Chapter 72 Hungry Sales

"The name of this thing is soap, as the name suggests, this soap is made of a variety of spices, after taking a bath with soap, not only can clean the body, but also after bathing with soap, there will be a faint fragrance on the body, it is a good product to highlight the noble status, home, and play, and is now limited to 100 pieces per day, there are a variety of fragrances to choose from, first come, first served, you can not miss such a good opportunity."

Yang Miaoer is also smart, knowing that soap is too expensive for ordinary people to afford, and smiled and continued to take out a piece of soap that is exactly the same as soap from the placket, and said: "If you think that soap is too expensive, but there is this thing exactly the same as soap, called soap, although soap does not have the fragrance of soap, but it can also clean the body and clothes, and the current price can be taken home as long as two pennies a piece, and you don't have to work hard to clean your clothes in the future, but rub it with your hands, and it will be clean after water." ”

After speaking, she stood on the high platform and tried how to rub her laundry clothes with her hands, and showed up to explain.

In Chang'an, two cents can buy two liters of grain, and the selling price is barely in line with the expectations of the people. But soap is really right for the people whose families are quite well-off, and it is difficult for the poor people to fill their stomachs, where can they get the money to buy soap.

And the customer group of soap is really the aristocracy and the rich class.

Soap is like a modern kidney machine, Gao Sheng wants to make soap a high-end consumer product, not afraid of expensive, afraid of not expensive but can not show the identity of honorable and clansmen.

It is best that in the future, when these nobles and clan relatives are full of food and walking on the street, they will meet acquaintances and ask "have you washed it", this is the effect he wants.

The pricing of soap and soap is all directed by him, and soap is like the previous alkaline water conservancy business, with thin profits, but in the face of ordinary people, the sales volume is large.

The consumer groups of soap are all aristocrats and wealthy people, and profits should naturally be maximized.

After Yang Miaoer's explanation, the onlookers were suddenly divided into two groups, one group accounted for more than ninety percent of the crowd of onlookers, and directly flocked to the West Market to buy soap, and the rest of the crowd were all nobles and rich people with relatively solid families.

When the shopkeeper saw that there were so many people, he hurriedly beckoned his men to entertain customers.

Suddenly, the sound of inquiry came from time to time in the Yixiang Hall.

"How much is this fennel-shaped soap worth?"

"One hundred and eighty-eight pieces."

"How much is this cinnamon-scented soap worth?"

"One hundred and eighty-eight pieces."

“……”

One hundred and eighty-eight wen, this is the price set by Gao Sheng, and it is completely a price that can only be set by fighters among profiteers.

If you think it's expensive, you can buy soap for two pennies a piece.

At that time, he set the price, Li Mingyue was shocked, this product really eats people and does not spit out bones, and the soap is too expensive.

Gao Sheng only said one sentence that made her silent.

"You are the young daughter of King Zheng's Mansion, you should know what virtues the nobles and clan relatives have, everything is easy to compare, and they don't want it if it's not expensive."

Li Mingyue suddenly opened her mouth, so the price of this soap was set, and the huge profits were huge profits, who made our soap strange goods.

Most people were discouraged, and many people couldn't accept such an expensive price, so they turned around and went out to buy soap in the West Market.

There are many people who enter the store, and there are many people who leave, and those who stay are nobles, clan relatives, bureaucrats, and wealthy businessmen's dependents, one hundred and eighty-eight Wen, which is not a problem for them at all, the problem is that soap is a strange commodity to live in, and it is not okay not to buy it.

What's more, if you take a bath with soap, listening to the guy's introduction, a family of four can use it for more than half a month, and more than 300 words can make the body linger for a month.

So only half of the time the market opened, a hundred bars of soap were sold out.

