If you want to target a person, of course, you have to do everything, and legal restrictions are only one aspect, but more importantly, you have to restrict them commercially.

Alexander Stewart's industry is retail, and retail here refers not only to small things such as needles and threads, but to all aspects of daily necessities, from furniture, automobiles, lighting systems, to clothing, food, pots and pans, and so on.

There is a clear overlap between the business of ZAMA Group and ZAMA, after all, the car and lighting systems are supplied by ZAMA Group.

Oh, and you can't say "both", after all, the Vanderbilt Automobile Factory also produces cars, and Alexander Stewart can choose other substitutes even if he does not choose the ZAMA Group.

Of course, as for whether the customers of the cars produced by the Vanderbilt Automobile Plant can accept it, that is another matter.

Speaking of cars, this has become a sore spot for William Vanderbilt, in the first quarter of this year, only 12 cars produced by the Vanderbilt Automobile Factory were sold, which made William Vanderbilt very frustrated, and after a detailed market research, William Vanderbilt optimized the "Volkswagen" model produced by the Horse Motors and launched a model with a much lower price than the Volkswagen.

Volkswagen cars are already the cheapest products at the Horse Factory, and the Vanderbilt Cars Factory now produces such cars at a lower price than Volkswagen, so you can imagine how much the cost has been compressed.

After the Vanderbilt Automobile Factory launched a new product, the Junma Group also conducted a study on the new products of the Vanderbilt Automobile Factory, and the results of the study showed that the Vanderbilt Automobile Factory used a large number of cheap parts for the new products because of the cost reduction, and because the Vanderbilt Automobile used its own engine this time, there were serious quality defects.

Prior to this, the Vanderbilt Automobile Factory had been producing cars using engines and transmissions provided by the Horse Group, and William Vanderbilt was naturally not willing to be controlled by others, so he had been trying to develop a new car engine for his own cars.

Although the first-generation engine did not have much technical content, it was not easy to completely replicate it without obtaining the technical specifications, and the second-generation engine was now widely used in the ZAMA motors, and the Vanderbilt Institute's replacement based on the first-generation engine was simply not matched.

Although there is a gap in quality, the cars produced by Vanderbilt Automobile Factory are after all in price and the products of Junma Automobile Factory have opened a gap, and the new model is still about one-third cheaper than the lowest-priced "Volkswagen" car of Junma Automobile Factory, which makes Vanderbilt Automobile Factory's car sales increase in the second and third quarters, although the total sales are still not as good as any sub-brand under Junma Automobile Factory, but it is still much better than selling only three or four cars a month.

"From now on, all cooperation with the Stuttgart department stores will be terminated, and I will ask to open our own department store opposite all the Stuart department stores in the next two months, and I will leave the Stuart department stores without any business." Li Mu was ruthless and wanted to break Alexander Stewart's job.

As a businessman, the best way is to repay the way of others, the reason why Alexander Stewart became a celebrity in New York is by virtue of his near-monopoly position in the retail industry, this Alexander Stewart brought a lot of wealth, and what Li Mu has to do now is to steal the business of the Stuart department store, so as to deal the biggest blow to Alexander Stewart.

"Running a department store... Is it necessary for us to do this? Solomon Lob expressed doubts about Li Mu's decision.

Solomon Loeb is currently responsible for promoting men's clothing and urban beauty in the United States and Europe, and for more than a year, Solomon Lob has fully demonstrated Jewish shrewdness, has opened dozens of stores in the United States, and successfully introduced men's clothing and urban beauty into the European market.

Even if Li Mu himself does it, it will be at this level at most.

To tell the truth, with men's clothes and urban beauties in front of him, Solomon Lob really doesn't look down on those "rope head profits" that turn in department stores, as long as Solomon Loeb is given time, Solomon Loeb believes that he can also build a business empire.

And considering the core competitiveness of Stewart's department store, Solomon Loeb does not think that the business model of men's clothing and urban beauty can compete with Stewart's department store.

As early as a few decades ago, Alexander Stewart introduced the principle of "small profits but quick turnover", organized its department stores to negotiate with factory owners to get the goods at the lowest price, and Alexander Stewart also changed the sales model of the traditional retail industry, he made retailers out of the messy, random stacking of small stores, so that customers do not have to choose goods in the dim light, The ability to navigate between the shelves, and the ability to access the desired item directly without being sure, made Stewart a retail hub that lasted for more than a decade.

The concept of Stewart's department store is quite similar to that of the later supermarket, which is very different from the form of men's clothing and urban beauty stores, so Solomon Loeb is not optimistic about going to war directly with Alexander Stewart.

"It's necessary, the profit of a department store is beyond your imagination, think about how many stores Alexander Stewart opened? We have tens of millions of dollars in assets right now, and we're going to do better than Alexander Stewart, so I think that's necessary. Li Mu is very confident that although Alexander Stewart's department store has broken the status quo of traditional retail, there is still room for improvement, and if Li Mu proposes the concept of "supermarket", then it will definitely beat Alexander Stewart's department store.

"Supermarkets... So what are our core competencies? Solomon Lob had to seek advice from Li Mu because Solomon Lob had no concept of supermarkets.

