After the Mid-Autumn Festival in August, the temperature dropped significantly.

In the Yanjing Morning News office, Jia Wei, who had just come to the newspaper office, wore a blue robe and sat behind the desk to read today's new morning newspaper.

Soon after, his eyes were fixed on a front-page story.

It's not that there is anything special about this report, but that Feng Ziying mentioned the things in the report to him before, and Wang Yu also came to ask him for advice because of this report yesterday.

This is a news article that reported that the Criminal Department had a preliminary conviction of Liu Shan, a Guangxi criminal.

Liu Shanyou has this person, whose background is not small, and he is the right-hand man of Liu Yong, the leader of the Guangxi People's League.

To make a long story, due to the border troubles in southern Xinjiang, the army of the Great Xia Dynasty was sluggish and could not shelter the people in the border areas, so many villages and towns spontaneously formed militia groups to kill the enemy and protect themselves.

In the following year or so, some of these large and small militia groups were broken up by the Yilan army, some were suppressed by the government, and some were merged, and finally there were no more large militia groups left.

Liu Yong's Ninghe Zhai People's League in Taiping Mansion is one of the most powerful forces.

The government is extremely uneasy about the many precautions against these large militia groups, and adopts a policy of suppression and decomposition, and then destroys them quickly.

For the Ninghe Zhai People's League, the government is no exception.

Under the pursuit of the Lan army, the Ninghe Zhai militia was in a difficult situation, and repeatedly asked to take refuge in the city, and fought against the enemy side by side with the officers and soldiers, but the Taiping Mansion and the prefectures and counties under its rule refused to allow it.

In desperation, thousands of people of the Ninghe Zhai People's League were brave, and under the leadership of Liu Yong, they avoided disaster and practiced in Jiangsi Mountain, Ningming Prefecture, under the rule of Taiping Mansion.

Since then, there have been displaced people to join, reaching the scale of tens of thousands, including more than 6,000 young and healthy women who can fight, from time to time to fight against the invading army of Zhilan, and have won many victories.

This militia group also aroused strong uneasiness in the Taiping Mansion and the Qilan side, and each organized several raids, but it was never able to help Liu Yong's troops.

Subsequently, the Taiping Mansion listed Ning Hezhai as a first-class bandit army, and Liu Yong and other important leaders as bandits, and reported to the provincial capital Guilin.

In order to wash away the identity of the bandit army imposed by the government, Ninghezhai had to take countermeasures and try many ways, including sending people to Guilin secretly to conduct various lobbying.

It was in this situation that Liu Shanyou was captured by human design.

As for the reason, Gai Youning and the secret envoy of the village caught up with a staff member of the governor of Guangxi, who pretended to have contact with the leader of Ning and the village before making a decision.

The secret envoy sent the news back to Jiang Sishan.

For a time, the opinions of the leaders of Ning and Zhai were divided into two completely different types.

One thinks that the opportunity is rare and cannot be missed and must be visited, and the other thinks that the other party's situation is unclear and cannot be easily visited.

The two sides argued, and finally Liu Yong decided to send a leading figure to Guilin to contact him.

This matter is quite risky, Liu Yong is the big leader, the backbone of Ning Hezhai, it is impossible to go, and he can only choose among several other leaders.

Among these leaders, Liu Shanyou has some ink in his belly, and he is also good at entertaining people, and the rest will only charge into battle, dealing with the governor's staff, and everyone shakes their heads.

Liu Shanyou himself advocated going to Guilin to dredge the joints, and his own conditions were suitable, so in the end, he took over the matter.

However, just as some leaders feared, after arriving in Guilin, Liu Shanyou was captured by the governor's soldiers without even seeing the face of this staff, and was directly imprisoned in the governor's yamen prison.

When Ninghezhai heard the news, he hated and regretted it, speaking of which, in Ninghezhai, although Liu Shanyou was only the sixth leader, he had always been used by Liu Yong as a military advisor, so his actual status was the second leader, and he was an indispensable figure in the village, and he had to try his best to rescue him no matter what.

Liu Yong hurriedly sent elite men to rob people along the way.

From Guangxi to the capital, a distance of 4,000 miles, it is said that there is an opportunity to take it, and there are not a few opportunities.

This group of elite personnel is also quite confident and feels very sure.

