Jinhong Tea House has begun its trial operation. "Yunwu Mountain Tea Workshop" quietly withdrew from the stage of history.

After talking to his father and mother about the planning plan, to solve some troublesome problems, Nong Tianyi began to do marketing to the teahouse, first of all, it is necessary to find out the consumption level of customers, according to different regions, people, consumption habits and levels and other differences to locate the consumer groups of the teahouse, such as the consumption capacity, consumption preferences, consumption locations, etc.

Nong Tianyi understands that in order to achieve the purpose of attracting tea customers, the tea house should not only reflect personalization, but also reflect differentiation. Let more people know about the tea house. Therefore, it is best to integrate resources and focus on promotion.

In addition to improving the quality of the product itself, in the marketing process, Nong Tianyi also has to use all other available resources, such as sales channels, whether I have someone or not, who has my special, and so on.

Nong Tianyi has a soft spot for calligraphy, painting and chess, so he decided to try his hand at calligraphy, painting and chess in a teahouse. Because there are many lovers of calligraphy, painting and chess, so that everyone can be brought together, the teahouse provides a place, drinks tea and communicates, finds bosom friends, and writes and paints and plays chess together.

Nong Tianyi has initially had a modern business philosophy, so he said that if you want to open a good teahouse, the key is to accurately analyze the market, according to the needs of different tea customers, give yourself a clear and correct positioning, and open a rich "Jinhong Teahouse" characteristics and personality.

The first floor is dominated by regular tea customers, aiming to take care of the majority, and the business is naturally good when there are more people. The second floor is dominated by medium and high-end elegant seats and characteristics, and pays attention to the elegance and level of the tea house. In this way, the customer base is segmented and at the same time meets the different needs of tea customers. As a result, Nong Tianyi immediately launched his own features:

The Men's Tea Room, inspired by the same man, when he is with the women, he is well-dressed, personable, and humorous, but this man is generally not really himself; When he is with men, he dresses casually, gets drunk, and even talks gibberish, and the men are none other than himself. Men need to relax, and often only when they are away from women, they can really reveal themselves easily, so when men get together, there are endless topics, such as making money, wars, chess games, women, etc., and there are endless jokes, of course, most of them revolve around women's topics.

So, why can't you open a tea room for men? Nong Tianyi believes that it will be very popular. Its characteristic is that this is not only a tea room, but also a good place for men to reveal their true nature, where men can ignore gentlemanly manners and complicated etiquette, and can make all kinds of meat jokes unscrupulously, smoke and drink to their heart's content, of course, or mainly drink tea, in short, as long as men come once, they want to come again. Then the environment layout should be more masculine.

The calligraphy and painting tea room is inspired by the study room. Nong Tianyi believes that most of the teahouses and teahouses at present, even though the environment is very artistic and the atmosphere is very romantic, but in addition to drinking tea, chatting, and playing cards, at most they are just some tea ceremony performances, and there is no other connotation, at best it is just an entertainment place with an elegant environment.

Nong Tianyi believes that in order to make his teahouse full of characteristics, it is necessary to work hard to enrich the connotation of the teahouse, and in view of the characteristics of the customers who patronize the teahouse with a high level of literacy, some more elegant activities can be introduced, such as calligraphy, painting and flower arrangement, so that tea customers can enjoy tea here while writing, painting, or arranging flowers by themselves. It is characterized by its fact that it is not only a teahouse, but also a training center for calligraphy, painting and floral art. If you come a few more times, you will not only become a master of tea tasting, but also a connoisseur of calligraphy and painting and flower arrangement. It's about an elegant taste.

Therefore, in addition to setting up the tea table and tea chairs, preparing the four treasures of the study, and appropriately preparing some flowers, flowers, clay, flower baskets, etc., and then hire a skilled calligrapher and painter. This is the case.

Nong Tianyi said that as long as you use your brains, you can touch the bypass, and the key is to make a special teahouse.

The chess art tea room is mainly based on chess, supplemented by chess, and refreshments are only auxiliary supplies, so when you are tired of playing chess, you want to sit comfortably, drink a cup of tea, chat, and rest for an hour to fight again. Therefore, it is possible for a chess player to become a tea player, and it is very likely to become a tea connoisseur.