"Quality, our core competitiveness is commodity quality, only excellent quality, durable, and exquisite design, so as to break people's concerns and make them willing to enter our supermarket." Li Mu doesn't need to think much, he just needs to transplant the concept of the future supermarket to kill everything in seconds.

At present, in the United States, almost all enterprises and merchants do not have much concept of the quality of goods, after all, the United States is a country that has just solved the problem of "whether there is any", and has not yet reached the level of chasing quality.

For example, the reason why Stewart's department stores are so cheap is that a large part of the reason why they are so cheap is that Alexander Stewart often eats goods at low prices from European auction houses and then ships them to the United States for sale.

Think about it, the goods that appear in the auction hall will have some problems, or the source is unknown, or the manufacturer is not doing well, in short, there is absolutely no guarantee in quality, if the supermarket of the Junma Group can ensure the quality of the goods, then it will be able to open the market in a short time.

People's consumption consciousness is actually hierarchical, Li Mu once watched a documentary, at the beginning of the founding of the Republic, because of the lack of goods, insufficient productivity, so there was a shortage of materials in the market, and all the goods would be robbed even if the quality was problematic.

Later, after the reform and opening up, the goods on the market were gradually enriched, and people had more choices, so that they began to pursue the quality of goods, this process can be summarized by "whether there is any" and "whether it is good or not", first solve the problem of "whether it is or not", and then it can pursue "whether it is good or not".

The United States has basically passed the stage of "whether there is any", it is certain that in the next step, consumers will pay attention to the quality of goods, and begin to pay attention to the question of "okay, if the supermarket of the Horse Group can give consumers a commitment to the quality of goods, then there is no reason why the supermarket can't do the Stewart department store."

"Well, we can try." Although Solomon Lobu still had concerns, he still agreed to try, which stemmed from his long-standing trust in Li Mu.

"Trust me, supermarkets will definitely become the new business model of retail, it is a huge cake, and only those who are in the market can get the most delicious cream." Li Mu must be confident in this, unless Alexander Stewart comes up with a "Wal-Mart", the Stewart family will lose.

Just as Li Mu was preparing to encircle and suppress the Stewart department store, the New York City government also began to take action against the Stewart department store.

The first to move was the New York City Police Department...

No, the word "moving" is not appropriate to describe the NYPD's response, it should be "not moving".

As mentioned earlier, the Stewart department store has the rudimentary form of a supermarket, and consumers can access the products displayed in the store under the premise of unclear purpose in the Stewart store, which will lead to certain accidents, such as theft, stealing, or vandalism.

Alexander Stewart can make such a big business, and the relationship with government departments must be good, the former New York City Police Department, as long as the Alexandria department store has a report, the police department will immediately send the police.

On the second weekend of November, there was an accident in the "Marble Palace" style department store on Reed Street on Broadway, when a customer accidentally broke a brand new dress while trying on clothes, so the department store insisted on requiring the customer to pay the full price of the dress according to the regulations.

The price of a dress is $9.9, this pricing method is still learned from the men's clothing store in Stewart's department store, $9.9 is already a lot of money for ordinary people, so the customer flatly refused, claiming that the reason why the dress was damaged was because of the quality of the goods and had nothing to do with the customer, so he refused to pay compensation.

Stewart's department store was not easy to mess with, and the manager of the store saw that he could not communicate, so he called in a few strong clerks, controlled the customers, and immediately called the police.

The New York City Police Department has a branch office on Broadway, and in the past, if a Stewart department store called the police, the police would arrive at the Stewart department store within a maximum of ten minutes.

Today's situation was a great surprise to the manager, and it was half an hour before the sheriff arrived late with two officers.

"Sir, you are really slow, it is only a few hundred meters from the police station, but it took you half an hour, did you come by crawling?" The manager's tone was very unkind, and his choice of words bordered on insults, which showed how high the status of the Stewart family was in New York.

"Mr. Stewart, you just abused three police officers in New York City, United States of America, and for whatever reason, you must apologize to us, and at the same time go back with us to assist in the investigation, because we suspect that you have violated the law here." Often without the usual resignation, with a wave of his hand, two police officers immediately came up and handcuffed the manager.

"Philip, are you crazy?" The manager did not resist, and glared at Philip with cold eyes, as if he were looking at a dead man.

The profession of sheriff has different social status in different regions, such as the sheriff in Springfield, who is feared by everyone in Springfield, and the sheriff in New York, who is an errand boy in New York.

No way, there are too many big names in New York, especially in a bustling area like Broadway, if a stone falls from the sky and hits three people, maybe one of them is a millionaire, so the sheriff is really nothing here, even Bresta doesn't like to go out and hang around when he has nothing to do, and stays more in his office.

"Mr. Doberman, of course I'm not crazy, it's the old man of your family who is crazy." Sheriff Philip rarely raised his eyebrows so much, and inadvertently leaked more information.

"You wait, I'll pick your skin tomorrow." Doberman Stewart hasn't reacted yet.

"Then I'll wait for you... But now you've added one more charge and tried to threaten a public official, and if I were you, I'd be ready for bail right away, otherwise, I'm guessing you'll have to spend Christmas with a bunch of chrysanthemum lovers. Sheriff Philip's words made Dobin Stewart's eyes immediately overflow with fear.

Chrysanthemum lovers...

That's a wicked name.