Chapter 828: 5% (6 More 10,006!)

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"Okay, let's get a feel for the three new products released today. ”

Rebus walked to the edge of the stage as he spoke.

There are already staff ready for different colors and models of each new product.

"This is the Xiaomi Y-II, and it is really beautiful in the hand. ”

Rebus cooperated with several different poses to facilitate the media reporters and rice fans at the scene to take pictures.

"The black version is more like a full obsidian, the white version is more brilliant when the screen is lit, and of course, the bright blue, silver gray and red are also very beautiful. ”

There seemed to be some voices in the audience, and after listening carefully, Rebus hurriedly said.

"After the press conference, there is a Xiaomi new product experience area outside the venue, and everyone can actually feel it at that time. ”

Rebus is holding a Xiaomi notebook in one hand and showing it to everyone.

"Okay, this is the Xiaomi notebook. ”

Rebst tossed his hands upside down,

"The weight is OK, there are silver, starry gray, space black version, I used to hear a friend on Weibo that Xiaomi's notebook has edges and corners, this time we have specially tested, all the corners are very rounded, including the edges and corners of each line have been specially designed. ”

Indeed, this time the Xiaomi notebook adopts the design process of R rounded corners on a large scale, and every line is not so sharp, obviously taking into account the saying that the edges and corners are cut.

Xiaomi has always been like this, or Rebus has always been like this, for all the opinions put forward by users, they will weigh it and selectively adopt those real opinions.

Lu An heard a voice in the back row say, "If Mr. Lei is reversed, he will make headlines today!"

Another voice said.

"Just these three new products with leading technology, Xiaomi is probably already the headline on the Internet now!"

"Speaking of which, without all the mess of fake news, it's much easier to check some news......"

The voice behind the words was lowered, and Lu An didn't hear it.

However, after sitting for more than an hour, hearing such a conversation, Lu An was still in a happier mood.

At least, the truth he said is really useful, so that everyone can really feel the comfort brought by information technology.

Rebus continues to change with new ones, and the last one is the Redmi 5.

"This is Redmi 5, in fact, I am really excited and proud to be so good on the thousand-yuan series!"

Redmi 5 is also available in a variety of colors, and it also takes into account the pursuit of romantic pink by young women, and a pink version is specially released.

"Okay, this is all our new real machines today, after the press conference, everyone can go to the experience area outside the venue to experience it for themselves. ”

Just when everyone thought the press conference was over, Rebus said with a smile.

"I forgot to advertise just now,Redmi 5The surging S2,It is also open to foreign cooperation,All Chinese companies can use the surging S2 on their own models through cooperation。

At the last press conference, Mr. Lu said that lying down and waiting for the machine to be completed automatically can also be realized on this chip.

In terms of performance, if you compare horizontally, it will probably be much better than Qualcomm 821 and Apple A10, and it can be verified by actual testing.

The Redmi 5 doesn't fully exploit the full performance of this chip. ”

These words, the audience at the scene was not excited, after all, most of them are not manufacturers, and they do not have the worry that they must buy Qualcomm chips to produce flagship models.

But it was much better than the Qualcomm 821, and some people were surprised.

AN0, a subversive chip, is so good, but I didn't expect the surging S2 to follow?

"There's another little thing I didn't say just now, when will the new products that everyone is more concerned about be launched? Is this press conference just a PPT press conference?"

Rebus said with a smile.

"Tomorrow at two o'clock in the afternoon, all new products are open for purchase, of course, because of production capacity, it is difficult to fully open for purchase, it takes a certain amount of time for production capacity to come up, and the number of batch open purchases is not less than 100,000 per day.

At this point, I'm sorry for everyone's expectations. ”

Amid a sigh of silence from the audience, Rebus said.

"Next, there is a small thing to announce, please Mr. Lu. ”

Lu An: "????"

What's the matter with me today?

In the end, leave this matter to me?

Where am I, who am I, and what am I going to do?

With such doubts, Lu An stepped onto the stage, Lu Mi sat quietly next to Liu Qi without moving, took the microphone handed to him by the staff, and took the remote control in Rebus's hand.

Smiling and looking at the audience.

Before he could speak, there was a deafening cheer.

In comparison, Lu An, the richest man in the world in 2018, who is only 22 years old and is known as President Lu's boss, is more popular than Rebus.

There was a lot of noise in the audience.

Like what:

"Mr. Lu, I love you!"

"Mr. Lu, give you a refill!"

"Mr. Lu, laugh one!"

"Mr. Lu, 666!"

Although Lu An does not have Rebus's rhythm control level, he is not afraid of such a scene, he can be calm in the venue of thousands of bigwigs, this scene is of course completely out of the question.

The applause and cheers gradually weakened.

Lu An smiled and said, "To be honest, I was a little surprised that it was so popular, and besides, Mr. Lei just released a new product so hard, and you didn't cheer, which made it a little difficult for me as a CTO." ”

Shake a little wit and ease the atmosphere.

"In fact, the next little thing, I think Mr. Lei is the most suitable person to announce, when I came to power, I refused in my heart. ”

Lu An said calmly.

Honestly, he's not very sensational.

This is a photo taken by Mr. Lei in front of the administrative building of Wuhan University last year. ”

May you go away for half your life,

He is still a teenager when he returns.

There were cheers from the audience, and many people have already felt the perfect embodiment of this sentence at today's press conference.

