Chapter 252: Inaugural Issue 4
After the editorial department and the printing workshop docked, they operated in an orderly manner for two or three days, and there were no mistakes, and Jia Wei decided to launch the journal on the Chung Yeung Festival. Pen "Fun" Pavilion www.biquge.info
At the first time, he informed Kong Li of this decision.
There is a vase on the table in the office of the editor-in-chief Kong Li, on which are offered a few chrysanthemums, which quietly and leisurely become a scenery in the house.
The season, the customs, into September, almost every household has a chrysanthemum, even if it is a poor family, will use a clay bottle, offering a few chrysanthemums.
Sitting down in front of Kong Case, Jia Wei pointed to the vase, "...... Editor-in-chief Kong, these chrysanthemums are very fresh, this is the spring of the jade pot, but it is plain and elegant......"
For flowers and the like, in fact, Jia Wei doesn't know much about it, and he recognizes this jade pot spring, which comes entirely from the memory of fusion, and Baoyu has learned a lot, speaking of which, it has benefited him a lot.
"Huh...... I got up early in the morning and walked around the market outside, there were flower sellers all the way, and there were many people buying flowers, so Kong couldn't avoid being vulgar, so he also picked a few branches......" Kong Li responded with a smile.
"Editor-in-Chief Kong Yaxing, the flowers I offer over there are all bought by the servants, but I haven't bought them once...... Oh, by the way, Editor-in-Chief Kong, the two servants and two maids who were transferred over a while ago can be used? ”
After Kong Li came for a while, Jia Wei saw that he did everything himself, and there was no one to serve around him, so he called two servants and two maids to help with the cooking, and it had been almost a month or two since then.
"Very good, with their help in doing things, Kong has a lot of leisure." Kong Li nodded, and he could see that he was quite satisfied.
Jia Wei also smiled and nodded.
In the past few months with Kong Li, he has also roughly learned about the other party's situation.
The old people in Kong Li's family have all passed away, and he has lived separately with his two elder brothers for more than ten years.
He once had a wife, Zhang, who was pregnant a few years after marriage, but suffered a difficult birth, and both mother and child were not guaranteed.
Two years ago, he failed the township examination again, and he was discouraged in the end, so he broke off the idea of scientific research and stayed in a Beijing official mansion to serve as a Qing guest minister, but this year the Beijing official was released from his foreign post, and he was unwilling to go with him, so he resigned from this idle errand.
I stayed at home for two or three months, and the days were leisurely, in the middle, there were also people who came to ask him to do this and that, but there was no satisfactory choice for a while, and I happened to see the recruitment notice of Yanjing Morning News, the salary was expensive, the affairs were fresh, and I turned my mind and came to apply.
After being hired as the editor-in-chief, Kong Li couldn't bear to go back and forth, when he was the prime minister of Qingke, he lived in Dong Weng's house, and this time it was the same, so he asked Jia Wei for a room across the courtyard and stayed for a long time.
He lived with him for a long time, and there were several editors and editors, each with their own reasons, who lived in the newspaper office.
After a few idle words, Jia Wei informed Kong Li of the decision to launch the Double Ninth Festival.
Hearing this decision, Kong Li was not surprised, and said with a smile, "It's so good, there are still seven days to go, don't worry about the editorial department, there is no time to prepare, I will hold a department meeting in the afternoon, convey it, and all pages will make an article around the Chongyang Festival, so that our morning newspaper Chongyang Festival inaugural issue is worthy of its name." ”
"Editor-in-Chief Kong said this, and I also deeply agree." Jia Wei smiled, "...... In the past few days, I have worked hard for Editor-in-Chief Kong, and on the side of the External Relations Department, I will hand over to Director Ye and fully cooperate with the editorial department. ”
The layout column of Yanjing Morning News is divided into seven pages: news page, miscellaneous page, Wenhui page, clothing, food, housing and transportation page, health page, fun page, and convenient advertising page.
Among them, news occupies eight pages, miscellaneous talks occupy one page, Wenhui occupies one page, clothing, food, housing and transportation occupy two pages, health care occupies one page, music and fun occupy one page, and convenience advertising occupies two pages.
The news section includes excerpts from Di Bao, Chaozheng News, Yanjing Market News, Entertainment News, and so on.
The Miscellaneous section gives opinions on some phenomena.
Poetry and articles are published in the Wenhui section.
The layout of clothing, food, housing and transportation, as the name suggests, is about the lives of the people.
The health section is related to health, including traditional Chinese medicine and so on.
The fun page features folklore and some intellectual games such as riddles and arithmetic.
Convenience advertising layout, in fact, convenience and advertising are two different things, but Jia Wei rubbed together, with a certain degree of deception, convenience is some real convenience information, including the contact and communication between the people and the government agencies, the interpretation of some national laws, the dynamics and introduction of non-governmental public welfare organizations, such as soup kitchen, alms, and so on.
The part that advertising is naturally really used to make money is currently empty.
Of course, in addition to this serious advertisement, almost all of the remaining pages can be used to do implicit advertising, especially the layout of clothing, food, housing and transportation, which can be done implicit advertising, which not only covers a wide range, but also can achieve quite ingenious effects.
These are all in Jia Wei's pre-planning.
After reaching a consensus, the two of them did not repeat themselves, and left the topic aside and turned to the inaugural words.
The inaugural slogan is actually a message full of expectations from the newspaper, and it is also a propaganda slogan for your newspaper.
In this regard, what Jia Wei asks is that the elegance and vulgarity are appreciated and unforgettable.
The inaugural words have been openly solicited in the editorial department a few days ago, and a generous bounty has been set up, so a lot of them have been collected, but it seems that it is always unsatisfactory and unsightly.
At this time, the two of them discussed, and each drafted a few, and then they both shook their heads and smiled bitterly, and they were not satisfied with it.
Jia Wei waved his hand and said, "Forget it, don't bother with this, I'll expand the scope when I go back and find more people to collect ......."
Kong Li also smiled and sighed, "It's only like this, I can't imagine that this little founding word will stump everyone...... Even you, a talented poet, can only tie your hands......"
As he spoke, he pointed at Jia Wei with a playful look.
But the next moment, he blinked, as if he had suddenly remembered something.
Picking up the tea and taking a sip, he leaned forward, "...... President Jia, Kong Mou is blunt, and it only occurred to me at this moment that you, a talented man who has only run a newspaper in the capital, should be different from other newspapers, and our morning newspaper cannot only have the founding words, but also have to be accompanied by the founding poem...... Otherwise, wouldn't it be criticized...... Well, that's it, on behalf of the editorial department, Kong Mou officially asked President Jia for a draft, no matter what, you have to accept it......"
His words were half joking and half serious, and as he spoke, he picked up the tea again and sipped it while staring at Jia Wei's face.