But what I didn't expect was that it was even more difficult to really take action.

The officers and men took very strict precautions, and they could not find the slightest loophole, and on several occasions they acted rashly, but on the contrary, they lost a lot of manpower.

In the end, he could only watch the prisoner car enter the capital.

Liu Shanyou has since been detained in the prison of the Criminal Department.

Jia Wei heard these inside stories a little when he had a banquet with Feng Ziying and several other officers' children a while ago.

Yesterday, the Criminal Department made a preliminary verdict and sentenced Liu Shan to death and beheaded him in late September.

Yesterday afternoon, Wang Yu came to the advertising office and asked him whether to send this manuscript or not.

Jia Wei looked at the draft, and there was no obvious conflict with the newspaper's publication principles, neither involving major current affairs, nor involving high-ranking families, and at the same time, it was not sensitive news and negative news with wide impact.

Although Liu Shan has this person, and his real identity is somewhat subtle, since he is convicted of bandits, he is no different from the bandit leaders in various places, so this report can only be regarded as an ordinary report by the Criminal Department on the verdict of local bandits.

He gave instructions and published the manuscript.

He also told Wang Yu that he would decide for himself that he would publish the press as long as it did not violate the principles of publication.

Wang Yu was the first editor-in-chief, and he acted cautiously, he naturally understood, but since he used Wang Yu, he had to do not use suspicious people, and he did not suspect people.

After staring at this report for a moment, Jia Wei flipped to the second page and continued to read other news reports.

At this time, the clerk Lu Wenchong came to report and said that it was a man who claimed to be the shopkeeper of Jin Fuzhai and asked to see him.

Shopkeeper Chen?

Jia Wei groaned, put down the newspaper, and went to the clerical office outside.

Every time he went to Jinfuzhai, the shopkeeper Chen always came down from upstairs to greet him, and he was still courteous, and he didn't want to snub the other party.

When I went to the outside room, I saw that it was really Chen's shopkeeper.

Welcoming Shopkeeper Chen into his office room and making tea, Jia Wei asked with a smile, "What, what kind of wind blew Shopkeeper Chen today?" ”

When the shopkeeper Chen asked, he smiled awkwardly, he came today, but it was for advertising.

In March, Jin Fu Zhai launched a second new piece of jewelry, and business was booming.

Soon after, the opponent Qingyunxuan launched various promotional methods, and at the same time started advertising in the morning newspaper.

At the beginning, due to the hot sales effect of the second new piece of jewelry, Jin Fuzhai did not feel the threat of Qingyunxuan at all, and scoffed at Qingyunxuan's approach.

But two or three months later, as the shopkeeper of Jin Fuzhai, he suddenly found that customers were gradually losing and became a customer of Qingyunxuan.

In response to this situation, after some analysis, he attributed the reason to the various promotional methods launched by Qingyunxuan.

After putting down the shelf, he realized at this time that these promotional methods were actually quite clever.

And judging from what I heard, many businesses have been imitating Qingyunxuan's promotional methods.

He immediately decided to also use Qingyunxuan's promotional methods to salvage the current unfavorable situation.

However, after the specific implementation, it was found that the effect was unsatisfactory, although the loss of old customers was temporarily stopped, but the number of new customers did not increase much.

Then he finally realized the huge role of advertising in this.

Only by combining advertising and promotion can you produce significant results and attract a steady stream of customers.

When he figured this out, he couldn't help but regret it.

At the beginning, Jia Wei repeatedly sold him morning newspaper advertisements, but he laughed it off, and as a result, his opponent took the lead, and finally tasted enough.

While sipping tea, while listening to the words of the shopkeeper Si Ai Ai, Jia Wei didn't know what to say for a while.

He also guessed that Shopkeeper Chen should have come for advertising.

In this matter, he made Jin Fuzhai a priority.

As a result, there were two sales, but the shopkeeper Chen was not interested.

It was from the beginning that he could see the perfunctory attitude of the shopkeeper Chen, and he didn't spend too much time and energy to formulate any marketing plan for Jin Fuzhai, but formulated a set for Qingyunxuan.

After all, in business, everything has to be calculated as an input-output ratio.

Since he is ultimately optimistic about Qingyunxuan's advertising business, but not about Jinfuzhai's advertising business, he naturally made this choice.