It is not too late for a gentleman to take revenge for ten years, and it is never too late for a villain to take revenge!

At that time, when he returned home, Pingzhang Jia Yidao hurriedly found Chen Yizhong, who supervised the imperial history. Pen % fun % Pavilion www.biquge.info

The two of them first exchanged with each other about the black materials they had collected, and these black materials were all about Zuo Prime Minister Cheng Yuanfeng and traitor Ding Dalong.

However, they found that there were some things that were not strong, such as two people who had participated in a poetry meeting together, or met during the spring and chatted with each other, etc.

It's all normal.

In the end, Chen Yizhong suddenly took out a tabloid and said: "Pingzhang, look at this article above!" ”

Pingzhang Jia seemed to take it and looked at it under the candle, happy, this was clearly an article made by the maritime merchant surnamed Zhang.

In the article, someone praised the big island, claiming that there is a sulfur mine on the island, and it is not difficult to mine, and the whole family is welcome to mine, do not accept personal requests, the salary is high, and the payment is timely, the road expenses are all included, and those who want to sign up should hurry up! The registration address is ------

If you have a collaborator, you can also negotiate.

Zhang Guoan inadvertently created the first advertorial-style advertisement in this time and space.

During the Southern Song Dynasty, the commercial economy had penetrated into the bones, and in some of the larger cities in the south of the Yangtze River, the streets were crisscrossed and the shops were lined up, and merchants competed with each other in order to promote their goods, so advertising became the only means they could use to attract customers.

They advertise with all kinds of physical objects, and also use songs and even pictures to promote their goods.

But there is no textual style.

Therefore, Pingzhang Jia seemed to look very fresh, but he shook his head and thought, that Liuqiu Island is not such a good place, this is just borrowing a tabloid to seduce others, that Zhang Haishang really has a way.

Chen Yizhong, the superintendent of the imperial history, arched his hand and said, "Why not borrow the tabloids? ”

Pingzhang Jia seems to have a lightning bolt in his head!

He looked at this handsome look. The young man with a modest smile couldn't help but smile too.

The communication of smart people is pleasant, and they can borrow the tabloid to black Prime Minister Cheng Yuanfeng!

In this time and space, in the middle-class homes of the Great Song Dynasty, there were often two newspapers: one was the government's "Chao Bao", which was equivalent to the current party and government publications. A serious face; One is a privately run "tabloid", which is equivalent to today's entertainment weekly, which often reveals the secret history of the palace and celebrity gossip that the "court newspaper" is unwilling to report or dare not report, which can especially attract people's attention.

This kind of "tabloid" first appeared in the late Northern Song Dynasty and prevailed in the Southern Song Dynasty. So the only way to make money is to expand the distribution.

In order to increase sales, the bosses of the "tabloids" have developed a large number of full-time and part-time paparazzi to regularly squat every day to collect all kinds of news.

The paparazzi showed their own magical powers: some specially asked the eunuch palace maid to inquire about the emotional entanglement between the official family of the Great Song Dynasty and his many concubines, that is, the so-called "internal exploration"; There are also those who go to various ministries of the DPRK and the Central Committee to inquire about the appointment and dismissal of officials, whether they have accepted bribes, and whether they have raised little wives, that is, the so-called "provincial detectives"; There are also those who go to various yamen, especially prisons, to inquire about the progress of homicide cases, that is, the so-called "government detectives......

Don't underestimate the guts of the paparazzi.

It was still in the era of Huizong of the Song Dynasty, that is, in 1110. They made a shocking news.

At that time, the people had great opinions on the traitor Cai Jing, in order to meet the needs of public opinion. The "tabloids" issued an edict attacking Cai Jing in the tone of pretending to be Huizong, saying, "Cai Jing is unclear and strong-sighted, deaf and strong in hearing, cunning in public deeds, flattering in deeds, and unkind inside and outside." There is no inspection up and down", and it was also reported that Cai Jing and his accomplices had been wiped out by the emperor.

