Yantian Ranch in the northwest, and they intend to sell them to the imperial court, so Weichen wants to ......."

"500,000 Guan, 30,000 Eli?" Li Shimin raised his eyebrows, and looked to Li Ji in disbelief, although 500,000 is a lot, it seems that he can't buy 30,000 Yili Jian horses, right?

"Back to the emperor," Li Ji bent over and replied: "These are just fixed money, Yang Bofang knows that the court is a little tight now, so he agreed that the court will repay the loan in three years in the future, plus the fixed money, a total of 2.5 million yuan." ”

"Two and a half million yuan, 30,000 Yili horses," Li Shimin nodded lightly, somewhat excited, the price is not much, and more importantly, it can be repaid in installments, 30,000 Yili, that is the best among war horses, rare, and cannot be missed.

"How long will it take to bring the horses back?" Li Shimin put down the affairs in his hand and began to formally ask Li Ji.

"Back to the emperor," Li Ji replied, "It is said that the horse master of the ranch is being tamed in a hurry, and it will be ready for the battlefield in another month at most." If these horses are transported back to Chang'an, it will take at least two months. ”

"Well, yes, Yang Bofang is also kind, if you don't eat the fat meat sent to the door, then it will seem that we are too unkind" At this time, Li Shimin didn't hesitate anymore, smiled, waved his hand, and said to Li Ji in a loud voice: "You go to the household department to send 500,000 yuan to Yang Bofang, just say this business, let's take it"

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