126【Hair Cutting Tide】
"I'm! What an old stubborn! ”
Zhang Jiazhu walked out of the hotel scolding, he took advantage of his eldest brother's relationship to invite some foreign businessmen to eat and drink. Pen × fun × Pavilion www. biquge。 The purpose of info is naturally to promote new underwear and develop dealers from other places, but as a result, those businessmen "smell the belly pocket and change color", and no one is willing to sell as an agent.
Zhou Hexuan smiled and comforted: "Okay, don't be angry." It's normal for them to be reluctant to cooperate, because it's so shocking. ”
"What then? Our first batch of underwear is almost out of production, and it can't rot in the warehouse. Zhang Jiazhu said.
Zhou Hexuan said: "Let's take it step by step first." Shanghai is the most open-minded, and we are about to open a lingerie store in Shanghai, and when we get the advertisement out, the situation will definitely get better. ”
Zhang Jiazhu had a flash of inspiration in his mind and said: "The place where the Tianyu movement is most intense now is Wuhan. Why don't we go to Wuhan and cooperate with the women's association there, and the new underwear will definitely be able to be smoothly promoted. ”
"No." Zhou Hexuan shook his head again and again.
The water of the women's association is too deep to say why. Anyway, as long as Zhou Hexuan gets involved, he will be labeled as a red party in two months. A handful of feminist fighters in Wuhan who play naked all day long are actually secretly instructed by the Kuomintang to distort the women's liberation movement with radical words and deeds, with the ultimate goal of smearing the image of our party.
Zhang Jiazhu belongs to the acute son, he dreams of being able to ascend to the sky in one step, and some disagree with Zhou Hexuan's idea of slow development.
Zhou Hexuan, however, was confident that in a few months, the Guangzhou government would promulgate a "ban on chest binding," ordering all women in the province to have their breasts released within three months, and those who still had their breasts bound within the time limit would be fined more than 50 yuan -- a huge amount of money for ordinary people.
And next year, when the "ban on breast binding law" will spread throughout the South, that will be when the sales of new underwear will skyrocket.
The two got into a rickshaw and went to the lingerie store that was being renovated.
Halfway through, I suddenly heard someone shouting loudly: "Binding feet, binding breasts, and growing long hair are all feudal shackles on women, and they are shackles and shackles locked on women, and we should resolutely break them......
I saw that in the crowd on the side of the street, more than 20 long-haired female students were shouting slogans, and at least hundreds of onlookers had gathered in front of them.
"Click!"
The female students held their hair and waved the scissors in their hands, and the knives fell, and handfuls of hair were thrown to the ground and discarded.
Zhang Jiazhu was stunned, turned his head to look at Zhou Hexuan, and the two looked at each other and smiled.
With the occupation of Shanghai by the Northern Expeditionary Army, the women's liberation movement finally spread to this area.
The most emblematic elements of the women's liberation movement of the 20s were: foot release, hair cuts, and chest releases, which were often associated with revolution.
As early as May last year, Hubei launched a large-scale hair-cutting campaign and established the "Tianzu Association" to call on women to let go of their feet. After the Northern Expeditionary Army captured Wuhan, they ordered the women in the city to cut their hair, and the women who did not cut their hair were contemptuously called "national thieves".
These practices seem to be drastic, but in fact, they are coercion. Just like the balance of heaven forced the people to keep their hair, after growing their hair, they became "long hair", and they could only follow the rebellion.
The same is true of the Northern Expeditionary Army's forced women to cut their hair, as long as they cut their hair, they support the revolution and pull the haircut women and their families into the revolutionary camp.
However, Shanghai is Shanghai after all, Wuhan women's haircuts are revolutionary, and Shanghai women's haircuts are fashionable.
At this moment, as soon as those female students called, many onlookers immediately rushed forward and couldn't wait to shout: "Give me the scissors, I will cut my hair too!" ”
"Click, click!"
With a crisp sound, countless hairs fell in response. The women who cut their hair were also overjoyed, and some even took out small mirrors on the spot to admire them, obviously very satisfied with their short hair image.
"Good!"
"Well cut!"
The crowd of onlookers followed suit, and the women's liberation movement, which was originally serious, was turned into a farce.
Zhou Hexuan couldn't help but smile and said: "The atmosphere in Shanghai is really open." ”
Zhang Jiazhu said happily: "It's so easy to cut hair, and it seems that our underwear is not worried about sales." ”
What the two of them are witnessing at this moment is the "hair-cutting tide" that became popular in Shanghai in 1927. Shanghai women began to take short hair as beauty, and it seems that if they don't cut their hair short, it means that they are not fashionable and progressive, and they will be looked down upon when they go out.
This was the case during the Republic of China, and some concepts seemed to be deep-rooted, but as long as the window paper was pierced, the speed of its development was simply staggering.
In 1920, Shanghai women would face prison if they were scantily dressed, and people regarded small breasts as beauty. In 1930, women could even wear translucent clothes when they went out, and they also specially stuffed "prosthetic breasts" into their clothes in order to make their breasts appear larger.
Not long after, Zhou Hexuan and Zhang Jiazhu came to the underwear store.
This is a storefront in the Shanghai Public Concession, and the renovation is almost complete, and another one is outside the concession.
Zhang Jiazhu walked around the store a few times, very satisfied with the situation, he asked, "Brother Zhou, which newspaper do you plan to publish your advertisement?" ”
Zhou Hexuan said with a smile: "Of course, it's the pictorial "Good Friends". ”
Zhang Jiazhu suddenly patted his head and said: ""Good Friends" is indeed the most suitable. ”
During the Republic of China, there were two pictorials that were extremely popular, one was the Tianjin "Beiyang Pictorial" invested by Zhang Xueliang, and the other was the "Liangyou Pictorial" in Shanghai.
Both pictorials were founded last year, and the first issue of "Liangyou" sold 7,000 copies, and later even sold to the United States, Canada, Australia, and Japan.
Zhou Shoujuan had just stepped down as the editor-in-chief of "Liangyou" at this time, and the new editor-in-chief was Liang Desuo, a medical dropout from Qilu University. Historically, it was during the period when Liang De was the editor-in-chief that the pictorial of "Liangyou" developed by leaps and bounds.
It seems that those who study medicine in the Republic of China are very good, and they often do not do their jobs.
This morning, Liang Desuo was worried about the content of the next issue of the pictorial. He has just become the editor-in-chief, and the so-called new officials have three fires in office, so he naturally has to make some achievements to prove himself.
In the past, "Good Friends" was inevitably sensational, relying on photos of celebrities and celebrities, as well as various lace news to attract readers. Liang Desuo felt that this was too low-level, and he was ready to boldly reform all aspects of the layout and content, pursue cultural and aesthetic education, report healthy and uplifting, and at the same time seek innovation and change, so that "Liangyou" will be transformed from a pastime magazine into a progressive publication that is beneficial to society.
"Editor-in-chief, a Mr. Zhou came to you and said that there was something important." The assistant knocked on the door and said.
Liang Desuo put down the pen, picked up the teacup and said, "Please let him in." ”
Zhou Hexuan pushed the door in, did not introduce himself, but took out a bunch of new underwear from his bag and threw them all on Liang Desuo's desk.
"Poof!"
The tea that had been drunk to his throat was squirted out by Liang Desuo. He grew up in a Christian family, and he was very familiar with the West and knew the things in front of him.
Zhou Hexuan wiped the water stains that splashed on his body, and joked with a smile: "Editor-in-chief Liang, even if you like underwear, you don't need to be so excited." ”