The book tea room, which is inspired by people who love to read books, although there is a library to go, however, the library of books and periodicals often has great limitations, look at old books and ordinary newspapers and periodicals can also, the real freshest and most fashionable newspapers and periodicals can not be seen. Moreover, although the reading atmosphere in the library is strong, the leisure atmosphere is insufficient, and readers are tired of reading, and they want to talk about the surrounding readers for fear of affecting them, and they are not allowed to drink a cup of tea to relieve their fatigue. This is where the strengths of the tea room come into play.

Therefore, the book tea room is different, where you can read books with peace of mind, relax and relax, and most importantly, there are the latest and best-selling books and newspapers, and readers can also save a lot of money on the purchase of books. The special feature is that it is not only a tea house, but also a reading room for books and periodicals. Tea lovers love books, and for them, it is a good place to get both material and spiritual enjoyment. Therefore, Nong Tianyi subscribed to some more fashion publications, which are not only good-looking, but also not expensive, and very attractive. At the same time, make some small boxes with soundproofing effect, so that guests can chat or read quietly, without affecting each other.

Soon, Nong Tianyi, Wang Ziwei and Nong Tianqin launched the "Princess Wencheng Sencha" performance program with ingenuity, which was performing on the stage of Jinhong Teahouse at this time:

There are four characters: Princess Wencheng, the two maids, and the Khan, who appeared halfway through the tea demonstration.

The background music sounds, and a slightly sad homesick song is played by the guzheng.

The princess has a worried face, holds a scroll, and reclines on the bookcase. A maid stands on one side with her hands down; Another maid entered, observed her words, and said, "The princess is depressed these days, and people are so anxious!" Just now I saw the Chuhu tea in my hometown, and suddenly thought that the princess was afraid that she missed her hometown? The weather is fine today, so why don't we make sencha.

The princess looked happy and agreed.

A maid took out the incense burner from behind the stage and placed it on the flower table on the left side of the stage to burn incense, and another maid took out the wind stove from the back of the stage, placed it on the ground on the right side of the stage and lit a fire.

So a maid turned to the back of the stage, took out the basket to another maid, took a piece of the table on the ground, took the tea cage, roasted tea, milled tea, and tea utensils, and arranged them on the table in turn, and the second maid took the tea to the fire and roasted it.

The princess smiled and said: Today, the palace will personally sencha, and you will go to see if the khan is free? Please come and enjoy the tea.

A maid carried the basket to the princess's case, took the sencha and tea utensils, lined up in front of the princess's case, and turned around to invite the khan.

After the other maid finished the tea, she moved the stove to the princess's case and put the kettle to boil water.

The khan entered, the maid made a big salute, and the princess gave a slight salute and continued to make tea.

While waiting for the water, Khan asked, and the princess told the origin of this "Chu Lake anointing" one by one.

At the beginning of the soup, the princess personally threw salt, took the soup, stirred the soup, threw the tea, threw the soup to stop the boiling, and divided the tea into the three Chu celadon soup pots with a spoon, and placed a lamp in front of the incense case, wishing the hometown well!

The princess served tea to the Khan, took a cup of herself, and sat down with the Khan to drink tea.

After the tea, the maid washed the tea set in the polyester.

Another maid purified the water with a tea towel and hid it in a basket.

The two maids carried the basket and bowed and left.

The princess and the khan also stood up and saluted and left.

The performance is over. In the audience, the tea guests applauded thunderously and praised continuously.

The "Princess Munsei Sencha" performance was a great success!

The creativity of this tea ceremony performance is derived from the historical materials of the Tang Dynasty. When Princess Wencheng entered Tibet, there was a tea in her dowry list. At that time, Nong Tian thought that if he used these real things to perform a tea ceremony that could be touched and felt, maybe everyone would like it and love to watch it. So there was the release of the "Princess Wencheng Sencha" program.

Nong Tianyi first made a draft, from the procedure, details to the name of each process, carefully designed, slowly polished, and at the same time prepared utensils and clothing, including washing, moxibustion, decoction and a full set of celadon ware. In this way, the scene of Princess Wencheng making tea at that time is more completely reproduced.

In fact, the Tang Dynasty court sencha mostly used gold, silver and bronze utensils. Nong Tianyi said, we can't afford this! He felt that metal utensils were not suitable for tea, so he replaced them with celadon ware, which had the same meaning.

His father and his mother are very praised!