Yan Heng didn't think about the novelty of directly launching a newspaper.

But he found that even if he had set the price of the newspaper to a minimum or even a cost price that had no profit, it would not be possible for many people to buy it.

After all, this is Daming, a society with a low literacy rate.

Newspapers are a luxury product and cannot be popularized.

In addition, if Wenqu Shuzhai directly opened a newspaper, it would have to hire a group of reporters to obtain news materials every day.

Not to mention that there is no journalist profession in this era, even if Yan Heng recruits people to train, it will take a lot of effort, and now is not an era with wide sources of information and convenience, the imperial court newspaper cannot be updated every day or a few days, let alone Wenqu Study.

In addition, the current printing technology has not been significantly improved, the printing cost is still very high, and it cannot be popularized.

Therefore, it is feasible to fix a group of high-consumption readers through the serialization of novel stories, so as to establish a reading platform.

Although this is the case, Wenqu Study can only establish a platform with only a few people subscribing to it, but it can't underestimate these few people.

After all, those who can spend a high price to read serialized books in Wenqu Study are not masters who lack money, and they all have a relatively high status in this society, and their influence is naturally not small.

To this end, Yan Heng made a verification, and in the second issue, that is, in mid-March, he attached a list of the top ten prodigies in the county to the serialized Jin Zhumei reader.

As a result, on the same day, more than 30 people on behalf of their respective gentry families came to Wenqu Study to ask Xu Dechang for comment, why his son-in-law's talent was less than that of a two-year-old doll.

It can be seen from this how influential the platform established by Wenqu Shuzhai through the serialization of Golden Bottle Plum has.

No one knew who Lanling Xiaoxiaosheng was, and Xu Dechang, the shopkeeper of Wenqu Study, also said that he didn't know, because he only got the manuscript from Gongzi Yan Heng and immediately transcribed it, and he didn't know whether Gongzi wrote it himself or copied it from elsewhere.

Yan Heng naturally does not need to rely on the golden bottle to carry forward his reputation, after all, although it is now the middle of the Ming Dynasty, folk publications have begun to appear, and all kinds of explicit poems, paintings and even scripts have emerged in an endless stream, but now he wants to take the road of career, and he still has to cherish his feathers, so he can't directly sign it by himself.

The expansion of Wenqu Study in Fenyi County is still in progress, according to Yan Heng's plan, the restaurant purchased before will be used as the library of Wenqu Study, and can be used for people to read and learn for free in it, supervised by a special person, and even tea can be provided inside, but the price of tea is extremely high, all of which are Yan Heng went to the tooth shop to buy a maid who knows how to cook tea and make tea.

The printing workshop will also be expanded into two bases for printing and R&D, one responsible for the production of printing products and the other responsible for developing better printing technology.

The bookstore has also begun to expand again into a Noh Hall, which is divided into many compartments, and between each compartment is a variety of books, from subsets of scriptures and histories to legendary scripts.

Yan Heng's purpose is very simple, he wants Wenqu Shuzhai to become not only the largest publishing house in the Ming Dynasty, but also the largest information media base, but also a club for readers, and even a academy that can hold lectures and carry out education.

Maybe in this way, the influence of Wenqu Study will become very strong, and when he and Xiao Yan Song enter the official career, they will also have a greater support.

A journey of a thousand miles begins with a single step, no matter what, the expansion of Wenqu Study has just begun, and Yan Heng still has to spend more energy to prepare for his own government exam.

Yan Heng and Xiao Yan Song had already gone through the county test, and the Yan clan relatives in Qili Village also learned the news.

His uncle Yan Du even asked someone to bring a letter saying that he hoped that Yan Heng's family would return to the clan.

Father Yan Zhun obviously misses his hometown Qili Village very much, and his two sons have won the county exam, which also makes him embarrassed to return to his hometown after failing the township test, so he made an exception and decided that Yan Heng and Xiao Yan Song would not stop studying for the next five days, and would continue to study in confinement after returning from Qili Village.

For Daddy Yan Zhun's decision, Xiao Yan Song was the happiest.

These days, in order to let Xiao Yan Song achieve the honor of being a five-year-old child in one fell swoop, his father Yan Zhun gave him the most rigorous education, Xiao Yan Song is endorsing almost every moment, the Four Books and Five Classics, the Eight Masters of the Tang and Song Dynasties, as well as the prose of Zhu Zi and Song Lian Gao Qi, as well as Tang poems and Song Ci and various essays.

is not only memorized, but Daddy Yan Zhun also personally taught Xiao Yan Song how to solve problems and how to write current texts, of course, Yan Heng was also taught, but Yan Heng had a foundation and it was easy, and Xiao Yan Song could only grit his teeth and learn with tears in his eyes.

Fortunately, Xiao Yan Song is talented and intelligent, and he deserves to be one of the top figures in this era, his intelligence is indeed extraordinary, and he didn't feel difficult to strengthen his memory in such a short period of time.

Yan Heng also felt that he needed to go back to the clan, after all, in these years, the power of the clan is still very great, although the Yan family is poor, there are no prominent figures in the clan, and even the highest reputation is his father Yan Zhun, and he and Xiao Yan Song are second to none in the Yan family.

Before, Yan Heng fled from Qili Village with Xiao Yan Song because he wanted to escape from the control of the clan.

The so-called clan naturally refers to the Yan clan, whether it is large or small, rich or poor, the general clan will divide the people of a clan into several rooms, so it is also convenient to compile a family tree.

And his father Yan Zhun and uncle Yan Zhu both belong to the same room as his grandfather Yan Ji.

The clan's control of individuals is no less than the control of a father over his son, so in order to escape from the constraints of the clan, Yan Heng chose to escape from Qili Village with Xiao Yan Song at the beginning and came to Fenyi County, in order to have enough freedom to save his father, of course, it can be regarded as an escape from risk, after all, although the land he sold is his own family's property, not the clan property, no one can guarantee that these people in the clan will not punish themselves with other clan rules.

But now it's different, his father Yan Zhun has been released from prison, which means that his father is still the best talent in the Yan family's political status, and he and Xiao Yan Song have just won the county test, and their status in the clan will not be too bad.

At this time, it is the time to let his father's team take the opportunity to control the affairs of the clan, and it is even necessary to unite with his uncle to completely control the power in the clan, so that the head of the Yan clan is still himself.

After all, his uncle and father Yan Zhun are not the kind of people who like to manage mundane affairs, his uncle is a homesteader who only knows how to farm, and his father Yan Zhun is a nerd who only knows how to read, so if his grandfather Yan Ji's house takes advantage of the fact that the clan is still scattered, then the internal affairs of the Yan clan are likely to be decided by themselves.

After all, the current little Yan Song is still young, Yan Zhiqing is even younger, and Yan Zhishi has been killed by Liu Jin.