Cai Jing was very helpless, and held n press conferences in a row to clarify the facts.

Afterward. Zhu Xi, a moral pacesetter in the Southern Song Dynasty, was also shot.

At that time, the Southern Song Dynasty officials demanded that the whole country should learn from its great idea of "preserving the principles of heaven and destroying people's desires", and Zhu Fuzi had just published several academic papers on strengthening the construction of spiritual civilization in the "Chao Bao", and the headline of the "tabloid" broke the news that he and his daughter-in-law **, and soon said that he was jealous and almost killed the famous public relations lady Yan Rui.

Things are written in a good way, so much so that Zhu Xi has been on the Southern Song Dynasty Entertainment Figures List for several consecutive years.

In that world, this may still be regarded as real history, but Zhu Xi was hit hard by this, and it is said that he was resigned.

Relying on this kind of eye-catching gossip news, the "tabloids" have attracted a large number of loyal readers, from high-ranking government officials to ordinary people, who are all happy and curious, and all of them take "tabloids" as the first and "Chaobao" as the norm.

Sometimes, the emperor organized a meeting of officials to prepare to release the list of officials to be adjusted, and before he could speak, someone whispered underneath: "Someone is called today, someone is dismissed, someone is removed." ”

This ability of "unpredictable prophet" made the emperor lose face.

Because the influence of the "tabloids" was too great, which seriously affected the effect of the "Chaobao", and the moral integrity of the paparazzi was not high, and some fake news would be reported from time to time, so the rulers of the Great Song Dynasty decided to completely ban the publication of "tabloids", stipulating that anyone who read "tabloids" in private would be exiled for 500 li, and those who denounced others for reading "tabloids" would be rewarded with 200 yuan.

However, because "tabloids" are indeed very popular with the public, and even many government civil servants take pleasure in reading them, they still sell well despite the explicit ban.

The thing of punishment became that is to say.

Where Zhang Guoan cares about the current court fighting of the Great Song Dynasty, he can't know.

At that time, when he was walking on the street, he met a sneaky middle-aged man and asked him, "Guest officer, do you want news?" Ten cents a piece! ”

Zhang Guoan remembered this thing at that time, and he was still looking for a way to publicize it!

Zhang Guoan said his intention at this time, and the man said happily: "Don't worry, there are more than a dozen good writers there!" It's not expensive, 300 yuan is enough------"

Zhang Guoan hurriedly nodded and agreed, this price is too cheap to send an advertisement.

During the Southern Song Dynasty, there was also a market demand for writers.

Such as poetry, selling words, selling sour texts, especially selling sour texts are the most distinctive.

This is a very demanding article, which should be adapted to the situation, improvised, and the words are easy to understand, elegant and vulgar, and it is better to have some humor, and the content of the article is usually specified by the consumer.

For example, a few nouveau riche who killed pigs got together to drink, and wanted to write the grand occasion of the "group of sages" into a volume, so that future generations could recall and admire it, so they went directly to the seller of sour texts, 30 yuan a piece, vassal elegance, and chatting with **.

Of course, Zhang Guoan asked for it to be published in the tabloids, so of course it was expensive, and he expressed his understanding.

Of course, Pingzhang Jia Yidao quickly understood the suggestion of Chen Yizhong, the superintendent of the imperial history.

He has friends who are very good at carving books, and there are also book printing workshops now, but this should not be done by him.

If the news leaks out, it will be a real death.

Seeing that he was silent in thought, Chen Yizhong, the superintendent of the imperial history, understood his hidden worries, so he smiled slightly and said, "Let's do it, don't work hard." ”

Pingzhang Jia seemed to be overjoyed and said: "Okay, after the official family plants the auspicious imperial seed in the imperial village, you will start to prepare for the ------."

Of course, Chen Yizhong understands that the matter of Huangzhuang is the most important thing at the moment, if the yield of that grain is really higher than that of Shangtian, and it can be twice that of medium paddy fields, then the reputation of this official family can be compared to the glory of the sun and the moon. (To be continued.) )