Every detail, every detail.

"Xiaomi is already in its eighth year this year, and Xiaomi's achievements today are inseparable from the products that have always insisted on making 'touching people's hearts and honest prices' from the very beginning. ”

"A month ago, when Mr. Lei and I were discussing the press conference in preparation, we accidentally mentioned a question, how Xiaomi, which has now become the world's second largest in the mobile phone industry, can become a truly great company;

And always insist on making products that move people's hearts and have a good price?"

β€œ......”

The audience fell silent and listened attentively.

"Later, we got the answer that if Xiaomi wants to become a great company, it needs to stay true to its original intention, keep its mission in mind, and always adhere to the path of cost pricing.

How to do this, is what I and Mr. Lei have considered the most in the past month, now Mr. Lei is the CEO, now Xiaomi is only the second in the world, maybe ten years later, twenty years later, it is no longer Mr. Lei is the CEO, Xiaomi has become the world's first, how to continue to adhere to this path?"

The audience gradually became quieter and quieter.

Many people are thinking, why did Mr. Lu, who has always been very efficient, pave the way for so long for this last little thing?

Lu An continued.

"Wuhan University is the place where Mr. Lei's dream began, and when the conference was held here, Mr. Lei and I both wanted to promise everyone through some form that Xiaomi would always adhere to this path. ”

In the past month, Mr. Lei has communicated with all the executives, and even with many employees, and finally, on April 22, Xiaomi passed a resolution internally. ”

"We unanimously agree that this resolution is the most important resolution in the history of Xiaomi, and it will also lay a solid foundation for Xiaomi to become a great company in the future. ”

"The meaning of this resolution may not be so easy for everyone to understand at first glance, so I will first write the most important clauses of this resolution on the screen, so you can take a look at it first. ”

A picture appeared on the big screen.

A huge 5%, as well as a word.

"Xiaomi hardware comprehensive net profit margin,

It will never exceed 5%.

If there is any excess,

The excess amount will be returned to the user in full. ”

There was warm applause and cheers from the audience, and Lu An even had time to pacing.

"Through this resolution, Xiaomi promises to all users that the comprehensive net profit margin of Xiaomi hardware will never exceed five percent, and if there is any excess, all the excess will be returned to users!"

"This resolution will enable Xiaomi to always adhere to the path of cost pricing in the next 10, 20 and 100 years. ”

"As long as it is Xiaomi's hardware products, the comprehensive interest rate will never exceed 5 percent! It will never grab ultra-high profits such as 20 percent or 30 percent. ”

When Lu An said this, he paused.

The applause from the audience became even more enthusiastic.

"It is not easy to make such a decision, because Xiaomi's more and more perfect ecosystem, more and more excellent completely self-produced hardware, and more than 290,000 patent applications in 18 years alone, will make Xiaomi quickly walk in the forefront of its peers.

The Mi Y and today's Mi Y-II can become the benchmark in the mobile phone industry! So, when profits are within reach, we are the first in the world to propose to permanently limit the company's profit margin to no more than 5 percent!"

β€œ......”

"Of course, even if it's just a small profit, but under the premise of a large amount of profit and a small profit, it is fully able to support Xiaomi's better research and development, we all know that the birth of every new technology needs more inspiration......

β€œ......”

"There are also many industry analysts who have questioned our Xiaomi's business model, they said, you are close to cost pricing, you set such a cheap price, is it disrupting the social order and breaking down a lot of companies......"

When Lu An said this, he suddenly smiled.

"I think these doubts make me feel unwavering, and even a little want to laugh, they use moral ways to kidnap companies?

To be honest, I'm not optimistic at all, because, as we all know, the more you walk in front, the more lonely you will be, and there is no way to do this, and I think, what is the way of morality, everyone has heard me say this truth. ”

β€œ......”

The applause from the audience became more eager, and many people were calling Mr. Lu.

Indeed, Lu An's truth is greater than many so-called advertised morals.

"Under the premise of legality, healthy competition will promote the development of the whole industry!

I am very happy to be fortunate to join Xiaomi, because in the past eight years, the emergence of Xiaomi has made the domestic mobile phone industry rise in an all-round way, and the second, fourth and fifth in the world are all domestic mobile phone brands, as well as the mobile phones used by our Chinese people, domestic mobile phones account for at least 90%!"

β€œ......”

"There is one thing that I am most proud of, Xiaomi has solved a very difficult problem, we have almost crushed all the copycat phones, we are a hundred times better than the copycat phones, a thousand times better, and sell cheaper than the copycat phones!"

β€œ......”

Finally, here's a diagram:

Xiaomi's mission is to:

Always insist on making good products that are 'touching people's hearts and have a good price'.

Let everyone be able to enjoy the beautiful life brought by technology!

At the end, Lu An said.

"Some people will ask, will Xiaomi enter the high-end market, will it be red to the interests of the high-end market. ”

"Our answer is that Xiaomi will always adhere to cost pricing, create a benchmark in the same industry, and we will make the so-called high-end as affordable as possible for everyone!"

"For a long time in the future, Xiaomi's mobile phones will not be priced at more than 4,000 yuan in mainland China!"

=========

Broken bowls.

PS: 6 more, nearly 17,000 words!

You need to go out two days after tomorrow, the Dragon Boat Festival, you have to walk around, you may not be able to guarantee the update, and your brain hurts a little.