Many of the nobles and clansmen who heard the news didn't even see the hair of the soap, and almost didn't smash the store on the spot, and the shopkeeper laughed desperately, recording the amount of soap that the nobles and clansmen wanted one by one, and said that they would send these nobles and clansmen to the house as soon as the goods came tomorrow, which made the nobles and clansmen leave with a disappointed face.

The whole process of the shopkeeper's reception of the nobles and clansmen, Gao Sheng watched from the sidelines, and saw the faces of the shopkeepers and the clansmen, sighing slightly, it seems that in the Tang Dynasty, it is not easy to make soap into kidney soap.

In the hierarchical feudal dynasty, the privileged class such as nobles and clan relatives have privileges that he, a traveler, cannot imagine.

And the shopkeeper is a little common man who does not dare to put on a face of strange goods and love to buy or not to buy when facing these nobles and clan relatives.

However, it was the shopkeeper who received merchants from Persia, Wa, Zhenla, and Nanzhao that put on a face of a master, who loved to ignore and coax.

These foreigners undoubtedly took a fancy to the wonderful thing of soap, and pre-purchased a large number of them from Yixiangtang to sell back to China, but the price of this 188 wen discouraged them, but they couldn't stand the huge profits that this strange thing could bring.

The shopkeeper directly put on a face of refusing to bargain, what wholesale price, retail price is on the side, the soap is one hundred and eighty-eight Wen a piece, how much is this price, love or not.

And I can only supply 300 yuan a month, and I want more soap, no, I don't have enough to sell.

The shopkeeper's big country face is vividly played at this moment, and those foreign merchants are angry enough, but they can't help it, and they beg the shopkeeper to sell them to them.

This is the realm of Datang, otherwise the foreign merchants would really want to kill the shopkeeper.

In the end, only the merchants and shopkeepers of Persia, Zhenla and Nanzhao signed and pledged, saying that Yixiangtang would supply them with 300 pieces of soap every month, and they wanted more, but they didn't.

However, the merchants of the Japanese Kingdom may not be able to pay attention, the most important thing is that the Japanese Kingdom is too poor, otherwise they will not come to the Tang Dynasty to take advantage of it, this soap is so expensive, in addition to the royal family, who can afford to use it in the country.

Watching the shopkeeper deal with these foreign traders with a smug face, Gao Sheng sighed that Li Mingyue had a good eye, so he had to put on such a face, so that the soap could reflect a higher value.

When Yang Miaoer returned from outside, he and Yang Miaoer went directly into the backyard of Yixiangtang, and saw Li Mingyue, who was not good at showing up and had been waiting for news.

The two told Li Mingyue what they had seen and heard, and Li Mingyue was so surprised that she couldn't keep her mouth shut.

In less than two hours, 100 pieces of soap were sold out, and the income was 18 yuan and 800 yuan.

This shows how terrifying the consumption power of the nobles, clan relatives and eunuchs in Chang'an City is, these people have a lot of money, and they don't make money in vain.

Yang Miaoer asked: "The soap is so easy to sell, why doesn't Mr. increase the supply?" ”

This is also the question in Li Mingyue's heart, but Yang Miaoer asked first.

Beforehand, she was very worried that the price of the soap would be too high, and sales would be hindered.

Unexpectedly, a hundred pieces of soap were sold for a high price of one hundred and eighty-eight yuan, and they were sold out in less than two hours, which was completely beyond her expectations.

"The output can't go up!" Gao Sheng sighed bitterly.

In fact, it is not a problem of production at all, soap and soap are only missing a process of adding spices, as long as the output of slimming soap is reduced and used to supply soap, the output can be increased several times.

At this moment, limestone has not yet been mined, and the source of alkali only depends on plant ash, so it is understandable that the output of soap and soap cannot be increased.

But the most important thing is that this product was originally an elite salesman in modern society, and he knows that there is a sales method in modern sales methods to raise customer expectations and purchase desires, which is called hunger sales.

Whether the hunger sales method is used well or not determines the price and sales of soap, and soap can also be turned into kidney soap......